What Ipro International does

Ipro International, legally EVEX Deutschland GmbH (formerly Ipro GmbH), is a Leonberg and Stuttgart-based German vertical software vendor founded in the mid-1980s, operating as a business unit of EVEX Group GmbH alongside sister brands Euronet and Amparex. The company develops and supports winIpro, an integrated practice-management and ERP platform for eye opticians (Augenoptiker) and hearing acousticians (Hörakustiker), covering customer records, order processing, inventory, point of sale, multi-branch networking with real-time data synchronization, and statutory health-insurance billing (§302 / Krankenkassen). The product is built on an open-source stack (Java, MariaDB, WildFly, Linux) hosted in the EU under DSGVO-compliant infrastructure, and integrates with the NOAH hearing-care platform, all major lens and hearing-aid manufacturers, workshop equipment (Oculus, Haag Streit, Topcon, Essilor TCB), DATEV accounting, and Apple TV for the PASKAL 3D refraction system.

The company monetizes through a hybrid model: traditional one-time license plus annual maintenance, the winIpro-flex monthly subscription (Basic from €139/month, Complete from €284/month), module add-ons (E-Rechnung, iScale, AMIRO, Service Glasanalyse), PASKAL 3D hardware-software rental (€50/month promotional), EVEX Pay transaction fees in partnership with a major German bank, and EVEX Marketing professional services. Distribution is sales-led through a regional consultant (Berater) network covering Germany, Austria, Switzerland, Netherlands, France, and Belgium, supplemented by virtual user meetings, the Opti trade show, email, and social channels. The installed base of 2,500+ specialist optical and acoustic stores represents a highly fragmented SMB customer footprint with low individual concentration but sensitivity to aggregate DACH retail conditions.

Name

Ipro International

Legal name

EVEX Deutschland GmbH

Website

https://ipro.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Optometry and Hearing Care Practice Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

• Optometry practice management software
• Hearing care software
• Health insurance billing software
• Eyewear retail ERP
• 3D vision testing systems

Headquarters

HQ city

Leonberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. winIpro-flex Subscription: Monthly subscription model (SaaS) providing access to winIpro software with all modules included. Customers pay a fixed monthly fee covering software usage, updates, and support. Flexible model where modules can be activated as needed. Starting at €139/month for Basic and €284/month for Complete packages.
2. Traditional License with Maintenance: One-time software license purchase with annual maintenance fees. Maintenance contract includes software updates and hotline support.
3. PASKAL 3D Subscription: Monthly rental of PASKAL 3D vision testing hardware and software. Promotional pricing at €50/month (regular €65/month).
4. Module Add-ons: Additional modules available for one-time purchase or inclusion in flex subscription. Examples: E-Rechnung (€500 + €9/month), iScale (€590), Service Glasanalyse (€1,490).
5. EVEX Pay Payment Processing: Payment processing fees from integrated card terminal services in partnership with German banks. Competitive transaction rates for credit card payments.
6. EVEX Marketing Services: Marketing services including customer retention programs, automated mailings, and advertising campaigns for optical and acoustic businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ipro International develops and sells winIpro, a modular, industry-specific business management software for opticians (Augenoptiker) and hearing acousticians (Hörakustiker) in the DACH region. The software covers customer records, order processing, inventory, point-of-sale, health insurance billing, multi-branch networking, and integrations with lens and hearing-aid manufacturers. It is offered via traditional license or monthly subscription (winIpro-flex), and complemented by PASKAL 3D vision testing, AMiRO lens consultation, EVEX Pay payment processing, and the SINNO customer app.

Product overview

Ipro International offers a modular software ecosystem centered on winIpro - an industry-specific ERP/practice management system for opticians and hearing aid acousticians. The core winIpro platform is available as a traditional purchase model or via the winIpro-flex subscription plan. The product portfolio includes specialized solutions like PASKAL 3D for visual acuity testing, AMiRO for glass consultation, EVEX Pay for payment processing, and SINNO App for customer engagement. Complementary services encompass EVEX Marketing Services, Service Glasanalyse (AI-powered lens analysis), and iScale customer satisfaction tools. The ecosystem integrates with NOAH platform, various device manufacturers, and supports over 2,500 specialist stores across Germany.

Differentiator

Problem solved

Functional benefit

Brands

• winIpro: Flagship branchensoftware (industry-specific business management software) for opticians (Augenoptiker) and hearing-aid specialists (Hörakustiker), covering customer management, orders, inventory, billing, and device interfaces.
• winIpro-flex
• PASKAL 3D
• EVEX Pay
• SINNO
• AMiRO
• iScale

Products and services

• winIpro Comprehensive business management software for opticians and hearing aid acousticians, featuring customer records, order processing, inventory management, POS, lens/glass ordering with automatic pricing, and integration with workshop and refraction devices.
• winIpro-flex Monthly subscription offering of winIpro providing flexible module activation with Basic (from €139/month) and Complete (from €284/month) packages including software usage, updates, and support.
• PASKAL 3D 3D visual acuity and refraction testing system for opticians featuring Version 5 with dominance tests, cross-cylinder, stereopsis testing, new 3D backgrounds, and automatic Apple TV connectivity.
• AMiRO Glass Consultation Glass consultation interface integrated with winIpro that presents lens qualities clearly and enables tailored lens recommendations with integrated pricing for different visual requirements.
• EVEX Pay Integrated payment processing system with competitive card transaction rates, developed in partnership with a major German bank, offering real-time transactions directly integrated into winIpro.
• Service Glasanalyse AI-powered lens analysis service that identifies sales potential at the employee level, provides manufacturer-crossing quality comparisons of sold eyeglass lenses by quality, quantity, and price.
• SINNO App Customer-facing mobile application for Android and iOS enabling 24/7 appointment booking, order status tracking, digital passes and documents, integrated with winIpro.
• iScale Customer satisfaction measurement tool integrated into winIpro customer records, communicating with the iScale web portal for survey creation and analysis.
• EVEX Marketing Services Marketing services including customer retention systems, automated mailing campaigns (5-10% return rates), and online solutions tailored for opticians and hearing aid acousticians.
• winIpro E-Rechnung Automated e-invoicing module for B2B and government institutions compliant with German legal requirements, generating invoices directly from winIpro orders.

Quantifiable outcome

• 2,500+ specialist stores served across Germany, Austria, Switzerland, Netherlands, France, Belgium
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability2 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Major German Bank (Unnamed)coreStrategic or Co-development PartnerPartnership with one of Germany's largest banks to provide competitive payment processing rates for EVEX Pay customers. Enables favorable credit card transaction fees unavailable to individual merchants. This partnership allows EVEX Pay to offer market-leading rates.
• HIMSA (Hörgeräte-Industrie Software Alliance)coreTechnology or IntegrationIpro was among the first companies to actively support the NOAH platform in hearing acoustics. Provides full NOAH integration for audiometry data, hearing aid fitting, and measurement equipment connectivity.
• EVEX GroupcoreStrategic or Co-development PartnerIpro is a business unit of EVEX Deutschland GmbH within the EVEX Group, a consortium of leading software providers for eye opticians, hearing acousticians, and therapists. EVEX Group includes EVEX Marketing, EVEX Pay, Amparex, and Euronet brands.
• Hochschule Aalen (Aalen University)minorImplementation/ SI/ Consulting PartnerAcademic partnership for research collaboration, student thesis supervision (Bachelor and Master), and joint innovation projects. Educational institutions receive free software versions for teaching.
• OSVA (Optical Software Vendors Association)minorStrategic or Co-development PartnerIndustry association membership. Ipro holds the technical director position among European optical software providers within OSVA, demonstrating leadership in industry standards development.
• ZVA (Zentralverband der Augenoptiker und Optometristen)minorStrategic or Co-development PartnerPartnership with the German Central Association of Eye Opticians and Optometrists for ERFA Light benchmarking system development and industry representation.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CompuGroup Medical: CompuGroup Medical is the largest German healthcare IT vendor, providing practice management, billing, and clinical software to physicians and related healthcare providers. It is a broad incumbent with the scale and R&D resources to target the optical and hearing care verticals Ipro dominates, making it a strategic benchmark.
• medatixx: medatixx is a major German provider of practice management and billing software for medical and therapeutic practices. Although its primary verticals are physicians and therapists, its scale, regulatory expertise, and German-market presence make it a broad incumbent relevant for Ipro's competitive landscape.

Direct peers

• Dampsoft: Dampsoft is a long-standing German software vendor specializing in practice and business management for opticians. It competes head-to-head with winIpro for the same Augenoptiker customer base, making it a directly comparable direct peer.
• Phileas: Phileas is a Belgian software provider serving independent opticians with practice management, ordering, and stock management tools. It competes with Ipro for the same end customer in adjacent Benelux geography and is a relevant direct peer for international expansion benchmarking.
• Amparex: Amparex is another EVEX Group sister brand providing cloud-based practice management software for therapists. It is highly comparable in business model, product architecture, and ownership, but serves a different professional vertical — a direct peer on model, an adjacent one on market.
• Euronet Software: Euronet is a sister brand under the same EVEX Group, providing branchensoftware for opticians in DACH. It is the closest direct comparable to Ipro in product scope, customer segment (eye opticians), and go-to-market model, making it the most relevant peer for benchmarking.

Others

• Topcon Healthcare: Topcon is a major optical equipment manufacturer whose autorefractors, keratometers, and other diagnostic devices integrate with Ipro's winIpro. As a device-side ecosystem participant, Topcon is an indirect comparator for the bundling of practice management with optical hardware.
• DATEV: DATEV is the dominant German accounting and tax-advisor software platform, and Ipro's winIpro exports daily closing and booking data into DATEV. It is an ecosystem/integration partner rather than a competitor, but it is a relevant comparable for German SMB vertical software distribution models.

Emerging players

• Doctolib: Doctolib is a leading European appointment-booking and patient communication platform now expanding into practice management. While it does not serve opticians or hearing acousticians today, it represents the type of digital-first SaaS that could move downstream into Ipro's SMB customer segment.

Regional players

• SUMU Optometry Software: SUMU (and comparable Scandinavian/regional optometry software vendors) offer practice management solutions targeting independent opticians outside the DACH market. They are useful regional peers for benchmarking Ipro's international expansion model against incumbents with established local footprints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IPRO-Software-217879528237443
• LinkedInlinkedin.com/company/ipro-gmbh
• Instagraminstagram.com/ipro.gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipro International