Aemotion
Aemotion is a Dutch digital agency based in Utrecht that designs and develops websites, webshops, and apps, and manages social media campaigns for small and medium-sized businesses (MKB'ers) in the Netherlands, with over 25 years of operating history.
- Company typePrivate
- Founded2000
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Aemotion does
Note: input data mix-up. The firmographic block identifies the company as Aemotion (online communication agency, founded 1998, Utrecht, 11–50 employees), while the bulk of supporting data describes a Dutch digital agency branded i-Aspect (founded 2000, Utrecht, with 25+ years of experience). Aemotion and i-Aspect are treated as the same subject for this analysis based on identical location, headcount range, and overlapping services; where source data specifically references i-Aspect, that evidence is attributed accordingly.
Aemotion firmographics
Firmographics- Name
- Aemotion
- Legal name
- i-Aspect B.V.
- Website
- https://aemotion.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aemotion is a Dutch digital agency based in Utrecht that designs and develops websites, webshops, and apps, and manages social media campaigns for small and medium-sized businesses (MKB'ers) in the Netherlands, with over 25 years of operating history.
- Ownership category
- akta.pro rank
Aemotion industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Advertising Agencies (7311)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Aemotion is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Aemotion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Website & Webshop Development: Custom website and webshop development services using WordPress and other technologies, including design, development, and implementation
- Web Support Services: Ongoing website optimization, maintenance, and periodic improvement services to ensure continuous growth of client websites
- Strategy & Consulting: Advisory services covering strategy, customer journey mapping, SEO content, and development consulting
- AI & Automation Services: Implementation of AI solutions for software, content/SEO, and maintenance optimization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Aemotion product offering
Product offeringCore offering
Aemotion (operating as i-Aspect B.V.) is a Dutch digital agency that designs, builds and maintains WordPress websites, webshops, apps and supports social media campaigns for small and medium-sized businesses. Its offering combines strategy, customer journey design, SEO content, custom backend/API development, AI and automation, and ongoing Web Support Services, supplemented by proprietary products Crossretail, Strippenkaart and KVMS.
Differentiator
Problem solved
Functional benefit
Brands
- Crossretail: E-commerce retail solution developed by i-Aspect
- Strippenkaart
- KVMS
Products and services
- Websites & Webshops End-to-end design, development and launch of WordPress-based websites and webshops for Dutch SMBs and organizations, covering design/presentation, custom development, hosting, email and related disciplines.
- AI & Automatisering (AI & Automation) Implementation of AI and automation solutions across software, content/SEO, and maintenance workflows to enable Dutch SMB clients to achieve more with less overhead without compromising quality.
- Web Support Services Ongoing website optimization, maintenance and periodic improvement service that continuously measures, improves and optimizes clients' websites so they keep growing.
- Strategie & Advies (Strategy & Advisory) Strategy and advisory consulting that maps client goals and determines how to reach them, what is needed, and what will be used to get there.
- Customer Journey Design and optimization of the route and atmosphere website visitors experience, tailored per situation to drive more leads and conversions from existing traffic.
- SEO Content Production of SEO content that positions clients as experts in their industry, attracts more traffic and, above all, generates relevant leads.
- Development (Custom Backend & API Integrations) Custom backend development and API integrations that connect websites/webshops with external software (for example POS/kassasystemen such as Wilmar), plus ongoing maintenance of custom solutions.
- Crossretail Proprietary e-commerce retail product/platform developed by Aemotion (i-Aspect), used as part of its webshop and retail client offerings.
- Strippenkaart Proprietary app developed by Aemotion (i-Aspect) for digital ticket/pass (strippenkaart) management, demonstrating the company's ability to build custom digital solutions for clients.
- KVMS Proprietary product developed by Aemotion (i-Aspect), reflecting the agency's technical expertise and ability to create specialized solutions.
Quantifiable outcome
- More leads from the same traffic through optimized customer journeys
- +2 more outcomes
Companies that use Aemotion
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Aemotion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aemotion partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CrossretailcoreCrossretail is i-Aspect's own proprietary product/platform, indicating the company has developed integrated solutions for their clients beyond standard agency services.
- StrippenkaartcoreStrippenkaart is i-Aspect's own proprietary app for ticket/pass management, demonstrating the company's capability to develop custom digital solutions.
- KVMScoreKVMS is one of i-Aspect's own products, reflecting their technical expertise and ability to create specialized solutions for specific needs.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Aemotion competitors and assessment
Company assessmentBroad incumbents
- DEPT: One of the largest Dutch digital agencies, headquartered in Amsterdam, offering end-to-end digital services (creative, technology, marketing) including web development and AI-driven marketing. Comparable as a Dutch digital agency with overlapping service lines, but at significantly larger scale and broader geographic reach than i-Aspect.
- Mirabeau: Dutch digital agency (part of Cognizant) focused on strategy, design and technology with strong enterprise customer base. Comparable in offering custom digital solutions and integrated services, but operates at significantly larger scale and skews toward enterprise clients rather than SMBs.
- Valtech: Global digital agency with Dutch roots offering strategy, experience design, technology and data services. Comparable in delivering integrated digital services including custom development and platform integrations, but at substantially larger scale and with broader geographic footprint than i-Aspect.
- Emakina: European digital agency with strong Benelux presence offering digital strategy, creative, technology and marketing services. Comparable as a Benelux-headquartered digital agency with overlapping service portfolio (web, marketing, custom solutions), but with a much broader geographic and enterprise footprint.
- Wix: Global DIY website builder with significant adoption among small businesses, offering templates, hosting, e-commerce and AI-assisted site creation. Comparable as an alternative to i-Aspect's basic website/webshop services for SMBs willing to self-serve, representing a structural threat to commoditized agency work.
Direct peers
- OrangeValley: Dutch digital marketing agency specializing in SEO, SEA, content, and data-driven marketing for SMB and mid-market clients. Directly comparable in market focus (Dutch SMBs), service mix (SEO, content, conversion), and scale, making it one of i-Aspect's closest competitors in the Dutch MKB segment.
- Adwise: Dutch digital performance marketing agency with strong focus on data, SEA, SEO, and marketing technology for Dutch SMB and mid-market clients. Highly comparable to i-Aspect in target market (Dutch MKB'ers), service portfolio (digital marketing + technical integrations), and consultative sales approach.
- Hoppinger: Rotterdam-based Dutch digital agency delivering strategy, design, and custom web/platform development with a focus on data and integrations. Comparable to i-Aspect as a Dutch digital agency offering custom development, integrations, and strategy services to business clients, with similar integrated approach.
Emerging players
- Webflow: No-code visual website and CMS platform increasingly used by SMBs and agencies to build and host sites without heavy custom development. Comparable as a partial substitute for i-Aspect's WordPress/website development offering at the lower end of the SMB market, posing competitive pressure on standard web build projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Aemotion social profiles
Digital presenceAemotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aemotion leadership team
Management profileNumber of profiles
Aemotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aemotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aemotion
What does Aemotion do?
Aemotion (operating as i-Aspect B.V.) is a Dutch digital agency that designs, builds and maintains WordPress websites, webshops, apps and supports social media campaigns for small and medium-sized businesses. Its offering combines strategy, customer journey design, SEO content, custom backend/API development, AI and automation, and ongoing Web Support Services, supplemented by proprietary products Crossretail, Strippenkaart and KVMS.
Is Aemotion a public or private company?
Aemotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aemotion founded?
Aemotion was founded in 2000. It employs 11 to 50 people.
Where is Aemotion based?
Aemotion is headquartered in Utrecht, Netherlands, in the Europe region.
How does Aemotion make money?
Four revenue lines are on record. Website & Webshop Development is the primary driver. The others are web Support Services, strategy & Consulting and AI & Automation Services.
Who are Aemotion's main competitors?
Broad incumbents on record are DEPT, Mirabeau, Valtech, Emakina and Wix. Direct peers are OrangeValley, Adwise and Hoppinger. Webflow is listed as an emerging player.
Does Aemotion have an API?
No public API is recorded for Aemotion.
What industry is Aemotion in?
Aemotion's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 541511 and its SIC code is 7373.