Burger and Beyond
Burger & Beyond is a UK-based, founder-owned premium burger restaurant group operating three full-service London restaurants (Shoreditch, Soho, Borough Yards) with a growing pipeline of food-hall counters, a food truck for events, and an international franchise program, serving individual diners seeking quality casual-dining experiences.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Burger and Beyond does
Burger & Beyond is a UK-based, founder-owned (Craig Povoas and Tom Stock) premium casual-dining restaurant group operating since 2015. Its core product is dry-aged beef burgers and steaks — sourced from British Shorthorn and Hereford cattle aged a minimum of 40 days, blended from four cuts (short rib, brisket, rib cap, chuck) — alongside sides, cocktails, desserts and dietary-accommodation options. The business serves individual diners seeking quality-led fast-casual food, with a secondary B2B stream from food-truck hire for festivals and private events.
The company runs three full-service restaurants in London (Shoreditch, Soho and Borough Yards), with a pipeline of counter-service locations in food halls including Camden Lock, Canary Wharf, Fairgame, Box Hall City, Fish Island and a first site in Manchester. Distribution is multi-channel: dine-in, direct online ordering via Slerp (order.burgerandbeyond.co.uk), third-party delivery through Deliveroo and UberEats, a food truck for events and festivals, and a forthcoming international franchise program.
The revenue model is predominantly transactional B2C (covers, delivery and takeaway) supplemented by quote-based food-truck and private-hire event fees, gift vouchers, planned merchandise sales, and future franchise royalties. There is no proprietary technology stack; ordering, payments and reservations run on third-party platforms. The company has no external institutional investment disclosed, has been awarded the Restaurant R200 Scalable Concept Award, and has been ranked among the top burger concepts globally, providing intangible brand equity that underpins its expansion plans.
Burger and Beyond firmographics
Firmographics- Name
- Burger and Beyond
- Legal name
- Burger & Beyond
- Website
- https://burgerandbeyond.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Burger & Beyond is a UK-based, founder-owned premium burger restaurant group operating three full-service London restaurants (Shoreditch, Soho, Borough Yards) with a growing pipeline of food-hall counters, a food truck for events, and an international franchise program, serving individual diners seeking quality casual-dining experiences.
- Ownership category
- akta.pro rank
Burger and Beyond industry classification
Industry- Product category
- Premium Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Mobile Food Services (72233)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
- akta.pro secondary industry
- Food Trailers & Towable Kitchens (THAFAHAB)
Keywords
Where Burger and Beyond is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Burger and Beyond business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Full-service restaurant operations at three London locations offering dine-in experiences with table service, lunch menus, dinner service, and private hire capabilities.
- Online Ordering and Delivery: Direct online ordering via order.burgerandbeyond.co.uk for click & collect and delivery, plus third-party delivery partnerships with Deliveroo and UberEats.
- Food Truck Catering and Events: Mobile catering service for private events, festivals, and corporate functions from a fully equipped food truck, bringing signature burgers to customer locations.
- Franchise Fees: International franchise enquiries being accepted, indicating plans to expand via franchise model outside the UK.
- Merchandise and Vouchers: Sale of gift vouchers for use at all restaurants, with merchandise shop available (coming soon).
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Burger and Beyond product offering
Product offeringCore offering
Burger and Beyond operates premium fast-casual restaurants in London serving signature dry-aged beef burgers, premium steaks, sides, cocktails, and desserts. The company runs three full-service restaurants (Shoreditch, Soho, Borough Yards), counter-service locations in food halls, a mobile food truck for events, online ordering for click & collect and delivery, and an international franchise program. Revenue is generated through dine-in service, takeaway, delivery via Deliveroo and UberEats, catering, gift vouchers, merchandise, and franchise fees.
Product overview
Burger & Beyond is a UK-based fast-casual dining brand offering premium gourmet burgers and steaks. The company operates a multi-channel model consisting of three full-service restaurants (Shoreditch, Soho, Borough Yards), multiple counter-service locations in food halls, and a mobile food truck for events. The core product portfolio includes signature dry-aged beef burgers, premium steaks (Bavette), and curated sides, cocktails, and desserts. Additional revenue streams include merchandise, gift vouchers, private hire services, an international franchise program, and DIY meal kits. The brand is recognized for its commitment to quality, using 40-day dry-aged beef from British Shorthorn and Hereford cattle, with operations spanning across London with expansion plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Restaurants Sit-down table service restaurants in London (Shoreditch, Soho, Borough Yards) offering premium burgers, steaks, sides, cocktails, desserts, private hire, and reservations for individual consumers and corporate clients.
- Counter-Service Locations Quick-service counter locations within food halls and markets offering Burger & Beyond's signature burgers and items in a grab-and-go format for individual consumers.
- Food Truck Hire and Mobile Catering Mobile catering service providing bespoke food truck experiences for festivals, corporate events, private parties, and weddings, bringing signature gourmet burgers and professional hospitality staff to customer locations.
- International Franchise Program Franchise opportunity for international partners to license the Burger & Beyond brand, recipes, and operating model to open restaurants outside the United Kingdom.
- Gift Vouchers
Companies that use Burger and Beyond
Customer profileSegments2 records
Ideal customer profiles3 records
Burger and Beyond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Burger and Beyond partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DeliveroocoreThird-party delivery partnership enabling customers to order Burger & Beyond burgers via the Deliveroo platform. Available across restaurant locations in London.
- UberEatscoreThird-party delivery partnership enabling customers to order Burger & Beyond burgers via the UberEats platform. Available across restaurant locations in London.
- FairgameminorCounter-service locations at Fairgame venues (City and Canary Wharf). These bring the same quality and flavour into vibrant gaming/entertainment settings as quick-service counters.
- Camden Lock MarketminorCounter-service location at Unit 24 West Yard, Camden Lock Place. Coming soon location bringing quality burgers to vibrant market setting.
- Box Hall CityminorCounter-service location at The Arcade, Liverpool St. Coming soon location at this food hall.
- House of Social ManchesterminorCounter-service location at 10 Sir Howard Bernstein Approach, Manchester. Coming soon location expanding beyond London.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Burger and Beyond competitors and assessment
Company assessmentBroad incumbents
- Five Guys: Large US-headquartered premium-burger QSR/fast-casual brand with a significant UK presence. Overlaps on the 'premium beef burger' positioning but at greater scale and counter-service only.
- Shake Shack: US premium-burger fast-casual brand with a growing London footprint. Closest international archetype for B&B's 'fast-casual with restaurant-quality beef' positioning and global scaling ambitions.
Direct peers
- Honest Burgers: UK premium-casual burger chain with a similar craft, multi-location London footprint and sit-down dining model. Direct competitor for customer mindshare and central-London restaurant real estate.
- Patty & Bun: London-born gourmet burger restaurant group with multiple central sites and a comparable premium-ingredient, full-service positioning. Closest head-to-head competitor for the B&B dinner trade.
- MEATLiquor: London burger and cocktails casual-dining group with counter/table-service hybrids and festival heritage. Competes for the same premium burger-and-drinks occasion in central London.
- Bleecker St. Burger: Independent London premium-burger operator with limited-service formats, shared festival-circuit heritage and a tightly-focused signature-burger proposition. Comparable on product depth and target customer.
- Byron: Long-standing UK burger casual-dining chain with full-service restaurants in London and other major cities. Most direct analogue at scale for premium sit-down burger dining in the UK.
- Hache: London-based gourmet burger and steak concept with full-service restaurants and a comparable premium-beef, French-bistro-influenced menu. Direct peer for London burger-and-steak occasions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Burger and Beyond social profiles
Digital presenceBurger and Beyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burger and Beyond leadership team
Management profileNumber of profiles
Profiles2 records
Burger and Beyond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burger and Beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burger and Beyond
What does Burger and Beyond do?
Burger and Beyond operates premium fast-casual restaurants in London serving signature dry-aged beef burgers, premium steaks, sides, cocktails, and desserts. The company runs three full-service restaurants (Shoreditch, Soho, Borough Yards), counter-service locations in food halls, a mobile food truck for events, online ordering for click & collect and delivery, and an international franchise program. Revenue is generated through dine-in service, takeaway, delivery via Deliveroo and UberEats, catering, gift vouchers, merchandise, and franchise fees.
Is Burger and Beyond a public or private company?
Burger and Beyond is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Burger and Beyond founded?
Burger and Beyond was founded in 2015. It employs 11 to 50 people.
Where is Burger and Beyond based?
Burger and Beyond is headquartered in London, United Kingdom, in the Europe region.
How does Burger and Beyond make money?
Five revenue lines are on record. Restaurant Dining is the primary driver. The others are online Ordering and Delivery, food Truck Catering and Events, franchise Fees and merchandise and Vouchers.
Who are Burger and Beyond's main competitors?
Broad incumbents on record are Five Guys and Shake Shack. Direct peers are Honest Burgers, Patty & Bun, MEATLiquor, Bleecker St. Burger, Byron and Hache.
Does Burger and Beyond have an API?
No public API is recorded for Burger and Beyond.
What industry is Burger and Beyond in?
Burger and Beyond's product category is Premium Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual, with a secondary code of THAFAHAB, Food Trailers & Towable Kitchens. Its NAICS code is 722511 and its SIC code is 5810.