State Of Art

What State Of Art does

State of Art is a privately held Dutch menswear brand founded in 1987 and headquartered in Lichtenvoorde, Netherlands. The company designs, sources, and sells premium casual menswear — including shirts, trousers, knitwear, jackets, footwear, accessories (belts, bags, scarves, socks, hats), and fragrances — through a dual-channel model comprising 40+ brick-and-mortar stores across the Benelux region and a localized direct-to-consumer e-commerce platform operating in Dutch, English, German, and French. The product portfolio is organized into thematic collections (ESSENTIALS for everyday basics, ATELIER for premium craftsmanship, RACING, LE MANS CLASSIC, and SPA-FRANCORCHAMPS for motorsport-inspired apparel), with six new collections released per year driving seasonal purchase cycles.

The business operates through two legal entities — State of Art B.V. and State of Art I-Store B.V. — both family-controlled under managing director Albert Westerman, with no external investment or public market exposure. Manufacturing is outsourced to a diversified network of long-term supplier partners across Turkey, China, India, Greece, Bulgaria, Macedonia, Italy, Peru, Bangladesh, and Vietnam, with sustainability and compliance maintained through ISO 9001, BSCI, WRAP, GOTS, SA 8000, REACH, and BASC certifications. Logistics are handled by DHL, and the company has implemented TexTracer for product-level supply chain traceability.

Revenue is generated primarily through one-time retail and e-commerce transactions (unit pricing from approximately €6 to €150), supplemented by a customer loyalty program (State of Art Loyalty) and recurring seasonal sale events at 20–30% discounts. Distribution and marketing leverage physical retail presence, a content platform (State Stories), email newsletters, organic social media (Instagram, Facebook), SEO across four language storefronts, and seasonal brand campaigns featuring Belgian actor Tom Waes. The company holds a Trusted Shops rating of 4.7/5 in the Netherlands, 4.54 in Germany, and 4.76 in France, reflecting established consumer trust in core markets.

Name

State Of Art

Legal name

State of Art B.V.

Website

https://stateofart.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

State of Art is a privately held Dutch menswear brand founded in 1987, selling premium casual clothing, footwear, accessories, and fragrances through 40+ retail stores across the Benelux and localized e-commerce storefronts in the Netherlands, Germany, and France.

Ownership category

akta.pro rank

Product category

Men's Fashion Retail

NAICS

Apparel Manufacturing (315), Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159), Other Leather and Allied Product Manufacturing (316990)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Footwear, (No Rubber) (3140), Leather & Leather Products (3100)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Casual & Lifestyle Footwear (CRAAACAB), Fashion/Costume Jewelry Manufacturing (CRAKAIAB)

Keywords

• Menswear apparel
• Casual men's fashion
• Premium menswear retail
• Motorsport-inspired clothing
• Benelux fashion brand

Headquarters

HQ city

Lichtenvoorde

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from 40+ brick-and-mortar stores across Benelux, offering the full product range including clothing, shoes, and accessories
2. E-commerce Sales: Online sales through stateofart.com platform serving customers in Netherlands, Germany, and France with direct delivery
3. Seasonal Collections: Six seasonal collections per year (Autumn/Winter and Spring/Summer cycles with multiple releases) drive revenue through new product launches and limited edition items
4. Sale/ Clearance: Periodic sale events offering discounted prices on previous season inventory, typically 20-30% discounts

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

State of Art is a Dutch menswear brand that designs, sources, and sells men's clothing, footwear, and accessories under its own label. The product range is organized into curated sub-collections (ESSENTIALS, ATELIER, LE MANS CLASSIC, SPA-FRANCORCHAMPS, RACING), released across six seasonal cycles per year, and distributed through 40+ physical stores in the Benelux and a multi-country direct-to-consumer e-commerce platform serving the Netherlands, Germany, and France.

Product overview

State of Art is a Dutch menswear brand (Driven by Craft) operating through both physical retail (40+ stores in Benelux) and e-commerce. The product portfolio centers on men's clothing and accessories organized into distinct collections: ESSENTIALS (core everyday wardrobe), ATELIER (premium craftsmanship pieces), LE MANS CLASSIC (racing heritage), SPA-FRANCORCHAMPS (Spa-Francorchamps motorsport inspired), and RACING (sport performance). Beyond apparel, the brand offers shoes (sneakers, boots, loafers), accessories (scarves, caps, bags, belts, socks), fragrances (Eau de Parfum and travel sprays), and a loyalty program (State of Art Loyalty). Supplementary services include Shop the Look (outfit curation) and State Stories (editorial content platform with inspiration, craftsmanship stories, and style guides). The company operates across multiple languages (Dutch, English, German, French) with separate country storefronts.

Differentiator

Problem solved

Functional benefit

Brands

• ESSENTIALS collection: Core everyday menswear collection focusing on essential wardrobe pieces
• ATELIER collection
• RACING collection
• LE MANS CLASSIC
• SPA-FRANCORCHAMPS
• State of Art Loyalty

Products and services

• ESSENTIALS Collection Core everyday menswear sub-brand offering foundational wardrobe pieces in timeless styles and versatile designs for the modern male consumer.
• ATELIER Collection Premium craftsmanship-focused menswear sub-brand featuring refined details, artisanal quality, and Italian fabrics targeting high-end customers seeking luxury garments.
• LE MANS CLASSIC Collection Racing-inspired menswear sub-brand paying homage to the Le Mans Classic event, featuring sporty elements and motorsport heritage for motorsport enthusiasts.
• SPA-FRANCORCHAMPS Collection Motorsport-themed menswear sub-brand inspired by Circuit de Spa-Francorchamps, offering dynamic race-inspired apparel and accessories with sporty character.
• RACING Collection High-performance racing sub-brand featuring sporty designs and motorsport-influenced aesthetics for motorsport enthusiasts.
• Clothing Full range of menswear including shirts, overshirts, polo shirts, t-shirts, sweaters, vests, jackets, blazers, bodywarmers, trousers, jeans, shorts, and swim shorts, sold via stores and e-commerce.
• Shoes Men's footwear line including sneakers, boots, and loafers, sold alongside clothing via State of Art stores and online.
• Accessories Complete accessories line including scarves, caps, hats, bags, wallets, belts, socks, and other fashion accessories sold across stores and e-commerce.
• STATE OF ART Man Eau de Parfum Men's Eau de Parfum fragrance in a 50ml bottle, sold under the State of Art brand as a lifestyle accessory; priced from €69.95.
• State of Art Loyalty Program Free customer loyalty program offering exclusive offers, events, and member-only benefits to repeat State of Art customers across stores and e-commerce.

Quantifiable outcome

• Trusted Shops rating of 4.7/5 in Netherlands, 4.54 in Germany, 4.76 in France
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• DHLcoreOthersState of Art's logistics partner DHL is ISO 14001 certified for environmental management and operates under GoGreen, GoHelp and GoTeach programs. DHL has committed to achieving zero logistics emissions by 2050. State of Art uses DHL for domestic delivery services.
• Donders BVcoreStrategic or Co-development PartnerOperator of State of Art's tannery using three environmentally friendly methods: chrome tanning (preventing oxidation), vegetable tanning (natural substances), and synthetic tanning (low water consumption). Partnership ensures quality leather accessories with environmental responsibility.
• Franky and Ricky S.A.strategicStrategic or Co-development PartnerPeruvian supplier partner for over 20 years, participating in Solidaridad's Social Innovation Project. Certified to ISO 9001, SA 8000 and BASC standards. Specializes in organic and sustainable textile production.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Zalando: Leading European fashion marketplace. Not a direct competitor in style but a critical channel and competitive force — State of Art sells alongside Zalando's assortment and competes for the same end consumer's apparel wallet.

Direct peers

• Suitsupply: Dutch menswear brand with strong DTC and physical retail presence across Europe and the US, focused on tailored and casual menswear. Comparable in customer segment, omnichannel strategy, and Benelux origin.
• G-Star RAW: Netherlands-based casual apparel brand specializing in denim and menswear with similar multi-channel DTC model and European retail footprint. Comparable in brand heritage, price band, and craft/design-led marketing.
• Scotch & Soda: Dutch casual menswear brand with similar positioning in 'affordable premium' casual apparel, multi-channel DTC plus wholesale, and global expansion ambitions. Closest direct comparable in terms of category, price band, and Benelux heritage.
• Petrol Industries: Dutch casual menswear brand with multi-channel DTC and physical retail in Benelux. Comparable in casualwear positioning, price band, and Benelux retail heritage.
• PME Legend: Dutch men's casualwear brand with multi-channel DTC and physical retail across Benelux. Closely comparable in target customer, casualwear category focus, and mid-premium price positioning.
• Van Gils: Heritage Dutch menswear brand (founded 1948) with physical retail and DTC presence in Benelux. Comparable in Benelux menswear focus, dressy-casual positioning, and family-business heritage.

Emerging players

• Castore: Premium menswear and sportswear brand with motorsport partnerships (McLaren, Formula 1) that overlaps with State of Art's RACING/SPA-FRANCORCHAMPS positioning. Comparable in lifestyle-motorsport crossover and DTC-led growth model.

Broad incumbents

• Hugo Boss: Global premium menswear powerhouse with extensive physical retail and DTC across Europe. Operates above State of Art's price band but competes for the same modern professional male customer.
• Massimo Dutti: Inditex-owned premium-casual apparel brand with strong European DTC and store presence. Operates in adjacent price tier and similar casual-formal menswear category as State of Art but backed by global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stateofart1987
• Instagraminstagram.com/stateofart_nl
• Xx.com/stateofart1987
• LinkedInlinkedin.com/company/state-of-art

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Of Art