Simpson & McCrady

Name

Simpson & McCrady

Legal name

Simpson & McCrady LLC

Website

https://simpsonmccrady.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Simpson & McCrady operates as an independent insurance agency earning commissions from multiple insurance carrier partners. Commissions are typically a percentage of the premium paid by the client. As an independent agency, they represent multiple insurance companies (Chubb, AIG Private Client, Nationwide Private Client, Cincinnati, Encompass, Goodville, Hagerty, Progressive, Pure, Selective, Travelers, and others), allowing them to match clients with optimal coverage. No direct fees are charged to clients for advisory services; revenue is derived from carrier commissions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Simpson & McCrady is an independent insurance brokerage placing personal and commercial insurance coverage on behalf of clients. The firm operates two divisions: Private Client Services for high-net-worth individuals and families (covering homes, autos, jewelry, fine art, collectibles, classic vehicles, wine, and personal umbrella/excess liability) and Commercial Insurance for businesses across industry verticals (covering property, casualty, workers' compensation, professional liability, cyber, directors and officers, and many specialty lines). Services include risk management advisory, policy placement across multiple carrier partners, and ongoing claims advocacy.

Product overview

Simpson & McCrady is an independent insurance brokerage providing comprehensive risk management solutions organized into two primary divisions: Private Client Services (personal insurance for high-net-worth individuals) and Commercial Insurance (business coverage). The company offers a broad portfolio of over 50 specialized insurance products including personal lines (auto, home, jewelry, fine art, collectibles, classic vehicles, wine, firearms) and commercial lines (property, casualty, professional liability, cyber, workers compensation, and industry-specific coverages). Services include risk management advisory, claims advocacy, and client management. The firm acts as an independent agent representing multiple insurance carriers to provide tailored coverage solutions for individuals, families, and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• Clients served for nearly 30 years with consistent key personnel and direct alignment of interests
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• ChubbcoreChannel Partner/ Reseller/ DistributorChubb is a primary insurance carrier partner providing personal and commercial insurance products to Simpson & McCrady clients. During the COVID-19 pandemic, Chubb committed $10 million to pandemic relief globally and provided a 35% premium reduction for personal auto policyholders for April, May, and June 2020. The firm frequently references Chubb's Catastrophe Center for weather preparedness resources and distributes Chubb white papers to clients.
• AIG Private Client GroupcoreChannel Partner/ Reseller/ DistributorAIG Private Client Group is a carrier partner offering personal insurance solutions. During COVID-19, AIG provided a 25% auto premium credit for March-April 2020 and offered premium billing assistance. AIG also donated thousands of masks to hospitals and contributed to community relief efforts.
• Nationwide Private ClientcoreChannel Partner/ Reseller/ DistributorNationwide Private Client is a carrier partner providing personal insurance products. The Nationwide Foundation contributed $5 million to local and national charities for pandemic response. Nationwide also provided a one-time $50 premium credit for personal automobile policies.
• Cincinnati InsuranceminorChannel Partner/ Reseller/ DistributorCincinnati is a carrier partner providing personal auto insurance. During COVID-19, Cincinnati announced a 15% stay-at-home personal auto credit for April and May 2020, paused cancellations for nonpayment, and waived late fees.
• Encompass (Allstate)minorChannel Partner/ Reseller/ DistributorEncompass, part of Allstate, is a carrier partner. During COVID-19, Encompass offered a Shelter-In-Place Payback averaging 15% credit for April-June 2020, free identity protection, and temporarily extended coverage for personal vehicle delivery activities during the emergency period.
• Goodville InsuranceminorChannel Partner/ Reseller/ DistributorGoodville is a carrier partner offering personal lines auto insurance. During COVID-19, Goodville suspended cancellations for late payments, waived late fees, and provided a 15% premium credit for April-May 2020. The company also committed $100,000 in matching funds for charitable donations.
• Hagerty (Collector Car Insurance)minorChannel Partner/ Reseller/ DistributorHagerty is a specialty carrier partner providing collector car insurance. The firm works with Hagerty to insure classic vehicles for clients with high-value automobile collections.
• Progressive InsuranceminorChannel Partner/ Reseller/ DistributorProgressive is a carrier partner providing personal auto insurance. During COVID-19, Progressive provided a 20% credit on May and June premiums, suspended cancellations for nonpayment through May 15, 2020, and temporarily modified policy exclusions for delivery activities. The Progressive Foundation donated $8 million to hunger, health, and homelessness charities.
• PURE InsurancecoreChannel Partner/ Reseller/ DistributorPURE Insurance is a carrier partner serving high-net-worth members. During COVID-19, PURE provided a 15% Reduced Miles Refund for the stay-at-home order period and contributed an additional $500,000 grant to its charitable foundation supporting food banks.
• Selective InsuranceminorChannel Partner/ Reseller/ DistributorSelective Insurance is a carrier partner providing personal auto insurance. During COVID-19, Selective provided 15% of monthly premium credits for April and May 2020 applied to customer accounts or refunded by check.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorTravelers is a carrier partner providing personal auto and other insurance products. During COVID-19, Travelers automatically provided a 15% credit on April, May, and June premiums, suspended cancellations through June 15, 2020, and temporarily expanded contract coverage for delivery activities. Travelers pledged $5 million to COVID-19 relief efforts.
• Chubb Catastrophe CenterminorStrategic or Co-development PartnerChubb's Catastrophe Center provides resources and preparedness tools for clients facing natural disasters including hurricanes, wildfires, and severe weather. Simpson & McCrady directs clients to this resource for hurricane and wildfire preparedness guidance.
• Junior Achievement (JA) BizTownminorStrategic or Co-development PartnerSimpson & McCrady employees volunteer at Junior Achievement BizTown, an educational program that immerses middle school students in hands-on real-world role experiences including accounting, teamwork, and entrepreneurship.
• Humane Animal RescueminorStrategic or Co-development PartnerSimpson & McCrady employees volunteered at the Humane Animal Rescue shelter on Pittsburgh's North Side, preparing pet supplies and organizing the supply room.
• Pittsburgh Parks ConservancyminorStrategic or Co-development PartnerSimpson & McCrady employees participated in volunteer days at Pittsburgh Parks Conservancy's Riverview Park and Schenley Park, helping maintain the parks.
• Western Pennsylvania School for the DeafminorStrategic or Co-development PartnerSimpson & McCrady sponsored the Western Pennsylvania School for the Deaf's Golf Tournament, a community fundraising event for the school.
• St. Margaret FoundationminorStrategic or Co-development PartnerSimpson & McCrady employees participated as 'Team Couch Potato' in the St. Margaret Foundation 5K, winning the corporate team fundraising award and helping raise $107,000 for the foundation.
• Wesley Family ServicesminorStrategic or Co-development PartnerSimpson & McCrady adopted Angels through Wesley Family Services during the holiday season, providing gifts and support to families served by the organization.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• HUB International: Large North American insurance brokerage offering independent agency services across personal and commercial lines. Comparable because it sells the same multi-carrier distribution model that Simpson & McCrady operates, but at vastly greater scale and geographic reach.
• USI Insurance Services: Large US insurance brokerage and risk management firm delivering personal, commercial, and employee benefits solutions. Comparable multi-carrier advisory model, but at national scale that competes with Simpson & McCrady for mid-market and HNW accounts.

Direct peers

• IMA Inc. Employee-owned independent insurance brokerage focused on commercial and high-net-worth personal lines. Directly comparable as a privately held, employee-controlled agency that competes for the same HNW private client and specialty commercial business.
• Higginbotham: Independent insurance and risk management firm partnering with multiple carriers to serve businesses and individuals. Comparable multi-carrier brokerage model with similar consultative, relationship-driven go-to-market and broad personal/commercial portfolios.
• Conner Strong & Buckelew: Privately held independent insurance brokerage providing commercial, personal, and employee benefits solutions. Comparable as a privately held, multi-carrier agency operating in a regional footprint with white-glove client service.
• Woodruff Sawyer: Independent insurance brokerage with a strong HNW and commercial specialty practice. Highly comparable because it pairs Private Client-style high-net-worth services with specialty commercial lines for a similar client base of affluent families and middle-market businesses.
• TrueNorth Companies: Mid-market risk management and insurance brokerage serving commercial and personal clients through a multi-carrier model. Comparable independent agency structure, with overlapping personal/commercial product mix and consultative sales motion.
• Graham Company: Independent insurance brokerage focused on commercial and private client insurance. Directly comparable business model and privately held, family-influenced ownership with HNW and middle-market clients.

Emerging players

• RPS (Risk Placement Services / EveryRisk): Specialty wholesale brokerage and binding authority focused on E&S and specialty lines like fine art, jewelry, and cyber. Comparable where Simpson & McCrady places specialty HNW risks, representing a partial-overlap partner-competitor for the most complex personal-lines placements.
• Burns & Wilcox: Specialty wholesale brokerage and underwriting manager for high-net-worth personal lines including fine art, jewelry, and collector vehicles. Comparable as a distribution partner / peer for the HNW specialty segment Simpson & McCrady serves, even though its wholesale orientation differs from S&M's retail agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SimpsonMcCradyLLC
• LinkedInlinkedin.com/company/simpson-&-mccrady-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpson & McCrady