Port Harbor Marine
Port Harbor Marine is an employee-owned boat dealership and marina operator founded in 1974, operating six locations across Maine and Massachusetts with 100+ employees, selling 30+ boat brands, running 350+ marina slips, and serving recreational boaters with sales, service, rentals, and a boat club.
- Company typePrivate
- Founded1974
- HeadquartersSouth Portland, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Port Harbor Marine does
Port Harbor Marine is a privately held, employee-owned boat dealership and marina operator headquartered in South Portland, Maine, founded in 1974 by Robert C. Soucy Sr. The company operates six retail/marina locations—five across Maine (South Portland, Raymond, Rockport, Holden, Kittery) and one in Middleton, Massachusetts—following the 2023 acquisition of Baert Marine. It represents more than 30 new boat and marine brands including Boston Whaler, Grady-White, Sea Ray, Mercury, Yamaha, and Sea Hunt, and operates authorized service departments with factory-trained technicians at five Maine locations.
The business runs four interlocking revenue streams. Hardware sales—new boats, pre-owned boats (a 74-unit stated inventory), outboard motors (including Mercury Avator electric models), off-road vehicles, and boat trailers—represent the largest stream, supplemented by a brokerage operation that sells over 400 boats per year. Recurring and usage-based revenue comes from Spring Point Marina (250+ slips accommodating yachts up to 200 feet), Jordan Bay Marina (100 wet slips plus 150 valet storage slots), a Maine boat rental fleet delivered to lake and ocean ramps, and the PHM Boat Club ($5,000 seasonal membership, May–October). Service, parts, and third-party financing round out the offering, with 70% of buyers reportedly financing through partner lenders. Physical infrastructure includes the 2021 wave-attenuating dock system at Spring Point and 50 new boat slips added at Raymond in 2020.
Port Harbor pursues a direct-to-consumer, relationship-driven GTM through owned showrooms, an online inventory platform, boat shows (including the New England Boat Show in Boston), and a multi-channel presence (Facebook, Instagram, YouTube, Twitter, blog, email newsletter, live webcams at both marinas). The company is recognized as a Top 100 Dealer in the Boating Industry, holds a 5-Star Marine Industry certification, and is BBB accredited. Ownership transferred from founder Robert C. Soucy Sr. to his three sons (Rob, Mike, Marc) in 2007, and the company became employee-owned via an ESOP in 2018; the Soucy family continues to lead operations.
Port Harbor Marine firmographics
Firmographics- Name
- Port Harbor Marine
- Legal name
- Port Harbor Marine
- Website
- https://portharbormarine.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Port Harbor Marine is an employee-owned boat dealership and marina operator founded in 1974, operating six locations across Maine and Massachusetts with 100+ employees, selling 30+ boat brands, running 350+ marina slips, and serving recreational boaters with sales, service, rentals, and a boat club.
- Ownership category
- akta.pro rank
Port Harbor Marine industry classification
Industry- Product category
- Boat Dealership and Marina Services
- NAICS
- Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industries
- Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI), Marine Trailer & Transport Equipment Retail (CRAMAIAL), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)
Keywords
Where Port Harbor Marine is headquartered
LocationHeadquarters
- HQ city
- South Portland
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Port Harbor Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New and Pre-Owned Boat Sales: Sale of new and pre-owned boats across 30+ boat and marine brands. Primary revenue stream with physical showroom and inventory at six dealership locations.
- Boat Rentals: Premier boat rental fleet in Maine offering bowriders, pontoon, and center console boats. Delivers to lake and ocean boat ramps throughout Maine. Revenue from daily/weekly rental fees.
- Boat Club Memberships: Membership-only boating club providing boat access for water skiing, tubing, fishing, and cruising. Family Membership priced at $5,000 for seasonal access (May 1st to October 1st).
- Brokerage Services: Brokerage sales assistance for buying and selling boats. Commission-based service with comprehensive marketing, inspection, and transaction management.
- Service and Repair: Full mechanical and fiberglass services at five Maine locations. Revenue from maintenance, repairs, winterization, and parts sales.
- Marina Slips and Storage: Revenue from 250+ boat slips across Spring Point Marina and Jordan Bay Marina, plus indoor and outdoor winter storage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Family Membership - $5,000.00 seasonal access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Port Harbor Marine product offering
Product offeringCore offering
Port Harbor Marine sells new and pre-owned boats across 30+ brands (Bayliner, Boston Whaler, Grady-White, Sea Ray, Robalo, Sea Hunt, Mercury, Yamaha, and others), outboard motors, boat trailers, and off-road vehicles through six dealership locations. The company also operates two full-service marinas (Spring Point Marina and Jordan Bay Marina), offers boat rentals, a seasonal Boat Club membership, professional brokerage services, factory-trained mechanical/fiberglass service and repair, marine parts, and boat financing.
Product overview
Port Harbor Marine is a boat dealership and marina operator offering a comprehensive portfolio of marine products and services. The core offerings include new and pre-owned boat sales across 30+ boat brands (Bayliner, Boston Whaler, Grady White, Sea Ray, Robalo, Sailfish, Key West, Mako, Nitro, Sun Tracker, Tracker Boats, Tahoe, Sea Hunt, EdgeWater, Cutwater, Parker, Finseeker, Reata, and Regency), outboard motors (primarily Mercury Marine), and boat trailers (EZ Loader, Venture). Supplementary services include a boat rental fleet (Maine's largest), a membership boat club ($5,000 seasonal membership), professional brokerage services, full-service maintenance and repairs at five locations, parts sales, and marine financing. The company operates two full-service marinas (Spring Point Marina with 250 slips and Jordan Bay Marina with 100 wet slips) across six locations in Maine and Massachusetts.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales Sale of new boats from 30+ manufacturers including Bayliner, Boston Whaler, EdgeWater, Grady-White, Key West, Mako, Mercury, Nitro, SailFish, Sea Ray, Sun Tracker, Tracker Boats, Yamaha, Sea Hunt, Robalo, Reata, Tahoe, Finseeker, Cutwater, and Parker, sold across six dealership locations in Maine and Massachusetts.
- Pre-Owned Boat Sales Sale of pre-owned boats including various brands, with a 74-unit inventory across multiple locations in Maine and Massachusetts.
- Outboard Motors
Quantifiable outcome
- Sells over 400 boats annually through brokerage services alone
- +1 more outcomes
Companies that use Port Harbor Marine
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Port Harbor Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Port Harbor Marine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Baert MarinecoreAcquired Baert Marine of Middleton, Massachusetts in September 2023. Both companies were celebrating 50 years in business at the time of acquisition. The acquisition expanded Port Harbor Marine's operations into Massachusetts and made them a new dealer for Sea Hunt Boats and other brands.
Scale indicators10 records
Recent moves17 records
Expansion highlights5 records
Port Harbor Marine competitors and assessment
Company assessmentDirect peers
- MarineMax: MarineMax is the largest recreational boat and yacht dealer in the United States, operating over 130 locations nationwide. Directly comparable to Port Harbor Marine as a multi-brand boat retailer with marina operations, brokerage, service, and financing — but at significantly larger scale and geographic breadth.
- OneWater Marine: OneWater Marine is a publicly traded boat dealer with over 90 locations across 20+ states, offering new and pre-owned boat sales, service, parts, and marina operations. Direct competitor in the integrated marine retail model that Port Harbor Marine operates, with comparable revenue streams (sales, service, storage, brokerage).
Broad incumbents
- West Marine: West Marine is the largest specialty retailer of marine parts, accessories, and supplies in the U.S., with ~240 stores. Comparable to Port Harbor's parts and accessories retail operations, though West Marine is a pure retailer (not a dealer) and operates at far broader scale.
- Brunswick Corporation: Brunswick Corporation is a major marine manufacturer whose brands (Boston Whaler, Sea Ray, Mercury Marine) are among the top lines sold by Port Harbor Marine. While not a direct dealer competitor, Brunswick's strategy on dealer networks, territory allocations, and direct-to-consumer pilots directly impacts Port Harbor's core business.
- Bass Pro Shops: Bass Pro Shops operates a national chain of outdoor recreation megastores with marine offerings including Tracker Boats (also a Port Harbor brand). Broad incumbent in outdoor/marine retail, comparable on consumer recreational boating demographic and product categories, but with a much wider non-marine product mix.
- Malibu Boats: Malibu Boats is a leading manufacturer of watersports towboats and sport boats sold through a national dealer network. Comparable as a marine industry participant whose boats are sold through dealers like Port Harbor; relevant for understanding manufacturer-dealer dynamics in the segment.
Others
- Grady-White Boats: Grady-White Boats is a premium sportfishing boat manufacturer whose products are a key line carried by Port Harbor Marine. Relevant as a brand partner and supply relationship; an upstream peer in the value chain whose dealer strategy shapes Port Harbor's inventory and margin profile.
- Yamaha Motor USA: Yamaha Motor is a leading outboard engine and marine propulsion manufacturer whose products are a major line at Port Harbor Marine (WaveRunners, outboards, ATVs). Upstream supply peer; comparable in the marine recreational propulsion segment but a manufacturer rather than dealer.
- Sailfish Boats: Sailfish Boats is a sport fishing and dual console boat manufacturer whose products are sold at Port Harbor Marine. Comparable as a brand partner in Port Harbor's portfolio; relevant for understanding the competitive set of boats Port Harbor carries against competing dealers.
- CPS (Boat Trader / Boats Group): Boat Trader is a major online boat marketplace used by Port Harbor Marine for brokerage listings and inventory marketing. Comparable as a digital channel peer and ecosystem enabler in the boat retail industry; not a direct competitor but a key platform partner for new/pre-owned boat sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Port Harbor Marine social profiles
Digital presencePort Harbor Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Port Harbor Marine leadership team
Management profileNumber of profiles
Profiles4 records
Port Harbor Marine subsidiaries and ownership
Company hierarchySubsidiaries5 records
Port Harbor Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Port Harbor Marine M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Port Harbor Marine
What does Port Harbor Marine do?
Port Harbor Marine sells new and pre-owned boats across 30+ brands (Bayliner, Boston Whaler, Grady-White, Sea Ray, Robalo, Sea Hunt, Mercury, Yamaha, and others), outboard motors, boat trailers, and off-road vehicles through six dealership locations. The company also operates two full-service marinas (Spring Point Marina and Jordan Bay Marina), offers boat rentals, a seasonal Boat Club membership, professional brokerage services, factory-trained mechanical/fiberglass service and repair, marine parts, and boat financing.
Is Port Harbor Marine a public or private company?
Port Harbor Marine is a private company. It is classified as management employee owned and is currently operating.
When was Port Harbor Marine founded?
Port Harbor Marine was founded in 1974. It employs 51 to 100 people.
Where is Port Harbor Marine based?
Port Harbor Marine is headquartered in South Portland, United States, in the North America region.
How does Port Harbor Marine make money?
Six revenue lines are on record. New and Pre-Owned Boat Sales are the primary driver. The others are boat Rentals, boat Club Memberships, brokerage Services, service and Repair and marina Slips and Storage.
Who are Port Harbor Marine's main competitors?
Direct peers on record are MarineMax and OneWater Marine. Broad incumbents are West Marine, Brunswick Corporation, Bass Pro Shops and Malibu Boats. Others are Grady-White Boats, Yamaha Motor USA, Sailfish Boats and CPS (Boat Trader / Boats Group).
Does Port Harbor Marine have an API?
No public API is recorded for Port Harbor Marine.
What industry is Port Harbor Marine in?
Port Harbor Marine's product category is Boat Dealership and Marina Services. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMAIAI, Docking, Anchoring & Mooring Equipment Retail. Its NAICS code is 441222 and its SIC code is 3730.