SignCatch
- Company typePrivate
- Founded2013
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SignCatch firmographics
Firmographics- Name
- SignCatch
- Legal name
- Sky Innovation Tech Labs Pvt. Ltd.
- Website
- https://signcatch.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SignCatch industry classification
Industry- Product category
- Retail Commerce as a Service (RCaaS) / Retail POS Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
Keywords
Where SignCatch is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
SignCatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Fees: SignCatch charges subscription fees as per service plan selected by merchants at the time of signing up for the platform. This includes access to cloud-based PoS, inventory management, and retail commerce tools.
- Hardware Sales: SignCatch offers hardware products including MPOS terminals, SmartStation self-checkout kiosks, countertop terminals, barcode scanners, thermal printers, cash drawers, and Bluetooth printers. Hardware is bundled with or sold alongside the software platform.
- Value-Added Digital Services: Additional services offered include video adverts, SMS/email/social media campaigns, and loyalty programs made available to customers visiting merchant stores or signing up on merchant storefronts.
- ONDC Network Participation: SignCatch operates seller-side platform Bech.app on ONDC enabling B2C and B2B transactions. OrderDe enables B2B purchasing from wholesalers on the ONDC network. Revenue may derive from transaction facilitation on the network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | POS Software with Hardware Bundles |
| Unit Pricing | Pay-as-you-go | MPOS Mobile Terminal |
| Unit Pricing | Pay-as-you-go | SmartStation Self-Checkout Kiosk |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
SignCatch product offering
Product offeringCore offering
SignCatch operates a Retail Commerce as a Service (RCaaS) cloud platform built around POS Pro, an omnichannel retail cloud with GST-compliant billing and inventory management. The platform is paired with proprietary hardware (MPOS handheld mobile POS terminals, SmartStation self-checkout kiosks, and POS accessories such as barcode scanners and thermal printers) and ONDC-enabled marketplace apps (OrderDe for B2B trade, Bech as a consumer super-app), plus SignCatch Live for remote business analytics. Its offerings are sold primarily to Indian retailers, wholesalers, and brands that need unified in-store and digital commerce operations.
Product overview
SignCatch is a Retail Commerce as a Service (RCaaS) platform that provides a comprehensive suite of retail technology solutions. The platform operates as a unified ecosystem comprising multiple interconnected products: OrderDe (B2B Marketplace on ONDC Network), Bech App (Made in India SuperApp for B2C/B2B commerce on ONDC), POS Pro (Omni-Channel Retail Cloud with GST billing and inventory management), MPOS (handheld mobile POS terminal), SmartStation (self-checkout kiosk), and SignCatch Live (remote business analytics app). SignCatch also offers complementary POS hardware accessories. The platform is designed for large chain retailers, retail aggregators, and businesses across verticals including grocery, restaurants, apparel, pharmacy, bookstores, and cafes.
Differentiator
Problem solved
Functional benefit
Brands
- Bech: India SuperApp for Brands, Retailers & Wholesalers; B2B marketplace on ONDC Network
- OrderDe
- POS Pro
- MPOS
- SmartStation
- SignCatch Live
- RCaaS (Retail Commerce as a Service)
Products and services
- POS Pro Smart omnichannel retail cloud POS with GST-compliant billing and inventory management for retailers, wholesalers, and brands operating physical stores and online channels.
- MPOS Handheld mobile point-of-sale terminal hardware that enables mobile billing and payments for retail and field sales environments.
- SmartStation Self-checkout kiosk for retailers that allows customers to complete transactions independently at the point of sale.
- SignCatch Live Remote business analytics application that provides merchants with visibility into sales, inventory, and store performance across outlets.
- OrderDe B2B marketplace application on the ONDC network that enables merchants and businesses to discover, order, and transact with wholesale suppliers and partners.
- Bech App India super-app built on the ONDC network that allows consumers to discover and purchase products from participating merchants.
- POS Hardware and Accessories Range of POS peripherals including barcode scanners, thermal printers, cash drawers, and Bluetooth printers sold to retailers using SignCatch POS and MPOS systems.
Quantifiable outcome
- Executed the first B2B transaction on the ONDC network
- +1 more outcomes
Companies that use SignCatch
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
SignCatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature7 records
SignCatch partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- RapidorcoreSignCatch and Rapidor completed the first B2B golden transaction on ONDC in May 2023 through integration of their B2B buyer and seller platforms on the ONDC network, enabling seamless interoperability.
- ePayLaterminorSignCatch partnered with ePayLater in June 2021 to enable B2B credit for small retailers on the Bech.App platform, as reported in The Print.
- NDMC (New Delhi Municipal Council)minorNDMC partnered with SignCatch to launch an instant bill payment system for water and power consumers, including Fridge Magnet Smiley QR for bill payments, as covered by Times of India, Business Standard, and Financial Express.
- Axis BankcoreAxis Bank enabled SignCatch Self-Checkout at retail stores, launching its self check-out solution powered by SignCatch. This partnership was also featured in Times of India.
- Axis BankcoreAxis Bank partnered with SignCatch to launch its self-checkout solution at retail stores. SignCatch's SmartStation kiosks were enabled at Axis Bank-associated retail locations. The partnership was featured in NRI News 24x7 and Times of India. Axis Bank has also supported SignCatch through its startup engagement programs.
- SAPcoreSAP is listed as an ERP partner and ecosystem enabler. SignCatch participates in SAP.iO Future of Shopping startup program as an ERP partner, enabling integration with SAP ERP systems.
- SAP.iOcoreSAP.iO selected SignCatch into its Foundry Bangalore cohort for Future of Shopping startup program in July 2022, providing digital accelerator support and access to SAP's ecosystem.
- PHD Chamber of CommerceminorSignCatch co-hosted the first ever New Retail Summit with DLF Shopping Malls and PHD Chamber of Commerce. SignCatch's Co-founder Sumit Duggal served as Chairman of E-Commerce Committee at PHD Chamber.
- Modern BazaarminorModern Bazaar introduced SignCatch Self-Checkout at its Food Emporium at Select Citywalk, targeting enhanced customer experience and 25% revenue jump.
- DLF Shopping MallsminorDLF Shopping Malls collaborated with SignCatch to host the first ever New Retail Summit in Delhi in partnership with PHD Chamber, positioning SignCatch as a key retail technology partner.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SignCatch competitors and assessment
Company assessmentDirect peers
- Pine Labs: India's largest enterprise POS and merchant commerce platform, serving large retailers with payment terminals, cloud POS software, and loyalty/credit services. Direct competitor to SignCatch's POS Pro, MPOS, and self-checkout kiosk offerings for the same chain-retail and large-merchant segment.
- Mswipe: Mobile POS and merchant payments provider in India serving SMBs and mid-market retailers with card acceptance terminals and digital payment solutions. Closely comparable to SignCatch's MPOS and SMB POS Pro offerings in target customer and product.
- Ezetap: Mobile POS and digital payments company focused on enterprise and SMB merchants across India. Comparable to SignCatch in offering handheld POS hardware bundled with payment acceptance and merchant software services.
- Innoviti Payment Solutions: Enterprise POS and payment solutions provider in India serving retail chains, QSRs, and large merchants. Direct competitor to SignCatch's POS Pro and SmartStation offerings in the enterprise retail segment.
- MobiKwik: Digital wallet and merchant payments platform with POS/payment acceptance services for Indian SMBs and retailers. Comparable to SignCatch on payment acceptance and merchant-facing commerce tools, though with a stronger consumer wallet angle.
- Shopmatic: Omnichannel commerce and retail enablement platform helping Indian SMBs set up online stores and accept payments. Comparable to SignCatch on the omnichannel and O2O commerce tooling layer for SMB retailers.
Broad incumbents
- Paytm (One97 Communications): India's largest digital payments platform offering Paytm POS, Soundbox, All-in-One QR, and merchant lending. Overlaps with SignCatch's POS/payment acceptance business as part of a much broader consumer wallet and merchant services portfolio.
- Razorpay: Online and offline payment gateway plus Razorpay POS offering for merchants in India. Comparable on payment acceptance, checkout, and merchant onboarding, with a much broader product portfolio including online gateway, neobanking, and lending.
- Jio POS (Reliance Retail): Reliance's merchant payments and POS offerings distributed through Jio's telecom and retail ecosystem. Represents a formidable broad incumbent in the same enterprise and SMB merchant services space.
Emerging players
- Unicommerce: India-based e-commerce and retail order management/omnichannel enablement platform serving D2C brands and online sellers. Adjacent competitor on the omnichannel retail cloud and inventory/order management layer overlapping with SignCatch's POS Pro capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SignCatch social profiles
Digital presenceSignCatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
SignCatch leadership team
Management profileNumber of profiles
Profiles2 records
SignCatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SignCatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SignCatch
What does SignCatch do?
SignCatch operates a Retail Commerce as a Service (RCaaS) cloud platform built around POS Pro, an omnichannel retail cloud with GST-compliant billing and inventory management. The platform is paired with proprietary hardware (MPOS handheld mobile POS terminals, SmartStation self-checkout kiosks, and POS accessories such as barcode scanners and thermal printers) and ONDC-enabled marketplace apps (OrderDe for B2B trade, Bech as a consumer super-app), plus SignCatch Live for remote business analytics. Its offerings are sold primarily to Indian retailers, wholesalers, and brands that need unified in-store and digital commerce operations.
Is SignCatch a public or private company?
SignCatch is a private company. It is classified as venture growth investor backed and is currently operating.
When was SignCatch founded?
SignCatch was founded in 2013. It employs 11 to 50 people.
Where is SignCatch based?
SignCatch is headquartered in New Delhi, India, in the Asia region.
How does SignCatch make money?
Four revenue lines are on record. SaaS Subscription Fees are the primary driver. The others are hardware Sales, value-Added Digital Services and ONDC Network Participation.
Who are SignCatch's main competitors?
Direct peers on record are Pine Labs, Mswipe, Ezetap, Innoviti Payment Solutions, MobiKwik and Shopmatic. Broad incumbents are Paytm (One97 Communications), Razorpay and Jio POS (Reliance Retail). Unicommerce is listed as an emerging player.
Does SignCatch have an API?
No public API is recorded for SignCatch.
What industry is SignCatch in?
SignCatch's product category is Retail Commerce as a Service (RCaaS) / Retail POS Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 51821 and its SIC code is 7372.