Outstanding in the Field

What Outstanding in the Field does

Outstanding in the Field, Inc. is a California-incorporated, founder-owned private company established in 1999 by Jim Denevan in Santa Cruz. It operates a roving, ticketed outdoor dining experience — branded a "restaurant without walls" — that sets long communal tables at farms, vineyards, orchards, beaches, meadows, fishing docks, mountain tops, and city streets across all 50 U.S. states and 24 countries. Each event pairs a multi-course, family-style dinner (with welcome reception, property tour, and wine pairings) with the local chef, farmer, or artisan whose ingredients are featured; tickets start at $385 USD and events host 100 to 1,000 guests.

The operational "platform" is a mobile kitchen and front-of-house infrastructure that is built each morning and broken down each night, supported by a small core crew supplemented by touring Satellite Crew hires. Distribution is direct-to-consumer via a Shopify-powered storefront (shop.outstandinginthefield.com) using AudienceView for ticketing, Authorize.net for payments, and MailChimp for newsletter; awareness is driven primarily by earned media (Forbes, NYT, Condé Nast Traveller, Vogue, LA Times) and an Oscar-long-listed documentary, "Man in the Field." Revenue is generated across four streams: ticketed public events (Main Tour, Winter Tour, Coachella Valley Music & Arts Festival dates), Private Events (weddings, corporate, brand activations), merchandise/apparel, and non-expiring gift cards. The product surface has expanded with OITF Glamping overnight lodging and private-event bookings, while the company maintains annual presence at Coachella and tours seasonally across North America and international warm locales.

Name

Outstanding in the Field

Legal name

Outstanding in the Field, Inc.

Website

https://outstandinginthefield.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Outstanding in the Field is a founder-owned, roving farm-to-table dining experience founded in 1999 that sets communal tables at farms, vineyards, and coastlines across all 50 U.S. states and 24 countries, selling $385+ tickets, private events, merchandise, and gift cards to affluent experiential diners and corporate clients.

Ownership category

akta.pro rank

Product category

Experiential Dining Services

NAICS

Food Service Contractors (722310), Tour Operators (561520), Caterers (722320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Restaurant Progressive Dining Tours (THAJAGAB)

akta.pro secondary industries

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Wedding & Social Event Catering (THAHAKAE), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Farm-to-table dining
• Roving restaurant events
• Experiential culinary events
• Outdoor fine dining
• Private event catering

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Ticketed public events: Primary revenue stream from ticket sales for farm dinners. Tickets start at $385 USD (plus sales tax) and vary by event. Welcome reception, property tour, and multi-course family-style dinner with wine pairings included. Revenue is one-time per event with no refunds policy.
2. Private events: Custom private events including weddings, brand activations, and corporate gatherings. Booked through dedicated private events team. Revenue varies based on event scale and requirements.
3. Merchandise sales: Apparel and limited edition items sold through Shopify storefront. Apparel can be exchanged within 14 days of purchase. Community Table and limited edition maker items and blankets are final sale.
4. Gift cards: Digital gift cards sold through Shopify. Gift cards never expire and can be applied toward any event or item on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Outstanding in the Field operates a roving restaurant without walls, hosting long-table, multi-course farm-to-table dinner events set at the source of ingredients across farms, vineyards, beaches, meadows, fishing docks, and city streets. The company tours North America seasonally, sells tickets starting at $385 per guest for the Main Tour and Coachella appearances, and books custom private events for weddings, corporate gatherings, and brand activations through a dedicated events team.

Product overview

Outstanding in the Field is a single unified offering—a roving farm-to-table restaurant experience without walls—rather than a platform-plus-modules architecture. The core product is the Main Tour, a traveling multi-course dinner experience that sets long tables at the source of ingredients (farms, vineyards, beaches, seashores, meadows, fishing docks, and city streets). Supporting offerings include Coachella Valley festival events, OITF Glamping overnight accommodations, Private Events for custom weddings and corporate gatherings, and Gift Cards. The company also produces the 'Man in the Field' documentary about its founder and the farm-to-table movement. Since 1999, the company has hosted over 120,000 guests across all 50 U.S. states and 24 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Tour Farm-to-Table Dinner Events A roving farm-to-table dining experience that sets long tables at farms, vineyards, beaches, meadows, fishing docks, and city streets where ingredients are sourced, featuring multi-course family-style meals with welcome reception, property tour, and wine pairings. Targeted at adults 21+ seeking immersive culinary experiences.
• Coachella Valley Music & Arts Festival Dining Events Special ticketed dining experiences hosted at the Coachella Valley Music & Arts Festival over two weekends, featuring collaborations with renowned chefs and premium farm-to-table dining at the Empire Polo Club in Indio, California. Targeted at festival attendees seeking elevated food experiences.
• Private Events Custom private dining experiences for weddings, brand activations, corporate gatherings, and product launches, ranging from intimate dinners to large-scale events with over 1,000 guests. Booked through a dedicated private events inquiry team and tailored to client specifications.
• Outstanding in the Field Gift Cards Digital and physical gift cards redeemable for any event or merchandise on the Outstanding in the Field website. Never expire and can be applied toward any event or item on the website. Sold directly through the Shopify storefront.
• Outstanding in the Field Apparel and Merchandise Apparel and limited edition items including Community Table maker products and blankets, sold through the Shopify online storefront. Targeted at fans and attendees seeking branded merchandise from the Outstanding in the Field experience.
• Man in the Field Documentary Feature documentary profiling Outstanding in the Field founder Jim Denevan, his geometric land drawings, and the farm-to-table dining movement. World premiered September 24, 2021 in NYC and included in the 2022 Oscars long list for Best Documentary Feature. Available on AppleTV, YouTube, Google Play, Vudu, and other streaming platforms.

Quantifiable outcome

• Served over 120,000 patrons across all 50 U.S. states and 24 countries since 1999

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• AudienceViewcoreTechnology or IntegrationAudienceView serves as the ticket processing portal for event ticket purchases made through the Outstanding in the Field website. All ticket purchases are handled by AudienceView and are subject to their Privacy Policy and Terms of Use.
• Authorize.netcoreTechnology or IntegrationAuthorize.net processes all payments made on the Outstanding in the Field website. Payment transactions are subject to Authorize.net's Privacy Policy and Terms of Use.
• MailChimpsupportingTechnology or IntegrationMailChimp serves as the email service provider for Outstanding in the Field's newsletter subscriptions. Newsletter signups collect name, email address, and preferred state.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform for Outstanding in the Field's online store, including merchandise sales and gift cards. The company's store is hosted on Shopify Inc.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EatWith: Marketplace for hosted culinary experiences in homes and unique venues worldwide; directly comparable as an experiential dining offering competing for the same affluent experiential diner, though OITF operates as a single touring brand rather than a host aggregator.
• Secret Food Tours: Ticketed culinary walking tours in cities worldwide; comparable business model of premium-priced, ticketed, locally-themed food experiences targeting travelers and food enthusiasts.
• Blue Hill at Stone Barns: Destination farm-to-table restaurant operating from a working farm in Pocantico Hills, NY; comparable as a premium farm-to-table dining concept that celebrates ingredient sourcing, though it operates at a fixed location rather than as a roving restaurant.
• SingleThread: Farm-to-table destination restaurant with on-site farm in Sonoma County; comparable in delivering a multi-course, ingredient-driven tasting experience tied to a specific source of ingredients at premium price points.
• Withlocals: Marketplace for bookable local tours and culinary experiences across 80+ cities; comparable in offering premium bookable food experiences with local hosts to travelers.
• ToursByLocals: Private guided tour platform including food and culinary experiences; comparable in serving affluent experiential travelers willing to pay premium prices for curated, locally-hosted experiences.

Broad incumbents

• Airbnb Experiences: Platform hosting thousands of food and farm experiences globally; comparable as a distribution and discovery layer for experiential dining, and a competitor for the same affluent traveler's dining dollars, though OITF owns its experience end-to-end rather than operating on a marketplace.
• Fever: Global experiences marketplace including food and tasting events; comparable in ticketing infrastructure, audience development, and competition for the same experiential leisure wallet, though Fever is a broad platform rather than a culinary specialist.

Others

• Eventbrite: Event ticketing and discovery platform used by experiential event operators; comparable as a ticketing infrastructure alternative to OITF's self-built Shopify/AudienceView stack and a competitive channel for discovery of premium culinary events.
• Goldstar Events: Discount and half-price ticketing marketplace for events and experiences; adjacent channel that could either supplement OITF's ticket distribution or compete for the same experiential dining audience, though it focuses on discounted inventory rather than premium offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/outstandinginthefield
• Xx.com/Out_intheField

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outstanding in the Field