What McMurry University does

McMurry University is a private, United Methodist-affiliated institution of higher education founded in 1923 and headquartered in Abilene, Texas. The university operates a single main campus at 1400 Sayles Blvd., along with a secondary testing location at Dyess Air Force Base, and is preparing to celebrate its 100th Anniversary during Spring 2026 commencement. McMurry serves prospective undergraduate students across business, nursing, education, sciences, humanities, social sciences, arts, and music programs, alongside graduate students enrolled in two STEM-designated master's programs (AI in Business and Healthcare Administration) launched in May 2026. The institution holds Hispanic-Serving Institution (HSI) designation from the U.S. Department of Education and reports a 16:1 student-to-faculty ratio with average class sizes of 14 students.

The university's underlying technology stack is composed primarily of third-party platforms: Canvas (by Instructure) serves as the learning management system, the MyMCM portal aggregates student-facing functions, Nelnet processes tuition payments and installment plans (with Flywire and PayMyTuition supporting international payments), and Microsoft 365, Google Workspace, and CrowdStrike support productivity, identity (via Microsoft Authenticator MFA), and endpoint security respectively. Student-facing services include the Counseling Center, TRIO Student Support Services, the STEM Student Success Center (recognized by Excelencia in Education), IT Help Desk (operated by OculusIT), and Web Accessibility Services aligned with WCAG 2.1 Level AA. The university is currently monitoring a May 2026 cybersecurity incident involving its Canvas LMS provider.

McMurry's revenue model is anchored in tuition and fees, room and board, and auxiliary services (bookstore, spirit store, camps and workshops, and CLEP/DSST testing). Tuition is positioned at approximately $13,054 as a competitive affordable private rate in Texas, with financial aid, grants, scholarships, and work-study available. Go-to-market is direct-to-consumer through the university's admissions website, campus tours (virtual and in-person), SOAR orientation events, alumni engagement, and regional marketing — supplemented by the Dual Credit Academy for high school students and dedicated military student pathways. The university is governed by a Board of Trustees and led by President Dr. Lynne Murray.

Name

McMurry University

Legal name

McMurry University

Website

https://mcm.edu

Company type

Private

Founded year

1923

Operating status

Operating

Short description

McMurry University is a private United Methodist-affiliated university in Abilene, Texas, founded in 1923, serving undergraduate and graduate students across business, nursing, sciences, and humanities with a 16:1 faculty ratio. It recently launched STEM-designated master's programs in AI and Healthcare Administration.

Ownership category

akta.pro rank

Product category

Private Higher Education

NAICS

Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Christian Colleges with Theological Programs (EDAHAKAG)

akta.pro secondary industry

STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)

Keywords

• Private higher education
• Undergraduate degree programs
• Graduate degree programs
• Stem-designated masters
• Online university programs

Headquarters

HQ city

Abilene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Fees: Revenue from tuition charges for undergraduate and graduate programs, including course fees and associated academic charges. Tuition is offset by financial aid, grants, scholarships, and work-study programs.
2. Room and Board: Housing and dining revenue from students living on campus in residence halls.
3. Auxiliary Services: Revenue from bookstore, spirit store, camps and workshops, and testing services (CLEP, DSST).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

McMurry University is a private, United Methodist-affiliated university delivering undergraduate and graduate education across business, nursing, education, sciences, humanities, social sciences, arts, and music. It offers on-campus instruction at its Abilene, Texas campus, online majors and graduate programs, dual-credit courses for high school students, and military-affiliated instruction at Dyess Air Force Base. New STEM-designated graduate programs include the M.S. in AI in Business and M.S. in Healthcare Administration.

Product overview

McMurry University is a private Christian university offering undergraduate and graduate education. Its primary digital products include Canvas (learning management system with mobile apps for iOS/Android), the MyMCM student portal for registration and billing, and STEM-designated graduate programs in AI in Business and Healthcare Administration. The university integrates with Nelnet for tuition payment processing (including monthly payment plans), Flywire and PayMyTuition for international payments, Microsoft/Google productivity tools, and CrowdStrike for security. Student support services encompass the Counseling Center, TRIO Student Support Services, IT Help Desk (operated by OculusIT), and web accessibility services. The institution operates Canvas as its LMS with dedicated Canvas support staff including a Director of Blended and Online Learning.

Differentiator

Problem solved

Functional benefit

Products and services

• AI in Business, M.S. STEM-designated Master of Science program in AI in Business, offered through the Walter F. and Virginia Johnson School of Business for graduate students seeking to apply artificial intelligence in business contexts.
• Healthcare Administration, M.S. STEM-designated Master of Science program in Healthcare Administration, offered through the Walter F. and Virginia Johnson School of Business for graduate students pursuing healthcare management careers.
• Canvas Learning Management System Primary learning management system (LMS) used by McMurry University for online and blended course delivery, providing course content, schedules, syllabi, quizzes, grades, and student interaction with mobile apps and 24/7 support.
• MyMCM Student Portal Centralized student portal providing access to Canvas, Nelnet billing and payments, financial aid status, course registration, and other student account functions.
• Nelnet Payment Services Tuition payment processing platform offering monthly payment plans, one-time credit/debit card (2.85% service fee) or eCheck payments, and authorized payer functionality for parents and guardians.
• Counseling Center Confidential mental health support service providing professional counseling for students and staff, with crisis resources including 24/7 support lines and appointment scheduling.
• IT Help Desk Services Technology support services including password resets, MFA setup, Wi-Fi connectivity troubleshooting, device support across Windows, macOS, iOS, and Android, software assistance, and classroom technology support, provided by OculusIT.
• TRIO Student Support Services Federally funded student support program providing academic resources, career resources, financial literacy tools, graduate school preparation, time management resources, and writing support for eligible students including first-generation college students.
• Web Accessibility Services Digital accessibility services ensuring equal access to McMurry website and digital content, with an accessibility coordinator, feedback reporting mechanism, and commitment to WCAG 2.1 Level AA standards.
• Dual Credit Academy College credit program for high school students in the Abilene region, allowing them to earn college credits while still in high school to accelerate undergraduate completion and reduce cost.
• McMurry/Dyess AFB National Testing Center Off-campus testing center at Dyess Air Force Base providing CLEP and DSST exam administration for military and civilian students, alongside off-campus McMurry instruction for military personnel.

Quantifiable outcome

• 100% NCLEX-RN pass rate for first-time test takers in 2025 (Nursing program)
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• HES Facilities ManagementminorImplementation/ SI/ Consulting PartnerCampus facilities management partner providing custodial, maintenance, and grounds services for McMurry University. Operates as a campus partner employer rather than university employee positions. Hiring follows separate processes and policies from university employment.
• Pioneer College CaterersminorImplementation/ SI/ Consulting PartnerCampus dining services operator providing food service across campus dining operations. Emphasizes servant leadership, professional growth, and meaningful service. Candidates for dining roles connect with campus dining management through this partner.
• OculusITcoreTechnology or IntegrationIT support services provider for McMurry IT Support Center, providing help desk services, technical assistance, and IT infrastructure support for campus technology operations.
• NelnetcoreTechnology or IntegrationThird-party payment processing partner managing tuition payment plans, billing, and student account payments. Handles Fall and Spring monthly payment plans with $65 enrollment fee per agreement.
• Instructure (Canvas)coreTechnology or IntegrationParent company of Canvas learning management system. McMurry University is monitoring a May 2026 cybersecurity incident involving unauthorized access to Canvas systems. Instructure has engaged law enforcement and forensic experts to investigate.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Abilene Christian University: Private Christian university located in the same city as McMurry (Abilene, Texas), affiliated with the Churches of Christ. Directly competes for the same regional student pool, faculty talent, and donor base in West Texas.
• Hardin-Simmons University: Private Baptist-affiliated university also located in Abilene, Texas, with comparable size, undergraduate focus, and faith-based identity. Directly competes with McMurry in admissions, athletics (ASC conference), and Abilene talent market.
• Howard Payne University: Small private Baptist university in Brownwood, Texas, with similar enrollment size, Texas regional draw, and Christian identity. Competes directly with McMurry for Texas private-college-bound students and ASC conference athletics.
• University of Mary Hardin-Baylor: Private Baptist university in Belton, Texas with comparable size, NCAA Division III/ASC athletics footprint, and Christian identity. Closely comparable to McMurry in mission, scale, and Texas private-college positioning.
• Texas Lutheran University: Small private Lutheran university in Seguin, Texas, comparable in size, faith-based identity, and Texas regional draw. Competes directly with McMurry for the same private-Christian, ASC-conference undergraduate market.
• Dallas Baptist University: Private Baptist university in the Dallas-Fort Worth metroplex, similar in faith-based mission and Texas regional draw. Comparable in size to McMurry and a direct competitor for private Christian undergraduates in Texas.
• East Texas Baptist University: Private Baptist university in Marshall, Texas, with similar size, ASC athletics participation, and Christian identity. Direct peer in the small private Baptist/Methodist Texas university segment.
• Houston Christian University: Private Baptist-affiliated university in Houston (formerly Houston Baptist University), comparable in mission, Texas regional draw, and small private university scale. Direct competitor in the Texas private Christian market.
• LeTourneau University: Private interdenominational Christian university in Longview, Texas, with a strong STEM/engineering focus that parallels McMurry's emerging STEM graduate programs. Comparable in size, faith-based identity, and Texas regional draw.
• Wiley University: Small private historically Black university in Marshall, Texas, comparable in scale and Texas regional draw. Operates in the same small private university tier as McMurry with overlapping recruitment and HBCU/MSI dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mcmuniv
• Facebookfacebook.com/158882373632
• LinkedInlinkedin.com/company/mcmurry-university

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McMurry University