What Webmetric does

Webmetric Sp. z o.o. is a privately held Polish digital marketing and UX/UI design agency headquartered in Poznań, Poland (ul. Wolsztyńska 13/1), operating as Webmetric Sp. z o.o. (KRS 0000636209). The firm is structured around three interconnected service pillars: (1) SEO/SEM covering website positioning, e-commerce SEO, local SEO across 20+ Polish cities, AI search positioning, SEO audits, and PPC campaign management across Google Ads, Facebook, LinkedIn, TikTok, YouTube, and Allegro; (2) UX/UI Design and CRO including UX audits, interface design, user research, neuromarketing, conversion optimization, web analytics, Google Analytics 4 implementation, and server-side tagging; and (3) Consulting comprising interim e-commerce and marketing managers, expert consultations (SEO, UX, e-commerce, Meta Ads), internet analytics and social media audits, and professional training. The technology surface is service-delivery-led — no proprietary platform is disclosed, and no public API or SDK exists — with implementation work concentrated around GA4, server-side tagging, content management, and content optimization targeted at AI-generated answer surfaces.

The go-to-market is sales-led professional services: clients request quotes via web forms and book consultations through a calendar widget, with a transparent hourly billing model and detailed monthly reports showing tasks and time consumed. Pricing starts at approximately 1,000 PLN monthly for local SEO engagements and 500 PLN net for a 60-minute SEO consultation. Distribution extends beyond direct sales through a White Label SEO and White Label UX program (anonymized reselling for agencies and freelancers) and the firm's Google Partner status. Customer coverage is hybrid — Polish SMEs, enterprises, local businesses, and e-commerce operators — with named clients including Alior Bank, Poczta Polska, Mary Kay, InPost, PARP, Neonail, SeoHost, Coral Travel, and others spanning banking, postal, cosmetics, logistics, government, hosting, travel, media, and education.

Ownership is founder/management-controlled: the firm is privately held with no disclosed institutional investment, no parent company, no subsidiaries, and no funding rounds identified in the available material. Operating geography is single-country (Poland). Recent recognition includes a 2025 European Search Awards nomination (Best SEO Campaign, Low Budget) and the Poznań Leader of Entrepreneurship 2026 distinction. Revenues are not publicly disclosed.

Name

Webmetric

Legal name

Webmetric Sp. z o.o.

Website

https://webmetric.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Webmetric is a Polish digital marketing and UX/UI design agency in Poznań offering SEO/SEM, UX/UI, CRO, PPC, and consulting services on an hourly billing model to Polish SMEs, enterprises, local businesses, and e-commerce operators, with a White Label reseller channel.

Ownership category

akta.pro rank

Product category

Digital Marketing and UX/UI Design Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Search engine optimization
• UX/UI design
• Conversion rate optimization
• Paid media campaigns
• E-commerce consulting

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. SEO and Positioning Services: Services include website positioning, e-commerce SEO, local SEO, AI positioning, and SEO audits. Billed on an hourly basis with transparent monthly reporting.
2. UX/UI Design Services: UX/UI design services including audits, user research, interface design, product design, and conversion optimization. Also billed hourly.
3. PPC Campaigns: Paid advertising management for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, and Allegro Ads.
4. Consulting Services: Interim e-Commerce Manager, Interim Marketing Manager, and specialized consulting (SEO, UX, e-Commerce) with hourly or per-session pricing.
5. White Label Services: SEO and UX services sold to agencies and freelancers who resell under their own brand. Provides full anonymity and hourly billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Webmetric is a Polish digital marketing and UX/UI design agency that sells SEO/SEM services (website positioning, e-commerce SEO, local SEO, AI search positioning, SEO audits), UX/UI design (interface design, audits, user research, conversion rate optimization), PPC campaign management (Google, Facebook, LinkedIn, TikTok, YouTube, Allegro Ads), and consulting services (interim e-commerce and marketing management, expert consultations, audits, and training). All services are delivered through a transparent hourly billing model with detailed monthly reporting, serving Polish SMEs, enterprises, e-commerce businesses, and resold through white-label arrangements to other agencies.

Product overview

Webmetric is a digital marketing services agency offering three interconnected service pillars: (1) SEO/SEM including website positioning, e-commerce SEO, local SEO, AI search positioning, SEO audits, and PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Allegro Ads); (2) UX/UI Design covering UX audits, interface design, user research, conversion optimization, neuromarketing, product design, web analytics, GA4 implementation, and server-side tagging; (3) Consulting services including interim e-commerce and marketing managers, e-commerce consulting and audits, expert consultations (SEO, UX, e-commerce, Meta Ads), internet analytics audits, social media audits, and training programs. The company also offers White Label SEO and UX services for agency partners. Services are delivered through hourly billing with transparent monthly reporting. Webmetric operates nationally across Poland with offices in Poznań (headquarters) and dedicated teams for Warsaw, Kraków, Wrocław, and Gdańsk.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Positioning (Pozycjonowanie stron) Search engine optimization services including technical optimization, site structure, content, and link building to improve website visibility in Google and AI search engines. Targeted at Polish businesses seeking organic search growth.
• E-commerce SEO (Pozycjonowanie sklepów internetowych) E-commerce specific SEO focusing on online store optimization, analyzing customer drop-off points, technical issues, and conversion optimization for better visibility and sales. Targeted at online retailers.
• Local SEO (Pozycjonowanie lokalne) Local SEO services optimizing Google Business Profile, local keywords, and local link building to increase visibility among regional customers in specific Polish cities. Targeted at businesses serving local markets.
• AI Search Positioning (Pozycjonowanie AI) AI search engine optimization focusing on visibility in AI-generated responses from ChatGPT, Bing Copilot, Gemini, Perplexity, and AI Overview, positioning brands as knowledge sources in AI answers.
• SEO Audit (Audyt SEO) Comprehensive SEO audit analyzing website strengths, weaknesses, and specific actions needed to improve search visibility.
• AI Search Audit (Audyt AI Search) Audit service assessing current visibility in AI search engines and AI-generated answer platforms.
• Google Ads Google advertising campaigns creating precise targeting to reach target audiences, optimize ads for best results at lowest costs. Delivered under Webmetric's Google Partner certification.
• Facebook Ads Social media advertising on Facebook enabling precise audience targeting to increase engagement and website traffic.
• LinkedIn Ads Professional network advertising for B2B targeting and professional audience reach.
• TikTok Ads Short-form video platform advertising for reaching younger audiences.
• YouTube Ads Video platform advertising campaigns on YouTube.
• Allegro Ads Polish marketplace advertising for products sold on Allegro e-commerce platform.
• Content Marketing Content creation including offer texts, blog articles, product and category descriptions to improve search visibility and build customer relationships.
• UX/UI Design (Projektowanie UX/UI) User experience and interface design services creating intuitive, modern, and easy-to-use interfaces combining aesthetics with functionality.
• UX Audit (Audyt UX) UX audit by experienced designers analyzing user experience to identify areas for improvement and increase website usability and effectiveness.
• UX Research (Badania UX) Comprehensive UX research including usage testing, user interviews, surveys, and behavioral analysis to understand user needs and problems.
• Conversion Rate Optimization (Optymalizacja konwersji) CRO services implementing effective optimization strategies to increase conversion rates and turn visitors into satisfied customers.
• Mystery Shopper (Tajemniczy e-Klient) Mystery shopping service evaluating service quality and overall user experience on websites.
• Web Analytics (Analityka internetowa) Internet analytics services helping configure and understand key parameters for full website performance understanding and optimization.
• Google Analytics 4 Implementation Google Analytics 4 implementation and configuration services.
• Server Side Tagging Server-side tagging implementation services for improved data collection and privacy compliance.
• Interim e-Commerce Manager Temporary e-commerce management services for businesses needing experienced support in managing and developing online stores, optimizing sales processes, marketing strategy, and conversion improvement.
• Interim Marketing Manager Temporary marketing management services providing experienced specialists for developing effective strategies, managing campaigns, and executing promotional activities.
• E-commerce Consulting (Doradztwo e-Commerce) Practical e-commerce consulting analyzing online stores, user behavior, and entire purchase process from landing to transaction completion to identify improvement areas.
• White Label SEO SEO outsourcing under partner's brand with full anonymity, including SEO audit, technical and content optimization, and link building. Flexible hourly billing model.
• White Label UX UX design outsourcing under partner's brand with full anonymity, including UX audits, interface design, prototyping, and user testing.
• Training (Szkolenia) Professional training services including UX training conducted by expert Wojciech Popiela.
• Business Photography (Fotografia biznesowa) Professional business photography services for e-commerce and marketing materials.
• SEO Consultation (Konsultacje SEO) Expert SEO consultation sessions (60 minutes via Google Meet) with SEO Specialist Norbert Zbylut, priced at 500 PLN net.

Quantifiable outcome

• +944 keywords in TOP10 for cebulki-kwiatowe.pl, with 20 million views achieved
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

One partnership is on record.

• Golden GuyminorStrategic or Co-development PartnerPartnership for Social Media audit services. Webmetric offers Social Media Audits as a partner service, with Golden Guy being the implementation partner. Clients receive a 20% discount with code WEBMETRIC.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Invesp: CRO and landing page optimization consultancy serving e-commerce and B2B clients. Comparable to Webmetric on CRO services and e-commerce client focus.
• Klientboost: US-based conversion rate optimization and PPC agency focused on landing page optimization and paid media. Direct comparable to Webmetric's CRO + PPC service pillars and similar mid-market agency profile.
• Hallam: UK-based digital marketing agency offering SEO, PPC, content, and UX services to mid-market and enterprise clients. Comparable to Webmetric in service mix (organic + paid + UX), professional services model, and senior-led engagement style.
• Elephate: Poland-based SEO agency offering technical SEO audits, content strategy, and link building to international clients. Closely comparable to Webmetric on SEO-only service focus, Polish operations, and SME-to-enterprise targeting despite slightly narrower product scope (no UX/CRO).
• Delante: Polish SEO and content marketing agency offering SEO, content marketing, and link building services to SMEs and enterprises across Poland and internationally. Direct peer to Webmetric given overlapping Polish-market SEO focus, similar size band, and comparable enterprise client base.
• Blue Array SEO: UK-based specialist SEO agency offering technical SEO, content, and digital PR services to enterprise clients. Comparable to Webmetric's SEO services pillar, senior-led engagement style, and enterprise client orientation.
• WiderFunnel: Conversion rate optimization agency specializing in experimentation and landing page testing. Comparable to Webmetric on CRO focus and similar project-based consulting delivery model.

Broad incumbents

• Directive Consulting: B2B digital marketing agency specializing in SEO, PPC, and revenue-focused marketing for enterprise and SaaS clients. Comparable to Webmetric on the SEO + PPC + consulting mix, though positioned more toward US B2B/SaaS markets.
• Brainlabs: Global data-driven digital media agency offering paid search, SEO, programmatic, and analytics. Comparable to Webmetric in PPC and SEO capabilities but operates at significantly larger scale and broader geographic footprint, positioning it as a broader incumbent in the same services category.

Regional players

• White Press: Polish-founded content marketing and SEO platform combining a marketplace for publishers with agency services. Comparable to Webmetric as a Poland-rooted digital marketing services player serving multiple European markets, though with a more marketplace-oriented model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webmetric-ux

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webmetric