Rainbow Village

Name

Rainbow Village

Legal name

Rainbow Village, Inc.

Website

https://rainbowvillage.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Homeless and Family Social Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Temporary Shelters (624221)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industries

Community Centers & Neighborhood Support Services (BPAGAEAL), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Homeless family services
• Transitional housing programs
• Nonprofit social services
• Family support services
• Affordable housing support

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Private Donations: 90% of funding comes from private sources including individual donors, corporations, churches, and foundations. The organization runs multiple fundraising campaigns including the Transform 365 monthly giving program, one-time donations, Women's Giving Circle membership, stock donations, and planned giving.

Distribution channels1 record

Marketing channels5 records

Core offering

Rainbow Village is a 501(c)(3) nonprofit organization that delivers a continuum of care for families experiencing homelessness in Gwinnett County, Georgia. Its core services include a residential housing program (ASPIRE) that provides up to two years of stable housing for 30 families at a time, an alumni support program (THRIVE) offering three additional years of coaching for up to 100 families, and an academic enrichment and afterschool program (ACADEMY) for children of participants.

Product overview

Rainbow Village is a nonprofit social services organization offering a unified set of programs designed as a continuum of care for families experiencing homelessness. The core programs include: ASPIRE (a residential housing program providing up to 2 years of stable housing for 30 families at a time), THRIVE (an alumni support program extending 3 years of additional coaching for up to 100 families), and ACADEMY (an academic enrichment and afterschool program serving children of ASPIRE and THRIVE participants). Supporting programs include the Women's Giving Circle (a philanthropy group providing Success Coaching and microgrants) and Transform 365 (monthly giving). These programs collectively follow a pathway from emergency housing through self-sufficiency, with Success Coaching focused on five pillars: Family Stability, Well-being, Financial Management, Education and Training, and Employment and Career.

Differentiator

Problem solved

Functional benefit

Brands

• ASPIRE: Safe, stable housing program for families experiencing homelessness for up to two years.
• THRIVE
• ACADEMY
• Women's Giving Circle
• Transform 365

Products and services

• ASPIRE A rigorous residential housing program providing safe, stable housing for families experiencing homelessness for up to two years. Participants pay below-market rental fees, contribute to a personal savings account, and receive individualized Success Coaching on five pillars: Family Stability, Well-being, Financial Management, Education & Training, and Employment & Career. Capacity is 30 families at a time with progress assessed every 90 days.
• THRIVE An alumni support program providing three additional years of success coaching and resources to families after they complete the ASPIRE residential program. The program supports up to 100 families at a time.
• ACADEMY An academic enrichment and afterschool program providing support for children of ASPIRE and THRIVE participants, including afterschool care, summer camp, and winter/spring break camps focused on academic success.
• Women's Giving Circle A strategic philanthropy initiative in which members donate a minimum of $1,000 annually to provide individualized Success Coaching for each resident, with pooled funds used to award microgrants to families.
• Transform 365 A monthly recurring donation program enabling donors to provide steady, predictable support for Rainbow Village's operations and family services.

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered major and core.

• Northside HospitalmajorGTM or Marketing PartnerNorthside Hospital serves as Rainbow Village's Legacy Golf Sponsor and Presenting Gala Sponsor. As the 2022-2026 Event Sponsor, Northside's generous support enables the organization to continue its mission of transforming the lives of families experiencing homelessness through charitable events. Northside Hospital is also the presenting sponsor for the Women's Giving Circle events.
• Women's Giving Circle MemberscoreGTM or Marketing PartnerThe Women's Giving Circle is a diverse group of women engaged in strategic philanthropy. Members commit to donating a minimum of $1,000 annually to provide individualized Success Coaching for each resident. Members also network and connect to improve opportunities for families served.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HomeStretch: Roswell, GA-based nonprofit providing transitional housing and support services for homeless families with children — operates the same family-homelessness residential model in the same metro Atlanta market as Rainbow Village.
• The Drake House: Roswell, GA nonprofit serving homeless families with children through a residential program with support services — directly comparable model, target population (single parents with children), and metro Atlanta geography.
• Nicholas House: Atlanta-based nonprofit serving families experiencing homelessness with housing and wraparound support services — comparable family-focused residential model in the same regional market.
• MUST Ministries: Marietta, GA-based nonprofit providing shelter, housing, and support services including family-focused programs to people experiencing homelessness in metro Atlanta — directly comparable mission and regional footprint.
• Sheltering Arms: Atlanta-area nonprofit providing early childhood education and family support services to at-risk and homeless families — comparable family-services mission with education component similar to Rainbow Village's ACADEMY.
• Caring for Others: Atlanta-based nonprofit serving low-income and homeless families through clothing, food, and support programs — comparable family-focused social services mission in the same metro market.

Broad incumbents

• Family Promise: National nonprofit network addressing family homelessness through shelter, prevention, and stabilization programs — same target population and service model, but operates at national scale versus Rainbow Village's single-campus approach.
• Atlanta Mission: Large Atlanta-area nonprofit providing emergency shelter, recovery, and transitional housing for individuals and families experiencing homelessness — overlapping mission and region but broader scope including single adults.
• Salvation Army of Greater Atlanta: Large established social services organization operating shelter, housing, and family support programs in metro Atlanta — broader scope but overlapping mission to serve homeless families.

Others

• Habitat for Humanity of Gwinnett County: Local Habitat affiliate providing affordable homeownership in the same Gwinnett County geography — adjacent rather than directly competitive, as Habitat focuses on homeownership pathways while Rainbow Village focuses on transitional rental housing and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RainbowVillage1
• YouTubeyoutube.com/watch?v=_wRpy9D5FIw
• Facebookfacebook.com/RainbowVillageInc
• LinkedInlinkedin.com/company/rainbow-village-inc-
• Instagraminstagram.com/rainbowvillageinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Village