SELINKO
Selinko provides a digital product identity platform for luxury brands, combining secure NFC/RFID tags with its proprietary ORM cloud platform to deliver authentication, track and trace, ownership certificates, and consumer engagement across wines, spirits, fashion, watches, and premium goods globally.
- Company typePrivate
- Founded2012
- HeadquartersMont-saint-guibert, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SELINKO does
Selinko is a Belgian digital product identity platform provider founded in September 2012 by Patrick Eischen and headquartered in Mont-saint-Guibert, with operational hubs in Brussels, Paris, and Tokyo. The company builds secure NFC- and RFID-based authentication, traceability, and consumer engagement infrastructure for premium and luxury brands across wines and spirits, leather goods, fashion, fine watchmaking, fragrance, beauty, luxury furniture, and high-end audio verticals. Its proprietary ORM (Object Relationship Management) cloud platform generates unique digital identities for individual products, links them to secure tags (including the tamper-evident InTact capsule co-developed with Amcor and the first NFC-enabled sapphire crystal for watches developed with Stiss), and exposes modules for authentication, ownership certificates with second-hand market transfer, track and trace with grey market detection, and customer engagement with GDPR-compliant data collection. The company holds ISO 27001 certification and positions itself for EU Digital Product Passport compliance.
Selinko operates a hybrid B2B revenue model combining recurring platform subscriptions, NFC/RFID tag hardware sales, and professional services for implementation, integration, and custom engineering on production lines. Pricing is custom and quote-based under multi-year enterprise contracts, with no public pricing tiers disclosed. Go-to-market is direct enterprise field sales supplemented by event-driven demand generation (e.g., AIPIA & AWA Smart Packaging World Congress 2025) and content-led thought leadership across LinkedIn, blog, case studies, and joint whitepapers. Following its acquisition by TOPPAN Holdings in early 2024, Selinko leverages TOPPAN's global manufacturing scale and security printing capabilities to serve customers across Europe, the Americas, Asia, and Africa, with 40-45+ luxury brand customers and over €1.5 billion in protected goods as headline scale metrics. Notable clients include BA111OD, Moooi, Laurent Ponsot, Siltech, Ratsey & Lapthorn, Crystal Cable, The Dalmore, and Massena Lab.
SELINKO firmographics
Firmographics- Name
- SELINKO
- Legal name
- Selinko
- Website
- https://selinko.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Selinko provides a digital product identity platform for luxury brands, combining secure NFC/RFID tags with its proprietary ORM cloud platform to deliver authentication, track and trace, ownership certificates, and consumer engagement across wines, spirits, fashion, watches, and premium goods globally.
- Ownership category
- akta.pro rank
Where SELINKO is headquartered
LocationHeadquarters
- HQ city
- Mont-saint-guibert
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
SELINKO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Platform/Subscription Services: SaaS platform providing product identity management, authentication, track & trace, and customer engagement capabilities on subscription basis
- NFC Tag Hardware Sales: Sale of secure NFC tags (inlays, capsules, custom tags) with varying security levels adapted to different product needs
- Implementation & Integration Services: Professional services including in-depth analysis, tailor-made hardware/software solutions, platform onboarding, and industrial integration for production lines
- Custom Development: Customized engineering-level development for production lines and specific process integration requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions - no public pricing tiers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
SELINKO product offering
Product offeringCore offering
SELINKO operates a cloud-based Digital Product Identity Platform (ORM™) that generates unique digital identities and binds them to physical products via secure NFC tags. It sells secure NFC hardware tags, four branded solution modules (Authentication, Ownership Certificates, Track & Trace / Grey Market Detection, Customer Engagement & Data Collection), and accompanying implementation/integration services targeted at luxury brands.
Product overview
Selinko offers a Digital Product Identity Platform built around its proprietary ORM™ (Object Relationship Management) cloud platform. The platform provides a unified digital identity infrastructure connecting physical products to digital records via NFC technology. The core platform is complemented by five integrated solution modules: Authentication, Ownership Certificates, Track & Trace & Grey Market Detection, and Customer Engagement & Data Collection. Selinko was acquired by TOPPAN in early 2024, expanding its European capabilities with integrated RFID (UHF/NFC) solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- ORM™ (Object Relationship Management) Platform Cloud-based Digital Product Identity Platform that generates unique identities and binds them to products via secure NFC tags, providing authentication, ownership certificate management, track and trace, and consumer engagement modules for luxury brands.
- Authentication Solution Consumer-facing product authentication enabled by secure NFC tags readable with standard smartphones, allowing end users to verify product genuineness and protecting brands against counterfeiting.
- Ownership Certificates Solution Digital ownership certificates with transfer capability enabling verified resale in the second-hand market, including warranty transfer when products change hands.
- Track & Trace and Grey Market Detection Supply chain traceability solution with item-level serialization, geographic scan monitoring and deviation alerts to detect and prevent grey market diversion.
- Customer Engagement and Data Collection One-to-one marketing engine and analytics for direct consumer communication, qualified contextual data capture, GDPR-compliant engagement, and personalized content delivery (including WeChat mini-program redirection in China).
- Secure NFC Tag Hardware (inlays, capsules, custom tags) Physical secure NFC tags with varying security levels, embedded invisibly in products, designed to be read by standard smartphones without a battery (recharged by magnetic induction).
- InTact Capsule (with Amcor) Tamper-proof NFC-enabled wine capsule featuring opening detection; co-developed with Amcor using polylaminated integrated capsule technology to prevent refilling and fake bottle usage for fine wines.
Quantifiable outcome
- Over €1.5 billion of protected goods thanks to Selinko solutions
- +4 more outcomes
Companies that use SELINKO
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles1 record
SELINKO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature6 records
SELINKO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Pivot & CocoreSelinko, TOPPAN, and Pivot & Co published joint research on the structural decisions behind digitized products. The research draws on interviews with senior leaders at Pernod Ricard, Diageo, LVMH, Coty, Salomon, Decathlon, and GS1.
- TOPPAN Holdings / TOPPAN GroupflagshipIn early 2024, Selinko was acquired by TOPPAN, a global leader in printing and security technologies. This partnership provides Selinko with new resources and strategic reach to accelerate development in the global market of product authentication, traceability, and digital identity. TOPPAN is expanding European capabilities by combining resources with Selinko.
- AmcorcoreExclusive partnership for NFC-integrated wine capsules. Amcor provides polylaminated integrated capsule technology while Selinko provides the NFC authentication platform. The InTact capsule features tamper-proof NFC tag with opening detection.
- StisscoreStiss created the NFC-connected sapphire crystal used in BA111OD watches - the first NFC-enabled crystal in watchmaking history, developed specifically for this luxury watch application.
- Newsprint Labels & PackagingminorListed as a partner for secure product labels and brand protection technology.
- NetrushminorListed as a partner for online brand protection and grey market prevention solutions.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
SELINKO competitors and assessment
Company assessmentDirect peers
- Avery Dennison (Smart Products / Smartrac): Avery Dennison, through its Smartrac acquisition, is one of the largest providers of NFC/RFID inlays and product authentication tags worldwide, directly comparable to Selinko's NFC-based authentication hardware and platform for brand protection.
- Entrupy: Entrupy uses AI and computer vision to authenticate luxury goods (handbags, sneakers, watches, jewelry), competing directly with Selinko in the luxury brand authentication space though with a different technology stack (vision vs NFC).
- Circulor: Circulor provides blockchain-based supply chain traceability and digital product passports for luxury, automotive, and industrial goods, directly competing with Selinko's track-and-trace and DPP offering.
- Provenance: Provenance offers blockchain-anchored supply chain transparency and product identity for consumer brands, targeting the same customer need (provenance and traceability) as Selinko's track-and-trace solution.
- Scantrust: Scantrust provides encrypted QR-code based authentication and supply chain traceability SaaS for luxury and pharmaceutical brands, competing with Selinko's NFC authentication and grey market detection modules.
- AlpVision: AlpVision provides digital watermarking and other covert anti-counterfeiting technologies for pharmaceuticals and luxury goods, a directly comparable brand-protection technology peer to Selinko.
- Authentix: Authentix provides authentication, brand protection, and supply chain integrity solutions across multiple industries including luxury and spirits, comparable to Selinko's brand protection platform offering.
Broad incumbents
- SICPA: SICPA is a large, established security inks and authentication solutions provider with a broad portfolio covering currency, tax stamps, and product authentication — overlapping with but broader than Selinko's luxury brand focus.
Emerging players
- Aura Blockchain Consortium: Aura Blockchain Consortium is a luxury-industry consortium providing blockchain-based Digital Product Passports, an ecosystem partnership / partial competitor to Selinko's DPP offering across LVMH, Prada, Cartier, and other houses.
Others
- NXP Semiconductors (NFC / NTAG): NXP is a leading supplier of NFC chips and secure tag ICs (NTAG, DNA) used by authentication platforms including Selinko's NFC tags — an upstream enabling technology provider rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SELINKO social profiles
Digital presenceSELINKO compliance and trust
Trust signalCompliance1 record
SELINKO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SELINKO leadership team
Management profileNumber of profiles
Profiles1 record
SELINKO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SELINKO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SELINKO
What does SELINKO do?
SELINKO operates a cloud-based Digital Product Identity Platform (ORM™) that generates unique digital identities and binds them to physical products via secure NFC tags. It sells secure NFC hardware tags, four branded solution modules (Authentication, Ownership Certificates, Track & Trace / Grey Market Detection, Customer Engagement & Data Collection), and accompanying implementation/integration services targeted at luxury brands.
Is SELINKO a public or private company?
SELINKO is a private company. It is classified as corporate owned and is currently operating.
When was SELINKO founded?
SELINKO was founded in 2012. It employs 11 to 50 people.
Where is SELINKO based?
SELINKO is headquartered in Mont-saint-guibert, Belgium, in the Europe region.
How does SELINKO make money?
Four revenue lines are on record. Platform/Subscription Services are the primary driver. The others are NFC Tag Hardware Sales, implementation & Integration Services and custom Development.
Who are SELINKO's main competitors?
Direct peers on record are Avery Dennison (Smart Products / Smartrac), Entrupy, Circulor, Provenance, Scantrust, AlpVision and Authentix. SICPA is listed as a broad incumbent. Aura Blockchain Consortium is listed as an emerging player. NXP Semiconductors (NFC / NTAG) is listed as an others.
Does SELINKO have an API?
No public API is recorded for SELINKO.