What oBike does

oBike was founded in 2016 in Singapore as a station-less bicycle-sharing service, deploying bright yellow bikes that users could pick up and drop off anywhere within operating cities. At peak, the company operated across 24 countries including Australia, Austria, Germany, Italy, Sweden, Switzerland, the United Kingdom, and Thailand, raising $45 million from Grishin Robotics in August 2017 to fund global expansion. Between 2018 and 2020, oBike ceased bike-sharing operations due to vandalism, improper parking, financial sustainability challenges, and the COVID-19 pandemic.

The company pivoted to become an independent cycling knowledge hub, repositioning its accumulated industry expertise into a content platform. oBike now publishes in-depth expert reviews of bikes, components, and accessories, alongside 100+ cycling guides covering maintenance, bike fitting, and training advice. The site reaches 10k+ monthly readers globally. Core products include the Reviews library, the Resources section, and a weekly $300 Bike Budget giveaway awarded as BestBuy gift cards to USA/Canada winners and Amazon gift cards to international winners.

oBike monetizes exclusively through affiliate referral commissions earned when readers purchase products via on-site links to retailers such as BestBuy and Amazon, supplemented by a supporter collective on OpenCollective that includes cycling brands (Grum, Bike24, Adventure Cycling, PlanFit, Pedaled) and BestBuy as a prize partner. The current leadership team comprises CEO Oliver Myers, Original Founder & Advisor Edward Chen, Head of Content Tom Fortune (15+ years cycling journalism), and Head Content Writer Joe Powell. The platform is privately held with no institutional investors or parent company disclosed beyond the 2017 Grishin Robotics round.

Name

oBike

Legal name

o.bike

Website

https://o.bike

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

oBike operates a free cycling knowledge hub publishing expert bike and gear reviews, maintenance guides, and a weekly $300 giveaway, monetized via affiliate commissions. Founded in Singapore in 2016 as a station-less bike-sharing service across 24 countries, it pivoted to content in 2020.

Ownership category

akta.pro rank

Product category

Cycling Content & Reviews

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Cycling content platform
• Bike product reviews
• Bicycle maintenance guides
• Affiliate content marketing
• Cycling education resources

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Commissions: Company earns commission from qualifying purchases made through affiliate links on the website. This is disclosed transparently and helps support content creation. The company only recommends products they believe are worth buying.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

oBike operates a free cycling knowledge hub that publishes in-depth bike and gear reviews, maintenance guides, training resources, and educational content for cyclists of all experience levels. The platform monetizes through affiliate marketing commissions on purchases made via links to third-party retailers (BestBuy, Amazon) and runs a weekly $300 giveaway program funded by a supporter collective of cycling brands.

Product overview

oBike is a cycling knowledge hub offering a suite of content products centered around cycling education and purchasing guidance. The core offering consists of in-depth bike and gear reviews, educational cycling resources including maintenance guides and training content, and a weekly $300 bike budget giveaway. The platform monetizes through affiliate marketing while providing free content to its readers. Originally launched in 2016 as a stationless bike-sharing service operating in 24 countries, the company pivoted in 2020 to become an independent cycling resource platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Reviews In-depth expert reviews of the latest bikes, components, and accessories designed to help individual cyclists make informed purchasing decisions. Free to access on o.bike.
• Cycling Resources Guides, tips, and educational content covering topics such as bike maintenance, bike fitting, and training advice for cyclists of all experience levels. Free to access on o.bike.
• Weekly $300 Bike Budget Giveaway Weekly giveaway program offering a $300 budget in the form of a BestBuy gift card (USA/Canada winners) or Amazon gift card (international winners) to help cyclists purchase bikes or accessories. Free entry via email signup.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered platinum and gold.

• GrumplatinumGTM or Marketing PartnerPlatinum level supporter. A cycling-focused brand that supports oBike's weekly giveaways and free resources. Part of the supporter program helping maintain content quality.
• Bike24platinumGTM or Marketing PartnerPlatinum level supporter. Cycling brand participating in oBike's supporter program to promote cycling community building.
• Adventure CyclinggoldGTM or Marketing PartnerGold level supporter. Cycling organization that shares commitment to building a thriving cycling community.
• PlanFitgoldGTM or Marketing PartnerGold level supporter. Fitness/cycling focused brand supporting oBike's resources and giveaways.
• Latest AIgoldGTM or Marketing PartnerGold level supporter. Technology brand supporting cycling content initiatives.
• PedaledgoldGTM or Marketing PartnerGold level supporter. Cycling-focused brand participating in supporter collective.
• BestBuygoldGTM or Marketing PartnerGold level supporter and prize provider. BestBuy gift cards are awarded to USA/Canada winners of the weekly $300 bike budget giveaway.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BikeRadar: BikeRadar is a leading cycling reviews and buying-advice site publishing expert product reviews, buyer's guides, and tech coverage. It is a direct competitor to oBike in the cycling-affiliate content niche, with deeper archives, larger audience, and stronger SEO authority.
• Bicycling Magazine: Bicycling.com is a major cycling content publisher covering gear reviews, training, and maintenance. It is directly comparable to oBike in offering expert reviews and educational content monetized through affiliate links, but operates at substantially larger scale under Hearst.
• Cyclingnews: Cyclingnews is a long-established cycling publication providing news, reviews, and buyer's guides with strong SEO presence. It competes directly with oBike for organic traffic on cycling product queries and affiliate revenue from gear recommendations.
• Pinkbike: Pinkbike is the dominant mountain-biking reviews and community site, monetizing through advertising and affiliate links. It is comparable to oBike in business model (cycling content + affiliate) and audience overlap, though specializing in MTB rather than road/general cycling.
• Global Cycling Network (GCN): GCN produces cycling training, maintenance, and gear video content with a large YouTube presence and shop. It is a direct peer to oBike in delivering educational cycling content to enthusiast audiences, with a more video- and creator-driven model.
• BikePerfect: BikePerfect publishes expert bike reviews, buyer's guides, and maintenance tutorials monetized through affiliate links. It is a directly comparable cycling-affiliate content site, operated by Future plc, with overlapping audience and keyword coverage.
• Cycling Weekly: Cycling Weekly is a long-running cycling publication covering reviews, training, and news. It competes directly with oBike for organic search traffic on cycling product and maintenance queries, with significantly larger scale and brand recognition.

Emerging players

• BikeExchange: BikeExchange operates a cycling marketplace connecting buyers to bike shops and brands. It is comparable to oBike in the cycling commercial-intent space (helping cyclists find and buy gear) but takes a marketplace approach rather than an editorial/affiliate model.
• OutdoorGearLab: OutdoorGearLab publishes side-by-side product reviews and rankings for outdoor and cycling gear, monetized through affiliate links. It is comparable to oBike in the structured-review/affiliate content model, with stronger testing and ranking methodology.

Broad incumbents

• REI Co-op: REI is a large outdoor retailer that publishes extensive cycling buying guides, expert reviews, and educational content. It overlaps with oBike's content offering as a broader incumbent that both informs purchase decisions and captures the resulting transactions directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OBikeInc
• LinkedInlinkedin.com/company/obike-asia-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oBike