Alternatives Pregnancy Center

What Alternatives Pregnancy Center does

Alternatives Pregnancy Center is a Colorado-based 501(c)(3) nonprofit organization founded in 1982 that delivers free medical, counseling, and material support services to individuals and couples navigating pregnancy decisions, sexual health concerns, and post-abortion recovery across the Denver metropolitan area. The organization operates four physical clinic locations (Englewood, Denver/Speer Boulevard, Aurora, and Arvada) supported by a 24-hour helpline, telehealth/virtual appointments, free Uber Health transportation, and outreach channels spanning churches, schools, healthcare providers, and monthly television features on KWGN Channel 2's Great Day Colorado program. Its service portfolio includes medical-grade pregnancy testing (99% accuracy), limited pregnancy ultrasound performed by licensed RNs and registered diagnostic medical sonographers under OB/GYN supervision, free STD/STI testing and treatment for women, FEMM fertility education, pregnant student support with Title IX advocacy, fatherhood and momma mentoring, men's services under the Legacy Men's Services sub-brand, and post-abortion counseling for women and men.

The underlying technology stack is intentionally lightweight and clinical rather than software-centric: medical-grade pregnancy test kits, ultrasound imaging equipment, a secure telehealth platform used to deliver STD results, and integration with Uber Health for client transportation. The organization holds Charity Navigator Transparency, ECFA, and Candid/GuideStar Platinum accreditations and is a Combined Federal Campaign and Colorado Gives Day participant.

The business model is donation-funded: all services are provided at no cost to clients, and the organization explicitly states it does not perform or refer for abortions and earns no financial gain from pregnancy decisions. Revenue streams consist of individual donations, church and community organization contributions, grant funding, and event-based fundraising (golf tournaments, Colorado Gives Day). Customer segments span women facing unplanned pregnancy, male partners, pregnant students at Denver-area higher education institutions, and post-abortive women and men, with distribution driven by community-based referral networks, an internal medical ambassador program, earned media, and faith-based outreach.

Name

Alternatives Pregnancy Center

Legal name

Alternatives Pregnancy Center, Inc.

Website

https://youhavealternatives.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Alternatives Pregnancy Center is a Denver-metro 501(c)(3) nonprofit founded in 1982 that provides free pregnancy testing, ultrasound, STD testing and treatment, post-abortion counseling, and mentoring services to women, men, and pregnant students through four clinic locations.

Ownership category

akta.pro rank

Product category

Pregnancy Care and Reproductive Health Services

NAICS

Offices of Physicians (62111), All Other Outpatient Care Centers (621498), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

Keywords

• Pregnancy care services
• Prenatal ultrasound imaging
• STD testing treatment
• Post-abortion counseling
• Parenting mentoring programs

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Alternatives Pregnancy Center operates entirely on donations from individuals, churches, community organizations, and grant funding. All services are provided free of charge to clients. EIN: 74-2218129.
2. Event-Based Fundraising: Annual fundraising events including golf tournaments and Colorado Gives Day drive charitable donations from the community.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Alternatives Pregnancy Center provides free medical and counseling services to women and men in the Denver metro area facing unplanned pregnancies. Core offerings include pregnancy testing with 99% accuracy, limited pregnancy ultrasounds confirming intrauterine pregnancy and gestational age, STD/STI testing and treatment for women, post-abortion counseling for women and men, FEMM fertility education, fatherhood and momma mentoring programs, and pregnant student support including Title IX advocacy. All services are provided at no cost to clients across four clinic locations and via telehealth.

Product overview

Alternatives Pregnancy Center is a nonprofit organization providing free medical and counseling services to the Denver metro area. The organization operates as a unified service offering rather than a software product—its portfolio consists of clinical and support services delivered directly by staff at four clinic locations (Englewood, Denver, Aurora, and Arvada) with virtual options. Core services include free pregnancy testing with 99% accuracy, limited pregnancy ultrasound performed by licensed medical staff, STD/STI testing and treatment for women, and counseling after abortion for both women and men. The organization also provides reproductive health education through the FEMM (Fertility Education and Medical Management) program, pregnant student support with Title IX rights assistance and transportation, and comprehensive men's services under the Legacy Men's Services umbrella including fatherhood mentoring, men's support resources, and post-abortion recovery groups. All services are provided at no cost to clients, funded through donations, and delivered under the supervision of a licensed OB/GYN physician with staff including registered nurses, registered diagnostic medical sonographers, licensed professional counselors, and trained client advocates. The organization is Christian-affiliated and was founded in 1982 as a 501(c)(3) nonprofit.

Differentiator

Problem solved

Functional benefit

Brands

• Legacy Men's Services: Men's support services including pregnancy options consultation, fatherhood mentoring, and post-abortion recovery for men.

Products and services

• Free Pregnancy Test & Pregnancy Options Consultation Medical-grade urine pregnancy testing with 99% accuracy rating and confidential options consultations to help clients explore parenting, adoption, and abortion. Proof of pregnancy documentation is provided with positive results. Targeted at women facing unplanned pregnancy.
• Free Pregnancy Ultrasound Limited pregnancy ultrasound performed by licensed registered nurses and registered diagnostic medical sonographers to confirm intrauterine pregnancy, check fetal heartbeat, determine gestational age, and estimate due date. Read by staff OB/GYN. Targeted at pregnant clients seeking medical confirmation.
• STD Testing & Treatment Free STD/STI testing services for women including bacterial vaginosis, chlamydia, gonorrhea, herpes, HIV, HPV, syphilis, trichomoniasis, urinary tract infection, and yeast infection, with personalized risk assessment and treatment options. Results delivered via secure telehealth platform. Targeted at women seeking sexual health screening.
• Counseling After Abortion Free confidential post-abortion counseling for women and men offering individual counseling sessions and peer support groups to process emotions, grief, and recovery from abortion experiences. Targeted at post-abortive women and men.
• FEMM (Fertility Education and Medical Management) Free fertility education training provided by a licensed registered nurse to help women understand reproductive anatomy, track menstrual cycles, and recognize hormonal biomarkers for achieving or avoiding pregnancy. Targeted at women seeking reproductive health education.
• Pregnant Student Support Free support services for pregnant students including Title IX rights education, prenatal care referrals, and free Uber Health transportation to clinic appointments for students at Metro State University, Community College of Denver, University of Colorado-Denver, and other area institutions. Targeted at pregnant high school and college students.
• Men's Support & Resources Pregnancy options consultations for men with trained Male Client Advocates, fatherhood mentoring, and post-abortion recovery services for male partners of pregnant women. Targeted at male partners of pregnant women.
• Legacy Men's Services Comprehensive men's program umbrella including pregnancy options consultation, fatherhood mentoring, and post-abortion recovery services, with STD treatment provided for male partners of female clients tested at Alternatives. Targeted at male partners and fathers.
• Fatherhood Mentoring Free one-on-one fatherhood mentoring program pairing first-time fathers with experienced mentors, covering topics including supporting a pregnant partner, labor and delivery preparation, infant care, and co-parenting. Uses Doctor Dad, BrightCourse, and 24/7 Dad educational resources. Targeted at first-time fathers.
• Post-Abortion Recovery for Men Confidential peer support groups (8-week) facilitated by a licensed professional counselor and individual counseling sessions for men processing emotions after abortion. Targeted at post-abortive men.
• Momma Mentoring Free momma mentoring program pairing pregnant and new mothers with experienced mentors for support through pregnancy and the first year of the child's life, covering topics including healthy pregnancy, labor and delivery, and navigating motherhood. Targeted at pregnant and new mothers.
• Abortion Pill Information and Reversal Referral Medical education resource providing information about medication abortion (mifepristone and misoprostol), including side effects, risks, and considerations. Provides abortion pill reversal referrals to Bella Health + Wellness in Colorado and the Abortion Pill Rescue Network nationally. Targeted at women who have taken or are considering the abortion pill.
• 24-Hour Helpline Round-the-clock helpline at 303.295.2288 providing immediate assistance and support for individuals facing pregnancy decisions or sexual health concerns. Targeted at individuals seeking immediate information or crisis support.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bella Health + Wellness (Colorado)coreStrategic or Co-development PartnerColorado-based referral partner for abortion pill reversal services. Alternatives refers clients who have taken the first abortion pill and have second thoughts to Bella Health + Wellness at 303.789.4968 for reversal treatment.
• Abortion Pill Rescue NetworkcoreStrategic or Co-development PartnerNational network referral partner for women who have taken the first abortion pill and want to explore reversal options. Phone: 877.558.0333.
• Option LineminorStrategic or Co-development PartnerNational network of support for women providing resources and locations for those in need of pregnancy help. Alternatives connects out-of-area clients to Option Line.
• KWGN Channel 2 / Great Day ColoradocoreGTM or Marketing PartnerLocal television partnership featuring Alternatives programs and services monthly on Great Day Colorado, weekdays at 9:00 AM, raising awareness of life-saving resources.
• Prenatal Care Provider NetworkcoreStrategic or Co-development PartnerNetwork of local prenatal physicians and clinics throughout the Denver area to which Alternatives refers clients for ongoing prenatal care after ultrasound.
• Adoption Agency PartnerscoreStrategic or Co-development PartnerLicensed adoption agencies to which Alternatives refers clients considering adoption, providing individualized adoption plan support.
• Community Resource NetworkcoreStrategic or Co-development PartnerWide network of local organizations and agencies providing housing assistance, employment resources, Medicaid referrals, church referrals, and Title IX student advocacy support.
• Uber HealthcoreOthersTransportation partnership providing free rides to all clinic locations for clients unable to access transportation independently.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Others

• NIFLA (National Institute of Family and Life Advocates): Trade and legal association representing pregnancy centers, providing training, legal resources, and ultrasound standards; comparable as an ecosystem/advocacy peer whose members operate Alternatives-style centers.
• Option Line: 24/7 helpline and referral network connecting clients to pregnancy centers nationally, including Alternatives; comparable as an enabling/ecosystem peer that drives inbound client referrals to Alternatives.

Broad incumbents

• Heartbeat International: Global umbrella organization for pregnancy help centers, including the Option Line referral network used by Alternatives; comparable as the broader coordinating body that shapes standards, training, and donor pipelines for crisis pregnancy centers.
• Care Net: National umbrella network of nearly 1,200 affiliated pregnancy centers providing pregnancy testing, ultrasounds, and options counseling; directly comparable as a higher-tier network that Alternatives' model is consistent with and Option Line connects through.
• Planned Parenthood of the Rocky Mountains: Regional affiliate providing the same clinical categories (pregnancy testing, STI testing/treatment, ultrasounds, contraception) that Alternatives now overlaps with post-Dobbs; comparable as the dominant incumbent whose service reductions create Alternatives' expansion opportunity.

Direct peers

• Bella Health + Wellness: Colorado-based women's health clinic and abortion pill reversal referral partner of Alternatives; comparable as a geographically overlapping, faith-aligned provider with overlapping medical and counseling services.
• CompassCare: Network of faith-based pregnancy centers providing free pregnancy testing, ultrasounds, and STI testing with explicit no-abortion-referral positioning; closely comparable service mix and ideological stance to Alternatives.
• RealOptions: Multi-location California pregnancy resource network offering free pregnancy testing, ultrasounds, STI testing, and parenting support; directly comparable as a regional multi-clinic CPC with similar medical and mentoring service bundles.
• Birthright International: International volunteer-based pregnancy support organization offering free pregnancy testing, counseling, and material assistance; directly comparable as a faith-affiliated, donation-funded, free-services pregnancy center model.

Regional players

• AA Pregnancy Resource Center (Aspen, CO): Colorado-based pregnancy resource center offering free pregnancy testing, ultrasounds, and material assistance; comparable as a same-state CPC with similar faith-based, free-services model but smaller single-location footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwCdR5i0RnVEpM3JxqCqO7A
• Xx.com/youhaveapc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alternatives Pregnancy Center