Samplemed
Samplemed is a Brazil-based B2B insurtech that sells the modular s.360 underwriting SaaS platform — combining predictive models, AI assistants, and a medical-exam network — to enterprise life, health, and reinsurance carriers across Latin America, Europe, and North America.
- Company typePrivate
- Founded1989
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Samplemed does
Samplemed, operating since 1989 as part of Brazil-based Grupo Sample, is a B2B technology and services provider focused on personal insurance underwriting (life, health, and personal accident). The company sells an integrated ecosystem — branded as s.360 — that combines nine proprietary predictive risk models, dynamic configurable questionnaires (up to 4,000 questions and sub-questions), tele-underwriting, video-underwriting with face-match identity verification, a network of roughly 700 credentialed medical providers for in-person exams across Brazil, and supporting analytics such as automated A/E actuarial experience studies, Monte Carlo simulations, and a per-insurer Data Lake. The s.360 platform is API-first, cloud-native, ISO 27001 / ISO 9001 / ISO 27701 certified, and supports a white-label deployment (LUA, branded for Austral RE).
Its primary customer segment is enterprise life, health, and personal accident insurers and reinsurers across Latin America, Europe, and North America. Named customers include IRB Brasil RE (partnership since 2012), a top-20 global reinsurer, the largest South American reinsurer, and major Brazilian carrier Companhia P. The company also extends reach through channel partners such as Centauro-ON and Medisist (Mexico) and through collaborations with industry bodies (LIMRA, CVG-SP) and technology partners (SAS Dynamic Actuarial Modeling, dacadoo).
Samplemed makes money through a mix of modular SaaS subscriptions to the s.360 platform and per-case fees for tele-underwriting, video-underwriting, medical examinations, and specialist underwriting consulting. Pricing is quote-based, scaled by client portfolio size, modules selected, and case volumes processed. Additional recurring exposure comes from a recently launched generative-AI underwriting assistant (VIDA) and an AI-native facial-analysis feature, both of which are being marketed as upgrades to the core underwriting workflow rather than as standalone revenue streams.
Samplemed firmographics
Firmographics- Name
- Samplemed
- Legal name
- Grupo Sample
- Website
- https://samplemed.com.br
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Samplemed is a Brazil-based B2B insurtech that sells the modular s.360 underwriting SaaS platform — combining predictive models, AI assistants, and a medical-exam network — to enterprise life, health, and reinsurance carriers across Latin America, Europe, and North America.
- Ownership category
- akta.pro rank
Samplemed industry classification
Industry- Product category
- Insurance Underwriting Software
- NAICS
- Claims Adjusting (524291), Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Risk Scoring, Hazard & Geospatial Analytics (FSAOAIAE)
Keywords
Where Samplemed is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Samplemed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- SaaS Platform Subscription (s.360): Modular SaaS platform licensed to insurers and reinsurers, with modules selectable per client need. Revenue derived from platform access, API usage, and case processing volumes across the underwriting workflow.
- Underwriting Services: Per-case or per-service fees for tele-underwriting, video-underwriting, medical examinations, and specialist consulting. Includes a network of ~700 credentialed medical providers for in-person exams across Brazil.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Samplemed product offering
Product offeringCore offering
Samplemed provides an integrated SaaS platform (s.360) and professional services for life, health, and personal accident insurance underwriting. Its offerings combine predictive risk scoring models, dynamic digital questionnaires, tele- and video-underwriting, a network of ~700 credentialed medical exam providers, and an AI underwriting assistant (VIDA), sold as modular enterprise solutions to insurance carriers and reinsurers across Latin America, Europe, and North America.
Product overview
Samplemed offers a comprehensive ecosystem of integrated digital solutions for life, health, and personal accident insurance underwriting. The flagship s.360 platform unifies all products including Predictive Models, Dynamic Questionnaires, Tele-underwriting, Video-underwriting, and Laboratory Exam Networks into a single integrated environment. The portfolio includes VIDA (AI assistant), LUA (white-label), and Sampletrip (crew certification). Solutions range from accelerated automated assessment using ML to complex manual underwriting, serving insurers and reinsurers across Brazil, Spain, USA, Mexico, Guatemala, and Italy.
Differentiator
Problem solved
Functional benefit
Brands
- s.360: Comprehensive life and health underwriting platform with modules for automated underwriting, predictive models, tele/video interviews, and data analytics
- VIDA
- Sampletrip
- LUA
Products and services
- s.360 Platform (Samplemed 360) Flagship cloud-native SaaS platform unifying Samplemed's underwriting solutions into a single API-first ecosystem with automated underwriting, predictive scoring, dynamic questionnaires, tele/video interviews, rule database, manual underwriting environment, and data lake for life, health, and personal accident insurers and reinsurers.
- VIDA AI Underwriting Assistant AI-powered virtual assistant for life insurance underwriting that bridges human intelligence and digital transformation, providing humanized conversational support to underwriters via natural language interaction.
- Tele-underwriting Service (Tele-subscrição) Phone-based medical underwriting interview service conducted by specialist nurses for insurers and reinsurers; customers receive scheduling links for convenient telephone interviews with anamnesis audited for quality assurance before underwriting decision.
- Video-underwriting Service (Vídeo-subscrição) Video-based underwriting interview for higher capital and complex risks using face match technology where customers present documents on screen, with AI verification for identity confirmation.
- Medical Examination Network (Rede de Exames Laboratoriais) Network of approximately 700 credentialed medical providers across Brazil for in-person health interviews, blood collection, measurements, and laboratory testing, with results compiled and delivered to insurance companies.
- LUA (Life Underwriting Assessment) - White-label Solution White-label version of the s.360 platform custom-branded for reinsurance partners (e.g., Austral RE), enabling reinsurers to offer the full underwriting ecosystem under their own brand.
- Sampletrip Specialized medical examination and certification services for maritime crew (tripulantes), including health interviews, laboratory exams, and certifications for cruise ship employees, with guidance for candidates on health improvements to meet company requirements.
Quantifiable outcome
- 1.5M+ underwriting cases analyzed and R$201B+ in insured capital processed
- +3 more outcomes
Companies that use Samplemed
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Samplemed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature10 records
Samplemed partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- SASflagshipIntegration between s.360 Underwriting Workbench and SAS Dynamic Actuarial Modeling (DAM) delivers a unified ecosystem that transforms how insurers underwrite, price, analyze, and optimize their portfolios. The partnership enables real-time actuarial modeling and underwriting decisions within a single workflow.
- dacadoocoreStrategic partnership with Swiss insurtech dacadoo, recognized globally for digital health engagement and risk quantification. The s.360 gains health engagement data and scoring capabilities, enhancing its risk assessment for insurers.
- Austral REcoreAustral RE launched the LUA (Life Underwriting Assessment) platform powered by s.360. This is a white-label deployment where Samplemed's technology is branded and offered under Austral RE's name to their clients.
- MedisistminorPartnership with Mexican company Medisist, a leader in health information management technology with 20+ years of experience founded by medical specialists. Enables automatic underwriting services to be offered to Mexican insurers.
- Centauro-ONcoreCentauro-ON implemented the full suite of Samplemed solutions including predictive models, dynamic questionnaires, tele-interviews, and medical exams, integrating them into their own insurance product distribution channels.
- LIMRAminorSamplemed participated in a LIMRA-hosted webinar on the future of life insurance underwriting, engaging with LIMRA's Latin American member network of insurance executives.
- CVG-SP (Comissão de Valores Gestores de Seguros)minorJoint webinar with CVG-SP on the technological evolution of personal risk underwriting, featuring CEO Silas Kasahaya, CTO Albert Costa, and Commercial Director Mario J. Pereira in a discussion with CVG-SP President Marcos Kobayashi.
- IRB Brasil REcorePartnership since 2012 for tele-underwriting services. IRB Brasil RE (largest Brazilian reinsurer) uses Samplemed's tele-underwriting to modernize life insurance offerings for their clients, eliminating paper and improving risk analysis quality.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Samplemed competitors and assessment
Company assessmentBroad incumbents
- Socotra: Socotra offers a cloud-native core insurance platform serving both life and P&C carriers with API-first architecture. It is comparable as an enterprise SaaS platform for insurers, though it focuses on core policy administration versus underwriting automation.
- Guidewire Software: Guidewire is the dominant insurance software platform serving global P&C and life insurers with policy, underwriting, and claims systems. It is a broad incumbent that competes for IT budget at the same enterprise insurance clients Samplemed serves.
- Shift Technology: Shift Technology is a global AI-native platform for insurance decisioning, spanning fraud detection, claims, and underwriting. It is a broader incumbent competitor with overlap in AI-driven insurance risk assessment.
- Duck Creek Technologies: Duck Creek provides a SaaS suite for P&C and life insurers covering underwriting, policy, billing, and claims. It is comparable as an enterprise insurance software incumbent serving the same carrier customer segment.
- Majesco: Majesco is a cloud insurance software vendor serving life, health, and P&C carriers with core and analytics platforms. It is comparable as an insurance software platform incumbent with overlap in underwriting analytics tooling.
Direct peers
- Cytora: Cytora is an AI-powered commercial insurance underwriting platform that digitizes and automates risk evaluation for insurers. It is a direct competitor in the AI-driven underwriting decisioning space that Samplemed occupies.
- Sprout.ai: Sprout.ai uses AI to automate insurance claims and underwriting processes, including medical record analysis. Both companies apply NLP and machine learning to streamline insurance workflows, though Sprout.ai is more claims-focused.
- Akur8: Akur8 provides AI-powered insurance pricing and underwriting automation for P&C and life insurers globally. It is directly comparable to Samplemed's s.360 platform as both target automated risk scoring and pricing workflows at insurance carriers.
Emerging players
- Federato: Federato provides AI-driven underwriting decisioning for commercial insurance carriers with portfolio optimization. It is an emerging competitor in the AI underwriting space with narrower product focus than Samplemed.
Regional players
- 180 Seguros: 180 Seguros is a Brazilian digital life insurance company focused on instant underwriting and simplified policy issuance. It is a regional peer operating in the same Brazilian life insurance market with overlapping focus on automated underwriting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
Samplemed social profiles
Digital presenceSamplemed compliance and trust
Trust signalCompliance5 records
Samplemed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samplemed leadership team
Management profileNumber of profiles
Profiles10 records
Samplemed subsidiaries and ownership
Company hierarchySubsidiaries1 record
Samplemed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samplemed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samplemed
What does Samplemed do?
Samplemed provides an integrated SaaS platform (s.360) and professional services for life, health, and personal accident insurance underwriting. Its offerings combine predictive risk scoring models, dynamic digital questionnaires, tele- and video-underwriting, a network of ~700 credentialed medical exam providers, and an AI underwriting assistant (VIDA), sold as modular enterprise solutions to insurance carriers and reinsurers across Latin America, Europe, and North America.
Is Samplemed a public or private company?
Samplemed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Samplemed founded?
Samplemed was founded in 1989. It employs 101 to 250 people.
Where is Samplemed based?
Samplemed is headquartered in São Paulo, Brazil, in the Latin America region.
How does Samplemed make money?
Two revenue lines are on record. SaaS Platform Subscription (s.360) is the primary driver. The others are underwriting Services.
Who are Samplemed's main competitors?
Broad incumbents on record are Socotra, Guidewire Software, Shift Technology, Duck Creek Technologies and Majesco. Direct peers are Cytora, Sprout.ai and Akur8. Federato is listed as an emerging player. 180 Seguros is listed as a regional player.
Does Samplemed have an API?
Yes. Samplemed operates an API-first strategy with solutions designed for integration. The s.360 platform provides integration APIs for connecting data, automating workflows, and supporting decisions. The platform features a Hub de Integrações (Integration Hub) and enables integration with legacy systems of insurers through APIs for data to flow in an organized manner. Standardized medical exam data is delivered via API for insurers' underwriters to analyze simply, practically, and quickly. The company also integrates with laboratory networks and supports face match technology through AI integration.
What industry is Samplemed in?
Samplemed's product category is Insurance Underwriting Software. Its primary akta.pro industry code is FSAOAIAE, Risk Scoring, Hazard & Geospatial Analytics. Its NAICS code is 524291 and its SIC code is 6411.