What Suitable does

Suitable Herenmode is a privately held Dutch men's fashion retailer founded in 2001 and headquartered in Rosmalen, Netherlands. The company operates a hybrid omnichannel model comprising 27 physical stores across the Netherlands and one in Antwerp, Belgium, alongside a full-service e-commerce webshop. Its product portfolio spans casual, business, formal, and wedding attire across both an own-brand portfolio (Suitable, Steppin' Out, KING Essentials, and four sub-lines: Suitable Smart, The Gala Collection, Suitable Trend, Suitable Respect) and 50+ premium third-party brands including PME Legend, Profuomo, Fred Perry, Tommy Hilfiger, BOSS, Lacoste, and Levi's.

The technology stack is a standard e-commerce platform integrated with physical retail point-of-sale and inventory operations, with no proprietary AI/ML, recommendation, or personalization features disclosed. Supporting capabilities include an online style magazine, dress-code content library, customer-choice helpers, and the Suitable Club loyalty program (€5 signup discount, purchase credits, extended warranty). Distribution combines in-store expert styling and fitting services with next-day delivery for orders placed before 21:00, free shipping above €29.95, and free in-store returns across all locations. Payment options include iDEAL, Klarna, PayPal, Apple Pay, and credit card.

Suitable's go-to-market is direct-to-consumer across both channels, with revenue generated through one-time transactions at retail price points ranging from €19.95 (basic t-shirt packs) to €299.95 (blazers), augmented by bundle deals and a recurring sale/discount cadence (up to 60% off). Customer segments span everyday, business, formal/special-occasion, and sustainability-conscious male shoppers (the latter served through the GOTS- and Fairtrade-certified Suitable Respect line). The company has been recognized as the best men's fashion shop for four consecutive years and has received multiple FD Gazellen growth awards. Revenue, funding, and ownership details are not publicly disclosed.

Name

Suitable

Legal name

Suitable Herenmode

Website

https://suitableshop.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Suitable Herenmode is a privately held Dutch men's fashion retailer operating 28 physical stores across the Netherlands and Belgium plus an e-commerce webshop, selling own brands (Suitable, Steppin' Out, KING Essentials) and 50+ premium third-party labels to male consumers.

Ownership category

akta.pro rank

Product category

Men's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Casual & Lifestyle Footwear Retail (CRAAADAB), Dress & Formal Footwear (CRAAACAC)

Keywords

• Men's fashion retail
• Menswear apparel
• Formal menswear
• Multibrand clothing store
• Ecommerce fashion

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail clothing sales: One-time transaction sales of men's clothing and accessories through physical stores and e-commerce. Products include shirts, trousers, jackets, shoes, and accessories from owned brands (Suitable, Steppin' Out, KING Essentials) and 50+ third-party premium brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Suitable is a Dutch men's fashion retailer that sells branded apparel, footwear, jackets, formal wear (smokings/tuxedos), and accessories through 28 physical stores in the Netherlands and Belgium plus an e-commerce webshop. The assortment includes four own-brand sub-lines (Suitable Smart, The Gala Collection, Suitable Trend, Suitable Respect), two additional own brands (Steppin' Out, KING Essentials), and over 50 third-party premium brands, complemented by in-store style advice, fittings, and the Suitable Club loyalty program.

Product overview

Suitable is a Dutch men's fashion retailer operating both an e-commerce platform (webshop) and 28 physical stores in the Netherlands and Belgium. The core offering includes Suitable-branded apparel (shirts, T-shirts, knitwear, trousers, suits, blazers) distributed across four sub-lines: Suitable Smart (elegant casual/formal), The Gala Collection (formal evening wear), Suitable Trend (limited-edition trend pieces), and Suitable Respect (sustainable/organic line). Additional own brands include Steppin' Out (contemporary tailoring) and KING Essentials (accessible basics). The portfolio also features over 50 third-party premium brands. Suitable operates a loyalty program (Suitable Club) offering credits, extra benefits, and extended warranties. The company has been in business since 2001.

Differentiator

Problem solved

Functional benefit

Brands

• Suitable Smart: Elegance in every Stitch - For the modern man who values comfort and class. Combines authentic craftsmanship with stylish looks for work and weekend.
• The Gala Collection
• Suitable Trend
• Suitable Respect
• Steppin' Out
• KING Essentials

Products and services

• Suitable Smart Own-brand sub-line of elegant clothing for the modern man who values comfort and class, combining authentic craftsmanship with stylish looks for work and weekend.
• The Gala Collection Own-brand formalwear sub-line offering stylish gala clothing with a perfect fit, ranging from classic tailcoats to modern tuxedos for formal occasions.
• Suitable Trend Own-brand limited-edition sub-line for men who want to stand out with an idiosyncratic style, combining the latest trends with timeless class.
• Suitable Respect Own-brand sustainable sub-line combining organic materials, recycled fabrics, and natural dyes, for the man who chooses top quality and a better world.
• Steppin' Out Own-brand men's clothing line offering stylish shirts, trousers, blazers, and accessories with contemporary tailoring and quality fabrics.
• KING Essentials Own-brand essentials line providing quality men's basics at accessible price points, including chinos and merino knitwear.
• Suitable Club Customer loyalty program offering credits for free shopping credit, extra benefits, extra warranty, and a €5 discount on signup.
• Suitable webshop Online retail platform offering men's fashion backed by 28 physical stores across the Netherlands and Belgium, featuring own-brand and 50+ third-party premium brands.

Quantifiable outcome

• 4 consecutive years as best men's fashion webshop (award)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scotch & Soda: Amsterdam-based fashion brand and retailer offering menswear and womenswear through own stores, wholesale, and e-commerce globally. Comparable in curated casual/smart menswear positioning and Dutch heritage; carries some of the same premium third-party brands as Suitable.
• WE Fashion: Dutch apparel retailer operating physical stores and e-commerce in the Benelux and broader Europe, with a dedicated menswear assortment. Comparable omnichannel positioning, similar geography, and overlapping third-party brand portfolio.
• Van Haren: Dutch footwear retailer with stores across the Netherlands and Belgium, plus e-commerce. Direct overlap with Suitable's shoe category (casual sneakers, dress shoes, boots) and shared Dutch/Belgian geography.
• G-Star RAW: Amsterdam-headquartered denim and casualwear brand with global stores and e-commerce. Comparable on Dutch menswear heritage, premium-casual positioning, and omnichannel retail model.
• Suitsupply: Dutch-founded menswear retailer specializing in suits, formalwear, and smart-casual apparel with omnichannel (stores + e-commerce) operations across Europe and globally. Directly comparable to Suitable in men's tailored and formal categories, with stronger international reach.
• Oger: Dutch menswear and formalwear retailer offering premium and designer menswear across multiple Dutch and Belgian stores. Overlaps with Suitable on premium brands, formalwear, and Dutch/Belgian customer base.
• Manfield: Dutch men's and women's shoe retailer with omnichannel operations in the Netherlands. Comparable to Suitable on footwear assortment (dress, casual, formal shoes) and the Benelux customer footprint.
• State of Art: Dutch menswear brand and retailer with stores across the Netherlands and Belgium. Overlaps with Suitable on smart-casual menswear, store-based distribution, and Dutch/Belgian customer segments.

Broad incumbents

• Hugo Boss: Global premium fashion house with extensive menswear (suits, casualwear, formalwear) and global retail/wholesale footprint. A key premium third-party brand carried by Suitable and a structural competitor in the tailored/formal segment.
• Zalando: Europe's largest online fashion platform with deep presence in the Netherlands and Belgium, carrying many of the same premium brands (BOSS, Tommy Hilfiger, Fred Perry, PME Legend). Competes on assortment depth, pricing, and delivery rather than in-store experience.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/suitableshop
• LinkedInlinkedin.com/company/suitables
• Instagraminstagram.com/suitable.menswear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suitable