Jacquie Lawson
Jacquie Lawson is a UK-based subscription digital greeting card service offering over 700 hand-drawn animated ecards with custom musical accompaniment, serving individual consumers globally via its website and mobile apps.
- Company typePrivate
- Founded2000
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Jacquie Lawson does
Jacquie Lawson, operated by Microcourt, Ltd., is a digital greeting card service offering hand-drawn animated ecards with custom-composed musical accompaniment. Founded in 2000 when the eponymous English artist created an animated Christmas card featuring her dog, cats, and 15th-century cottage in Lurgashall, England, the service formally launched at jacquielawson.com in February 2002 after the original card went viral. The platform now hosts over 700 cards spanning birthdays, holidays, weddings, thank-yous, sympathy, and themed collections (dogs, cats, teddy bears, floral, tropical, postbox, JL Modern), each produced by a specialized creative team of artists, animators, musicians, and programmers using traditional paper, paint, and pencils before being digitally scanned and animated.
The product is delivered through a web platform and dedicated iOS and Android apps, with cards sendable via email, SMS text, WhatsApp link share, Facebook, and other social channels. Interactive games, puzzles, scheduled sending up to a year in advance, and an address book with birthday reminders one week before each event are bundled into the membership. A gift membership and digital gift card add-ons (UK, US, Canada) and seasonal Advent Calendar downloads extend the product surface beyond core ecards.
The business operates a self-serve subscription model with no advertising, no third-party resellers, and no external institutional funding. Pricing spans monthly ($8 USD), annual ($36 USD), and two-year ($50 USD) tiers, plus a $54 USD two-year bundle with Blue Mountain for additional catalog breadth. Revenue is not publicly disclosed. The customer base is overwhelmingly individual consumers across the US, UK, Canada, Australia, and the EU, with a stated significant American membership despite the UK domicile. The company is privately held by the founder and close associates, with the Jacquie Lawson trademark registered in the US, EU, and other jurisdictions by Microcourt, Ltd.
Jacquie Lawson firmographics
Firmographics- Name
- Jacquie Lawson
- Legal name
- Microcourt, Ltd.
- Website
- https://jacquielawson.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jacquie Lawson is a UK-based subscription digital greeting card service offering over 700 hand-drawn animated ecards with custom musical accompaniment, serving individual consumers globally via its website and mobile apps.
- Ownership category
- akta.pro rank
Jacquie Lawson industry classification
Industry- Product category
- Digital Greeting Cards
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)
- akta.pro secondary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where Jacquie Lawson is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Jacquie Lawson business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Membership Subscriptions: Recurring membership fees allowing unlimited sending of ecards. Plans include monthly, annual, and multi-year options with automatic renewal option. Pricing ranges from $8/month to $50 for 2 years (USD).
- Gift Memberships: Digital gift memberships purchased for others, available through the Gift Shop.
- Digital Gift Cards: Digital gift cards from various retailers available for attachment to ecards (UK, US and Canada only).
- Advent Calendars: Seasonal Advent Calendar products available for purchase and download, including the Country Cottage app.
- Bundle Subscription: Jacquie Lawson & Blue Mountain Membership Bundle providing access to both services for an additional $18.00/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly membership - flexible option for occasional use |
| Subscription | Annual | Annual membership - most popular option |
| Subscription | Multi-year contract | Two-year membership - best value with discount |
| Subscription | Multi-year contract | Bundle membership - Jacquie Lawson plus Blue Mountain |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Jacquie Lawson product offering
Product offeringCore offering
Jacquie Lawson sells a membership-based animated ecard service featuring over 700 hand-drawn, animated digital greeting cards with custom-composed musical accompaniment, available across occasions, holidays, and themes. Members pay recurring subscription fees (monthly, annual, or two-year) for unlimited card sending via email, SMS, Facebook, and shareable links, supported by an address book with birthday reminders and scheduled sending. The offering is extended through complementary products including the Postbox sub-brand, seasonal Advent Calendars, gift memberships, digital gift cards from partner retailers, and mobile apps for iOS and Android.
Product overview
Jacquie Lawson is a digital greeting card service offering animated ecards with hand-drawn artwork and musical accompaniment. The core product is the animated ecard platform with over 700 cards across occasions, holidays, and themes. The product portfolio includes the Postbox sub-brand (featuring Svetlana Molodchenko's illustrated initial cards), Advent Calendars (seasonal downloadable products), Gift Memberships, Digital Gift Cards from partnered retailers, and a mobile app for iOS/Android. Additional offerings include Note Cards for longer messages, Bespoke custom cards, Invitations, and Games/Puzzles embedded in cards. The service operates on a membership model with monthly, annual, and two-year subscription options, plus an optional bundle with Blue Mountain for expanded card access.
Differentiator
Problem solved
Functional benefit
Products and services
- Animated Ecards Membership The core Jacquie Lawson membership product providing unlimited sending of over 700 hand-drawn animated greeting cards with custom musical accompaniment across birthdays, holidays, weddings, and other occasions. Available via monthly, annual, two-year, and bundle subscriptions for individual consumers and small businesses.
- Postbox Collection A themed sub-brand of Jacquie Lawson ecards featuring illustrated initial letter cards and elegant artwork by artist Svetlana Molodchenko. Includes alphabet-themed designs and seasonal collections available to members.
- Advent Calendars Digital Advent Calendar products featuring interactive animations and games, available annually for purchase and download during the holiday season. Includes dedicated downloadable apps such as the Country Cottage advent calendar.
- Gift Memberships Digital gift memberships allowing users to purchase and send a full Jacquie Lawson membership to a recipient as a gift, available through the Gift Shop.
- Digital Gift Cards from Partner Retailers Digital gift cards from hundreds of partner retailers that can be attached to Jacquie Lawson ecards as gifts. Available in the Gift Shop and during card sending for recipients in the US, UK, and Canada.
- Jacquie Lawson Ecards Mobile App Dedicated mobile applications for iOS (App Store) and Android (Google Play) that allow members to browse, personalize, and send Jacquie Lawson animated ecards from their phones and tablets, with Apple Pay support for subscription checkout.
- Jacquie Lawson & Blue Mountain Bundle Subscription A combined membership bundle providing members with access to both Jacquie Lawson's elegant hand-illustrated animated ecards and Blue Mountain's broader range of personalized digital card styles. Priced at the standard Jacquie Lawson tier plus an additional $18.00 per year for Blue Mountain access.
Companies that use Jacquie Lawson
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Jacquie Lawson technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature5 records
Jacquie Lawson partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blue MountaincoreJoint bundle offering combining Jacquie Lawson and Blue Mountain ecard services. For an additional $18.00/year, members get access to both services. Blue Mountain offers a wider variety of card styles ranging from fun and playful to sentimental, compared to Jacquie Lawson's elegant hand-illustrated animations. The bundle is marketed as a limited-time offer.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Jacquie Lawson competitors and assessment
Company assessmentDirect peers
- Blue Mountain: Subscription-based animated ecard service owned by AGCM, Inc., offering a broader and more playful style range. Jacquie Lawson has a core bundle partnership with Blue Mountain, and the two services are explicitly cross-sold to each other's membership bases.
- Paperless Post: Premium online stationery service for digital invitations, announcements, and cards, with a paid Plus tier and design-forward positioning. Directly comparable to Jacquie Lawson's aesthetic-led, subscription-based card model for design-conscious consumers.
- Smilebox: Subscription-based slideshow and ecard platform with a library of animated templates and personalization features. Competes with Jacquie Lawson for the same occasion-driven gifting use case via animated, music-accompanied digital cards.
- Punchbowl: Digital invitation and ecard service with a paid membership tier emphasizing modern designs and event management features. Competes in the same occasion-based digital greeting and invitation category.
- Evite: Long-standing digital invitation and ecard platform with a freemium model and Premium tier. Overlaps with Jacquie Lawson on invitation and occasion-based digital greetings for consumers.
Broad incumbents
- Hallmark (Digital): Iconic US greeting card incumbent with a digital ecard offering (Hallmark eCards) sitting alongside its massive physical card business. Comparable as a broadly-positioned greeting card brand with a premium digital channel.
- American Greetings: Major US greeting card company operating digital ecards under the American Greetings and Blue Mountain brands. Overlaps with Jacquie Lawson through its Blue Mountain digital subscription and competes in the broader greeting card market.
Regional players
- Moonpig: UK-headquartered greeting card company dominant in physical and digital cards in the UK and Europe, with a public listing. Comparable as a digital greeting card brand with subscription/repeat-purchase mechanics, but primarily UK-focused.
- Funky Pigeon: UK-based personalized greeting card retailer (owned by WHSmith) offering customized physical and digital cards. Operates in a similar digital greeting card category but is UK-centric and focused on personalization over hand-drawn animation.
Emerging players
- Canva: Mass-market design platform with extensive free and premium greeting card/invitation templates. Represents the low-cost/free DIY alternative that puts pricing pressure on subscription ecard services like Jacquie Lawson.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Jacquie Lawson social profiles
Digital presenceJacquie Lawson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jacquie Lawson leadership team
Management profileNumber of profiles
Profiles1 record
Jacquie Lawson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jacquie Lawson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jacquie Lawson
What does Jacquie Lawson do?
Jacquie Lawson sells a membership-based animated ecard service featuring over 700 hand-drawn, animated digital greeting cards with custom-composed musical accompaniment, available across occasions, holidays, and themes. Members pay recurring subscription fees (monthly, annual, or two-year) for unlimited card sending via email, SMS, Facebook, and shareable links, supported by an address book with birthday reminders and scheduled sending. The offering is extended through complementary products including the Postbox sub-brand, seasonal Advent Calendars, gift memberships, digital gift cards from partner retailers, and mobile apps for iOS and Android.
Is Jacquie Lawson a public or private company?
Jacquie Lawson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jacquie Lawson founded?
Jacquie Lawson was founded in 2000. It employs 11 to 50 people.
Where is Jacquie Lawson based?
Jacquie Lawson is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Jacquie Lawson make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are gift Memberships, digital Gift Cards, advent Calendars and bundle Subscription.
Who are Jacquie Lawson's main competitors?
Direct peers on record are Blue Mountain, Paperless Post, Smilebox, Punchbowl and Evite. Broad incumbents are Hallmark (Digital) and American Greetings. Regional players are Moonpig and Funky Pigeon. Canva is listed as an emerging player.
Does Jacquie Lawson have an API?
No public API is recorded for Jacquie Lawson.
What industry is Jacquie Lawson in?
Jacquie Lawson's product category is Digital Greeting Cards. Its primary akta.pro industry code is MPACABAF, Fan Membership, Subscriptions & Patronage Platforms, with a secondary code of CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 513191 and its SIC code is 2771.