AM FRESH Group
AM FRESH Group is a privately held global fresh food producer with an integrated value chain from genetics to retail, supplying fresh produce and juices to leading supermarkets including Tesco, Marks & Spencer, and Ocado across 25+ countries.
- Company typePrivate
- Founded1935
- HeadquartersMadrid, Spain
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What AM FRESH Group does
AM FRESH Group is a privately held global fresh food producer whose origins trace to the 1935 founding of AMK Peterborough. The group operates across more than 25 countries (with some disclosures citing 50+), running an integrated value chain that spans genetics, farming, packing, and global retail distribution. Its core business is B2B supply of fresh produce — citrus, grapes, melons, pineapples, apples, pears, vegetables, and fresh juices — to leading supermarket chains under long-term partnerships; the named UK anchor customers are Tesco (sole UK distribution partner since 2014), Marks & Spencer, and Ocado, with Tesco relationship management handled by dedicated commercial account teams.
The technology base is anchored in agriscience and biotechnology rather than software. The group holds over 159 IP patents in varietal innovation and operates specialized subsidiaries for upstream R&D: Bloom Fresh (genetic improvement and fruit technology, with the world's most advanced center being established in Murcia, Spain and a complementary Innovation Hub in Madrid) and Genesis Fresh (citrus innovation, with new varieties Halloweenena and Onix launched in February 2025). UK production runs from automated packhouses at Peterborough and the flagship Alconbury Weald site (opened March 2023), alongside the AMFRESH Freshly Squeezed juice facility in Skelmersdale. Sustainability infrastructure includes water monitoring systems achieving 30% water-use reduction on citrus farms, 100% renewable electricity across UK sites in 2024, and a portfolio of certifications (GlobalGAP, LEAF, BREEAM, SAI FSA, GRASP, SMETA, BRC, Sedex, SIZA, Spring).
Revenue is generated through enterprise B2B contracts managed by commercial and account management teams, with no public product pricing. The group operates as a private company with no disclosed funding rounds, no public listing, and no institutional investor references in available materials; the UK operating entity (MMUK) is registered in England and Wales. Marketing and distribution rely on direct enterprise sales, supported by LinkedIn presence and a dedicated careers portal for talent attraction.
AM FRESH Group firmographics
Firmographics- Name
- AM FRESH Group
- Legal name
- AM FRESH Group
- Website
- https://amfresh.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- AM FRESH Group is a privately held global fresh food producer with an integrated value chain from genetics to retail, supplying fresh produce and juices to leading supermarkets including Tesco, Marks & Spencer, and Ocado across 25+ countries.
- Ownership category
- akta.pro rank
AM FRESH Group industry classification
Industry- Product category
- Fresh Produce
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Wholesale-Groceries & Related Products (5140), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Fresh Produce Wholesale Distribution (CRAOAAAC)
- akta.pro secondary industries
- Fresh Fruit Wholesale (AFAIACAA), Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)
Keywords
Where AM FRESH Group is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
AM FRESH Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Fresh Produce B2B Sales: AMFRESH generates revenue through B2B sales of fresh produce to major global retailers. The company controls the full value chain from genetics to retail delivery, supplying citrus fruits, grapes, melons, pineapples, apples, pears, vegetables, and fresh juices to leading supermarket chains worldwide.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AM FRESH Group product offering
Product offeringCore offering
AM FRESH Group is a fully integrated global fresh foods company that manages the entire value chain from genetics and varietal development through farming, packing, and supply to major retail chains worldwide. The company supplies citrus fruits, grapes, melons, pineapples, apples, pears, vegetables, and freshly squeezed fruit juices to leading supermarket chains under long-term partnerships, supported by in-house agriscience and biotechnology research.
Product overview
AM FRESH Group is a global innovator in fresh foods, combining science and nature to deliver natural, healthy products at scale. The company operates a fully integrated model from genetics to farming, packing and global retail. Key products and sub-brands include Genesis Fresh (citrus innovation with varieties like Halloweenena and Onix), Bloom Fresh (genetics and varietal development center in Murcia), and AMFRESH Freshly Squeezed (fresh juice production). The company's portfolio spans fresh fruit (citrus, grapes, melons, pineapples, apples, pears), fresh juices, and the broader AMK UK operations supplying fresh produce to major UK retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Bloom Fresh: Fruit genetics and varietal development company pioneering new categories of ultra-sustainable fruits, holding over 159 IP patents.
- Genesis Fresh
Products and services
- Genesis Fresh Citrus Varieties Sub-brand of AMFRESH Group pioneering breakthrough citrus varieties developed through natural breeding and biotechnology, delivering new flavors, resilience, and sustainability attributes for retail customers.
- Bloom Fresh Fruit Genetics and Varietal Development Subsidiary of AMFRESH Group focused on fruit genetics, varietal development, and biotechnology, holding over 159 IP patents for ultra-sustainable fruit varieties developed through natural breeding techniques.
- AMFRESH Freshly Squeezed Fruit Juices Purpose-built facility in Skelmersdale, UK that squeezes and bottles fresh fruit juice for select UK supermarkets as a private-label and branded supply.
- AMFRESH Fresh Produce (Citrus, Grapes, Melons, Pineapples, Apples, Pears, Vegetables) Core fresh produce range grown across five continents and supplied to leading global retailers, covering citrus, table grapes, melons, pineapples, apples, pears, and vegetables.
Quantifiable outcome
- 30% water use reduction through monitoring systems
- +2 more outcomes
Companies that use AM FRESH Group
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
AM FRESH Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
AM FRESH Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TescocoreSole UK partnership since 2014 for packing, warehousing and distribution of fresh produce including citrus, grapes and vegetables to Tesco depots across the UK.
- Marks & SpencercoreCommercial account management for Marks & Spencer fresh produce supply alongside Senior Commercial Manager.
- OcadocoreDay-to-day commercial relationship management for Ocado including pricing, promotions, product setup and reporting.
- FareshareminorUK partnership with Fareshare to give surplus food a second life through redistribution.
- WRAPminorWater Stewardship Project collaboration in Ica-Peru and global food waste reduction initiatives.
- Princess of Girona FoundationminorPartnership in Spain to foster youth talent and employment.
- WWFminorSouth Africa Collective Action Project for sustainable farming practices.
- Bloom FreshcoreSubsidiary company specializing in genetic improvement and fruit technology innovation, developing climate-adapted varieties.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
AM FRESH Group competitors and assessment
Company assessmentDirect peers
- Dole plc: Global fresh-produce grower, packer and distributor with vertically integrated supply across multiple fruit and vegetable categories. Closely comparable to AMFRESH in operating model (genetics-to-retail) and customer base of major grocers worldwide.
- Fresh Del Monte Produce: Vertically integrated global marketer of fresh produce (bananas, pineapples, melons, vegetables). Comparable to AMFRESH in multi-category global supply, retailer-led B2B distribution and emphasis on integrated sourcing and packing.
- Greenyard: European fresh, frozen and prepared produce supplier serving major retailers across the continent. Comparable to AMFRESH in retailer-centric B2B fresh-produce supply, processing/packing integration and European market exposure.
- Capespan: South African-headquartered global fresh-produce grower-exporter (citrus, grapes, stone fruit) supplying retailers worldwide. Comparable to AMFRESH in citrus and table-grape categories and multi-region farming footprint.
- Driscoll's: World's largest berry marketer with a proprietary-varieties model underpinned by extensive breeding IP and licensed growers. Closely comparable to AMFRESH/Bloom Fresh in the varietal-innovation-driven fresh-fruit playbook.
- Total Produce / Dole plc (legacy): Legacy fresh-produce distributor that merged into Dole; comparable to AMFRESH in wholesale fresh-produce supply to retailers across Europe and globally, with a multi-category, multi-origin sourcing model.
Emerging players
- Citrosuco / Louis Dreyfus Citrus: Global citrus processors and juice suppliers. Comparable to AMFRESH's citrus and freshly-squeezed juice operations (Skelmersdale) in the citrus value chain and B2B ingredient/beverage supply.
- Sun World International: Specialist in fruit-variety breeding and licensing (table grapes, stone fruit, citrus). Comparable to Bloom Fresh in the proprietary-varieties/IP-licensing business model within AMFRESH's value chain.
- SNFL Group (Special New Fruit Licensing): Specialized table-grape and stone-fruit varietal developer and licensor. Comparable to Bloom Fresh/Genesis Fresh in proprietary varietal development and global licensing of patented fresh-fruit genetics.
Broad incumbents
- Tropicana (PAI Partners): Major branded juice producer with global retailer relationships. Comparable to AMFRESH Freshly Squeezed in the fresh/fruit-juice B2B and branded-beverage space, though at much larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AM FRESH Group social profiles
Digital presenceAM FRESH Group compliance and trust
Trust signalCompliance11 records
AM FRESH Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AM FRESH Group leadership team
Management profileNumber of profiles
AM FRESH Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
AM FRESH Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AM FRESH Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AM FRESH Group
What does AM FRESH Group do?
AM FRESH Group is a fully integrated global fresh foods company that manages the entire value chain from genetics and varietal development through farming, packing, and supply to major retail chains worldwide. The company supplies citrus fruits, grapes, melons, pineapples, apples, pears, vegetables, and freshly squeezed fruit juices to leading supermarket chains under long-term partnerships, supported by in-house agriscience and biotechnology research.
Is AM FRESH Group a public or private company?
AM FRESH Group is a private company. It is classified as family owned and is currently operating.
When was AM FRESH Group founded?
AM FRESH Group was founded in 1935. It employs 5,001 to 10,000 people.
Where is AM FRESH Group based?
AM FRESH Group is headquartered in Madrid, Spain, in the Europe region.
How does AM FRESH Group make money?
One revenue line is on record: fresh Produce B2B Sales.
Who are AM FRESH Group's main competitors?
Direct peers on record are Dole plc, Fresh Del Monte Produce, Greenyard, Capespan, Driscoll's and Total Produce / Dole plc (legacy). Emerging players are Citrosuco / Louis Dreyfus Citrus, Sun World International and SNFL Group (Special New Fruit Licensing). Tropicana (PAI Partners) is listed as a broad incumbent.
Does AM FRESH Group have an API?
No public API is recorded for AM FRESH Group.
What industry is AM FRESH Group in?
AM FRESH Group's product category is Fresh Produce. Its primary akta.pro industry code is CRAOAAAC, Fresh Produce Wholesale Distribution, with a secondary code of AFAIACAA, Fresh Fruit Wholesale. Its NAICS code is 424480 and its SIC code is 5140.