Rex Rotary

What Rex Rotary does

Rex Rotary is a French Business-to-Business provider of office printing hardware, document management software, and managed IT services, headquartered in Lyon (19 Rue Domer, 69007) and operating a directly-owned network of 58 local agencies across mainland and Corsican France, supported by approximately 600 employees including roughly 200 in-house certified technicians and a Microsoft-certified hotline. The company sells and services multifunction copiers, professional printers (A3/A4, large format, production, digital duplicators), servers, professional desktops and laptops (Dell and HP), Fujitsu scanners, video projectors, and interactive whiteboards, paired with proprietary software platforms: DocuRex for Enterprise Content Management / Document Electronic Management, Rex BackUp for guaranteed data protection, Cyber-Rex for firewall/VPN/antivirus security, RexDynamic for digital signage, RexTouch for interactive displays, Resoposte for mail and registered-letter dematerialization, and Rex Fax for cloud fax.

The technology stack combines third-party hardware (with a long-standing distribution relationship with Ricoh, alongside Fujitsu, Dell/HP, Kaspersky, Zyxel, Microsoft, and La Poste integrations) with in-house branded software, delivered via a Microsoft-certified technical support and remote-assistance (TeamViewer) operation. Customers are French very-small and small/medium enterprises (TPE/PME) that lack dedicated IT departments and require a single-vendor relationship for printing, document workflows, IT security, backup, and communications.

Revenue is generated through four streams: (1) hardware sales (printers, copiers, scanners, servers, PCs, projectors); (2) recurring multi-year maintenance contracts, typically five years, with all-inclusive coverage of parts, labor, travel, preventive visits, and hotline support; (3) software subscriptions for the proprietary platform portfolio, available via cloud or on-premise deployment; and (4) professional services (installation, certified training, consulting). Go-to-market is a direct, field-based agency sales motion with no third-party channel disclosed, complemented by a website, social media, and a corporate blog (Actualités). Rex Rotary has held ISO 9001 and ISO 14001 certifications since 2005, scored 85/100 on the French Gender Equality Index for 2025, and is registered as Société Rex Rotary SAS with €24,683,460 of capital.

Name

Rex Rotary

Legal name

Société Rex Rotary SAS

Website

https://rexrotary.fr

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Rex Rotary is a French Business-to-Business provider of office printing hardware, document management software, and managed IT services, serving very-small and small/medium enterprises across France through 58 directly-owned local agencies, with multi-year all-inclusive maintenance contracts and proprietary software including DocuRex, Rex BackUp, and Cyber-Rex.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of office equipment including multifunction copiers, printers, scanners, servers, computers, projectors, and communication solutions. Products are offered through maintenance contracts with all-inclusive coverage.
2. Maintenance Contracts: 5-year premium maintenance contracts covering parts, labor, and travel. Includes preventive maintenance visits, on-site interventions within 6 hours, and hotline support.
3. Software Subscriptions: Subscription-based access to proprietary software solutions including DocuRex (ECM/GED), Rex BackUp, Cyber-Rex, RexDynamic, and Resoposte. Cloud or server-based deployment options.
4. Professional Services: Technical support, installation, training, and consulting services. Includes certified training center for software solutions, and technical assistance via hotline.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rex Rotary sells and maintains office and IT equipment for French small and medium businesses, distributing multifunction copiers, printers, computers, servers, scanners and communication hardware through a network of 58 local agencies. The offering is bundled with proprietary software (DocuRex, Rex BackUp, Cyber-Rex, RexDynamic, RexTouch, Resoposte) and 5-year all-inclusive maintenance contracts covering parts, labour, travel, hotline support and preventive visits. Customers receive consultation, installation, training and ongoing technical assistance from a workforce of over 600 including 200 qualified technicians.

Product overview

Rex Rotary is a French IT and office solutions provider offering a comprehensive portfolio of hardware and software solutions organized into three main categories: Printing Solutions (copiers, printers, large format, production printers, duplicopiers), Document Management (GED/DocuRex, print accounting, background page software, dematerialization/Resoposte), and IT Infrastructure (computers, servers, scanners, backup/Rex BackUp, security/Cyber-Rex). Their communications offerings include video projectors, interactive whiteboards, digital signage/RexDynamic, touch displays/RexTouch, VOIP telephony, and internet fax/Rex Fax. The company operates 58 agencies across France with over 600 employees, providing 5-year maintenance contracts, on-site installation, training, and a Lyon-based hotline support. They hold ISO 9001 and ISO 14001 certifications since 2005 and offer proprietary branded solutions including RexDynamic, RexTouch, Rex BackUp, Cyber-Rex, and DocuRex.

Differentiator

Problem solved

Functional benefit

Brands

• RexTouch: Interactive touch display solution for businesses, administrations, congresses, exhibitions, restaurants, and hotels.
• RexDynamic
• Cyber-Rex
• DocuRex
• Rex BackUp
• Resoposte
• Rex Fax

Products and services

• Copieurs Multifonctions (Multifunction Copiers) Professional multifunction copiers for TPE/PME customers combining print, scan, copy and optional fax; color and black-and-white models from 20 to 90 ppm with network and mobile printing support.
• Imprimantes Professionnelles A3/A4 A3 and A4 professional printers in color and monochrome with network sharing, security options, economy-colour mode and smart touch-screen control panels for office printing needs.
• Imprimantes Grands Formats Large-format printers and copiers producing A0, A1 and A2 plans, posters and signage in monochrome or color, using latex print technology.
• Imprimantes de Production High-speed production printers up to 90 ppm for intensive production environments, supporting paper weights up to 360 g/m² and lengths up to 1.26 m.
• Duplicopieurs Numériques Professionnels Digital duplicators for high-volume internal printing (flyers, tracts) with speeds of 90 to 150 ppm, capacity over 1,500 sheets and support for paper as light as 35 g/m².
• Serveurs Informatiques Business-grade servers with RAID1/RAID5 redundancy, anti-dust filters and flexible disk expansion for small-business data infrastructure.
• Scanners de Bureau Professionnels Professional Fujitsu-branded desktop scanners (mobile, USB and network) supporting formats from A4 to business cards and smart cards for office document capture.
• Ordinateurs Portables Professionnels Professional Dell and HP laptops (15–17 inch convertibles) bundled with a 5-year maintenance contract including telephone or remote support.
• Ordinateurs de Bureau Professionnels Dell professional desktops (all-in-one, tower, micro tower, workstation) with 22–34 inch screens and Intel i3 to i9 processors.
• Vidéoprojecteurs Professionnels Professional digital projectors including laser (20,000-hour life), office multimedia and ultra-short-throw models with optional interactive Mimio module.
• Tableaux Blancs Interactifs (TBI) Interactive touch-screen whiteboards (22–84 inches) able to connect up to 8 boards worldwide with real-time annotation and Skype for Business videoconferencing integration.
• Téléphonie VOIP Cloud-based VOIP telephony offering virtual switchboard (CENTREX), VOIP lines, call waiting and call-center interfaces, fully scalable for businesses.
• DocuRex (GED / Enterprise Content Management) Subscription-based Enterprise Content Management (ECM/GED) software for document capture, search, sharing, printing and workflow security, available in cloud or server deployment with mobile access and pre-configured vertical flows (invoices, HR, customer relations).
• Rex BackUp GDPR-compliant proprietary backup solution with a 5-year guarantee, daily or real-time backup, fireproof/waterproof/antitheft on-site enclosure and minimum 21-day retention.
• Cyber-Rex (Network Security Suite) Subscription-based next-generation firewall, antivirus (Kaspersky) and external VPN solution combining patented network-learning technology with Zyxel firewall hardware for SME network protection.
• RexDynamic (Digital Signage) Cloud-connected digital signage displaying real-time news, services or products on high-brightness screens, integrated with 40+ real estate software platforms and Office 365/Google calendars.
• RexTouch (Interactive Touch Display) Interactive touch display solution for internal and external communication, sold with a 5-year parts-and-labour warranty.
• Rex Fax (Cloud Fax) Cloud-based internet fax service replacing analog fax lines, offering unlimited fax sending and receiving from any internet-connected device, integrated with La Poste.
• Resoposte (Electronic Mail / Registered Letter Dematerialization) Electronic document management and dematerialization solution for professional invoices and mail, in partnership with La Poste for paper Registered Letter (LReL) and Electronic Registered Letter (LRE) delivery.

Quantifiable outcome

• 80% of companies that lose their digital data cease operations within 12 months
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• FujitsucoreTechnology or IntegrationFujitsu is the partner for document scanning solutions. Rex Rotary offers Fujitsu desktop scanners for fast and compact document digitization, including ScanSnap ix100 wireless mobile scanner. These solutions allow businesses to digitize various document types including invoices, order forms, and identity cards.
• La PostecoreStrategic or Co-development PartnerLa Poste partnership for dematerialization solutions through Resoposte. La Poste handles physical printing, enveloping, and mailing of documents sent electronically. Also provides Electronic Registered Letter (LRE) service. Partnership enables true bureau de poste capabilities within client businesses.
• RicohcoreTechnology or IntegrationRicoh is identified as the parent company of Rex Rotary. Brand ownership and trademarks are shared with Ricoh. Rex Rotary distributes Ricoh products including copiers, multifunction devices, and projectors as part of their core business.
• KasperskycoreTechnology or IntegrationKaspersky internet security integrated into Rex Rotary's all-in-one security offering for web access protection and antivirus capabilities across client networks.
• ZyxelcoreTechnology or IntegrationZyxel provides firewall hardware for Rex Rotary's Cyber-Rex security solution. Zyxel firewall devices form the first layer of network protection, analyzing incoming and outgoing data flows and blocking malicious access attempts.
• MicrosoftcoreTechnology or IntegrationMicrosoft certification for Rex Rotary's hotline support team. Rex Rotary's call center staff are Microsoft certified. Solutions integrate with Microsoft services including Skype for Business for video conferencing and Office 365 for calendar integration with meeting room displays.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sharp Electronics: Office equipment vendor (MFPs, displays, interactive whiteboards) with established French distribution. Competes directly with Rex Rotary in MFPs and RexTouch interactive display categories.
• Xerox: Global office printing and document technology vendor with managed document services for SMBs. Overlaps directly with Rex Rotary's MFP, production print and document management offerings in the French market through Xerox France.
• Konica Minolta: Major global competitor in office MFPs, production print and managed print services with a direct French subsidiary. Competes head-to-head with Rex Rotary in the same TPE/PME and mid-market French accounts with comparable hardware and MPS contracts.
• DocuWare: Cloud-based document management (DMS/ECM) and workflow automation vendor with strong presence in Europe including France. Directly competes with Rex Rotary's DocuRex GED offering for the same SMB digital transformation wallet.
• Toshiba Tec: Manufacturer of MFPs and provider of managed print and document solutions with French operations. Overlaps with Rex Rotary's core printing and document management portfolio in the French SMB market.
• Canon: Leading manufacturer of office imaging hardware (MFPs, printers, large format) with a French subsidiary serving SMBs and enterprises. Competes with Rex Rotary across the same product categories and customer segment.

Broad incumbents

• Ricoh: Global OEM of multifunction printers, production printers and managed print services; identified as the parent/brand partner of Rex Rotary and supplies the core hardware Rex Rotary distributes. Direct overlap in product portfolio, with Ricoh operating at much larger global scale.
• HP: Global incumbent in office and production printing with MPS offerings and broad SMB distribution in France. Competes with Rex Rotary in printers and MFPs, though HP is far broader and does not specialize in the local French agency service model.

Regional players

• Cegid: French SaaS provider of ERP, HR and document management solutions for SMBs and mid-market. Comparable customer base (French TPE/PME) and adjacent positioning in document dematerialization, but operates as a software-first vendor rather than hardware-led services provider.

Emerging players

• Brother: Global printer and MFP manufacturer with a French subsidiary, increasingly competing in SMB managed print services. Partial overlap with Rex Rotary's printing and document solutions portfolio, primarily on the hardware side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8O2f_RskV9GmorYfSdRIZA
• Facebookfacebook.com/RexRotaryFrance
• LinkedInlinkedin.com/company/rex-rotary
• Xx.com/RexRotaryFrance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Rotary