Disruptors
Disruptors Co is an Australian boutique innovation consultancy founded in 2014 that delivers AI consulting, innovation strategy, go-to-market, and performance marketing services to government agencies, large enterprises, and research institutions, and operates the Grant Genius AI tool for research commercialisation.
- Company typePrivate
- Founded2015
- HeadquartersSurry Hills, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Disruptors does
Disruptors Co is an Australian innovation consultancy founded in 2014 by Gavin Heaton and Joanne Jacobs, headquartered at The Quantum Terminal in Sydney's Haymarket TechCentral precinct with a secondary office in Launceston, Tasmania. The firm helps enterprise organisations, government agencies, universities, and research institutions imagine, build, and launch new ventures through a portfolio of services spanning AI consulting, innovation strategy, go-to-market execution, performance marketing, hackathon facilitation, and bespoke incubator and accelerator program design. Core service offerings include structured AI consulting engagements (Discovery Sprints, Innovation Labs, Executive Showcases, Capability Uplift programs), a four-week AI Productivity Bootcamp delivered to public cohorts (10-30 participants) or private organisational teams, single-day AI Foundations intensives, innovation facilitation workshops, and design sprints. The firm also produces content assets including the Don't Blink Now podcast, Disruptors Handbooks library (20+ free downloadable guides), the Mind the Gap AI in Government webinar series, and whitepapers.
The company's technology is built on multi-platform AI tool integration rather than proprietary AI development. Disruptors Co works across ChatGPT, Google Gemini, Zapier, Make.com, and Google Workspace AI, combining these with proprietary frameworks such as the RICECO and FORM prompting methodologies taught during bootcamps. In 2026, the firm launched Grant Genius, an AI-powered platform with a human-in-the-loop design that helps researchers and research commercialisation teams produce structured, evidence-backed market opportunity reporting aligned to Australian grant assessor expectations, with transparent assumptions and hyperlinked references. The platform is hosted at grantgenius.disruptorsco.com and supports federal government grants with additional grant types planned. Business model revenue is primarily professional services from consulting engagements, bootcamps, workshops, and program design contracts, supplemented by performance marketing management fees plus media spend pass-through and emerging subscription revenue from Grant Genius.
The go-to-market motion combines direct discovery calls with both Co-CEOs, public cohort bootcamps, and private organisational programs delivered in-person across Australia or remotely via virtual sessions. Marketing channels centre on thought leadership content (blog, podcast, whitepapers, handbooks), community engagement (webinars, hackathons), and organic social presence. Named customers span large enterprise (Qantas, Johnson & Johnson, Estée Lauder, Docebo), Australian federal and state government (City of Sydney, NSW Health, CSIRO, MidCoast Council, UNESCO), and universities (Australian Catholic University, University of New England, Charles Sturt University). The firm operates as an independent entity with no disclosed institutional investors, parent company, or equity funding rounds.
Disruptors firmographics
Firmographics- Name
- Disruptors
- Legal name
- Disruptors Co
- Website
- https://disruptorsco.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Disruptors Co is an Australian boutique innovation consultancy founded in 2014 that delivers AI consulting, innovation strategy, go-to-market, and performance marketing services to government agencies, large enterprises, and research institutions, and operates the Grant Genius AI tool for research commercialisation.
- Ownership category
- akta.pro rank
Disruptors industry classification
Industry- Product category
- Innovation Consulting
- NAICS
- Scientific Research and Development Services (5417), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)
- akta.pro secondary industries
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Safety & Alignment Evaluation (red-teaming, harmful capability testing) (HDAAAMAL)
Keywords
Where Disruptors is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Disruptors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- AI Consulting Services: Strategic, co-designed and hands-on AI consulting engagements for organisations. Ranges from single-day workshops to multi-month strategy and implementation programmes covering AI Discovery Sprints, AI Innovation Labs, AI Showcases for Executives, AI Bootcamps, and AI Capability Uplift programs.
- AI Productivity Bootcamps: Four-week structured programs (eight 60-minute sessions) delivered to teams. Available as public cohorts (10-30 participants) or private organisational bootcamps (tailored curriculum). Also available as single-day AI Foundations Day intensive.
- Incubator and Accelerator Program Design: Bespoke program design and delivery for government agencies, enterprise organisations, and universities. Includes program design, curriculum development, facilitator delivery, mentor coordination, and impact measurement.
- Innovation Facilitation Services: Facilitation of workshops, design sprints, hackathons, and co-design sessions. Ranges from 2-day workshops to week-long design sprints, serving as both standalone services and entry points to broader engagements.
- Go-to-Market Services: Full GTM services including ICP development, persona research, competitive analysis, content strategy, marketing automation, and social selling programs. Specialises in B2B, SaaS, and B2G markets.
- Performance Marketing Services: Data-driven campaign management including paid search, paid social, programmatic display, email marketing, and marketing automation. Revenue generated through management fees plus media spend.
- Grant Genius Platform: AI-powered tool for market opportunity reporting. Human-in-the-loop platform helping researchers assemble commercialisation logic for grant applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Public cohort bootcamps: 10-30 participants |
| Other | Multi-year contract | Private organisational bootcamps: tailored to team size |
| Other | One time/ perpetual license | AI Foundations Day: single intensive day |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Disruptors product offering
Product offeringCore offering
Disruptors Co is an Australian innovation consultancy that delivers AI consulting, innovation strategy, go-to-market, performance marketing, and innovation facilitation services for enterprise, government, and non-profit organisations. Engagements span AI Discovery Sprints, AI Innovation Labs, AI Productivity Bootcamps, incubator and accelerator program design, and facilitated hackathons. In 2026 the firm launched Grant Genius, an AI-powered platform that produces evidence-backed market opportunity reports for researchers pursuing commercialisation grants.
Product overview
Disruptors Co is an Australian innovation consultancy offering a portfolio of consulting services, training programs, and AI-powered tools. The core offering consists of AI Consulting Services (encompassing AI Discovery Sprints, AI Innovation Labs, AI Showcases for Executives, AI Capability Uplift, and AI-Driven Go-to-Market Strategy), complemented by AI Productivity Bootcamps (a 4-week program) and AI Foundations Day (single-day intensive). These are supported by Innovation Facilitation, Innovation Strategy, and Incubator/Accelerator Programs. The company has developed proprietary frameworks including the RICECO Framework and FORM Prompting Framework. In 2026, they launched Grant Genius, an AI-powered market opportunity reporting tool for research commercialisation. Additional offerings include Go-to-Market Strategy, Performance Marketing, Hackathons and Design Jams, and free Disruptors Handbooks. The company also produces content through the Don't Blink Now Podcast, Mind the Gap webinar series, and whitepapers.
Differentiator
Problem solved
Functional benefit
Brands
- Grant Genius: An AI-powered tool designed to help researchers and research commercialisation teams produce structured, evidence-backed market opportunity reporting aligned to assessor expectations and Australia-first grant contexts.
Products and services
- AI Consulting Services Strategic, co-designed, and hands-on AI consulting engagements for leaders to turn ideas into measurable impact, including AI strategy development, executive showcases, team bootcamps, and AI readiness assessments for government agencies, enterprises, healthcare providers, and growth-stage companies.
- AI Productivity Bootcamp A four-week structured program (eight 60-minute sessions) that builds AI capability across teams through practical training in ChatGPT, Google Gemini, Zapier, and Make.com for productivity, content creation, and workflow automation. Available as public cohorts (10-30 participants) or private organisational programs, with participants leaving with the RICECO framework and a documented prompt library.
- Incubator and Accelerator Programs Bespoke incubator and accelerator program design and delivery for government agencies, enterprises, and universities, covering program design, curriculum development, facilitator delivery, mentor coordination, and impact measurement.
- Innovation Facilitation Structured facilitation services including design sprints, co-design workshops, ideation sessions, strategic planning workshops, hackathons, and capability-building programs that produce validated ideas, prioritised opportunities, strategic frameworks, and actionable plans.
- Innovation Strategy Innovation strategy development including focus areas, governance frameworks, portfolio mapping, opportunity prioritisation, implementation roadmaps, and innovation maturity diagnostics grounded in Design Thinking, Lean Startup, Double Diamond, and jobs-to-be-done methodologies.
- Go-to-Market Strategy Comprehensive go-to-market services including ICP development, persona research, competitive analysis, content strategy, marketing automation, social selling programs, and Asia-Pacific market entry support for B2B, SaaS, and B2G organisations.
- Performance Marketing Data-driven performance marketing covering paid search, paid social, programmatic display, retargeting, email campaigns, marketing automation, and analytics, specialising in B2B performance marketing with LinkedIn advertising as the primary channel.
- Grant Genius An AI-powered tool designed to help researchers and research commercialisation teams produce structured, evidence-backed market opportunity reporting aligned to assessor expectations, featuring transparent assumptions, explicit data gaps, and hyperlinked references for grant applications.
- Hackathons and Design Jams Hackathon design and facilitation services spanning enterprise, social impact, and community settings, including enterprise hackathons (Qantas, Johnson & Johnson), global hackathons (UNESCO CodeTheCurve), and education and community hackathons (conservation, climate).
Quantifiable outcome
- Teams identify 3+ high-impact AI use cases during bootcamps
- +2 more outcomes
Companies that use Disruptors
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Disruptors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature3 records
Disruptors partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core and minor.
- UNESCOmajorDisruptors Co supported UNESCO's CodeTheCurve initiative — a global hackathon run in partnership with IBM and SAP to develop digital solutions in response to COVID-19. Forty teams across the globe tackled challenges in health, education, and community resilience during the first weeks of the pandemic.
- Harvard Business PublishingcoreLong-standing partnership with Harvard Business Publishing for facilitation of innovation programs across the UAE. Applied innovation methodology to leadership development at scale in the Middle East region.
- IBMmajorPartnered with IBM and SAP for UNESCO's CodeTheCurve global hackathon initiative for COVID-19 digital response.
- SAPmajorPartnered with IBM and SAP for UNESCO's CodeTheCurve global hackathon initiative for COVID-19 digital response.
- VibewirecoreLong-standing partnership with Vibewire for running dozens of hackathons focused on social impact and climate. Investing in next generation changemakers and building connective tissue between sectors.
- CSIROcoreDisruptors Co serves as a facilitator in the renowned CSIRO ON Prime program, helping researchers translate projects into impactful real-world applications. ON Prime program has achieved: 8500 participants, 1100+ jobs, $371 million in commercialisation grants, $433 million+ investment capital raised by alumni.
- MidCoast CouncilminorHosted Guraa Hackathon for Manning River Turtle conservation. Bold district-wide initiative connecting youth with Country and inspiring innovative conservation solutions.
- UNE (University of New England)minorPartner providing mentorship and turtle research expertise for the Guraa Hackathon. World-leading turtle researchers participated from the university.
- Charles Sturt UniversityminorPartner providing mentorship and conservation expertise for the Guraa Hackathon. Part of steering committee connecting researchers and conservationists.
- Local Land Services NSWminorPartner and challenge owner for Guraa Hackathon. Part of core steering committee with Daniel Trudgeon representing the organisation.
- Aussie ArkminorChallenge owner for Guraa Hackathon. Conservation organisation owning real-world challenges presented to student teams.
- NPWS (National Parks and Wildlife Service)minorProvided mentorship expertise for the Guraa Hackathon through ecologists and conservation specialists.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Disruptors competitors and assessment
Company assessmentDirect peers
- Maven: Cohort-based learning platform hosting expert-led courses for professionals, including AI and productivity topics. Comparable to Disruptors Co's AI Productivity Bootcamps in cohort delivery model, pricing logic, and target buyer (mid-market to enterprise L&D).
- DeepLearning.AI: Andrew Ng-founded AI education company offering cohort-based AI courses, specialisations, and short programs for working professionals and enterprises. Highly comparable to the AI Productivity Bootcamp format and audience.
- Portable: Australian digital transformation and innovation consultancy working with enterprise and government on strategy, design, and emerging technology adoption. Closely matches Disruptors Co's service portfolio across innovation strategy, GTM, and capability uplift.
- Faculty AI: UK-based AI consultancy that combines AI strategy, capability building, and applied AI solutions for enterprise and government. Closely comparable in services mix (AI consulting, training, deployment advisory), though based in the UK rather than Australia.
- Thinkplace: Australian human-centred design and innovation consultancy operating across government, enterprise, and not-for-profit sectors. Directly comparable in client base, geography, and innovation strategy offerings (research translation, strategy, capability building).
Broad incumbents
- BCG X: Boston Consulting Group's AI, technology, and venture build arm, offering enterprise AI strategy, prototyping, and product development. Competes for the same enterprise AI mandate pool as Disruptors Co but at the premium end with deeper resources.
- Slalom: Global consulting firm with a dedicated AI and technology transformation practice serving enterprise and government clients. Comparable service mix but with vastly larger delivery capacity and broader geographic reach than Disruptors Co.
- McKinsey QuantumBlack: McKinsey's AI and analytics arm providing AI strategy, deployment, and capability building for global enterprises. Directly competes for senior-level AI advisory mandates, though operating at a different scale and price point.
- KPMG AI & Digital Transformation: Big-4 professional services firm with an established Australian AI consulting practice serving government and enterprise. Overlaps heavily with Disruptors Co's government and enterprise AI work, particularly for regulated procurement contexts.
Emerging players
- DataCamp: Online learning platform for data and AI skills with enterprise training tier serving L&D teams. Adjacent to Disruptors Co's AI Productivity Bootcamps in cohort/curriculum delivery and enterprise L&D buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Disruptors social profiles
Digital presenceDisruptors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Disruptors leadership team
Management profileNumber of profiles
Profiles4 records
Disruptors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Disruptors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Disruptors
What does Disruptors do?
Disruptors Co is an Australian innovation consultancy that delivers AI consulting, innovation strategy, go-to-market, performance marketing, and innovation facilitation services for enterprise, government, and non-profit organisations. Engagements span AI Discovery Sprints, AI Innovation Labs, AI Productivity Bootcamps, incubator and accelerator program design, and facilitated hackathons. In 2026 the firm launched Grant Genius, an AI-powered platform that produces evidence-backed market opportunity reports for researchers pursuing commercialisation grants.
Is Disruptors a public or private company?
Disruptors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Disruptors founded?
Disruptors was founded in 2015. It employs 1 to 10 people.
Where is Disruptors based?
Disruptors is headquartered in Surry Hills, Australia, in the Oceania region.
How does Disruptors make money?
Seven revenue lines are on record. AI Consulting Services are the primary driver. The others are AI Productivity Bootcamps, incubator and Accelerator Program Design, innovation Facilitation Services, go-to-Market Services, performance Marketing Services and grant Genius Platform.
Who are Disruptors's main competitors?
Direct peers on record are Maven, DeepLearning.AI, Portable, Faculty AI and Thinkplace. Broad incumbents are BCG X, Slalom, McKinsey QuantumBlack and KPMG AI & Digital Transformation. DataCamp is listed as an emerging player.
Does Disruptors have an API?
No public API is recorded for Disruptors.
What industry is Disruptors in?
Disruptors's product category is Innovation Consulting. Its primary akta.pro industry code is BPAEANAE, Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time), with a secondary code of EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms. Its NAICS code is 5417 and its SIC code is 8742.