Digital Gurus Recruitment
Digital Gurus is a UK-based specialist recruitment consultancy founded in 2008, placing digital, creative, marketing, technology, product, and data professionals for enterprise clients. Now part of the Swipejobs group, it operates across four UK offices and internationally, leveraging an AI-driven exchange with 2.85 million candidates.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Digital Gurus Recruitment does
Digital Gurus is a UK-headquartered specialist recruitment consultancy founded in 2008, operating as Rethink Digital Gurus Limited (Company no. 7909721). The firm places permanent and contract professionals across six core verticals — Technology, Creative, Marketing & Digital, Product, Data, and Microsoft ecosystems — serving enterprise and mid-market clients in sectors including technology, healthcare, fintech, telecommunications, automotive/e-commerce, advertising/media, fashion/retail, and gaming. Operations span four UK offices (Manchester, London, Bristol, Birmingham) plus international presence established in North America and Dubai, with named enterprise clients such as Made Tech, Mojo Mortgages, Gamma Mobile, Cinch, RLDatix, THG, Dentsu, NHS, ASOS, and Electronic Arts. Reported placement outcomes include 97% CV-to-interview conversion rates and 95% offer acceptance rates across case studies.
The company's offering combines a traditional consultant-led model with embedded recruitment, executive search, and contract hiring options, alongside sub-products including Talent Scout (entry-level sourcing) and Talent Partner (embedded internal recruiter service). In 2024, Digital Gurus became part of the Swipejobs global family, gaining exclusive access to the Swipejobs Exchange — an AI-driven talent platform providing access to over 2.85 million candidates — and sits within a wider group of 200+ specialist sourcing experts that includes sister brands Talent, Infinite, Rethink, and Superpower. Digital Gurus maintains a vetted candidate database of over 200,000 professionals and a LinkedIn following of over 300,000 across its combined social channels.
Revenue is generated primarily through transactional recruitment fees structured as a percentage of candidate salary for permanent placements and daily/weekly rates for contract hires, delivered via contingent, exclusive partnership, and talent partnership models. The firm has been recognised as a Top 100 global staffing organisation at The World Staffing Awards 2022 and holds Tiara and 55 Redefined industry recognitions. Specific revenue, funding history, and ownership composition beyond the Swipejobs group affiliation are not publicly disclosed.
Digital Gurus Recruitment firmographics
Firmographics- Name
- Digital Gurus Recruitment
- Legal name
- Rethink Digital Gurus Limited
- Website
- https://digitalgurus.online
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Digital Gurus is a UK-based specialist recruitment consultancy founded in 2008, placing digital, creative, marketing, technology, product, and data professionals for enterprise clients. Now part of the Swipejobs group, it operates across four UK offices and internationally, leveraging an AI-driven exchange with 2.85 million candidates.
- Ownership category
- akta.pro rank
Digital Gurus Recruitment industry classification
Industry- Product category
- Recruitment and Staffing Services
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)
- akta.pro secondary industries
- Sales, Marketing & Customer Success Direct Hire (BPACAFAD), General Permanent Placement (Multi-Industry) (BPACAFAA)
Keywords
Where Digital Gurus Recruitment is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Digital Gurus Recruitment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Contingent Recruitment: Fees increased upon successful placement. Standard recruitment fee structure based on candidate placement.
- Exclusive Partnership Recruitment: Fixed percentage transactional recruitment model with exclusive client partnerships.
- Talent Partnership: Exclusive recruitment solution typically covering both permanent and contract placements for technology and digital roles.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Digital Gurus Recruitment product offering
Product offeringCore offering
Digital Gurus Recruitment is a UK-based specialist recruitment consultancy that places technology, creative, marketing, product, data, and Microsoft ecosystem professionals on a permanent and contract basis. The firm operates dedicated account-management-led hiring services across six vertical disciplines, supported by an exclusive AI-driven talent platform (Swipejobs Exchange) licensed from its parent group, providing clients with access to over 2.85 million candidates.
Product overview
Digital Gurus operates as a multi-discipline recruitment consultancy offering specialized hiring services across six core verticals: Technology, Creative, Marketing & Digital, Product, Data, and Microsoft ecosystems. The company provides flexible hiring models including Contract, Permanent, Executive Search, and Embedded recruitment. Through its partnership with parent company Swipejobs, Digital Gurus gains exclusive access to the Swipejobs Exchange—an AI-driven talent platform connecting employers with over 2.85 million candidates. The portfolio includes complementary services like Talent Scout (entry-level sourcing) and Talent Partner (dedicated internal recruiter support). The different discipline-focused services function as parallel specializations, while the hiring models represent delivery approaches available across all disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- Recruitment Services - Technology Specialist recruitment services for technology professionals including software development, cloud architecture, DevOps, cybersecurity, and AI/ML roles across contract and permanent placements.
- Recruitment Services - Creative Creative recruitment services finding innovative thinkers for UI/UX design, graphic design, content, social media, animation, and creative direction roles.
- Recruitment Services - Marketing & Digital Marketing recruitment services for both agency and in-house roles covering PPC, SEO, brand strategy, social media, and executive-level marketing positions.
- Recruitment Services - Product Product management recruitment focusing on finding leaders for product owner, user experience design, user research, and service design roles.
- Recruitment Services - Data Data recruitment services connecting organizations with data analysts, engineers, architects, scientists, machine learning engineers, and AI professionals.
- Recruitment Services - Microsoft Specialized Microsoft ecosystem recruitment covering Dynamics 365, PowerPlatform, Business Central, and SQL Server talent.
- Contract Recruitment On-demand temporary talent access through a fully compliant streamlined service for single hires or project teams.
- Permanent Recruitment Direct hire recruitment services for placing candidates in permanent positions within client organizations.
- Executive Search Senior and executive-level recruitment including C-Level, Directors, and Leadership positions through specialized search methodology.
- Embedded Recruitment Onsite talent acquisition support where consultants embed within client operations to manage hiring needs directly.
- Swipejobs Exchange AI-driven talent-centric platform providing access to over 2.85 million candidates through an integrated digital experience for attracting, onboarding, and managing talent; available exclusively through Digital Gurus' partnership with Swipejobs.
Quantifiable outcome
- Over 100 five-star Google reviews from candidates and hiring managers
- +4 more outcomes
Companies that use Digital Gurus Recruitment
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Digital Gurus Recruitment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Digital Gurus Recruitment partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- SwipejobsflagshipDigital Gurus became part of the swipejobs global family in 2024, gaining exclusive access to the latest AI-powered sourcing and onboarding technology. The swipejobs exchange provides access to over 2.85 million candidates through a fully integrated digital experience.
- RISE UPcoreUK registered charity specialising in helping vulnerable and marginalised young people transform their lives through access to work readiness training, mentors and career opportunities. Digital Gurus leverages relationships with employers and utilises recruitment expertise to affect meaningful change, including mentoring, volunteering, fundraising and training days.
- Delivery HerominorSupporting brand for DEI Roundtable live events series
- ZalandominorSupporting brand for DEI Roundtable live events series
- DoctolibminorSupporting brand for DEI Roundtable live events series
- Talent GroupflagshipParent group consisting of over 200 specialist sourcing experts. Includes sister brands: Talent (project consultancy and delivery), Infinite (digital transformation), Rethink (RPO, MSP and large scale workforce management), and Superpower (software development, infrastructure and data).
- Carbon Footprint LtdminorIndependent assessment and monitoring of carbon footprint across all business operations as part of sustainability commitment
Scale indicators8 records
Recent moves12 records
Expansion highlights6 records
Digital Gurus Recruitment competitors and assessment
Company assessmentBroad incumbents
- Reed Technology: UK-based generalist recruitment firm with a substantial technology and digital practice. Competes with Digital Gurus across tech and digital permanent/contract placements, though Reed operates at much larger scale and across many additional sectors beyond technology.
- Michael Page Technology: Global recruitment brand with a dedicated technology division placing permanent and contract tech professionals across UK and Europe. Directly overlaps with Digital Gurus' core technology recruitment offering but operates as part of a much broader multi-sector portfolio.
- Hays Technology: Large UK and global recruiter with a technology practice spanning software development, cloud, and infrastructure. Competes head-to-head with Digital Gurus for contract and permanent tech hires but with significantly larger headcount and broader industry coverage.
- Robert Walters: UK-listed professional recruitment firm with a dedicated technology, transformation, and digital practice. Overlaps with Digital Gurus on tech and product roles but serves a broader range of professional functions.
- Hudson Global: Global recruitment and talent solutions provider operating RPO, MSP, and permanent placement services across multiple sectors including technology. Comparable to the broader Talent Group offering that Digital Gurus sits within.
Direct peers
- Computer Futures: UK-headquartered specialist technology recruitment firm placing contract and permanent professionals across software development, cloud, and data. Closely comparable to Digital Gurus in terms of specialisation, geographic footprint, and target customer base.
- Harvey Nash: UK and global recruiter specializing in technology, digital, and executive search across enterprise and mid-market clients. Directly comparable business model, candidate pool focus, and enterprise client profile to Digital Gurus.
- Nigel Frank International: Specialist recruitment firm focused on Microsoft technology stacks (Dynamics 365, Azure, Power Platform) globally. Highly comparable to Digital Gurus' dedicated Microsoft practice and adjacent to its broader technology recruitment offer.
- Salt: Specialist digital, creative, and marketing recruitment agency operating across UK, Europe, US, and APAC. Near-perfect peer in terms of specialisation, candidate communities, and target customer profile.
- Tenth Revolution Group: Global specialist recruiter for cloud, data, and emerging technology professionals. Directly comparable in terms of vertical specialisation and the AI/data talent focus area of Digital Gurus' Data Guru practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Digital Gurus Recruitment social profiles
Digital presenceDigital Gurus Recruitment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Gurus Recruitment leadership team
Management profileNumber of profiles
Profiles7 records
Digital Gurus Recruitment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Gurus Recruitment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Gurus Recruitment
What does Digital Gurus Recruitment do?
Digital Gurus Recruitment is a UK-based specialist recruitment consultancy that places technology, creative, marketing, product, data, and Microsoft ecosystem professionals on a permanent and contract basis. The firm operates dedicated account-management-led hiring services across six vertical disciplines, supported by an exclusive AI-driven talent platform (Swipejobs Exchange) licensed from its parent group, providing clients with access to over 2.85 million candidates.
Is Digital Gurus Recruitment a public or private company?
Digital Gurus Recruitment is a private company. It is classified as corporate owned and is currently operating.
When was Digital Gurus Recruitment founded?
Digital Gurus Recruitment was founded in 2008. It employs 101 to 250 people.
Where is Digital Gurus Recruitment based?
Digital Gurus Recruitment is headquartered in London, United Kingdom, in the Europe region.
How does Digital Gurus Recruitment make money?
Three revenue lines are on record. Contingent Recruitment is the primary driver. The others are exclusive Partnership Recruitment and talent Partnership.
Who are Digital Gurus Recruitment's main competitors?
Broad incumbents on record are Reed Technology, Michael Page Technology, Hays Technology, Robert Walters and Hudson Global. Direct peers are Computer Futures, Harvey Nash, Nigel Frank International, Salt and Tenth Revolution Group.
Does Digital Gurus Recruitment have an API?
No public API is recorded for Digital Gurus Recruitment.
What industry is Digital Gurus Recruitment in?
Digital Gurus Recruitment's product category is Recruitment and Staffing Services. Its primary akta.pro industry code is BPACAFAC, Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare), with a secondary code of BPACAFAD, Sales, Marketing & Customer Success Direct Hire. Its NAICS code is 56131 and its SIC code is 7361.