Yakarouler
Yakarouler, operating as Carter-Cash, is a French omnichannel discount retailer selling tires, auto parts, and lubricants to individual car owners via e-commerce and physical stores, with no-appointment in-store workshop services for tire mounting and basic maintenance.
- Company typePrivate
- Founded2006
- HeadquartersThiais, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Yakarouler does
Yakarouler, doing business as Carter-Cash, is a French specialty retailer of aftermarket automotive parts, tires, and lubricants operating since the mid-2000s out of Thiais, France. The company combines an e-commerce platform (carter-cash.com) with a network of physical retail stores across France, plus country-specific sites for Spain (carter-cash.es) and Italy (carter-cash.it). The core assortment spans tires (summer, all-season, winter, RunFlat), engine oils and lubricants, brake pads and discs, batteries, clutches, timing belts, shock absorbers, towing/roof-bar systems, and accessories/tools, with in-store workshop services covering tire mounting, oil changes, puncture repair, and license-plate fitting on a no-appointment basis.
The technology stack is a standard e-commerce build differentiated by a license-plate-based vehicle compatibility lookup (integrated with third-party provider Autopass) and a deeply filterable tire search supporting width, profile, diameter, load index, speed rating, season, brand, and RunFlat attributes. Pricing is unit-based, with visible headline SKUs in the €29–€70 range and an additional mounted-tire labor fee on top. Revenue mechanics consist of one-time parts and tire sales, in-store workshop service fees, and indirect transaction economics via a buy-now-pay-later partnership with ALMA for both online and in-store purchases.
The go-to-market is product-led and direct-to-consumer: customers self-serve through the website or walk into stores, guided by content marketing (educational blog on tires and maintenance), email newsletters, social media presence on Facebook/Instagram/YouTube, and verified reviews on Avis Vérifiés (4.3/5). The customer base is horizontal — individual French car owners seeking lower-priced aftermarket alternatives to dealer-channel pricing — with no disclosed enterprise/B2B anchors.
Yakarouler firmographics
Firmographics- Name
- Yakarouler
- Legal name
- Carter-Cash
- Website
- https://yakarouler.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yakarouler, operating as Carter-Cash, is a French omnichannel discount retailer selling tires, auto parts, and lubricants to individual car owners via e-commerce and physical stores, with no-appointment in-store workshop services for tire mounting and basic maintenance.
- Ownership category
- akta.pro rank
Yakarouler industry classification
Industry- Product category
- Auto Parts and Tire Retail
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where Yakarouler is headquartered
LocationHeadquarters
- HQ city
- Thiais
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Yakarouler business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Auto Parts Sales: Direct sales of auto parts including tires, oil, brake components, batteries, and accessories through e-commerce and physical stores. One-time transaction model with unit pricing.
- Workshop Services: Montage (tire mounting), oil change, and repair services offered in physical store locations without appointments.
- ALMA Payment Installments: Partnership with ALMA to offer buy-now-pay-later installments, potentially generating transaction fees or commercial partnerships revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing per product |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Yakarouler product offering
Product offeringCore offering
Yakarouler (operating as Carter-Cash) sells tires, auto parts (batteries, oils, brake components, filters, clutches, timing belts, shock absorbers), and car accessories through an e-commerce platform combined with physical retail stores in France. The company also provides in-store workshop services including tire mounting, oil changes, puncture repair, and license plate mounting without requiring appointments. Customers can find compatible parts via license plate lookup or by selecting vehicle make/model.
Product overview
Yakarouler (operating as Carter-Cash in France) is an e-commerce platform for automotive parts and services, combining an online retail store with physical store locations. The core offering consists of tires and auto parts (batteries, oils, brake components, filters, clutches, timing systems, shock absorbers) alongside complementary accessory and tool products. The company operates a brick-and-mortar footprint with workshop services for tire mounting, oil changes, and basic repairs. The product portfolio spans multiple categories including tires, auto parts, oils/lubricants, braking systems, batteries, towing equipment, and accessories/tools, with workshop services provided at physical locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tires (Pneus)
Companies that use Yakarouler
Customer profileSegments1 record
Ideal customer profiles1 record
Yakarouler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Yakarouler partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AutopasscoreAutopass provides license plate number lookup and vehicle compatibility data to Carter-Cash's e-commerce platform. Customer license plates are transmitted to Autopass to verify vehicle identity and display compatible auto parts.
- ALMAminorALMA provides buy-now-pay-later payment solution allowing customers to purchase auto parts and pay in multiple installments both online and in-store.
- MichelinminorMichelin tire promotional campaign offering up to 120€ cashback on Michelin tire purchases. Products sold through Carter-Cash channels.
- CastrolminorCastrol motor oil supplier featured prominently on Carter-Cash platform.
- TotalEnergiesminorTotalEnergies oil products featured on Carter-Cash, including promotional offers.
- PetronasminorPetronas motor oil supplier with promotional offers on Carter-Cash.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Yakarouler competitors and assessment
Company assessmentDirect peers
- Mister Auto: Online-first French and European auto parts and tire retailer with home delivery—directly comparable to Carter-Cash's e-commerce platform and overlap on tire and parts assortment.
- Euromaster: Michelin-owned European tire and maintenance service network with strong French footprint—directly competes with Carter-Cash on tire retail and mounting services.
- Oscaro: French online auto parts retailer selling parts, tires, and accessories with home delivery—a direct e-commerce competitor to Carter-Cash's online platform.
- Point S: Independent tire dealer network with broad European presence, offering tire sales and auto services—directly comparable to Carter-Cash's tire and service value proposition.
- First Stop: European tire and auto service network with French locations, focused on tire sales and fitting—directly comparable to Carter-Cash's tire retail and workshop positioning.
- Feu Vert: Major French auto parts and service retailer with physical centers offering tires, maintenance, and repairs—competes head-to-head with Carter-Cash on tires, parts, and workshop services.
- Speedy: French franchise network focused on tire sales, mounting, and quick automotive services—directly comparable to Carter-Cash's walk-in workshop model and tire-centric offering.
- Roady: French automotive service and parts retailer with physical centers—overlaps directly with Carter-Cash on parts, tires, and workshop services for individual car owners.
- Norauto: French auto service and tire retail chain operating physical centers with tire sales, mounting, and maintenance services—directly comparable to Carter-Cash's retail/workshop offering and the dominant incumbent in the same French market.
- AD Tyres: French independent tire dealer network affiliated with Autodistribution, offering multi-brand tires and fitting services—directly competes with Carter-Cash on multi-brand tire retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yakarouler social profiles
Digital presenceYakarouler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yakarouler leadership team
Management profileNumber of profiles
Yakarouler funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yakarouler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yakarouler
What does Yakarouler do?
Yakarouler (operating as Carter-Cash) sells tires, auto parts (batteries, oils, brake components, filters, clutches, timing belts, shock absorbers), and car accessories through an e-commerce platform combined with physical retail stores in France. The company also provides in-store workshop services including tire mounting, oil changes, puncture repair, and license plate mounting without requiring appointments. Customers can find compatible parts via license plate lookup or by selecting vehicle make/model.
Is Yakarouler a public or private company?
Yakarouler is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yakarouler founded?
Yakarouler was founded in 2006. It employs 51 to 100 people.
Where is Yakarouler based?
Yakarouler is headquartered in Thiais, France, in the Europe region.
How does Yakarouler make money?
Three revenue lines are on record. Auto Parts Sales are the primary driver. The others are workshop Services and ALMA Payment Installments.
Who are Yakarouler's main competitors?
Direct peers on record are Mister Auto, Euromaster, Oscaro, Point S, First Stop, Feu Vert, Speedy, Roady, Norauto and AD Tyres.
Does Yakarouler have an API?
No public API is recorded for Yakarouler.
What industry is Yakarouler in?
Yakarouler's product category is Auto Parts and Tire Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340.