Rainbow Village
- Company typePrivate
- Founded1991
- HeadquartersDuluth, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Rainbow Village firmographics
Firmographics- Name
- Rainbow Village
- Legal name
- Rainbow Village, Inc.
- Website
- https://rainbowvillage.org
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rainbow Village industry classification
Industry- Product category
- Homeless and Family Social Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190), Temporary Shelters (624221)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)
- akta.pro secondary industries
- Community Centers & Neighborhood Support Services (BPAGAEAL), Family Resource Centers & Wraparound Support Services (EDACALAH)
Keywords
Where Rainbow Village is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rainbow Village business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Private Donations: 90% of funding comes from private sources including individual donors, corporations, churches, and foundations. The organization runs multiple fundraising campaigns including the Transform 365 monthly giving program, one-time donations, Women's Giving Circle membership, stock donations, and planned giving.
Distribution channels1 record
Marketing channels5 records
Rainbow Village product offering
Product offeringCore offering
Rainbow Village is a 501(c)(3) nonprofit organization that delivers a continuum of care for families experiencing homelessness in Gwinnett County, Georgia. Its core services include a residential housing program (ASPIRE) that provides up to two years of stable housing for 30 families at a time, an alumni support program (THRIVE) offering three additional years of coaching for up to 100 families, and an academic enrichment and afterschool program (ACADEMY) for children of participants.
Product overview
Rainbow Village is a nonprofit social services organization offering a unified set of programs designed as a continuum of care for families experiencing homelessness. The core programs include: ASPIRE (a residential housing program providing up to 2 years of stable housing for 30 families at a time), THRIVE (an alumni support program extending 3 years of additional coaching for up to 100 families), and ACADEMY (an academic enrichment and afterschool program serving children of ASPIRE and THRIVE participants). Supporting programs include the Women's Giving Circle (a philanthropy group providing Success Coaching and microgrants) and Transform 365 (monthly giving). These programs collectively follow a pathway from emergency housing through self-sufficiency, with Success Coaching focused on five pillars: Family Stability, Well-being, Financial Management, Education and Training, and Employment and Career.
Differentiator
Problem solved
Functional benefit
Brands
- ASPIRE: Safe, stable housing program for families experiencing homelessness for up to two years.
- THRIVE
- ACADEMY
- Women's Giving Circle
- Transform 365
Products and services
- ASPIRE A rigorous residential housing program providing safe, stable housing for families experiencing homelessness for up to two years. Participants pay below-market rental fees, contribute to a personal savings account, and receive individualized Success Coaching on five pillars: Family Stability, Well-being, Financial Management, Education & Training, and Employment & Career. Capacity is 30 families at a time with progress assessed every 90 days.
- THRIVE An alumni support program providing three additional years of success coaching and resources to families after they complete the ASPIRE residential program. The program supports up to 100 families at a time.
- ACADEMY An academic enrichment and afterschool program providing support for children of ASPIRE and THRIVE participants, including afterschool care, summer camp, and winter/spring break camps focused on academic success.
- Women's Giving Circle A strategic philanthropy initiative in which members donate a minimum of $1,000 annually to provide individualized Success Coaching for each resident, with pooled funds used to award microgrants to families.
- Transform 365 A monthly recurring donation program enabling donors to provide steady, predictable support for Rainbow Village's operations and family services.
Companies that use Rainbow Village
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Rainbow Village technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rainbow Village partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- Northside HospitalmajorNorthside Hospital serves as Rainbow Village's Legacy Golf Sponsor and Presenting Gala Sponsor. As the 2022-2026 Event Sponsor, Northside's generous support enables the organization to continue its mission of transforming the lives of families experiencing homelessness through charitable events. Northside Hospital is also the presenting sponsor for the Women's Giving Circle events.
- Women's Giving Circle MemberscoreThe Women's Giving Circle is a diverse group of women engaged in strategic philanthropy. Members commit to donating a minimum of $1,000 annually to provide individualized Success Coaching for each resident. Members also network and connect to improve opportunities for families served.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Rainbow Village competitors and assessment
Company assessmentDirect peers
- HomeStretch: Roswell, GA-based nonprofit providing transitional housing and support services for homeless families with children — operates the same family-homelessness residential model in the same metro Atlanta market as Rainbow Village.
- The Drake House: Roswell, GA nonprofit serving homeless families with children through a residential program with support services — directly comparable model, target population (single parents with children), and metro Atlanta geography.
- Nicholas House: Atlanta-based nonprofit serving families experiencing homelessness with housing and wraparound support services — comparable family-focused residential model in the same regional market.
- MUST Ministries: Marietta, GA-based nonprofit providing shelter, housing, and support services including family-focused programs to people experiencing homelessness in metro Atlanta — directly comparable mission and regional footprint.
- Sheltering Arms: Atlanta-area nonprofit providing early childhood education and family support services to at-risk and homeless families — comparable family-services mission with education component similar to Rainbow Village's ACADEMY.
- Caring for Others: Atlanta-based nonprofit serving low-income and homeless families through clothing, food, and support programs — comparable family-focused social services mission in the same metro market.
Broad incumbents
- Family Promise: National nonprofit network addressing family homelessness through shelter, prevention, and stabilization programs — same target population and service model, but operates at national scale versus Rainbow Village's single-campus approach.
- Atlanta Mission: Large Atlanta-area nonprofit providing emergency shelter, recovery, and transitional housing for individuals and families experiencing homelessness — overlapping mission and region but broader scope including single adults.
- Salvation Army of Greater Atlanta: Large established social services organization operating shelter, housing, and family support programs in metro Atlanta — broader scope but overlapping mission to serve homeless families.
Others
- Habitat for Humanity of Gwinnett County: Local Habitat affiliate providing affordable homeownership in the same Gwinnett County geography — adjacent rather than directly competitive, as Habitat focuses on homeownership pathways while Rainbow Village focuses on transitional rental housing and services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rainbow Village social profiles
Digital presenceRainbow Village compliance and trust
Trust signalCompliance1 record
Rainbow Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainbow Village leadership team
Management profileNumber of profiles
Profiles4 records
Rainbow Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainbow Village M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainbow Village
What does Rainbow Village do?
Rainbow Village is a 501(c)(3) nonprofit organization that delivers a continuum of care for families experiencing homelessness in Gwinnett County, Georgia. Its core services include a residential housing program (ASPIRE) that provides up to two years of stable housing for 30 families at a time, an alumni support program (THRIVE) offering three additional years of coaching for up to 100 families, and an academic enrichment and afterschool program (ACADEMY) for children of participants.
Is Rainbow Village a public or private company?
Rainbow Village is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rainbow Village founded?
Rainbow Village was founded in 1991. It employs 1 to 10 people.
Where is Rainbow Village based?
Rainbow Village is headquartered in Duluth, United States, in the North America region.
How does Rainbow Village make money?
One revenue line is on record: private Donations.
Who are Rainbow Village's main competitors?
Direct peers on record are HomeStretch, The Drake House, Nicholas House, MUST Ministries, Sheltering Arms and Caring for Others. Broad incumbents are Family Promise, Atlanta Mission and Salvation Army of Greater Atlanta. Habitat for Humanity of Gwinnett County is listed as an others.
Does Rainbow Village have an API?
No public API is recorded for Rainbow Village.
What industry is Rainbow Village in?
Rainbow Village's product category is Homeless and Family Social Services. Its primary akta.pro industry code is BPAGADAO, Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits, with a secondary code of BPAGAEAL, Community Centers & Neighborhood Support Services. Its NAICS code is 62411 and its SIC code is 8300.