ROWI

What ROWI does

ROWI Teen & Parent Wellness Centers is a California-based, clinician-owned provider of intensive outpatient mental-health treatment for children (ages 8–12) and adolescents (ages 13–17). Founded in 2017 and headquartered in Thousand Oaks / Newbury Park, the company operates 26+ in-person clinic locations across Southern California (Orange County, South Bay, Los Angeles, Ventura County, Inland Empire, San Diego County), Central California (Bakersfield), and Northern California (Fresno), with a stated 2026 expansion into five additional Southern California markets. ROWI delivers two core clinical programs: ROWI RESET, a Partial Hospitalization Program (PHP) running 8:00 a.m.–3:30 p.m., Monday–Friday for 30–45 days, and ROWI GROWTH, an after-school Intensive Outpatient Program (IOP) running 3–4 days per week for 30–45 days. Specialized adjuncts include ROWI EDGE (functional-medicine integration), Win Within (a 12-week sports-psychology curriculum co-developed with the LA Kings), ROWI KIDS (age-tailored PHP/IOP for ages 8–12), and seasonal offerings (Summer Unplugged, Start School Stronger). Treatment is grounded in evidence-based modalities — CBT, DBT, UCLA PEERS social-skills groups, family therapy, psychiatric sessions, and holistic therapies such as yoga, mindfulness, music, and art therapy — delivered by LMFTs, LCSWs, Psy.D.s, AMFTs, and UCLA PEERS-certified facilitators at a stated 1:1 staff-to-client ratio with groups capped at 8 children. Documentation runs on Kipu EMR; operations are HIPAA- and CIPA-compliant.

ROWI's business model is B2C, insurance-reimbursed clinical care. There is no publicly disclosed pricing; families enter through a five-step admissions process (initial call, application, insurance verification, assessment, admission) and ROWI works with most major insurers to minimize out-of-pocket costs. The company states that 96% of parents would highly recommend ROWI and 98% report satisfaction with care, alongside internal program-level outcome metrics (57% of GROWTH participants report decreased anxiety; 87% report decreased suicidal-thought symptoms). ROWI markets through blog/SEO content, social channels (Facebook, Instagram, LinkedIn), events/open houses, parent testimonials, and a bi-weekly CEO-hosted podcast ('No Parent Left Behind with Dr. Candice Feinberg'). Distribution is exclusively direct and in-person; no virtual service delivery, public API, or external integrations are offered. The company is co-founded and led by Dr. Candice Feinberg (CEO, licensed clinical psychologist) and Greg Feinberg (President), with high-profile partnerships with the LA Kings and LA Rams anchoring consumer-brand surface area. No funding rounds, revenue figures, or institutional investors are disclosed in the input data.

Name

ROWI

Legal name

ROWI Teen & Parent Wellness Centers

Website

https://rowiteen.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ROWI Teen & Parent Wellness Centers operates 26+ in-person California clinics delivering evidence-based Partial Hospitalization and Intensive Outpatient mental-health programs for children ages 8–12 and teens 13–17, reimbursed primarily through commercial insurance.

Ownership category

akta.pro rank

Product category

Teen and Child Mental Health Treatment

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Teen mental health treatment
• Partial hospitalization program
• Intensive outpatient program
• Child adolescent therapy
• Family-centered mental health

Headquarters

HQ city

Thousand Oaks

HQ country

United States

HQ region

North America

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Partial Hospitalization Program (PHP): All-day clinical support program running 8:00 a.m. to 3:30 p.m., Monday through Friday. Teens attend 5 days per week for 30-45 days. Revenue generated through insurance reimbursement for mental health treatment services.
2. Intensive Outpatient Program (IOP): After-school program running Monday through Friday, 3-4 days per week for 30-45 days. Revenue generated through insurance reimbursement for mental health treatment services.
3. ROWI EDGE Integrative Treatment: Holistic supplementary program incorporating functional medicine, nutrition, and somatic interventions. Available at Thousand Oaks and West LA locations. Integrated into RESET and GROWTH programs.
4. ROWI KIDS Programs: Mental health programs for children ages 8-12, including RESET (full-day) and GROWTH (after-school). Revenue through insurance-based reimbursement.
5. Summer Unplugged Program: Summer program combining ROWI RESET and GROWTH elements. Flexible scheduling with 3-4 day options. Revenue through insurance-based reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ROWI operates in-person, insurance-reimbursed mental health treatment programs for adolescents (ages 13-17) and children (ages 8-12), delivered through Partial Hospitalization Programs (ROWI RESET), Intensive Outpatient Programs (ROWI GROWTH), specialized programs such as ROWI EDGE (functional medicine) and ROWI KIDS, plus adjunct family therapy and parent support services. All services are provided at 30+ physical clinics across Southern and Central California, with small group sizes limited to 8 children and a 1:1 staff-to-client ratio.

Product overview

ROWI Teen & Parent Wellness Centers is a clinician-owned, family-centered mental health treatment organization offering a multi-tiered portfolio of in-person programs for teens and children. The core offerings include ROWI RESET (Partial Hospitalization Program) for intensive all-day support and ROWI GROWTH (Intensive Outpatient Program) for after-school care. Specialized programs include ROWI EDGE (integrative functional medicine approach), Win Within (LA Kings mental fitness partnership), Summer Unplugged (seasonal summer program), and Start School Stronger (back-to-school readiness). ROWI KIDS provides age-appropriate RESET and GROWTH programs for children ages 8-12. All programs incorporate evidence-based therapies (CBT, DBT, UCLA PEERS), individual/family therapy, and psychiatric support. The company operates 26+ locations across Southern California.

Differentiator

Problem solved

Functional benefit

Brands

• ROWI RESET: Partial Hospitalization Program (PHP) offering all-day support for teens needing comprehensive clinical care while living at home.
• ROWI GROWTH
• ROWI EDGE
• Win Within
• Summer Unplugged
• Start School Stronger
• ROWI KIDS RESET
• ROWI KIDS GROWTH

Products and services

• ROWI RESET (Partial Hospitalization Program) All-day comprehensive mental health program for adolescents (teens) running 8:00 a.m. to 3:30 p.m., Monday through Friday, with individual and family therapy, psychiatric sessions, and evidence-based group modalities (CBT, DBT). Typical duration is 30-45 days. Revenue is generated through insurance reimbursement for mental health treatment services.
• ROWI GROWTH (Intensive Outpatient Program) After-school mental health program for adolescents running Monday-Friday, 3-4 days per week, with individual/family therapy, CBT/DBT groups, and experiential therapies. Typical duration is 30-45 days. Reported outcomes include 57% decrease in anxiety and 87% decrease in suicidal-thought symptoms. Revenue is generated through insurance reimbursement.
• ROWI EDGE (Integrative Treatment Program) Holistic mental health program woven into the ROWI RESET curriculum, featuring functional medicine assessments, advanced lab testing (inflammation, nutritional deficiencies, genetic testing, hormonal, thyroid, metabolic), nutrition support, and somatic interventions. Available at Thousand Oaks and West LA locations.
• ROWI KIDS RESET Full-day therapeutic program for children ages 8-12 running 8:00 a.m. to 2:30 p.m., Monday-Friday, with age-appropriate therapy focused on emotional regulation and family involvement. Typical duration is 25-40 days. Available at Rancho Cucamonga, Sherman Oaks, and Tustin locations.
• ROWI KIDS GROWTH After-school therapeutic program for children ages 8-12 running Monday-Friday, three days per week, supporting emotional wellness and skill-building in a group setting. Typical duration is 30-40 days. Available at Rancho Cucamonga, Sherman Oaks, and Tustin locations.
• Win Within (Mental Fitness Program) Mental performance program created with the LA Kings, teaching teens practical tools from psychology, mindfulness, and performance science. A 12-week curriculum integrated into ROWI RESET and GROWTH programs. Inspired by sports psychology methods used by LA Kings players; teaches mental strength, stress management, and focus skills.
• Summer Unplugged Summer mental health program replacing screen time with skill-building, group activities, and coping strategies for teens. Offers ROWI RESET and ROWI GROWTH format options for flexible summer intervention.
• Start School Stronger Back-to-school readiness program for children and teens ages 8-17, helping build confidence, resilience, emotional regulation, and executive functioning skills before the school year begins.
• Parent Support Programs Family-oriented programs including parent workshops, family therapy sessions, and counseling to help parents support their child's mental health journey. Includes home safety agreements and regular updates during treatment.

Quantifiable outcome

• 96% of parents would highly recommend ROWI to friends or family
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• LA KingscoreStrategic or Co-development PartnerROWI created the Win Within Mental Fitness Program with inspiration from the LA Kings. The program gives teens the same mental performance tools that Kings players use to stay focused and confident under pressure. Grounded in sports psychology methods, Win Within helps teens develop mental strength, manage stress, and sharpen focus for academic and athletic performance. Win Within is part of the curriculum for both ROWI RESET and ROWI GROWTH programs.
• LA RamscoreStrategic or Co-development PartnerROWI has been named an Official Mental Health Partner of the LA Rams. This partnership supports ROWI's mission to transform the way families think about mental health and provide support that helps kids thrive in school, sports, friendships, and life. The partnership also connects to the Win Within Mental Fitness Program.
• UCLA PEERScoreTechnology or IntegrationROWI staff are trained and certified UCLA PEERS (Program for the Education and Enrichment of Relational Skills) facilitators. PEERS is world-renowned for providing evidence-based social skills treatment to people with autism spectrum disorder, ADHD, anxiety, depression, and other socio-emotional problems. ROWI offers PEERS groups during ROWI RESET and ROWI GROWTH programs.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Center for Discovery: Multi-level behavioral health provider specializing in eating disorders and co-occurring mental health conditions for adolescents and adults. Comparable PHP/IOP teen treatment modality, though ROWI's stated non-coverage of eating disorders differentiates the referral competition.
• Sandstone Care: Provider of teen and young adult PHP, IOP, and detox programs across multiple U.S. markets. Direct competitor for adolescent mental health referrals with similar evidence-based modality stack (CBT, DBT, family therapy).
• Newport Healthcare: National operator of PHP, IOP, and residential programs for teens and young adults. Closest comparable to ROWI's modality mix, age range (adolescents), and evidence-based therapeutic framework, with a similarly family-inclusive positioning.
• Rogers Behavioral Health: Established multi-site behavioral health system offering PHP/IOP for OCD, anxiety, depression, and eating disorders. Comparable evidence-based, family-centered treatment model across specialty mental health, with overlapping service lines to ROWI RESET/GROWTH.
• Embark Behavioral Health: Multi-state provider of PHP, IOP, and residential treatment for adolescents and young adults. Directly competes for the same teen mental health referral pipeline with comparable therapeutic modalities (CBT, DBT) and small-group service model.
• Paradigm Treatment Centers: Teen and young adult mental health treatment operator with residential, PHP, and IOP levels of care. Targets the same adolescent mental health population with comparable small-group, individualized therapeutic approach.

Broad incumbents

• Acadia Healthcare: Largest publicly traded pure-play behavioral health operator in the U.S., with extensive inpatient psychiatric and residential footprint. Overlaps with ROWI on adolescent behavioral health demand but operates primarily in facility-based and acute settings.
• Pacific Health Systems / Springstone Behavioral Health: Multi-state behavioral health hospital and outpatient operator. Adjacent incumbent providing acute psychiatric care with broader adult/child scope than ROWI's adolescent-only outpatient focus.

Emerging players

• Charlie Health: Virtual intensive outpatient program (IOP) for teens and young adults. Same adolescent population and IOP level of care as ROWI, but delivered via telehealth. Differentiated delivery model, not a direct facility competitor.
• Brightside Health: Telehealth-based mental health provider focused on anxiety and depression treatment across all ages. Adjacent to ROWI's clinical focus but differentiated by virtual delivery model and broader age range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ROWITeen
• LinkedInlinkedin.com/company/rowi-teen-center-997949151
• Instagraminstagram.com/rowiteen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROWI