Proem Sports Analytics

What Proem Sports Analytics does

Proem Sports Analytics is a Singapore-headquartered customer data platform (CDP) purpose-built for sports organizations. Founded around 2018 and operating from Singapore and Bengaluru, the company unifies fan data from ticketing systems, merchandise platforms, websites, mobile apps, and social media into a single fan profile, then layers season-aware analytics and cross-channel campaign automation on top. The platform is sold as four integrated modules — Unify & Acquire, Analyse & Segment, Engage & Automate, and Anonymise & Lease — plus pre-built Proem Playbooks derived from 30+ seasons of sports fan data. It is complemented by native integrations to email providers (Mailjet, SendGrid, Mailchimp, Klaviyo), WhatsApp, SMS, push notifications, and retargeting on Meta, Google, and LinkedIn.

The company's customers are professional sports clubs, leagues, and live-event organizers, with named accounts including Bengaluru FC, FC Goa, Kerala Blasters, the Indian Super League, the All India Football Federation, Gujarat Titans, Delhi Panzers (Premier Handball League), and Pretoria Capitals (South Africa). Proem monetizes primarily through a tiered subscription priced by fan count, supplemented by revenue from anonymized fan-data leasing to sponsors and brands. The business is privately held with three named executive officers (Chiraag Paul as CEO, Pareekshith Shetty as CPTO, Sugato Ray as CDO), a 1-10 employee footprint, and no disclosed external funding.

Proem positions itself against generic CDPs by emphasizing domain specialization — season-aware intelligence, sports-specific integrations, and compliance posture covering GDPR, CCPA, India's DPDP Act, and SOC 2 Type 2-aligned controls — targeting sports marketing, analytics, and growth leaders at clubs, leagues, and event operators globally.

Name

Proem Sports Analytics

Legal name

Proem Sports Pvt. Ltd.

Website

https://proemsports.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Proem Sports Analytics is a Singapore- and Bengaluru-based customer data platform built for sports organizations. It unifies ticketing, merchandise, and digital fan data into a single profile and powers personalized, season-aware marketing campaigns and anonymized data leasing for sponsors.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Customer Data Platform

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sponsorship & Sports Media Rights Buying (BPAFABAH)

Keywords

• Sports fan analytics
• Customer data platform
• Fan engagement software
• Sports marketing automation
• Audience data platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (Tiered per Fan Count): Pricing is tiered based on the number of fans on the platform, scales with growth as the fanbase expands.
2. Data Leasing / Anonymized Fan Data: Revenue from leasing anonymized, aggregated fan data and insights to sponsors and partners through the platform's privacy-by-design capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Proem Sports Analytics sells a Customer Data Platform (CDP) purpose-built for sports organizations that unifies fan data from ticketing, merchandise, websites, apps, and social media into single fan profiles, then enables season-aware segmentation, predictive lifetime value scoring, automated cross-channel fan engagement (email, SMS, WhatsApp, push, ad retargeting), and anonymized data leasing to sponsors. It is sold as a tiered subscription SaaS to sports clubs, leagues, federations, and live-event operators.

Product overview

Proem Sports Analytics offers a unified fan data and engagement platform (Customer Data Platform) purpose-built for sports organizations. The core Proem Sports Platform comprises four integrated modules: Unify & Acquire (data ingestion and first-party data collection), Analyse & Segment (analytics, fan value scoring, and behavioral segmentation), Engage & Automate (cross-channel campaign management), and Anonymise & Lease (sponsorship data monetization). The platform is complemented by pre-built Proem Playbooks derived from 30+ seasons of sports data. Built for clubs, leagues, and live events, it unifies data from ticketing, merchandise, and digital touchpoints to enable personalized fan engagement across email, SMS, WhatsApp, and push notifications, while supporting ad retargeting through Meta, Google, and LinkedIn integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Proem Sports Platform End-to-end fan data and engagement Customer Data Platform built specifically for sports organizations. Unifies fan data from ticketing, merchandise, websites, apps, and social media into single fan profiles, then enables season-aware segmentation, predictive fan lifetime value scoring, automated cross-channel fan engagement, and anonymized data leasing to sponsors. Sold as a tiered subscription SaaS to sports clubs, leagues, federations, and live event operators.
• Proem Playbook Pre-built campaign templates and playbooks based on 30+ seasons of sports fan engagement data, including playbooks for converting unknown fans into multiple ticket buyers, season ticket campaigns, match day activations, and retention strategies. Available via the Proem Sports resources hub.

Quantifiable outcome

• 8X ROI on marketing spend and lift sales 10% or more through personalisation
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KORE Software: Sports-focused CRM and fan engagement platform serving clubs, leagues, and venues. Direct competitor to Proem in the sports fan data and engagement space, with overlapping target customers (clubs, leagues, sponsors) and overlapping capabilities (single fan view, segmentation, campaign automation).
• WSC Sports: AI-powered sports content and fan engagement platform used by leagues, teams, and broadcasters. Comparable as a sports-specific AI/analytics platform serving rights-holders and sponsors, though it focuses on video content automation rather than fan data unification.
• Satisfi Labs: AI-driven fan engagement platform for sports, entertainment, and retail. Comparable as a sports-specific fan engagement/data product targeting clubs and venues, with overlapping marketing automation and personalization capabilities.
• Two Circles: Sports data and marketing agency that builds fan data products for leagues, clubs, and brands. Comparable business model (fan data, segmentation, sponsorship insights) and overlapping target customers in rights-holder and sponsor segments.

Emerging players

• Hookit: Sports sponsorship and influencer marketing analytics platform. Comparable sports-sponsorship data analytics and audience measurement capabilities, but more narrowly focused on sponsorship valuation than full fan data unification.
• Relo Metrics: Sports sponsorship and media valuation analytics platform using computer vision and AI. Comparable audience-measurement and sponsorship-monetization use cases, though focused specifically on sponsorship ROI rather than the full fan CDP stack Proem offers.

Broad incumbents

• Sportradar: Global sports data and content company providing data, odds, and fan engagement solutions to leagues, media, and betting operators. Overlaps on sports data and fan engagement, but operates at vastly greater scale and primarily serves betting/media rather than direct fan CDPs.
• Stats Perform: Established sports data and analytics provider covering live data, AI, and fan engagement for leagues, media, and betting. Comparable fan analytics and data licensing capabilities, but operates as a much larger incumbent with a broader portfolio beyond sports fan CDPs.
• Catapult Sports: Performance analytics platform for elite sports teams and leagues. Comparable analytics-DNA and sports-specialization, but focused on athlete/team performance rather than fan data and engagement, making it adjacent rather than head-to-head.

Regional players

• EPIC Global: Sports fan engagement and venue experience provider, primarily serving stadiums and venues globally. Comparable fan engagement focus, but with a venue/hardware-heavy delivery model that differs from Proem's pure-SaaS data platform approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proemsports
• Facebookfacebook.com/proemsports
• LinkedInlinkedin.com/company/proem-sports

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proem Sports Analytics