Transform Interactive
Transform Interactive is a Canadian XR solutions company (Burlington, Ontario) that develops custom AR/VR/MR immersive training, digital twin, and AI-powered engagement applications for enterprise, industrial, healthcare, education, and government clients, reselling PTC, GigXR, Kama AI, and iQ3 Connect platforms in Canada.
- Company typePrivate
- Founded2012
- HeadquartersBurlington, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Transform Interactive does
Transform Interactive is a privately held Canadian corporation (legally operating as Cinema Suite Inc., headquartered in Burlington, Ontario) that provides digital transformation and interactive training solutions based on Extended Reality (XR) — Augmented Reality, Virtual Reality, and Mixed Reality — for enterprise, industrial, healthcare, education, and government clients. Its core offerings include custom-built immersive training simulations, mobile and XR/AR digital twin applications, AI-powered audience communication via the Kama AI platform, digital engagement tools (interactive kiosks, 3D experiences), and XR-integrated curriculum development for educational institutions. The company's technical portfolio is built on integrations with PTC's Vuforia (enterprise AR authoring, computer vision) and ThingWorx (IIoT connectivity and predictive analytics) platforms, supplemented by VR collaboration via iQ3 Connect and medical XR training via GigXR, for which it serves as the Canadian reseller.
The company's business model is a hybrid of professional services and platform resale. Custom XR/AR/VR development is delivered via multi-year enterprise contracts on a quote-based pricing structure, with an underlying consultative sales motion targeting business gaps before solution design. The firm operates primarily in the Canadian market, with a direct enterprise sales channel (phone and web consultation) complemented by partner co-marketing and channel distribution of third-party platforms. Customer evidence spans large enterprises (CP, AT&T, Pepsico, Capital One, Redpath, Amphenol, Mountain Dew), television production (The Expanse), tourism boards (Tourism North Bay), water treatment (Reseau CMI/Community Circle, Bi Pure Water), and higher education (University of British Columbia).
Transform Interactive has positioned itself as an integrator rather than an IP originator in the XR space, accumulating domain expertise across verticals rather than proprietary model development. The company is actively operating as of 2024-2025, recently secured non-dilutive funding from Canada's Digital Supercluster for the OWL water-treatment training project, and continues to expand its AI and healthcare adjacencies through strategic platform partnerships.
Transform Interactive firmographics
Firmographics- Name
- Transform Interactive
- Legal name
- Transform Interactive
- Website
- https://transforminteractive.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Transform Interactive is a Canadian XR solutions company (Burlington, Ontario) that develops custom AR/VR/MR immersive training, digital twin, and AI-powered engagement applications for enterprise, industrial, healthcare, education, and government clients, reselling PTC, GigXR, Kama AI, and iQ3 Connect platforms in Canada.
- Ownership category
- akta.pro rank
Transform Interactive industry classification
Industry- Product category
- Extended Reality (XR) Solutions and Immersive Training Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
- akta.pro secondary industries
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Transform Interactive is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Transform Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom XR/AR/VR Development: Custom development of immersive training applications, digital twins, and interactive experiences tailored to specific client needs and industry requirements.
- Reseller Partnerships (Kama AI, GigXR): Revenue from reselling third-party AI and XR platforms as Canadian distributors, including implementation and support services.
- VR Collaboration Platform (iQ3 Connect): Remote training and collaboration solutions leveraging iQ3's VR platform for design review, facility planning, training and simulation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Solutions |
| Freemium | Pay-as-you-go | iQ3 Connect Free Trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Transform Interactive product offering
Product offeringCore offering
Transform Interactive develops custom immersive Extended Reality (XR) applications including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) for industrial training, digital twin simulations, and digital engagement. The company also resells and integrates partner platforms such as PTC Vuforia, PTC ThingWorx, GigXR, Kama AI, and iQ3 Connect, delivering end-to-end digital transformation services from gap analysis through implementation and support.
Product overview
Transform Interactive is a Canadian digital transformation and XR solutions company (legally incorporated as Cinema Suite Inc.) that provides a portfolio of immersive technology products and services for industry, education, and enterprise. Its core offerings include Interactive Training, Digital Twin Mobile/XR/AR solutions, Personal Artificial Intelligence (via Kama AI), Digital Engagement Tools, and Curriculum Development services. The company resells and integrates third-party platforms including Vuforia (PTC) for enterprise AR authoring, ThingWorx (PTC) for industrial IoT, IQ3 Connect for VR collaboration and training, and GigXR for medical XR education. Custom-developed applications include the OWL (Operators Walkthrough Lab) AR training app for water treatment operators in Indigenous communities.
Differentiator
Problem solved
Functional benefit
Brands
- Cinema Pro Cams: Professional camera and lens tool kit for Unity game engine, including Cinema Pro Cams VR for virtual reality previsualization.
- Cinema Suite
- Cinema Suite Inc.
Products and services
- Interactive Training
Quantifiable outcome
- 60% increase in employee efficiency
- +7 more outcomes
Companies that use Transform Interactive
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Transform Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Transform Interactive partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Community Circle (formerly RESEAU-CMI)coreStrategic partnership for OWL application development. Community Circle specializes in providing innovative clean water solutions for indigenous rural communities. Transform Interactive's XR technology is integrated within their Operators Walkthrough Lab (OWL) application for water treatment training.
- Bi Pure WatercorePartner in the OWL water health initiative combining smart water solutions with local involvement and ownership for indigenous and rural communities.
- University of British ColumbiacoreAcademic partner in the OWL project contributing expertise for water health training development in Canadian communities.
- Kama AIcoreProud Canadian resellers of Kama AI's emotionally intelligent AI platform, which enhances Transform Interactive's solutions with conversational AI capabilities. Kama AI's technology is integrated into the OWL application for personalized communication.
- GigXRcoreProud Canadian resellers of GigXR, the revolutionary XR medical education and training platform and Microsoft partner. GigXR provides cutting-edge solutions for healthcare education, training, and sales through user-friendly immersive technology.
- IQ3 ConnectcoreStrategic technology partnership for VR collaboration and training platform. IQ3 Connect provides web-based, scalable VR collaboration and training solutions that Transform Interactive recommends and integrates for clients. Platform enables design review, facility planning, and immersive training.
- PTC (Vuforia, ThingWorx)coreTechnology partnership for enterprise AR and IoT platforms. Transform Interactive implements PTC's Vuforia AR solutions (Studio, Chalk, Expert Capture, Engine) and ThingWorx IIoT platform for manufacturing, service, and training applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Transform Interactive competitors and assessment
Company assessmentBroad incumbents
- PTC: PTC owns Vuforia and ThingWorx, the enterprise AR and IIoT platforms that Transform Interactive resells and integrates. It is the most comparable broad incumbent because it sets the underlying technology stack Transform Interactive deploys, while also competing for the same industrial digital transformation budgets at large accounts.
- Unity Technologies: Unity is a leading real-time 3D development platform used across gaming, industrial XR, and digital twin applications. It is comparable because Transform Interactive builds XR content on engines like Unity (Cinema Pro Cams VR), and Unity increasingly competes for the same industrial simulation and digital twin opportunities.
- Microsoft (Mixed Reality / Dynamics 365 Guides): Microsoft provides HoloLens, Mesh, and Dynamics 365 Guides, which Transform Interactive references as a partner device ecosystem. It is comparable because Microsoft sells enterprise AR/MR training and collaboration solutions directly, often competing with Transform Interactive's integrator-led approach for large industrial and healthcare accounts.
Direct peers
- STRIVR: STRIVR delivers immersive XR training and simulation for enterprise workforce development, with a strong footprint in sports, retail, and industrial use cases. It is comparable because both companies monetize custom XR training content and platform integration for large enterprise buyers, though STRIVR has built a more recognized brand and proprietary platform.
- Talespin: Talespin builds XR-based immersive learning and soft-skills training solutions for enterprise, with a focus on workforce development and authoring tooling. It is comparable because it competes for the same XR enterprise training budget that Transform Interactive targets, particularly in industrial and corporate learning contexts.
- Interplay Learning: Interplay Learning provides VR-based training simulations for skilled trades, facilities, and industrial operations. It is comparable to Transform Interactive because both develop digital-twin-style scenario-based training experiences for industrial and technical workforces, though Interplay focuses more on standardized content libraries.
- PIXO Group: PIXO Group is an XR-focused enterprise services and content company delivering immersive training, simulation, and digital twin solutions across industrial, healthcare, and defense. It is comparable because both operate as XR service-and-content providers targeting enterprise digital transformation mandates.
Emerging players
- GigXR: GigXR is an XR medical education and training platform (a Microsoft partner) that Transform Interactive resells in Canada. It is comparable because GigXR directly competes in the immersive healthcare training market that Transform Interactive addresses through its reseller and integration model.
- iQ3 Connect: iQ3 Connect provides web-based VR collaboration and training software for design review, facility planning, and simulation. It is comparable because it is a Transform Interactive partner that competes for similar VR collaboration and training workloads and could be sold to enterprise buyers directly.
- Mursion: Mursion delivers AI-powered virtual human simulation for workplace training across healthcare, education, and corporate settings. It is comparable because it competes with Transform Interactive's immersive training offerings while also pushing AI-augmented scenario-based learning, a category where Transform Interactive's Kama AI integration overlaps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Transform Interactive social profiles
Digital presenceTransform Interactive compliance and trust
Trust signalCompliance3 records
Transform Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transform Interactive leadership team
Management profileNumber of profiles
Transform Interactive funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transform Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transform Interactive
What does Transform Interactive do?
Transform Interactive develops custom immersive Extended Reality (XR) applications including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) for industrial training, digital twin simulations, and digital engagement. The company also resells and integrates partner platforms such as PTC Vuforia, PTC ThingWorx, GigXR, Kama AI, and iQ3 Connect, delivering end-to-end digital transformation services from gap analysis through implementation and support.
Is Transform Interactive a public or private company?
Transform Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Transform Interactive founded?
Transform Interactive was founded in 2012. It employs 1 to 10 people.
Where is Transform Interactive based?
Transform Interactive is headquartered in Burlington, Canada, in the North America region.
How does Transform Interactive make money?
Three revenue lines are on record. Custom XR/AR/VR Development is the primary driver. The others are reseller Partnerships (Kama AI, GigXR) and VR Collaboration Platform (iQ3 Connect).
Who are Transform Interactive's main competitors?
Broad incumbents on record are PTC, Unity Technologies and Microsoft (Mixed Reality / Dynamics 365 Guides). Direct peers are STRIVR, Talespin, Interplay Learning and PIXO Group. Emerging players are GigXR, iQ3 Connect and Mursion.
Does Transform Interactive have an API?
No public API is recorded for Transform Interactive.
What industry is Transform Interactive in?
Transform Interactive's product category is Extended Reality (XR) Solutions and Immersive Training Services. Its primary akta.pro industry code is EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators), with a secondary code of EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows). Its NAICS code is 541511 and its SIC code is 7371.