OpenStreet
OpenStreet operates HELLO CYCLING, Japan's largest shared bicycle platform, enabling borderless bike rentals across 160 municipalities and all 47 prefectures via a single mobile app. It serves individual commuters, tourists, partner operators, and municipalities with proprietary smart-lock hardware and cross-network interoperability.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What OpenStreet does
OpenStreet Co., Ltd. (OpenStreet株式会社) is a Tokyo-headquartered mobility-technology company operating HELLO CYCLING, Japan's largest shared bicycle platform, launched in 2016. The company operates a two-sided platform: on the demand side, individual users self-register through a mobile app (iOS/Android) or, in limited geographies, a physical IC card (HELLO CARD) to rent and return bicycles at any HELLO CYCLING-branded station nationwide; on the supply side, more than 69 partner operators — spanning telecoms (NTT Docomo), railways (JR East, Kintetsu, Enoshima Electric Railway), energy companies (ENEOS), mobility firms (Toyota Mobility Tokyo), and local governments — deploy stations using OpenStreet's proprietary smart-lock (LOCK), GPS-enabled display (DISPLAY), and integrated management SYSTEM.
The technology stack centers on IoT hardware and a cloud operations platform rather than AI. The proprietary smart lock attaches to any bicycle and supports keyless unlocking via smartphone app or pre-registered IC card (Suica/PASMO/Felica); the GPS-equipped display enables remote tracking; and the management system aggregates user management, sales tracking, remote bicycle management, and heatmap-based movement analytics. The company has also extended into hardware with the self-developed KUROAD power e-Bike. Coverage spans all 47 Japanese prefectures and approximately 160 municipalities, with regional sub-brands (DAICHARI, SUNAUTAS MOBILITY, MaaS Cycle, Mito-chari, CYCY, SHONAN PEDAL, and others) operating under the unified HELLO CYCLING network. Pricing is usage-based, typically ¥100–¥200 per 15 minutes for city cycles, with regional variations.
OpenStreet monetizes through four revenue streams: usage-based bicycle rental fees from end users, subscription/participation fees from partner operators using the platform, anonymized data provision to municipalities and tourism organizations, and in-app advertising and promotional campaigns (including partnerships with PayPay and View Card). The company is privately held, with no public listing or disclosed parent company, and has raised funding in three disclosed rounds — most recently a May 2021 round syndicated by East Japan Railway and SBI Investment with participation from SoftBank, ENEOS, Sojitz, Z Holdings, and Pegasus Tech Ventures.
OpenStreet firmographics
Firmographics- Name
- OpenStreet
- Legal name
- OpenStreet株式会社
- Website
- https://hellocycling.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- OpenStreet operates HELLO CYCLING, Japan's largest shared bicycle platform, enabling borderless bike rentals across 160 municipalities and all 47 prefectures via a single mobile app. It serves individual commuters, tourists, partner operators, and municipalities with proprietary smart-lock hardware and cross-network interoperability.
- Ownership category
- akta.pro rank
OpenStreet industry classification
Industry- Product category
- Bike-Sharing / Shared Mobility Services
- NAICS
- Other Support Activities for Transportation (4889)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Bikeshare (Station-Based/Docked) (TLAFAMAE)
- akta.pro secondary industries
- Station-Based Bike Rentals (Bikeshare) (THADAGAD), E-Bike Rentals (THADAGAE), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where OpenStreet is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
OpenStreet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Usage-based bicycle rental fees: Revenue generated from per-minute and per-time-block rental fees charged to end users for bicycle usage. Fees vary by area, bicycle type (city cycle, sport type, e-Bike, electric cycle), and duration. Standard rates range from 100-200 yen per 15 minutes for city cycles, with 12-hour caps typically between 1,500-4,000 yen.
- Platform/participation fees from partner operators: Revenue from businesses and municipalities that join as participating operators, using the HELLO CYCLING platform, hardware (locks, displays), and support services to operate their own share bicycle services.
- Data analytics and third-party data provision: Revenue from providing anonymized usage data to government agencies, municipalities, and tourism organizations for urban planning, transportation policy implementation, and tourism promotion purposes.
- Advertising and promotional campaigns: Revenue from promotional campaigns and advertising within the app, including stamp rally campaigns, tourist destination promotions, and partner-branded campaigns with companies such as PayPay, View Card, and various local governments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | City Cycle (シティサイクル) - Standard bicycles for everyday use |
| Usage-based | Pay-as-you-go | Sport Type (スポーツタイプ) - Sport-style bicycles including e-Bikes |
| Usage-based | Pay-as-you-go | みとちゃり (Mito-chari) - Regional service in Mito city, Ibaraki |
| Usage-based | Pay-as-you-go | Okinawa/Miyakojima special rates |
| One time/ perpetual license | Pay-as-you-go | HELLO CARD - Physical IC card for paperless registration (limited areas) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
OpenStreet product offering
Product offeringCore offering
OpenStreet operates HELLO CYCLING, Japan's largest shared bicycle platform, enabling users to rent and return bicycles at any participating station nationwide using a single account. The service provides cross-operator interoperability across 160 municipalities and 69+ operating partners, supported by proprietary smart-lock hardware (LOCK), GPS-enabled display units (DISPLAY), and an integrated management system (SYSTEM).
Product overview
OpenStreet operates HELLO CYCLING as a platform-based bike sharing network in Japan. The core offering is the HELLO CYCLING app and station network, which functions as borderless transportation infrastructure allowing users to rent bicycles from any participating operator's stations using a single account. The platform connects multiple sub-brands (SUNAUTAS MOBILITY, MaaS Cycle, みとちゃり, and others) under the unified HELLO CYCLING network. For enterprise and municipal partners, OpenStreet provides the Business Platform with LOCK (smart lock hardware), DISPLAY (GPS-enabled management units), and SYSTEM (operations dashboard). The HELLO CARD offers an alternative physical IC card for areas without smartphone access. The network spans over 160 municipalities across all major regions of Japan.
Differentiator
Problem solved
Functional benefit
Brands
- HELLO CYCLING: Japan's largest shared bicycle platform enabling users to rent and return bicycles at any participating station across the country
- HELLO CARD
- KUROAD
Products and services
- HELLO CYCLING Platform Japan's largest shared bicycle platform enabling users to rent and return bicycles at any HELLO CYCLING station nationwide using a single account. The platform operates as borderless transportation infrastructure, allowing interoperability across multiple participating operators and municipalities.
- HELLO CYCLING Mobile App Mobile application (iOS and Android) for account registration, station search, bicycle reservation up to 10 minutes in advance, payment, and unlock. Supports IC card registration for keyless unlocking and QR code authentication.
- HELLO CARD
Quantifiable outcome
- 160 municipalities covered with participating operators
- +1 more outcomes
Companies that use OpenStreet
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
OpenStreet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
OpenStreet partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Kanagawa Prefectural Housing Supply CorporationcoreAgreement to expand shared bicycle ports across 16 public housing complexes in Yokohama and Kawasaki areas. Operations begin sequentially from April 2026. Builds on successful pilot at Flore Yokohama Mitsuzawa in fiscal year 2023.
- Docomo Bike Share, Inc.coreCollaborating with Docomo Bike Share as one of the bike-sharing operators in the public housing expansion project in Kanagawa prefecture.
- Itami City, Hyogo PrefecturecoreThree-year agreement (March 23, 2026 to March 31, 2029) to launch HELLO CYCLING service with 13 stations at public facilities including Itami City Hall and Midorigaoka Park. Service complements public transit and connects to neighboring municipalities.
- Nishinomiya Police Station, Hyogo PrefectureminorAwareness activities conducted to inform users about the traffic violation notification system (blue ticket) for bicycle violations being introduced in April 2026. Awareness POPs placed at approximately 69 HELLO CYCLING stations.
- Shijonawate City, Osaka PrefecturecoreFive-year demonstration experiment agreement (March 3, 2026 to March 2031) establishing 8 stations at public facilities including City Hall and near Shinogakubo Station. Service also available in neighboring Neyagawa, Daito, and Kadoma cities.
- Synanem Mobility PLUS Co., Ltd. (シナネンモビリティPLUS株式会社)coreOperates DAICHARI brand share bicycle service in Tokyo, Kanagawa, and Saitama areas using the HELLO CYCLING platform.
- Mobiri Platform Corporation (モビリティプラットフォーム株式会社)coreOperates MaaS Cycle share bicycle service focused on Saitama prefecture using the HELLO CYCLING platform.
- Mito City / Mito Tourism Convention Association (水戸市 / 一般社団法人水戸観光コンベンション協会)coreOperates みとちゃり (Mito-chari) share bicycle service in Mito city, Ibaraki prefecture using the HELLO CYCLING platform.
- SUNAUTAS Co., Ltd. (株式会社サンオータス)coreOperates SUNAUTAS MOBILITY e-Bike share bicycle service in Kanagawa prefecture using the HELLO CYCLING platform.
- NTT DOCOMO, INC. / DOCOMO Bike Share, Inc.coreMajor telecom company subsidiary operating bike-share services using the HELLO CYCLING platform.
- Toyota Mobility Tokyo Corporation (トヨタモビリティ東京株式会社)minorToyota Group company participating as a station operator in the HELLO CYCLING network.
- ENEOS Corporation (ENEOS株式会社)minorMajor energy company participating as a station operator in the HELLO CYCLING network.
- Kintetsu Corporation (近畿日本鉄道株式会社)minorMajor railway company (Kinki Nippon Railway) participating as a station operator in the Kansai region.
- Eno Corporation (江ノ島鎌倉株式会社)minorLocal railway company in the Enoshima/Kamakura area participating as a station operator.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
OpenStreet competitors and assessment
Company assessmentDirect peers
- oBike: Asia-headquartered (Singapore) shared bicycle operator with presence across Southeast Asia. Comparable in shared bicycle product and urban mobility customer, though primarily dockless rather than station-based.
- Lime: Major global micromobility operator offering shared bicycles and e-bikes across multiple cities. Directly comparable in product (shared bikes/e-bikes), target customer (commuters, tourists), and urban mobility use cases, though predominantly dockless.
- Bcycle (BCycle): US-based station-based bike-share system operated through municipal and university partnerships. Comparable in station-based operating model and public-sector customer base.
- Tier Mobility: European micromobility platform operating shared e-bikes and e-scooters across many cities, frequently under municipal contracts. Comparable in operating model (municipal partnerships, station-based and dockless hybrid) and product mix including e-bikes.
- nextbike: European station-based bike-share operator with a similar B2B/B2G platform model serving municipalities. Directly comparable in business model — operating shared bicycle networks on behalf of cities and partners via a technology platform.
- Docomo Bike Share: NTT Docomo's bike-share subsidiary, which both operates stations on the HELLO CYCLING platform and runs competing city-branded services (e.g., Yokohama Bay Bike). Most directly comparable Japanese peer in station-based bike-share operations and target customer.
- Mobike: Pioneer of large-scale shared bicycles, originally dockless and now also operating station-based services globally. Directly comparable in shared bicycle product, urban mobility use case, and platform-scale ambitions.
- Call a Bike (Deutsche Bahn): Deutsche Bahn's bike-share service in Germany, leveraging the rail operator's stations for siting. Closely comparable to HELLO CYCLING in being backed by a major rail group and using transit-adjacent real estate for stations.
- Lyft (Bike Share / Citi Bike): Operates major station-based bike-share systems in the US (Citi Bike, Divvy, Bay Wheels) under municipal partnerships. Directly comparable in station-based bike-share operating model and municipal contract structure.
Broad incumbents
- JCDecaux (Cyclocity): Global outdoor advertising giant whose Cyclocity division operates municipal bike-share systems (e.g., Paris Vélib', Brisbane CityCycle). Comparable as a large, diversified incumbent running city bike-share contracts alongside a broader advertising/urban-furniture portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
OpenStreet social profiles
Digital presenceOpenStreet financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenStreet leadership team
Management profileNumber of profiles
Profiles1 record
OpenStreet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenStreet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenStreet
What does OpenStreet do?
OpenStreet operates HELLO CYCLING, Japan's largest shared bicycle platform, enabling users to rent and return bicycles at any participating station nationwide using a single account. The service provides cross-operator interoperability across 160 municipalities and 69+ operating partners, supported by proprietary smart-lock hardware (LOCK), GPS-enabled display units (DISPLAY), and an integrated management system (SYSTEM).
Is OpenStreet a public or private company?
OpenStreet is a private company. It is classified as venture growth investor backed and is currently operating.
When was OpenStreet founded?
OpenStreet was founded in 2016.
Where is OpenStreet based?
OpenStreet is headquartered in Tokyo, Japan, in the Asia region.
How does OpenStreet make money?
Four revenue lines are on record. Usage-based bicycle rental fees are the primary driver. The others are platform/participation fees from partner operators, data analytics and third-party data provision and advertising and promotional campaigns.
Who are OpenStreet's main competitors?
Direct peers on record are oBike, Lime, Bcycle (BCycle), Tier Mobility, nextbike, Docomo Bike Share, Mobike, Call a Bike (Deutsche Bahn) and Lyft (Bike Share / Citi Bike). JCDecaux (Cyclocity) is listed as a broad incumbent.
Does OpenStreet have an API?
No public API is recorded for OpenStreet.
What industry is OpenStreet in?
OpenStreet's product category is Bike-Sharing / Shared Mobility Services. Its primary akta.pro industry code is TLAFAMAE, Bikeshare (Station-Based/Docked), with a secondary code of THADAGAD, Station-Based Bike Rentals (Bikeshare). Its NAICS code is 4889 and its SIC code is 4700.