Doop

What Doop does

Doop is a Dutch full-service digital agency headquartered in Enschede, Netherlands, operating as Doop Company BV and founded in 2012. The company delivers integrated creative, design, and technology services organized into six practice areas—Strategy, Creativity, Design, Technology, Services, and Intelligence—and serves both enterprise clients (SPAR, Talpa Network, Trivago, Takeaway.com, Dynniq, Apollo Vredestein, Zehnder Group, AOC) and growth-stage startups (Benkey, Swytch, Terrasjeboeken.nl) across retail, media, travel, mobility, manufacturing, climate control, fintech, healthcare, and government sectors. Technical delivery spans Craft CMS-based web development, native iOS/Android mobile applications, voice applications for Google Assistant, augmented reality experiences, e-learning platforms, PIM-CMS integrated e-commerce (e.g., 16-country AOC storefront), and hardware-adjacent apps (e.g., CANbus-linked Zehnder ventilation controls), executed under an OTAP (Develop/Test/Acceptance/Production) methodology with co-located creative and engineering teams.

The business model is project-based professional services with custom quote-based pricing and multi-year contracts, rather than a recurring subscription or SaaS structure. Revenue is generated through strategic engagements covering positioning, branding, campaign development, web/mobile/voice/AR build, and ongoing maintenance and hosting. Doop pursues a sales-led go-to-market through direct enterprise engagement and RFPs, supported by an award-rich portfolio (Dutch Interactive Awards, FONK100, German Design Awards, Effie, CSS Design Awards, AVA Digital Awards), case-study-led content marketing, and a regional Dutch footprint spanning Enschede HQ and Zwolle. Notable strategic moves include the acquisition of Triggerfish, a stated plan for 15 new branch locations, cross-border expansion, preferred Google voice-supplier status, and a Dutch government grant for the Genus Care 2 elderly-care hub. No external funding has been disclosed, ownership is founder/management-controlled, and revenue is not publicly reported.

Name

Doop

Legal name

Doop Company BV

Website

https://wearedoop.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Doop is a Dutch full-service digital agency (Doop Company BV, Enschede) delivering integrated strategy, creativity, design, technology, and intelligence services—branding, Craft CMS web development, mobile/voice/AR apps, and e-commerce—to enterprise and startup clients across multiple sectors in the Netherlands.

Ownership category

akta.pro rank

Product category

Creative Digital Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Digital creative agency
• Web development services
• Branding and design
• Mobile application development
• E-commerce development

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Project-based professional services including strategy consulting, creative design, branding, web and mobile development, digital marketing, and ongoing maintenance and support services. Revenue generated through custom project engagements rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Doop is a full-service Dutch creative digital agency that delivers integrated strategy, creativity, design, technology, ongoing support, and intelligence services to business clients. The agency produces websites, mobile applications (iOS/Android), voice apps for Google Assistant, e-commerce platforms, e-learning systems, AR experiences, branding campaigns, and digital content on a project-based engagement model. Its work spans healthcare, retail, government, mobility, manufacturing, construction, hospitality, fintech, and media clients across the Netherlands.

Product overview

Doop is a Dutch digital agency offering a comprehensive suite of creative and technical services organized into six main practice areas: Strategy (positioning, marketing communications, digital innovation, process optimization), Creativity (branding, campaigns, concepting, content creation), Design (graphic design, UI/UX, motion design), Technology (web/mobile/voice development, e-learning, e-commerce, AR, system integration), Services (maintenance, hosting, app store management, backup), and Intelligence (business intelligence, data analysis, machine learning). The agency delivers client projects rather than a single unified SaaS product. Key projects include the Terrasjeboeken.nl COVID-19 booking platform, Veilig Vakwerk workplace safety app, Grip fleet management app, Benkey financial platform, Dynniq GreenFlow traffic optimization app, and AOC e-commerce platform. Doop works primarily with Craft CMS for content-focused website development and follows OTAP methodology (Development, Testing, Acceptance, Production) for project delivery. The agency serves diverse sectors including healthcare, retail, government, hospitality, technology, mobility, and construction across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic consulting services including positioning, marketing communications, digital innovation, process optimization, employer branding, lead generation, and online marketing for companies seeking to define and execute their business direction.
• Creativity Services Creative services encompassing branding, campaigns, concepting, content creation, and corporate identity development for building brand narratives and marketing materials.
• Design Services Design offerings including graphic design, digital design (UI/UX), and motion design that produce visual identities, user interfaces, and animated content.
• Technology Services Technical development services covering web development, mobile development (iOS/Android), voice development, e-learning development, e-commerce development, augmented reality, system integration, and system architecture.
• Services (Maintenance and Support) Operational support services including maintenance and support, hosting, app store management, and backup and restore to ensure continuous uptime and functionality of delivered digital products.
• Intelligence Services Data and analytics services including business intelligence, data analysis, and machine learning for deriving insights and enabling data-driven decisions.
• Online Marketing Online marketing services (listed alongside the six core expertises on the agency website) supporting digital campaigns and online presence for clients.

Quantifiable outcome

• Over 1 million user sessions achieved on Uit in Enschede platform
• +2 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• StigascoreStrategic or Co-development PartnerKnowledge institute providing content expertise for the Veilig Vakwerk safety platform. Stigas supplied domain-specific content for toolbox training materials while Doop developed the online service and visual identity, and Cumela supplied member companies as customers. Three-way collaboration created a comprehensive workplace safety solution.
• Cumela NederlandcoreStrategic or Co-development PartnerSector organization for infrastructure entrepreneurs with 2,000 member companies. Cumela initiated the Veilig Vakwerk project and supplied customer base while Doop provided technology and creative development, and Stigas contributed safety content expertise. Partnership created an industry-wide safety compliance solution.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• MediaMonks (S4 Capital): Global content and digital production powerhouse owned by S4 Capital, offering creative, technology and media at scale; competes for the same enterprise digital transformation RFPs as Doop but at much larger scale.
• Accenture Song: Global experience agency arm of Accenture offering creative, marketing and technology services at much larger scale; competes for the largest enterprise digital transformation clients.
• Frog (Capgemini Engineering): Global design and innovation consultancy (now part of Capgemini) with comparable strategy/creativity/design/technology offerings serving large enterprise brands; represents the scaled-incumbent peer category.

Direct peers

• Active Collective: Dutch digital agency providing branding, design and web development services with similar craft CMS-based approach and SME/enterprise client mix in the Netherlands.
• Dept Agency: Largest Dutch-based full-service digital creative agency offering strategy, creativity, design, technology and data services comparable to Doop's six practice areas; serves similar enterprise and global brand clients.
• Cloudfactory: Dutch digital agency with comparable full-service offering across strategy, creativity and technology; competes for similar mid-market and enterprise digital mandates in the Netherlands.
• Fabrique: Amsterdam-based Dutch creative agency specializing in branding, design and digital experiences with similar strategy/creativity/technology offering to Doop, comparable headcount and enterprise/mission-driven client base.
• TamTam: Amsterdam-based Dutch digital agency providing strategy, creativity, technology and data services with comparable full-service agency positioning and mid-market enterprise client roster.
• Loyalty Lions (Lions Creative): Dutch creative digital agency offering branding, campaigns, design and digital production services targeting similar enterprise clients in the Netherlands market.
• Valtech: International digital agency with Dutch presence offering digital transformation, creative and technology services across commerce, content and platforms — directly comparable to Doop's full-service agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doop