bestiario

What bestiario does

Bestiario is a Barcelona-based creative data design and innovation consultancy founded in 2004 by José Aguirre (CEO), Andrés Ortiz (CSO), and Raimon Mirada (Managing Director), with a secondary office in Bogotá, Colombia. The firm operates as an end-to-end partner for organizations seeking to transform complex data into interactive narratives, digital products, and immersive experiences, with capabilities spanning data visualization, full-stack development (responsive web and iOS), AI/ML, data engineering, and experience design. Its core technology centers on interactive data visualization, immersive data-driven installations, and proprietary visual languages developed for domain-specific applications such as olfactive family mapping and economic-recovery analytics.

Bestiario's portfolio spans three categories: Data Visualization (Becoming for the Venice Biennale Spanish Pavilion, Carbon-free Future America for National Geographic, Decoding Dom Pérignon, the Santander Digital Annual Review); Data-driven Products & Systems (Banco Sabadell's Kelvin Retail platform serving 400,000+ SME clients, the Sabadell Information Portal with 12,000+ internal users, the Pulso COVID-19 economic recovery app processing 4M+ daily transactions across 270,000 POS terminals, and the Desigual global e-commerce sales dashboard); and Venture & Innovation products developed with Puig (Wikiparfum, White Label Profilers, The Alchemist Atelier fragrance printer co-developed with Bosch). The firm applies AI in the form of recommendation engines, process automation, knowledge retrieval, and multimodal interfaces, supported by an in-house Lead Data Scientist and AI Engineer.

The firm operates a sales-led, project-based professional services model with no publicly disclosed pricing, monetizing through bespoke consulting engagements, co-developed venture products, and long-running enterprise digital platforms. Clients span luxury goods (Puig, Dom Pérignon, Douglas), banking (Banco Santander, Banco Sabadell, La Caixa, Fidelity), fashion and apparel (Nike, Desigual), automotive (SEAT, Renault), telecommunications (Telefonica), media (National Geographic), and the public sector (United Nations, Ajuntament de Barcelona). The company is founder-owned with no disclosed external institutional investment, has not raised outside funding, and is recognized internationally through awards including the Webby Awards (2019), Digital Impact Awards Gold (2020), IADA Best Digital Annual Review (2021), and Premi Ciutat de Barcelona in Innovation (2023).

Name

bestiario

Legal name

Bestiario

Website

https://bestiario.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Bestiario is a Barcelona-based creative data design and innovation consultancy that transforms complex data into interactive visualizations, digital products, and immersive experiences for enterprise, government, and luxury clients across Europe and Latin America.

Ownership category

akta.pro rank

Product category

Data Visualization & Interactive Design Services

NAICS

Graphic Design Services (54143), Software Publishers (51321)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Data visualization services
• Interactive data design
• Creative technology consulting
• Digital product development
• Innovation consultancy

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Project Engagements: Bestiario operates as a consultancy providing end-to-end creative and technical services to transform how organizations understand, communicate, and innovate with data. Projects span strategic consultancy, design, development, and validation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bestiario is a creative data design and innovation consultancy that partners with clients on transformation projects to turn complex data into interactive narratives, digital products, dashboards, information ecosystems, and venture initiatives. Deliverables span interactive data visualization products, data-driven platforms and dashboards, and AI-enabled innovation products, delivered by an interdisciplinary team of designers, data scientists, AI engineers and full-stack developers working across web and iOS. The firm sells these end-to-end project engagements to large enterprises and government institutions in industries including banking, fashion and luxury, retail, automotive, telecommunications, media, and public administration.

Product overview

Bestiario is a creative data design and innovation agency offering a portfolio of distinct data visualization products, data-driven systems, and venture/innovation projects. Their offerings include interactive dashboards (Kelvin Retail, Desigual Sales Dashboard, Santander Digital Annual Review), information portals (Barcelona's Datastore, Portal de Información), digital applications (Pulso, Wikiparfum, White Label Profilers), physical-digital experiences (The Alchemist Atelier, Decoding Dom Pérignon), and data storytelling projects (Becoming, Carbon-free Future America). These products work across industries including finance, retail, luxury, government, and media, serving clients such as Banco Sabadell, Puig, Desigual, Santander, National Geographic, and Dom Pérignon.

Differentiator

Problem solved

Functional benefit

Products and services

• Santander Digital Annual Review An in-depth, interactive, multimedia report that transforms traditional annual reporting into a dynamic information-sharing system with semantic zoom and a customizable user experience for stakeholders of Banco Santander.
• The Alchemist Atelier A co-developed personal fragrance printer device, built with Puig and Bosch, that enables perfume enthusiasts to create personalized fragrances at home, accompanied by an interactive application with visual fragrance-composition tools for ingredient selection and formula creation.
• Barcelona's Datastore A centralized data portal for Barcelona City Council that democratizes access to municipal open data, consolidating six distinct municipal data portals into a single cohesive hub for citizens to access demographic, environmental, and economic data.
• Wikiparfum An innovative platform developed with Puig that blends a search engine with a personalized recommendation system, enabling users to visually explore perfumes, compare scents by ingredients, and create olfactive profiles for precise fragrance recommendations.
• White Label Profilers A dynamic application for Puig retail partners that streamlines online perfume shopping by recommending perfumes based on customer profiling and past preferences, delivering data-driven insights into consumer behaviour for online fragrance shopping.
• Kelvin Retail A data analytics platform for Banco Sabadell's 400,000+ SME retail-trade clients that provides real-time consumer behaviour insights from anonymized credit and debit card transactions, with intelligent notifications and alert systems.
• Becoming (Venice Biennale Spanish Pavilion) An interactive data visualization project for the Spanish Pavilion at the Venice Biennale, combining a physical exhibition with an immersive virtual experience, featuring an interactive website that replicates the pavilion's architecture to communicate data narratives around the exhibition themes.
• Pulso A digital service developed for Banc Sabadell that tracks post-COVID-19 economic recovery using data from 270,000+ POS terminals processing 4 million+ daily transactions, providing insights at autonomic, provincial, municipal and district levels to monitor economic indicators.
• Portal de Información (Sabadell Information Portal) A comprehensive internal information ecosystem for Banco Sabadell including Information Portal, Incentives Portal, Price Guide, Risk Analysis Portal, and Budget Distribution tools, serving 12,000+ users with 400+ report types daily.
• Decoding Dom Pérignon An immersive educational experience and custom digital profiler for Dom Pérignon sales teams to explore and communicate the exclusive nature of ingredients, processes, and brand heritage behind the champagne, supporting vendor training and stakeholder engagement.
• Carbon-free Future America (National Geographic) An interactive educational microsite for National Geographic presenting Stanford University's road map for U.S. renewable energy transition, featuring TreeMap visualizations, state-specific energy mix analysis, and engagement tools for readers.
• Desigual Sales Dashboard A centralized interactive sales dashboard for Desigual's global e-commerce operations spanning 30+ countries, enabling marketing and product teams to monitor thousands of SKUs across hundreds of e-Stores in real time.

Quantifiable outcome

• 12,000+ simultaneous users accessing 400+ report types daily
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• PuigflagshipStrategic or Co-development PartnerCollaboration with Puig, a family-owned fashion and fragrance business in Barcelona, Spain, on multiple innovation projects including The Alchemist Atelier (personal fragrance printer), Wikiparfum (fragrance discovery platform), and White Label Profilers (online fragrance shopping profiler).
• BoschcoreStrategic or Co-development PartnerCollaboration between Puig and Bosch (global engineering and technology company) to envision and develop The Alchemist Atelier - a unique personal fragrance printer device that enables perfume enthusiasts to create personalised fragrances at home.
• National GeographiccoreStrategic or Co-development PartnerPartnership with National Geographic to create Carbon-free Future America - an educational, user-friendly interactive resource presenting sustainable energy data in a visually engaging format, based on Stanford University research.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IDEO: Pioneering global design and innovation consultancy with deep roots in human-centered design, digital products, and data-driven strategy. Closest broad incumbent comparable to Bestiario's positioning as an end-to-end design + innovation partner.
• Fjord (Accenture Song): Accenture Song's design and innovation arm, offering strategy, design, and technology services for global enterprises. Overlaps with Bestiario on data-driven product design and visualization engagements for large multinational clients.
• Pentagram: One of the world's most established independent design consultancies, with partners covering graphic, digital, product, and data-driven design. Overlaps with Bestiario on visual identity and digital product work, though Pentagram is much larger and broader in scope.
• Frog Design (Capgemini Invent): Global design and innovation consultancy within Capgemini Invent that delivers strategy, design, and product engineering for large enterprises. Comparable to Bestiario on human-centered design and innovation consulting but at vastly greater scale and geographic reach.

Direct peers

• Accurat: Milan- and New York-based data-driven design studio that combines data science and editorial design to build visual narratives and tools. Closely parallels Bestiario's positioning at the intersection of data, design, and interactive product development.
• Stamen Design: San Francisco-based data visualization and interactive cartography studio known for iconic maps and data narratives for clients like the New York Times, Uber, and the Metropolitan Museum. Closely comparable to Bestiario in being a boutique studio focused on interactive data storytelling and bespoke visualizations.
• Domestic Data Streamers: Barcelona-based data visualization and immersive experience studio creating participatory data installations for institutions and brands. Geographic and category peer to Bestiario, with overlapping public-sector and cultural clients.
• Manual: Boutique creative agency and consultancy that blends design, data, and technology to build digital products and campaigns for enterprise clients. Comparable to Bestiario in being a multi-disciplinary studio working with large brands on data-led digital experiences.
• Interactive Things: Zurich-based studio building interactive data products and visualizations for cultural, scientific, and commercial clients. Comparable to Bestiario in craft, scale (~20-person boutique), and end-to-end design-plus-engineering delivery model.
• Pitch Interactive: Portland-based data visualization studio that builds interactive, data-driven stories for news organizations and global brands. Directly comparable to Bestiario in product category (interactive data viz, narrative projects) and delivery model (bespoke creative + engineering).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bestiario140
• YouTubevimeo.com/bestiario
• LinkedInlinkedin.com/company/bestiario
• Instagraminstagram.com/bestiario__

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bestiario