Squirt Soda
Squirt Soda is a heritage American grapefruit-flavored carbonated soft drink brand, founded in 1938 and operated as a registered trademark under Dr Pepper/Seven Up, Inc. within the Keurig Dr Pepper portfolio, selling three core SKUs through the parent's national retail distribution network.
- Company typePrivate
- Founded1938
- HeadquartersPlano, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Squirt Soda does
Squirt Soda is a heritage American grapefruit-flavored carbonated soft drink brand founded in 1938 and now operated as a registered trademark under Dr Pepper/Seven Up, Inc., a subsidiary of Keurig Dr Pepper (formerly Dr Pepper Snapple Group). The brand's product lineup centers on three core SKUs: the original grapefruit-flavored Squirt in 12 fl oz cans, a Zero Sugar variant of the same formulation, and a Ruby Red citrus-berry flavored variant. Each SKU is merchandised through Keurig Dr Pepper's national beverage distribution network and surfaced on the KDP Product Facts retail purchasing pages, with the brand's own site functioning as a lightweight marketing property rather than a transactional storefront.
The company monetizes through one-time consumer packaged goods sales of bottled and canned carbonated beverages routed via retail and convenience channels handled by its parent. Go-to-market is essentially channel-partner driven: the parent company's distribution network, partner retailers, and vending placements perform the route-to-market function, while Squirt's own marketing effort is concentrated on organic social (Instagram and Pinterest) and on-site recipe content positioning Squirt as a standalone refreshment and a cocktail mixer for drinks such as the Perfect Paloma, Cantarito, and a non-alcoholic Paloma-ade. Target consumer segments are general consumers seeking a uniquely flavored citrus CSD and cocktail-mixer use cases.
Operationally, Squirt is a brand-management entity rather than an integrated manufacturer; the firmographic data lists 51–100 employees and a Plano, Texas consumer relations office, with production, logistics, and major retail relationships administered at the Keurig Dr Pepper level. There are no disclosed independent financial statements, no headcount growth signals, no M&A activity, no independent funding events, and no AI/ML or proprietary technology stack attributable to the brand in the available material. Strategic activity is limited to SKU line extensions and recipe-driven content marketing.
Squirt Soda firmographics
Firmographics- Name
- Squirt Soda
- Legal name
- Dr Pepper/Seven Up, Inc.
- Website
- https://squirtsoda.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Squirt Soda is a heritage American grapefruit-flavored carbonated soft drink brand, founded in 1938 and operated as a registered trademark under Dr Pepper/Seven Up, Inc. within the Keurig Dr Pepper portfolio, selling three core SKUs through the parent's national retail distribution network.
- Ownership category
- akta.pro rank
Squirt Soda industry classification
Industry- Product category
- Carbonated Soft Drinks
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Bottled Water & Sparkling Water Wholesale (AFAIAGAC), Bubble Tea (Boba) Shops (THAFAKAC)
Keywords
Where Squirt Soda is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Squirt Soda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Beverage Product Sales: Sale of bottled and canned carbonated soft drinks through retail and foodservice channels. Revenue generated from direct product sales to consumers via retail partners and distributors.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Squirt Soda product offering
Product offeringCore offering
Squirt Soda is a single-brand beverage company that manufactures and sells flavored carbonated soft drinks. Its core product line includes Original Squirt (grapefruit-flavored), Zero Sugar Squirt, and Ruby Red Squirt (citrus-berry flavored), packaged in 12 fl oz cans and distributed through the Dr Pepper Snapple Group's retail and foodservice network across the United States.
Product overview
Squirt Soda is a single-brand beverage company offering a lineup of flavored sodas. The core product line consists of three grapefruit and citrus-berry flavored carbonated beverages: Original Squirt (grapefruit), Zero Sugar Squirt, and Ruby Red Squirt (citrus-berry). The company also provides recipe content featuring its sodas as mixers for cocktails including the Perfect Paloma, Cantarito, and the non-alcoholic Paloma-ade. Squirt Soda has been refreshing Americans since 1938 and is a registered trademark of Dr Pepper/Seven Up, Inc.
Differentiator
Problem solved
Functional benefit
Brands
- Original Squirt: The classic grapefruit-flavored soda
- Zero Sugar Squirt
- Ruby Red Squirt
Products and services
- Original Squirt Original grapefruit-flavored carbonated soft drink packaged in 12 fl oz cans, delivering the brand's signature sweet-and-citrus refreshment to general consumers.
- Zero Sugar Squirt Zero-sugar version of the original grapefruit-flavored Squirt soda, packaged in 12 fl oz cans, targeting consumers seeking lower-sugar carbonated beverage options.
- Ruby Red Squirt
Companies that use Squirt Soda
Customer profileSegments2 records
Ideal customer profiles2 records
Squirt Soda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Squirt Soda partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dr Pepper/Seven Up, Inc.coreParent company and trademark holder of Squirt brand. Squirt is a registered trademark of Dr Pepper/Seven Up, Inc., operating as part of the Keurig Dr Pepper beverage portfolio.
- Keurig Dr PeppercoreKeurig Dr Pepper is the parent company of the Dr Pepper Snapple Group, which owns and operates the Squirt brand. The brand operates under the KDP portfolio of beverage products.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Squirt Soda competitors and assessment
Company assessmentDirect peers
- Fresca: Fresca is The Coca-Cola Company's grapefruit-citrus flavored zero-calorie carbonated soft drink, the most direct competitor to Squirt in the U.S. grapefruit soda niche, targeting similar health-conscious and cocktail-mixer consumers with national Coca-Cola distribution.
- Jarritos: Jarritos is a Mexican citrus-flavored soda brand that competes directly with Squirt in the grapefruit/mexican-citrus flavor category, particularly as a cocktail mixer (Paloma, Cantarito) and in Hispanic retail channels where Squirt also has strong equity.
Broad incumbents
- Dr Pepper: Dr Pepper is a sibling brand under the same Keurig Dr Pepper parent, sharing distribution infrastructure and shelf positioning. While positioned in a different flavor niche (cherry-cola), it competes for the same retail and fountain occasions as Squirt.
- 7UP: 7UP is another heritage lemon-lime carbonated soft drink under the Keurig Dr Pepper umbrella. While flavor-differentiated, it competes in the same citrus-soda category and shares the same parent distribution network as Squirt.
- Canada Dry: Canada Dry is a KDP-owned ginger ale and sparkling soft drink brand sharing distribution with Squirt. It overlaps as a cocktail mixer brand and competes for the same foodservice and retail shelf space in the citrus-adjacent mixer segment.
- Schweppes: Schweppes is a heritage sparkling soft drink brand under the Keurig Dr Pepper umbrella in the U.S., specializing in mixers (tonic, ginger ale, grapefruit). It competes directly with Squirt in the cocktail-mixer occasion and shares parent distribution.
- Fanta: Fanta is Coca-Cola's fruit-flavored carbonated soft drink line. While its primary flavors are orange and grape, Fanta competes with Squirt in the broader citrus/flavored CSD category and shares the same retail and convenience store channels.
- Mountain Dew: Mountain Dew is a Keurig Dr Pepper-owned citrus-flavored carbonated soft drink, sharing parent distribution with Squirt and competing for the same citrus-CSD consumer occasion and convenience-store shelf space.
Emerging players
- Ting: Ting is a grapefruit-citrus carbonated soda owned by Coca-Cola, distributed primarily in the Caribbean and parts of the U.S. It targets the same grapefruit-soda occasion as Squirt but with a more regional and emerging-market positioning.
- Topo Chico Hard Seltzer: Topo Chico is a Coca-Cola-owned sparkling mineral water brand that has expanded into hard seltzer, targeting the cocktail-mixer and citrus-beverage occasions. It competes for the same Paloma-adjacent use case as Squirt with a more premium and modern positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Squirt Soda social profiles
Digital presenceSquirt Soda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squirt Soda leadership team
Management profileNumber of profiles
Squirt Soda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squirt Soda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squirt Soda
What does Squirt Soda do?
Squirt Soda is a single-brand beverage company that manufactures and sells flavored carbonated soft drinks. Its core product line includes Original Squirt (grapefruit-flavored), Zero Sugar Squirt, and Ruby Red Squirt (citrus-berry flavored), packaged in 12 fl oz cans and distributed through the Dr Pepper Snapple Group's retail and foodservice network across the United States.
Is Squirt Soda a public or private company?
Squirt Soda is a private company. It is classified as corporate owned and is currently operating.
When was Squirt Soda founded?
Squirt Soda was founded in 1938. It employs 51 to 100 people.
Where is Squirt Soda based?
Squirt Soda is headquartered in Plano, United States, in the North America region.
How does Squirt Soda make money?
One revenue line is on record: beverage Product Sales.
Who are Squirt Soda's main competitors?
Direct peers on record are Fresca and Jarritos. Broad incumbents are Dr Pepper, 7UP, Canada Dry, Schweppes, Fanta and Mountain Dew. Emerging players are Ting and Topo Chico Hard Seltzer.
Does Squirt Soda have an API?
No public API is recorded for Squirt Soda.
What industry is Squirt Soda in?
Squirt Soda's product category is Carbonated Soft Drinks. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312111 and its SIC code is 2080.