Avolta
Avolta Power, Inc. is a privately held residential solar panel installation company operating across 9 US states, providing end-to-end solar system design, installation, battery storage, and financing services directly to homeowners.
- Company typePrivate
- Founded2016
- HeadquartersOrem, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Avolta does
Avolta Power, Inc. is a privately held residential solar panel installation company headquartered in Atlanta, Georgia, with operations across nine US states: Utah, Colorado, Texas, Idaho, North Carolina, South Carolina, Minnesota, Virginia, and Georgia. The company was founded around 2016 by Jared Fager and Michael Kaelin, building from humble origins to a multi-state operator with 501-1,000 employees. Avolta provides end-to-end solar installation services to homeowners, covering consultation, custom system design, permitting, professional installation by NABCEP-certified and in-house teams, inspection, and permission to operate.
The company's product portfolio centers on residential solar panel systems using high-efficiency modules sourced through a core partnership with A1 SolarStore, augmented by battery storage integration (supporting lead-acid, lithium-ion, flow, and nickel-cadmium chemistries), solar-ready roofing solutions, and on-grid/off-grid/hybrid system configurations. Technology differentiation is modest, relying primarily on industry-standard UL-listed equipment, certified installation practices, and smart energy management monitoring tools rather than proprietary hardware or software.
Avolta's revenue model combines one-time installation revenue with a recurring financing component through its $0 Out-of-Pocket Solar Program, which enables qualifying homeowners to install systems with no upfront cost. Customers benefit from a 26% federal Investment Tax Credit plus state-level incentives that vary by market. The go-to-market motion is direct-to-consumer via website lead capture, phone outreach, in-home consultations, and a direct sales force organized across regional offices, supported by content marketing, customer testimonials, and ESG-themed charitable partnerships.
Avolta firmographics
Firmographics- Name
- Avolta
- Legal name
- Avolta Power, Inc.
- Website
- https://avolta.us
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Avolta Power, Inc. is a privately held residential solar panel installation company operating across 9 US states, providing end-to-end solar system design, installation, battery storage, and financing services directly to homeowners.
- Ownership category
- akta.pro rank
Avolta industry classification
Industry- Product category
- Residential Solar Installation
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where Avolta is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Avolta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Residential Solar Installation: One-time installation of solar panel systems for homeowners, including system design, equipment procurement, permitting, installation, and commissioning. Customers can purchase outright or finance through loans.
- Solar Financing Programs: The company offers financing options including loans and potentially leases/power purchase agreements. A $0 Out-of-Pocket program is available for qualifying homeowners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom residential solar systems |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Avolta product offering
Product offeringCore offering
Avolta Power designs, sells, and installs residential solar panel systems for homeowners across nine U.S. states, providing end-to-end service from consultation and custom system design through permitting, professional installation, and ongoing monitoring. Offerings include high-efficiency solar modules, optional battery storage integration, solar-ready roofing solutions, and a $0 out-of-pocket financing program for qualifying homeowners.
Product overview
Avolta is a residential solar panel installation company offering a unified product and service portfolio centered on solar energy systems. The core offering consists of Solar Panel Systems installation, supported by Roofing Solutions for solar-ready structures. Additional offerings include Battery Storage Systems for energy independence, multiple Solar System Types (on-grid, off-grid, hybrid configurations), and a $0 Out-of-Pocket Solar Program for financing. The company operates across multiple US states including Utah, Colorado, Texas, Idaho, North Carolina, South Carolina, Minnesota, Virginia, and Georgia, with headquarters in Atlanta, Georgia.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Panel Systems
Quantifiable outcome
- Federal tax refund of 26% of total system cost available to homeowners
- +2 more outcomes
Companies that use Avolta
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Avolta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Avolta partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- A1 SolarStorecoreA1 SolarStore is a key strategic partner providing solar panel products, equipment supplies, and co-marketing through educational content. The partnership includes co-branded blog content and guides, with A1 SolarStore serving as the equipment supplier and content partner for Avolta's residential solar installations.
- One Tree PlantedminorCharitable partnership with global reforestation nonprofit. Avolta supports forest restoration, habitat creation, and biodiversity initiatives through financial contributions tied to their sustainability mission.
- Wounded Warrior ProjectminorCharitable partnership supporting wounded veterans with resources for rehabilitation and community. Avolta provides financial contributions and support for veteran recovery programs.
- Breast Cancer AwarenessminorPartnership supporting breast cancer awareness and early detection efforts. Avolta contributes financially and raises awareness for breast cancer research and patient support.
- ASPCA (American Society for the Prevention of Cruelty to Animals)minorPartnership with animal welfare organization dedicated to rescuing animals from abuse, passing humane laws, and sharing resources with shelters. Avolta supports through financial contributions and awareness campaigns.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Avolta competitors and assessment
Company assessmentEmerging players
- Palmetto Solar: Residential and commercial solar platform combining software-enabled design and installation services. Comparable direct-to-consumer model with emphasis on technology-enabled customer experience.
Direct peers
- Blue Raven Solar: Multi-state residential solar installer known for aggressive direct-sales growth. Direct comparable on geographic rollout playbook, in-house sales teams, and customer financing structures.
- Trinity Solar: One of the largest privately held U.S. residential solar installers with multi-state East Coast and Sun Belt presence. Comparable multi-state D2C solar business with similar in-house installation model.
- Freedom Forever: Residential solar installer with multi-state coverage and in-house installation crews. Comparable in size, vertical integration of sales and install, and emphasis on battery storage attach.
- Sunrun: National residential solar installer with own PPA/lease financing and battery storage offerings. Closest direct competitor to Avolta's direct-to-consumer residential model and the most relevant comparable on scale and GTM.
- ADT Solar: Direct-to-consumer residential solar installer operating across multiple U.S. states. Highly comparable regional installer model with similar direct-sales GTM and battery attach strategy.
- SunPower: Residential and commercial solar installer and panel manufacturer. Competes with Avolta on rooftop residential installation, system design quality, and financing programs across overlapping U.S. states.
- Momentum Solar: Residential solar installer operating across multiple U.S. states with direct-sales model and in-house installation crews. Highly comparable operating structure to Avolta's 9-state D2C approach.
Others
- A1 SolarStore: Solar equipment distributor and content partner of Avolta. Not a direct competitor, but an adjacent supplier/enabler in the same value chain; included to capture partnership/ecosystem positioning.
Broad incumbents
- Tesla Energy: Residential solar plus Powerwall storage sold direct-to-consumer. Tesla is a much larger, capital-rich incumbent with strong brand pull, but its core rooftop solar offering directly overlaps Avolta's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Avolta social profiles
Digital presenceAvolta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avolta leadership team
Management profileNumber of profiles
Profiles13 records
Avolta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avolta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avolta
What does Avolta do?
Avolta Power designs, sells, and installs residential solar panel systems for homeowners across nine U.S. states, providing end-to-end service from consultation and custom system design through permitting, professional installation, and ongoing monitoring. Offerings include high-efficiency solar modules, optional battery storage integration, solar-ready roofing solutions, and a $0 out-of-pocket financing program for qualifying homeowners.
Is Avolta a public or private company?
Avolta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avolta founded?
Avolta was founded in 2016. It employs 101 to 250 people.
Where is Avolta based?
Avolta is headquartered in Orem, United States, in the North America region.
How does Avolta make money?
Two revenue lines are on record. Residential Solar Installation is the primary driver. The others are solar Financing Programs.
Who are Avolta's main competitors?
Palmetto Solar is listed as an emerging player. Direct peers are Blue Raven Solar, Trinity Solar, Freedom Forever, Sunrun, ADT Solar, SunPower and Momentum Solar. A1 SolarStore is listed as an others. Tesla Energy is listed as a broad incumbent.
Does Avolta have an API?
No public API is recorded for Avolta.
What industry is Avolta in?
Avolta's product category is Residential Solar Installation. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114 and its SIC code is 3600.