Primitive Agency
Primitive Agency is a New York-based, founder-led full-service marketing agency (1–10 employees, est. 2016) delivering brand design, digital marketing, web development, social media, and audiovisual production to SMB and mid-market clients across healthcare, legal, nonprofit, and professional-services verticals via project and retainer engagements.
- Company typePrivate
- Founded2016
- HeadquartersWest Harrison, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Primitive Agency does
Primitive Agency is a privately held, founder-led full-service marketing agency headquartered in Yonkers, New York (with a West Harrison, NY reference in firmographic data), operating since 2016 with a team of 1–10 employees under CEO Kelly Lizcano. The agency delivers end-to-end marketing services across eight core service lines: Brand Design, Digital Marketing (SEO, SEM, social, email, content, video marketing, web analytics), Web Design & Development, Graphic Design, Social Media Management, Audio/Film/Photography Production, Traditional Marketing, and Podcasting, plus a specialized 'Masterclass Productions' sub-service for premium educational and documentary content.
The underlying technology stack is conventional and commodity-tier: WordPress-based web development, standard SEO and social media management platforms, email marketing systems, and content/audio/video production tools. There are no proprietary platforms, APIs, SDKs, or AI/ML components disclosed. The business model is classic professional services — project-based or retainer engagements with quote-based pricing that varies by scope, with disclosed billing cadences extending to multi-year contracts. The agency acquires clients through direct outreach, referrals, website contact forms, and an owned-media ecosystem (blog, newsletter, glossary) across LinkedIn, Facebook, Instagram, TikTok, and YouTube.
Customer concentration is diversified across NYC-metro SMBs and a smaller set of mid-market accounts in healthcare providers, legal professionals, nonprofits, wellness/beauty brands, technology startups, and education. Notable named clients include Formé Medical Center, Stony Brook University's Renaissance School of Medicine, Mercedes Cano Esq., Benefits Concierge Group (ASK BCG), Sayara International, Goya Gives, and VSPOT Medispa. A Spanish-language site ('Inicio') indicates deliberate outreach to bilingual/Latino SMB segments. The agency holds no patents, certifications, disclosed funding, or known M&A activity, and operates as a bootstrapped, independent firm.
Primitive Agency firmographics
Firmographics- Name
- Primitive Agency
- Legal name
- Primitive Agency
- Website
- https://primitiveagency.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Primitive Agency is a New York-based, founder-led full-service marketing agency (1–10 employees, est. 2016) delivering brand design, digital marketing, web development, social media, and audiovisual production to SMB and mid-market clients across healthcare, legal, nonprofit, and professional-services verticals via project and retainer engagements.
- Ownership category
- akta.pro rank
Primitive Agency industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Primitive Agency is headquartered
LocationHeadquarters
- HQ city
- West Harrison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Primitive Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Services: The agency generates revenue through providing comprehensive marketing services on a project-based or retainer basis. Services include brand design, digital marketing, web design and development, traditional marketing, graphic design, audio/video/photography production, podcasting, social media management, and event planning. Revenue is derived from professional service fees tailored to client needs and scope of work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based or retainer arrangements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Primitive Agency product offering
Product offeringCore offering
Primitive Agency is a New York-based full-service marketing agency providing human-centered design thinking across digital and traditional marketing channels. The agency delivers brand design, digital marketing, web design and development, social media management, graphic design, audio/film/photography production, traditional marketing, podcasting, and event planning services on a project-based or retainer basis.
Product overview
Primitive Agency is a New York-based marketing agency offering human-centered marketing services. The agency's offerings include a comprehensive suite of eight core service lines: Digital Marketing (SEO, SEM, social media, email, content, video marketing, web analytics), Brand Design (logos, color palettes, corporate identity), Web Design & Development, Graphic Design, Social Media Management, Audio/Film/Photography Production, Traditional Marketing, and Podcasting. The portfolio section showcases Video Production, Event Planning, and Printing services. The agency also offers a specialized Masterclass Productions sub-service for premium educational and documentary content. The overall portfolio demonstrates capabilities across web design, illustration, branding, social media, books/magazines, video, printing, and events.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing
Quantifiable outcome
- Mercedes Cano, attorney, experienced over 50% growth above expectations after hiring Primitive Agency
- +1 more outcomes
Companies that use Primitive Agency
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Primitive Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Primitive Agency partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Primitive Agency competitors and assessment
Company assessmentDirect peers
- SmartSites: New Jersey-based digital marketing agency providing web design, SEO, PPC, and social media to SMBs — comparable regional competitor with a similarly broad digital offering.
- Carbone Smolan Agency: New York creative agency specializing in brand strategy, identity, and integrated marketing for SMB and mid-market clients — directly comparable in NYC location, size, and brand-led offering.
- Cuker Agency: Full-service creative and digital agency delivering web, brand, and marketing solutions to mid-market clients; comparable in scope to Primitive Agency's integrated service stack.
- Joan Creative: Small New York creative agency delivering branding, content, and digital marketing to SMB and mid-market clients, closely comparable in size and service mix to Primitive Agency.
- Thrive Internet Marketing Agency: Full-service digital marketing agency serving SMBs with SEO, web design, social media, and content — overlapping offerings and SMB customer profile similar to Primitive Agency.
- Lounge Lizard: NYC-based full-service digital marketing and creative agency offering brand design, web development, SEO, and social media — overlapping directly with Primitive Agency's eight-service offering.
- Mekanism: New York creative agency known for integrated brand storytelling, content production, and digital campaigns — comparable on creative scope and NYC presence, though operating at a larger scale.
Broad incumbents
- AMP Agency: Large multi-service marketing agency covering brand, digital, content, and experiential — operates in the same overlapping service categories as Primitive Agency but at materially greater scale.
- Blue Fountain Media: Established New York digital agency offering web design, branding, and digital marketing at scale — competes for the same mid-market clients as Primitive Agency but with significantly larger resources.
Regional players
- Major Tom: Toronto-based full-service creative agency offering brand strategy, web, digital marketing, and content — a comparable full-service model serving a different geography (Canada) than Primitive Agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Primitive Agency social profiles
Digital presencePrimitive Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primitive Agency leadership team
Management profileNumber of profiles
Profiles1 record
Primitive Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primitive Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primitive Agency
What does Primitive Agency do?
Primitive Agency is a New York-based full-service marketing agency providing human-centered design thinking across digital and traditional marketing channels. The agency delivers brand design, digital marketing, web design and development, social media management, graphic design, audio/film/photography production, traditional marketing, podcasting, and event planning services on a project-based or retainer basis.
Is Primitive Agency a public or private company?
Primitive Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primitive Agency founded?
Primitive Agency was founded in 2016. It employs 1 to 10 people.
Where is Primitive Agency based?
Primitive Agency is headquartered in West Harrison, United States, in the North America region.
How does Primitive Agency make money?
One revenue line is on record: marketing Services.
Who are Primitive Agency's main competitors?
Direct peers on record are SmartSites, Carbone Smolan Agency, Cuker Agency, Joan Creative, Thrive Internet Marketing Agency, Lounge Lizard and Mekanism. Broad incumbents are AMP Agency and Blue Fountain Media. Major Tom is listed as a regional player.
Does Primitive Agency have an API?
No public API is recorded for Primitive Agency.
What industry is Primitive Agency in?
Primitive Agency's product category is Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541810 and its SIC code is 7311.