What Customlytics GmbH does

Customlytics GmbH is a Berlin-based, privately-held mobile marketing consultancy founded in 2016 by Christian Eckhardt and Raul Truckenbrodt. The firm describes itself as a full-stack mobile technology and marketing consultancy and operates across three service pillars: Strategy and Workshops (consulting, mobile app audits, training); Marketing Infrastructure (mobile attribution tracking via MMPs such as Adjust, AppsFlyer, Branch, Kochava; mobile CRM via Airship, Braze, CleverTap, Iterable, MoEngage; and BI/data warehousing via Segment, mParticle, Amplitude, Mixpanel, Countly, UXCam); and Marketing Services (App Store Optimization, performance marketing across Apple Search Ads, Google, Meta, TikTok, Snapchat and programmatic networks, and retention campaign management). Additional offerings include UX/UI design and an App Marketing Trainee Program. Customlytics is not a software vendor; it sells human expertise and managed services.

The company targets app publishers and developers ranging from venture-backed startups (e.g., Taxfix, Flink, fraenk, Jelbi, Chatterbug, COUP) to large German and European enterprises (Deutsche Telekom, REWE, Lidl Plus, Delivery Hero, Deliveroo, Audible, BVG, HVV, VRR, AutoScout24, Seat, OneFootball, Shop Apotheke, Snipes, congstar, Payback, myKiK, Virgin, Switch, Upday, WeShare, Clark, PicCollage). Its go-to-market is sales-led and consultative, leveraging a bilingual website, a content-marketing engine (blog, free Marketing Master Map, eBooks, cheat sheets), a LinkedIn/Instagram/Twitter presence, and its own Berlin Mobile Marketing & Growth Meetup. Pricing is not publicly disclosed; engagements appear to be retainer- or project-based professional services contracts typical of boutique consultancies.

Revenue mechanics are pure professional services: Customlytics monetizes through consulting engagements, infrastructure build-outs, and managed campaign execution. The company is privately held with no disclosed funding rounds, no parent, and no subsidiaries. Headcount is stated at 11–50 with no specific number disclosed. Leadership includes CEO Laura Spikermann, co-founders Christian Eckhardt and Raul Truckenbrodt, and Managing Directors Jan Kaeten and Andreas Hannemann. Geographic footprint is centered on DACH with case-study presence in the UK (CodeCheck) and occasional US work, but no formal global expansion.

Name

Customlytics GmbH

Legal name

Customlytics GmbH

Website

https://customlytics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Customlytics GmbH is a Berlin-based mobile marketing consultancy, founded in 2016, that provides strategy, marketing infrastructure, and execution services (attribution, CRM, ASO, performance marketing, retention) to app publishers and brands across Germany and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting & Strategy Services: Customlytics generates revenue through professional consulting engagements including strategy development, mobile app audits, and training workshops. They also build marketing infrastructure and run campaigns for clients on a retainer or project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Customlytics is a full-service mobile marketing consultancy and agency that helps apps succeed in the competitive mobile landscape. The company delivers strategy development, mobile app audits, training workshops, and the setup of marketing infrastructure (attribution tracking, mobile CRM, BI/data warehousing), combined with execution services including App Store Optimization (ASO), performance marketing campaigns, and retention campaign management. They also offer UX/UI design services and serve as a trainee program provider for mobile marketing talent.

Product overview

Customlytics is a full-service app marketing agency and consultancy offering a comprehensive suite of services across strategy, technology infrastructure, and marketing execution. The core offering is organized into three main pillars: Strategy and Workshops for consulting and training; Marketing Infrastructure covering Attribution Tracking, Mobile CRM, and BI/Data Warehousing; and Marketing Services including App Store Optimization, Performance Marketing, and Retention Campaign Management. Additional services include UX/UI Design and a Trainee Program. The company also provides free resources like the Marketing Master Map. All services work together to help apps succeed through the entire user lifecycle from acquisition to retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy and Workshops Consulting service providing strategy development, mobile app audits, and training workshops to help app businesses navigate the competitive mobile landscape. For app publishers, startups, and global brands.
• Attribution Tracking Marketing infrastructure service enabling tracking and measurement of app installations, user journeys, and campaign attribution through Mobile Measurement Partner (MMP) integration with platforms such as Adjust, AppsFlyer, Branch, and Kochava. For app businesses needing accurate attribution.
• Mobile CRM Marketing infrastructure service for mobile customer relationship management including push notifications, in-app messaging, and lifecycle campaign management integrated with platforms such as Airship, Braze, CleverTap, Iterable, and MoEngage. For app businesses seeking user engagement.
• BI/Data Warehousing Marketing infrastructure service providing data hub setup, normalization, and analysis capabilities to unify fragmented data across channels. For app businesses requiring consolidated marketing analytics.
• App Store Optimization (ASO) Marketing service optimizing app visibility and conversion rates in Apple App Store and Google Play Store through keyword optimization, screenshot design, and custom product pages. For app publishers seeking higher store conversion.
• Performance Marketing Marketing service managing paid user acquisition campaigns across platforms including TikTok, Meta, Google, Snapchat, and Apple Search Ads. For app businesses seeking user acquisition and growth.
• Retention Campaign Management Marketing service focused on re-engagement strategies, personalized messaging, and CRM integration to maximize user lifetime value. For app businesses seeking improved user retention.
• UX/UI Design Product design service creating unique mobile user experiences through interface optimization, visual design, and prototype development. For app businesses seeking UI/UX improvements.
• App Marketing Trainee Program App marketing trainee program for developing future talent in mobile marketing, analytics, and technology integration.

Quantifiable outcome

• Client Wetter-Alarm achieved improved app store success and increased overall performance through ASO.
• +4 more outcomes

Named customers32 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability6 records

Feature1 record

Partnerships

One partnership is on record.

• DataLabminorStrategic or Co-development Partner · 1 March 2026In March 2026, Customlytics co-hosted the Exclusive Loyalty Club Event in Berlin together with DataLab. This gathering brought together CRM and loyalty leaders to exchange ideas on the future of the industry, with Customlytics' CEO Laura Spikermann speaking at the event.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coffee & Bagel: Tel Aviv-founded app marketing agency focused on user acquisition, ASO, and creative for app publishers. Overlaps significantly with Customlytics' performance marketing and ASO practices.
• Yodel Mobile: UK-based mobile marketing agency specializing in ASO, paid acquisition, and creative optimization for app businesses. Comparable in services and consulting-led model, with a similar enterprise client focus.
• Adapt (formerly Adapt Reply): Mobile and digital marketing agency serving app publishers and consumer brands with acquisition, retention, and creative services. Comparable in offering and customer base, with global reach.
• ComboApp: App marketing agency offering user acquisition, ASO, and creative production services to mobile app clients. Directly competes for the same app publisher customer segment with a similar services-led approach.
• Phiture: Berlin-based mobile growth consultancy offering ASO, retention, and performance marketing services to app publishers. Direct head-to-head competitor in the same geography with a near-identical service portfolio.
• Moburst: Global mobile-first marketing agency providing ASO, user acquisition, and creative services to app publishers and brands. Closely comparable in offering and target customers, just at much greater scale and global reach.

Others

• AppsFlyer: Mobile attribution and marketing analytics platform that is a primary integration partner for Customlytics. Adjacent ecosystem player whose evolving services and certified partner program shape the demand for Customlytics' infrastructure setup work.
• Adjust: Mobile measurement partner (MMP) and one of Customlytics' primary integration partners. Adjacent technology provider whose expanding services and agency partnerships both enable and threaten Customlytics' attribution consulting practice.

Broad incumbents

• Wpromote: Large US-based digital marketing agency with broader media, SEO, and creative capabilities plus mobile practice. Larger incumbent competing for enterprise app marketing budgets but operating across many categories beyond mobile.
• Tinuiti: Large performance marketing agency covering paid media, programmatic, and analytics with mobile app practice. Broad incumbent servicing enterprise app clients at significantly greater scale than Customlytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CustomlyticsDE
• LinkedInlinkedin.com/company/customlytics
• Instagraminstagram.com/customlytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customlytics GmbH