Bleecker
Bleecker is an independent London-based burger restaurant chain founded in 2012 by Zan Kaufman, operating 8 walk-in locations plus a Deliveroo delivery-only site, serving dry-aged British beef burgers, fries, milkshakes, and craft lager to London consumers.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bleecker does
Bleecker is a privately held, founder-owned burger restaurant operator founded in 2012 by Zan Kaufman, a former NYC corporate lawyer, who started the business as a food truck at Old Spitalfields Market before converting to permanent locations in 2015. The company operates 8 walk-in restaurants across London — Spitalfields, Victoria, Bloomberg Arcade, Westfield (Shepherd's Bush), London Bridge, Seven Dials Market, Baker Street, and Soho — plus a Deliveroo Editions delivery-only site in Battersea opened during the 2020 pandemic. Headcount is in the 51–100 range, the entity is wholly founder-owned with no disclosed venture capital or private equity investment, and there is no franchise model.
The core product is a focused menu of dry-aged British beef burgers (sourced from native-breed cattle via Aubrey Allen butchers, 40-day dry-aged), hand-cut fries, milkshakes made with house-made soft serve, and a proprietary Extra Nice lager co-developed with Lost & Grounded Brewers since June 2024. Differentiation is built on ingredient specification (American cheese selected for optimal melt, sesame buns baked daily in London), proprietary house sauce and dry-aging processes, halal-certified beef available at Westfield, Baker Street, Soho, and Victoria with segregated prep areas, and consistent media recognition including #1 Best Burger in the World 2026 and National Burger of the Year in 2020 and 2024.
Revenue is generated through unit-priced transactions across three channels: walk-in dining at the eight sites, the company's own click-and-collect platform for pre-orders and pickups (used heavily for office and group orders), and Deliveroo delivery from all sites plus the dedicated Battersea delivery-only site. Pricing follows a tiered menu structure — burgers £10.50–£15.95, fries £4.75–£5.50, shakes £5.95–£7.00, drinks £2.50–£3.50 — with pay-as-you-go billing and no subscription or contracted revenue. The primary customer segment is individual London consumers seeking premium burgers, with a secondary use case in corporate and office group orders via click-and-collect. Brand reach is built through organic Instagram content, earned media coverage (Time Out, Eater, Esquire, GQ), gift card promotions via a Toggle storefront, and a recurring program of one-night-only chef collaborations with peers such as Smokestak, BAO, Koya, Speedboat Bar, Mamapen, Bab Haus, and Mambow.
Bleecker firmographics
Firmographics- Name
- Bleecker
- Legal name
- Bleecker Burger
- Website
- https://bleecker.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bleecker is an independent London-based burger restaurant chain founded in 2012 by Zan Kaufman, operating 8 walk-in locations plus a Deliveroo delivery-only site, serving dry-aged British beef burgers, fries, milkshakes, and craft lager to London consumers.
- Ownership category
- akta.pro rank
Bleecker industry classification
Industry- Product category
- Burger Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Bleecker is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Bleecker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Food & Beverage Sales: Direct sales from eight restaurant locations across London, plus one delivery-only Deliveroo Editions site. Revenue generated from burger, fries, shake, and beverage sales at point of service and through delivery orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full menu with individual items priced per unit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bleecker product offering
Product offeringCore offering
Bleecker operates single-brand burger restaurants across London, selling dry-aged British beef burgers, hand-cut fries, house-made soft-serve milkshakes, and a co-developed Extra Nice lager. Customers can dine in, take out, or order online for click-and-collect pickup at any of the 8 walk-in sites, with additional delivery available through Deliveroo from a dedicated Battersea dark kitchen.
Product overview
Bleecker is a single-brand burger restaurant chain operating as a unified offering across 8 London locations plus 1 delivery-only site. The core product portfolio includes dry-aged beef burgers (Cheeseburger, Double Cheeseburger, Bacon Cheeseburger, Bacon Double Cheeseburger, Blue Burger, Symplicity Burger), hand-cut fries (Fries, Angry Fries, House Fries, Angry House Fries), and shakes (Oreo, Vanilla, Black & White, Strawberry, Double Chocolate, Cherry), plus Extra Nice lager and specialty drinks. Additional services include Click & Collect ordering, halal beef options at select locations, and gift vouchers. The company is not currently franchising.
Differentiator
Problem solved
Functional benefit
Products and services
- Cheeseburger Bleecker's flagship burger — dry-aged British beef patty with American cheese, onion, and house sauce on a toasted sesame seed bun. Priced at £10.50 and available across all 8 London locations plus Deliveroo delivery.
- Double Cheeseburger Two dry-aged beef patties with double American cheese, onion, and house sauce on a toasted sesame seed bun. Priced at £14.95 and available across all Bleecker locations.
- Bacon Cheeseburger Dry-aged beef patty with American cheese, bacon, onion, and house sauce on a toasted sesame seed bun. Priced at £11.50 and available across Bleecker locations.
- Bacon Double Cheeseburger Two dry-aged beef patties with double American cheese, bacon, onion, and house sauce on a toasted sesame seed bun. Winner of National Burger of the Year 2024. Priced at £15.95 and available across all locations.
- Blue Burger Dry-aged beef with Saint Agur blue cheese, onion, lettuce, and house sauce on toasted sesame seed bun. Alternative to the American cheeseburger. Priced at £11.60 and available across Bleecker locations.
- Symplicity Burger (Vegetarian) Vegetarian burger with a mushroom, beetroot, and onion patty topped with American cheese, onion, lettuce and house sauce on toasted sesame seed bun. Priced at £10.50 and available across all locations.
- Fries Hand-cut, double-fried salted fries cooked fresh to order — crispy outside and fluffy inside. Priced at £4.75 and available across all Bleecker locations and Deliveroo.
- Angry Fries Hand-cut salted fries topped with hot sauce and blue cheese sauce. Priced at £5.50 and available across all Bleecker locations.
- House Fries Hand-cut salted fries topped with Bleecker's proprietary house sauce (ketchup, mayo, mustard, pickle juice, and secret spices). Priced at £5 and available across all locations.
- Angry House Fries Hand-cut salted fries topped with both hot sauce and Bleecker's house sauce. Priced at £5.50 and available across all locations.
- Oreo Shake Milkshake made with Bleecker's house-made soft serve, whole milk, and crushed Oreos. Priced at £5.95 and available across all locations.
- Vanilla Shake Milkshake with Bleecker soft serve, whole milk, and Nielsen Massey vanilla. Priced at £5.95 and available across all locations.
- Black & White Shake Signature New York-style milkshake combining vanilla and chocolate Bleecker soft serve with whole milk. Priced at £5.95 and available across all locations.
- Strawberry Shake Milkshake with Bleecker soft serve, whole milk, and fresh strawberries. Priced at £7 and available across all locations.
- Double Chocolate Shake Milkshake with Bleecker soft serve, whole milk, and double chocolate. Priced at £5.95 and available across all locations.
- Cherry Shake Limited edition milkshake with Bleecker soft serve, whole milk, and Toschi Amarena cherries. £1 from each shake sold is donated to Mermaids UK. Priced at £7.
- Extra Nice Lager 4% extra dry lager co-created with Lost & Grounded Brewers, served at all Bleecker locations and on the Lost & Grounded webshop. A portion of sales is donated to Stonewall Housing.
- Halal Beef Option Halal-certified dry-aged British beef offered at Westfield, Baker Street, Soho, and Victoria locations, with separate preparation areas, utensils, and grill processes maintained to avoid cross-contamination. Beef is stunned before slaughter.
- Click & Collect Ordering Online pre-order and pay service allowing customers to order the full Bleecker menu (burgers, fries, shakes, drinks) for collection at any of the 8 walk-in locations. Used heavily for office and group orders.
- Gift Vouchers Bleecker gift cards available in digital and physical formats, redeemable at all 8 Bleecker locations, valid for 12 months, with optional gift message. Seasonal bonus-value promotions include Black Friday gift card offers.
Quantifiable outcome
- Named #1 Best Burger in the World 2026 by World's Best Burger Places
- +3 more outcomes
Companies that use Bleecker
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Bleecker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bleecker partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Mambow (Abby Lee)minorOne-night-only collaboration with Michelin-listed Malaysian restaurant Mambow at Bleecker Bloomberg. Proceeds donated to Medical Aid Palestine for Gaza emergency relief.
- Bab HausminorOne-night-only collaboration with female-led live-fire kitchen Bab Haus at Seven Dials Market. Proceeds to Velindre Cancer Centre and Noah's Ark Children's Hospital for Wales.
- MamapenminorOne-night-only collaboration with Cambodian restaurant Mamapen at Seven Dials Market. Proceeds donated to Refugee Council.
- Speedboat BarminorOne-night-only collaboration with Luke Farrell's Speedboat Bar at Seven Dials Market. Raised £4,769 for Gift of Happiness Foundation supporting children in Bangkok slums.
- BAOminorOne-night-only takeover at BAO City near Bloomberg Arcade. Proceeds donated equally to Stonewall Housing and Hackney Chinese Community Services.
- Lost & Grounded BrewerscoreCollaboration to create Extra Nice lager - a 4% extra dry lager specifically crafted to complement Bleecker burgers. Pportion of proceeds donated to Stonewall Housing. Raised over £19,000 as of June 2025. Available at all Bleecker locations and Lost & Grounded webshop.
- Yard Sale PizzaminorCollaboration for Yard Sale Pizza's 10th anniversary. The Bleecker Birthday Pizza featured chopped Bleecker beef patty on Yard Sale Pizza base. £1 from each sold donated to The Outside Project.
- KoyaminorOne-night-only collaboration with Bloomberg Arcade neighbours Koya. Proceeds donated to Hackney Food Bank.
- SmokestakminorSecond collaboration with David Carter's Smokestak at Bloomberg. Proceeds donated to Hackney Food Bank.
- DeliveroocorePrimary delivery partner for Bleecker locations. Also hosts dedicated Deliveroo Editions delivery-only site in Battersea (opened July 2020). Enables delivery to customers across London.
- Seven Dials Market (KERB)coreMarketplace partnership for Seven Dials Market location. KERB was where Bleecker started in 2012 - described as a 'true homecoming' by founder Zan Kaufman.
- Queer BrewingminorProudly pours Queer Brewing beers at Bleecker. Brewery founded by Lily Waite in 2019 as a platform for visibility and inclusivity in beer.
- Aubrey Allen ButcherscorePrimary beef supplier. Provides both conventional and halal-certified beef to Bleecker locations.
- Stonewall UKcoreDiversity Champion partnership since March 2022. Working towards creating a fully inclusive workplace by integrating diversity and inclusion in all parts of the business.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Bleecker competitors and assessment
Company assessmentDirect peers
- Haché Burgers: London-focused premium burger and cocktail restaurant chain. Comparable to Bleecker on London multi-site presence, casual-dining format, and premium beef-led menu positioning.
- Shake Shack: US-listed premium burger and shakes chain expanding in London. Closest international comparable on premium-but-accessible positioning, shake-led menu, and brand-driven expansion playbook.
- Honest Burgers: London-founded (2011) premium burger chain built around British beef and similar craft positioning. Closest direct UK peer to Bleecker on menu structure, target customer, price band (£10-£15 burgers) and multi-site London footprint.
- Tommi's Burger Joint: Iceland-origin burger chain with a London footprint, built around NYC-style burgers and shakes. Comparable to Bleecker on transatlantic burger-craft positioning, multi-site London estate, and shake-led menu.
- Five Guys: US-origin premium burger QSR with significant London and UK presence. Competes with Bleecker on premium burger positioning and counter-service model, but with deeper marketing budget and franchise-led national footprint.
- Patty & Bun: Independent London premium burger group operating multiple dine-in and click & collect sites with a tightly curated burger, fries and shakes menu. Directly comparable to Bleecker on format, customer demographic, and central-London site strategy.
- MEATliquor: London-founded burger group with multiple dine-in sites across the capital. Comparable to Bleecker on multi-site London presence, casual-dining format, and indie foodie positioning, though at a lower price point.
Emerging players
- Farmer J: London-based all-day casual restaurant group with a small but growing multi-site footprint. Comparable to Bleecker on London site-rollout cadence, quality-led sourcing narrative, and target urban professional demographic, though with a broader, non-burger menu.
Broad incumbents
- In-N-Out Burger: Family-owned US West Coast premium burger chain. Comparable to Bleecker on privately-held status, founder/family-led culture, vertically integrated supply discipline, and premium-but-accessible positioning, though at vastly greater scale.
- Byron Hamburgers: Established UK casual-dining burger chain with a much larger national footprint and broader menu. Useful as a comparable for what scaling a UK burger concept looks like at greater scale, though operating model and price band differ from Bleecker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bleecker social profiles
Digital presenceBleecker compliance and trust
Trust signalCompliance2 records
Bleecker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bleecker leadership team
Management profileNumber of profiles
Profiles8 records
Bleecker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bleecker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bleecker
What does Bleecker do?
Bleecker operates single-brand burger restaurants across London, selling dry-aged British beef burgers, hand-cut fries, house-made soft-serve milkshakes, and a co-developed Extra Nice lager. Customers can dine in, take out, or order online for click-and-collect pickup at any of the 8 walk-in sites, with additional delivery available through Deliveroo from a dedicated Battersea dark kitchen.
Is Bleecker a public or private company?
Bleecker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bleecker founded?
Bleecker was founded in 2012. It employs 51 to 100 people.
Where is Bleecker based?
Bleecker is headquartered in London, United Kingdom, in the Europe region.
How does Bleecker make money?
One revenue line is on record: restaurant Food & Beverage Sales.
Who are Bleecker's main competitors?
Direct peers on record are Haché Burgers, Shake Shack, Honest Burgers, Tommi's Burger Joint, Five Guys, Patty & Bun and MEATliquor. Farmer J is listed as an emerging player. Broad incumbents are In-N-Out Burger and Byron Hamburgers.
Does Bleecker have an API?
No public API is recorded for Bleecker.
What industry is Bleecker in?
Bleecker's product category is Burger Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.