Avolta

What Avolta does

Avolta Power, Inc. is a privately held residential solar panel installation company headquartered in Atlanta, Georgia, with operations across nine US states: Utah, Colorado, Texas, Idaho, North Carolina, South Carolina, Minnesota, Virginia, and Georgia. The company was founded around 2016 by Jared Fager and Michael Kaelin, building from humble origins to a multi-state operator with 501-1,000 employees. Avolta provides end-to-end solar installation services to homeowners, covering consultation, custom system design, permitting, professional installation by NABCEP-certified and in-house teams, inspection, and permission to operate.

The company's product portfolio centers on residential solar panel systems using high-efficiency modules sourced through a core partnership with A1 SolarStore, augmented by battery storage integration (supporting lead-acid, lithium-ion, flow, and nickel-cadmium chemistries), solar-ready roofing solutions, and on-grid/off-grid/hybrid system configurations. Technology differentiation is modest, relying primarily on industry-standard UL-listed equipment, certified installation practices, and smart energy management monitoring tools rather than proprietary hardware or software.

Avolta's revenue model combines one-time installation revenue with a recurring financing component through its $0 Out-of-Pocket Solar Program, which enables qualifying homeowners to install systems with no upfront cost. Customers benefit from a 26% federal Investment Tax Credit plus state-level incentives that vary by market. The go-to-market motion is direct-to-consumer via website lead capture, phone outreach, in-home consultations, and a direct sales force organized across regional offices, supported by content marketing, customer testimonials, and ESG-themed charitable partnerships.

Name

Avolta

Legal name

Avolta Power, Inc.

Website

https://avolta.us

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Avolta Power, Inc. is a privately held residential solar panel installation company operating across 9 US states, providing end-to-end solar system design, installation, battery storage, and financing services directly to homeowners.

Ownership category

akta.pro rank

Product category

Residential Solar Installation

NAICS

Solar Electric Power Generation (221114)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

Keywords

• Residential solar installation
• Solar panel systems
• Renewable energy services
• Battery storage solutions
• Solar financing programs

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Residential Solar Installation: One-time installation of solar panel systems for homeowners, including system design, equipment procurement, permitting, installation, and commissioning. Customers can purchase outright or finance through loans.
2. Solar Financing Programs: The company offers financing options including loans and potentially leases/power purchase agreements. A $0 Out-of-Pocket program is available for qualifying homeowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Avolta Power designs, sells, and installs residential solar panel systems for homeowners across nine U.S. states, providing end-to-end service from consultation and custom system design through permitting, professional installation, and ongoing monitoring. Offerings include high-efficiency solar modules, optional battery storage integration, solar-ready roofing solutions, and a $0 out-of-pocket financing program for qualifying homeowners.

Product overview

Avolta is a residential solar panel installation company offering a unified product and service portfolio centered on solar energy systems. The core offering consists of Solar Panel Systems installation, supported by Roofing Solutions for solar-ready structures. Additional offerings include Battery Storage Systems for energy independence, multiple Solar System Types (on-grid, off-grid, hybrid configurations), and a $0 Out-of-Pocket Solar Program for financing. The company operates across multiple US states including Utah, Colorado, Texas, Idaho, North Carolina, South Carolina, Minnesota, Virginia, and Georgia, with headquarters in Atlanta, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Panel Systems

Quantifiable outcome

• Federal tax refund of 26% of total system cost available to homeowners
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• A1 SolarStorecoreGTM or Marketing PartnerA1 SolarStore is a key strategic partner providing solar panel products, equipment supplies, and co-marketing through educational content. The partnership includes co-branded blog content and guides, with A1 SolarStore serving as the equipment supplier and content partner for Avolta's residential solar installations.
• One Tree PlantedminorOthersCharitable partnership with global reforestation nonprofit. Avolta supports forest restoration, habitat creation, and biodiversity initiatives through financial contributions tied to their sustainability mission.
• Wounded Warrior ProjectminorOthersCharitable partnership supporting wounded veterans with resources for rehabilitation and community. Avolta provides financial contributions and support for veteran recovery programs.
• Breast Cancer AwarenessminorOthersPartnership supporting breast cancer awareness and early detection efforts. Avolta contributes financially and raises awareness for breast cancer research and patient support.
• ASPCA (American Society for the Prevention of Cruelty to Animals)minorOthersPartnership with animal welfare organization dedicated to rescuing animals from abuse, passing humane laws, and sharing resources with shelters. Avolta supports through financial contributions and awareness campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Palmetto Solar: Residential and commercial solar platform combining software-enabled design and installation services. Comparable direct-to-consumer model with emphasis on technology-enabled customer experience.

Direct peers

• Blue Raven Solar: Multi-state residential solar installer known for aggressive direct-sales growth. Direct comparable on geographic rollout playbook, in-house sales teams, and customer financing structures.
• Trinity Solar: One of the largest privately held U.S. residential solar installers with multi-state East Coast and Sun Belt presence. Comparable multi-state D2C solar business with similar in-house installation model.
• Freedom Forever: Residential solar installer with multi-state coverage and in-house installation crews. Comparable in size, vertical integration of sales and install, and emphasis on battery storage attach.
• Sunrun: National residential solar installer with own PPA/lease financing and battery storage offerings. Closest direct competitor to Avolta's direct-to-consumer residential model and the most relevant comparable on scale and GTM.
• ADT Solar: Direct-to-consumer residential solar installer operating across multiple U.S. states. Highly comparable regional installer model with similar direct-sales GTM and battery attach strategy.
• SunPower: Residential and commercial solar installer and panel manufacturer. Competes with Avolta on rooftop residential installation, system design quality, and financing programs across overlapping U.S. states.
• Momentum Solar: Residential solar installer operating across multiple U.S. states with direct-sales model and in-house installation crews. Highly comparable operating structure to Avolta's 9-state D2C approach.

Others

• A1 SolarStore: Solar equipment distributor and content partner of Avolta. Not a direct competitor, but an adjacent supplier/enabler in the same value chain; included to capture partnership/ecosystem positioning.

Broad incumbents

• Tesla Energy: Residential solar plus Powerwall storage sold direct-to-consumer. Tesla is a much larger, capital-rich incumbent with strong brand pull, but its core rooftop solar offering directly overlaps Avolta's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/avoltalivingsustainableliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avolta