Foodiverse

What Foodiverse does

Foodiverse is a Spanish-headquartered multinational group (legal entity FOODIVERSE FOOD TECH, S.L., registered in Valencia) that operates the full seed-to-table value chain for fresh and ready-to-eat foods across Europe. The group controls 17 agricultural farms (Agromediterránea) covering 2,400-2,800 hectares of farmland in Spain and Italy, and runs nine production plants across Spain, Germany, Switzerland and Italy, employing approximately 2,650 people as of April 2025. Its portfolio spans more than 2,000 SKUs across fresh-cut vegetables, ready-to-eat salad bowls, microwaveable dishes, cold-pressed juices, fresh fruit, plant-based and baby food products, organized under three consumer brands (Freshkia, Sun&Vegs, Byba) plus the recently consolidated German brand Greenfresh.

The business is structured around two complementary revenue engines. The first is private label manufacturing for major European retail chains, in which Foodiverse holds the market-leader position in ready-to-eat salad bowls across Spain, Portugal, Germany and Switzerland, serving more than 400 clients in 22-23 countries. The second is direct sales of its own branded portfolio through retail, food service, HORECA, e-commerce and vending channels. Operational differentiation rests on a proprietary vertical integration model that combines proprietary agricultural operations, fresh-cut processing, ready-to-cook and ready-to-heat manufacturing, and a company-wide HOLD operational excellence system (Hygiene, Order, Limpieza, Discipline), with innovation driven by a cross-functional CIAM (Continuous Improvement and Innovation) program delivering 130-220 new product launches annually.

Foodiverse is privately held and has executed a multi-year, M&A-led European roll-up strategy starting with Agromediterránea (2014) and continuing through Thurländer Salate (2018, Germany), Josef Müller Gemüse (2019, Switzerland) and Novanatura (2019, Italy), then Comfresh and OrtoVerde (2021), and most recently a joint acquisition with shareholder Taylor Farms of Bonduelle Group's two German salad plants (2025). Taylor Farms became a significant shareholder via a 2023 capital increase, and the group operates a partially divested baby food subsidiary (Alnut, in which DeA Capital's Taste of Italy II fund acquired 60% in 2021). The company reports 2021 revenue of €327M against €311M in 2020, implying a five-year CAGR of approximately 6.7-7%.

Name

Foodiverse

Legal name

FOODIVERSE FOOD TECH, S.L.

Website

https://foodiverse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Foodiverse is a privately held Spanish-headquartered multinational that produces fresh-cut vegetables, ready-to-eat salads, microwaveable dishes and plant-based foods across nine European production plants, supplying more than 400 retailers and food service operators in 22+ countries through private label manufacturing and its own Freshkia, Sun&Vegs, Byba and Greenfresh brands.

Ownership category

akta.pro rank

Product category

Fresh Prepared Foods Manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311), Frozen Specialty Food Manufacturing (311412)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

akta.pro secondary industries

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Convenience, Grab-and-Go & Prepared Foods Distribution (CRAOABAL), Fruit & Vegetable Ingredients for Food Manufacturing (Diced, Slices, Fillings, Toppings) (AFAKAFAI)

Keywords

• Fresh food manufacturing
• Private label salads
• Ready-to-eat meals
• Fresh-cut produce
• Food service supply

Headquarters

HQ city

Turia

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh and Processed Vegetable Product Sales: Foodiverse generates revenue primarily through the sale of fresh vegetables, ready-to-eat salads, fresh-cut produce, and ready-to-cook/heat products. Revenue is derived from both private label manufacturing for major retailers and own-brand products (Freshkia, Sun&Vegs, Byba). The group also sells baby food through its Alnut subsidiary and plant-based products.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Foodiverse manufactures and distributes fresh, healthy, and ready-to-eat food products including salads, fresh-cut vegetables, smoothies, cold-pressed juices, microwaveable dishes, vegetable snacks, and baby food. The company operates through three own brands (Freshkia, Sun&Vegs, Byba) and supplies private-label products to major European retail chains and food service companies. It controls the full seed-to-table value chain from 2,400-2,800 hectares of managed farmland through 9 production plants in Spain, Germany, Switzerland, and Italy.

Product overview

Foodiverse is a multinational group specializing in fresh and healthy foods, operating a multi-brand portfolio across the entire production chain from seed to table. The company manages 9 production plants in Europe and over 2,800 hectares of farmland in Spain and Italy. The product portfolio centers on three main own brands: Freshkia and Freshkia BIO (fresh-cut and ready-to-eat salads, microwaveable dishes, and snacks for the Spanish market), Sun&Vegs and BIO Sun&Vegs (agricultural products straight from the fields), and Byba (third own brand). The company also operates as a private label specialist, serving over 400 retail clients across 22 countries, making it the market leader for private label ready-to-eat salad bowls in Spain, Portugal, Germany, and Switzerland. Subsidiaries include Agromediterránea (agricultural operations), Verdifresh and Thurländer Salate (fresh-cut production), Comfresh (distribution), Novanatura and OrtoVerde (Italian operations), Josef Müller Gemüse (Swiss operations), and Alnut (baby food). Product lines span fresh vegetables straight from fields, IV gama (fresh-cut) salads and vegetables, V gama (fresh convenience) microwaveable dishes, vegetable snacks, cold pressed juices, and baby food. The company positions itself as a partner for retail, food service, hospitality, ecommerce, delivery, and vending channels.

Differentiator

Problem solved

Functional benefit

Brands

• Freshkia: Fresh and ready-to-eat products brand for the Spanish market, including salads, fresh-cut vegetables, and healthy snacks. Also available in BIO/organic version.
• Sun&Vegs
• Byba
• Greenfresh

Products and services

• Freshkia Primary own-brand for fresh-cut products and ready-to-eat salads and vegetables marketed in the Spanish market. Offers salad bowls, microwaveable dishes, fresh snacks, and sauces for retail and food service customers.
• Sun&Vegs Own-brand for agricultural products straight from the fields, including fresh vegetables, aromatic herbs, and organic produce. Markets over 35 vegetable varieties grown across company-managed farmland in Spain.
• Byba Third own brand in the Foodiverse portfolio, mentioned alongside Freshkia and Sun&Vegs in corporate communications.
• Private Label Products Comprehensive private label manufacturing service for retail partners. Foodiverse is the market leader in private label ready-to-eat salad bowls in Spain, Portugal, Germany, and Switzerland, serving over 400 retail customers across 22 countries with custom fresh and processed vegetable products manufactured under retailer brand names.
• Alnut Baby Food Baby food and plant-based products subsidiary of Foodiverse. Generates revenue from baby food products sold through retail and distribution channels.
• Greenfresh Corporate brand name under which the three German production sites (Straelen, Reutlingen, Thurland) operate following the April 2025 acquisition of Bonduelle Group's German salad operations, jointly acquired by Foodiverse and Taylor Farms.

Quantifiable outcome

• Market leader in private label ready-to-eat salad bowls in Spain, Portugal, Germany, and Switzerland
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Taylor FarmscoreStrategic or Co-development Partner · 1 April 2025Foodiverse and Taylor Farms jointly acquired Bonduelle Group's salad operations in Germany (two production plants at Reutlingen and Straelen). Foodiverse manages all activities for the unified businesses. The three German production sites operate under the brand Greenfresh.
• Heura FoodsminorStrategic or Co-development Partner · 25 August 2021Heura, a leading vegan food company, collaborated with Agromediterránea/Foodiverse to develop ultra-fresh salads in vegan format.
• Violife FoodsminorStrategic or Co-development Partner · 25 August 2021Violife, a leading vegan food company, collaborated with Agromediterránea/Foodiverse to develop ultra-fresh salads in vegan format.
• Patatas MeléndezminorChannel Partner/ Reseller/ Distributor · 1 October 2020Patatas Meléndez partnered with Agromediterránea to distribute Sun&Vegs brand products, leveraging Patatas Meléndez's distribution experience.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• McCain Foods: Global frozen prepared foods incumbent with growing fresh convenience and plant-based offerings; competes in overlapping retail and food service channels.
• Greenyard: Belgian public fresh, frozen, and prepared fruit and vegetable group; broad incumbent in the same fresh convenience and private label categories that Foodiverse serves across Europe.
• Ardo Group: Belgian frozen vegetables, herbs, and prepared vegetables supplier; an adjacent incumbent serving overlapping retail and food service customers with a broader frozen convenience portfolio.

Direct peers

• Florette (Agrial): European leader in fresh ready-to-eat salads owned by Agrial; competes directly with Foodiverse in France, Spain, and other Western European private label salad bowl markets.
• Taylor Farms: North America's largest fresh salad and healthy foods producer; directly comparable ready-to-eat product portfolio, and now both a minority shareholder of Foodiverse and co-acquirer of Bonduelle's German salad operations.
• Fresh Express (Chiquita Brands): North American leader in packaged salads and fresh vegetables; closely comparable product category and retail customer model relevant for assessing Foodiverse's category economics and Taylor Farms' reference benchmarks.
• Bonduelle Group: Global leader in processed vegetables and ready-to-eat salads; Foodiverse acquired Bonduelle's German fresh salad plants in 2025, and the two compete head-to-head in European private label fresh convenience.
• Eisberg (Bofrost): European private label specialist in pre-packed fresh salads; directly comparable business model and customer base to Foodiverse's Thurländer and Verdifresh operations.

Regional players

• Verfrut (Grupo Verfrut): Chilean fresh fruit and vegetable producer serving European retail programs; comparable in vertical integration from farming to retail supply, but with focus on fruit rather than salads.

Emerging players

• SVZ International: European fruit and vegetable ingredient and pureé processor supplying food manufacturers; comparable in agricultural sourcing discipline and B2B customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foodiverse

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodiverse