F Street Ventures
F Street Ventures is a Milwaukee-based private investment firm operating four verticals — Class A real estate development (industrial, multifamily, mixed-use), private credit (10% APY Private Debt Fund plus The Hard Money Co.), athlete lending (Draftline), and consumer building products (Avado faucet) — serving accredited investors, real estate developers and operators, professional athletes, and homeowners.
- Company typePrivate
- Founded2009
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What F Street Ventures does
F Street Ventures is a privately held, Milwaukee-based alternative investment firm founded in 2009 that has scaled to $761M in assets under management across four operating verticals. The core engine is F Street Development — a Class A industrial, multifamily, and mixed-use real estate platform spanning 1,692+ multifamily units, 5.4M+ square feet of industrial space, 59+ properties, and 14 states — which sources, underwrites, develops, and operates assets directly through wholly owned LLCs (e.g., F Street Germantown, F Street Augusta 1, F Street Caledonia). Adjacent verticals sit on the same underwriting and capital-markets infrastructure: F Street Investments runs the 10% target APY Private Debt Fund (SEC Rule 506(c), $50K minimum, 17-year payment track record) plus The Hard Money Co., a national hard money CRE lending platform; Draftline extends asset-backed credit to professional athletes; and Smart Building Products sells the Avado 2-in-1 Filtered Faucet direct-to-consumer.
The firm underwrites with machine-learning models that stress-test deals across rate, occupancy, exit, and operating scenarios, and it runs a vertically integrated platform — sourcing, underwriting, development, lending, and loan servicing in-house — with a lean operator-led team (no investment-committee theater) and an AgoraReal real-time investor portal providing live offerings, distributions, K-1s, and reporting to accredited investors. Capital structure blends $100M+ of LP capital on the Private Debt Fund balance sheet with a $75M credit facility from CIT Northbridge (First Citizens Bank), which conducts semi-annual audits of financials, leadership, and underwriting — institutional validation of the platform.
Revenue mechanics are multi-stream: development and acquisition fees plus equity promotion carry on real estate deals; net interest spread and origination/servicing fees on $187.8M+ of active loan volume; and consumer product sales from Avado. Distribution is hybrid — direct sales through investor relations (Mitch Ferraro for retail/legacy investors; Michael Sheppard for RIAs and family offices) for the credit/equity products; enterprise field sales and JV partnerships with developers/operators; and e-commerce for Smart Building Products. Marketing leverages the Capital Gains Club podcast (Spotify, Apple Podcasts, YouTube), investor webinars, a referral program, and regional PR (CNBC, Yahoo Finance, USA Today, BizTimes, Milwaukee Business Journal). Named institutional tenants include Nutrabolt (and C4 Energy/Cellucor), ID Logistics, Buske Logistics, and Wantable Inc., with a recent $7.4M Harbor District mixed-use acquisition and a $35M Chicago South Side multifamily JV (518 units with CKO Investments) extending the platform.
F Street Ventures firmographics
Firmographics- Name
- F Street Ventures
- Legal name
- F Street Inc.
- Website
- https://fstreet.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- F Street Ventures is a Milwaukee-based private investment firm operating four verticals — Class A real estate development (industrial, multifamily, mixed-use), private credit (10% APY Private Debt Fund plus The Hard Money Co.), athlete lending (Draftline), and consumer building products (Avado faucet) — serving accredited investors, real estate developers and operators, professional athletes, and homeowners.
- Ownership category
- akta.pro rank
Where F Street Ventures is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
F Street Ventures business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Development & Acquisition: Ground-up development and value-add acquisition across industrial, multifamily, and mixed-use real estate. Active portfolio spans 1,692+ multifamily units and 5.4M+ square feet of Class A industrial across 13 states. Generates development fees, equity returns, and asset appreciation.
- Private Debt Fund: Pooled investment vehicle providing monthly distributions at 10% APY target backed by first-lien commercial real estate loans. $105M+ invested. Investors earn fixed interest; F Street originates, underwrites, and services loans in-house. Structure is promissory note with 12-month hold period.
- Hard Money Lending (The Hard Money Co.): National hard money lending platform serving real estate investors. Speed, certainty of close, and asset-backed structures backed by institutional-grade underwriting. Origination and servicing of first-lien commercial real estate loans.
- Draftline (Athlete Capital): Discreet, asset-backed liquidity for professional athletes including contract-backed liquidity, bridge financing, and asset-secured lending against real estate and investment portfolios.
- Smart Building Products: Consumer-facing product vertical selling engineered building products direct-to-consumer. First product is Avado 2-in-1 Filtered Faucet System featuring Zurn Elkay WaterSentry filtration at $299.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Debt Fund - $50,000 minimum investment |
| Unit Pricing | Pay-as-you-go | Avado 2-in-1 Filtered Faucet System |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
F Street Ventures product offering
Product offeringCore offering
F Street Ventures is a private investment and development firm operating four verticals: F Street Development (ground-up and value-add industrial, multifamily, and mixed-use real estate across 13 states), F Street Investments (the Private Debt Fund paying 10% APY via monthly distributions plus The Hard Money Co. national hard money lending), Draftline (asset-backed liquidity for professional athletes), and Smart Building Products (consumer products starting with the Avado 2-in-1 Filtered Faucet System). The firm manages $761M in assets across 59+ properties and lends through first-lien commercial real estate loans, serving accredited investors, real estate developers, athletes, and consumers.
Product overview
F Street operates a platform-plus-verticals architecture across four distinct businesses: F Street Development (industrial, multifamily, mixed-use real estate development and acquisition), F Street Investments (private credit arm encompassing the F Street Private Debt Fund yielding 10% APY and The Hard Money Co. national hard money lending), Draftline (specialized lending for professional athletes), and Smart Building Products (consumer products including the Avado 2-in-1 Filtered Faucet). All verticals share the same underwriting discipline, long-term holding strategy, and shareholder alignment principles.
Differentiator
Problem solved
Functional benefit
Brands
- F Street Development: Industrial, multifamily, and mixed-use ground-up development and value-add acquisition across the Midwest and beyond. 1,692+ multifamily units and 5.4M+ SF of industrial space across 13 development states.
- F Street Investments
- Draftline
- Smart Building Products
- The Hard Money Co.
Products and services
- F Street Development Ground-up development and value-add acquisition of Class A industrial, multifamily, and mixed-use real estate across the Midwest. Active portfolio spans 1,692+ multifamily units and 5.4M+ square feet of industrial space across 13 states, with direct equity offerings open to accredited investors.
- F Street Private Debt Fund Pooled investment vehicle providing a 10% target APY through monthly distributions, backed by a portfolio of first-lien commercial real estate loans originated and serviced in-house. Minimum investment of $50,000 with 12-month promissory note structure and optional compounding reinvestment. Available exclusively to accredited investors under SEC Rule 506(c).
- The Hard Money Co. National hard money lending operation providing fast, asset-backed lending solutions for real estate investors with certainty of close and institutional-grade underwriting. Origination and servicing of first-lien commercial real estate loans across the country, supported by a $75M credit facility with CIT Northbridge (First Citizens Bank).
- Draftline
- Avado 2-in-1 Filtered Faucet System
Quantifiable outcome
- Private Debt Fund target 10% APY with monthly distributions; never missed a payment since 2009
- +2 more outcomes
Companies that use F Street Ventures
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
F Street Ventures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
F Street Ventures partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- NorthterracoreF Street and Racine County-based Northterra are advancing plans for F Street Caledonia, LLC - a 130-unit Class A multifamily development anchoring a 17-acre site in Caledonia, WI at the southeast corner of 4 Mile and North Green Bay Roads. Village of Caledonia approved rezoning and certified survey map for the site.
- ID LogisticscoreID Logistics signed as tenant for Building A at Germantown Industrial - a 375,000 SF distribution and co-packing facility. Partnership with Nutrabolt marks ID Logistics' 55th site in the United States. Decade-long relationship with Nutrabolt anchored at F Street's Germantown site.
- NutraboltcoreNutrabolt (parent company of C4 Energy, XTEND, and Cellucor) expanded decade-long partnership with ID Logistics anchored by new 375,000 SF distribution hub at F Street's Germantown Industrial. Serves as high-velocity warehousing, distribution, and co-packing hub for retail distribution to Walmart, Target, 7-Eleven, Kroger, Publix.
- CBREminorExclusive marketing agent for Phase II at Germantown Industrial - planned build-to-suit opportunity with divisible configurations available for qualified tenants.
- ColliersminorCommercial real estate firm marketing Crossrail Commerce Center in West Bend for sale or lease. Concept plans show up to 10 built-to-suit lots available.
- AK DevelopmentminorPartnership with AK Development and RINKA for Northridge 2.0 Developer Fantasy Camp competition - presented redevelopment ideas for former Northridge Mall site. F Street partnership team won the audience vote.
- RINKAminorArchitecture partner in Northridge 2.0 Developer Fantasy Camp competition; working with F Street and AK Development on Northridge Mall redevelopment proposal.
- CKO Real EstatecorePartnership with CKO Investments to spend $35 million on 19 distressed South Side apartment portfolios. Chicago landlords adding 518 apartments through plan to buy four distressed portfolios in partnership with F Street.
- J. Jeffers & CompanycoreMilwaukee-based real estate investment collaboration on select projects including Jeffers & Co.'s Belle Building. Both companies known for transformative development projects throughout Milwaukee region and beyond.
- Haywood GroupcoreStrategic partnership for development of The Sears Market - a cornerstone development for neighborhood rejuvenation and broader City of Milwaukee. Conceived as mixed-use project.
- Keller, Inc.coreArchitect and general contractor for Town Nine Industrial development in Germantown - approximately 375,000 SF industrial precast speculative building. Long-term construction partner for F Street Development projects.
Scale indicators15 records
Recent moves11 records
Expansion highlights6 records
F Street Ventures competitors and assessment
Company assessmentDirect peers
- New Silver Lending: New Silver is a tech-enabled private real estate lender offering fix-and-flip and rental loans nationwide. Comparable to F Street's lending vertical in technology-augmented underwriting, asset-backed loan products, and accredited-investor-facing fund structure.
- Corevest Finance: Corevest Finance is a private CRE lender specializing in bridge financing for residential and commercial investors. Comparable to F Street's first-lien CRE lending book and Private Debt Fund in target borrower profile (real estate investors), loan structure (asset-backed), and institutional underwriting standards.
- Anchor Loans: Anchor Loans is a California-based hard money lender focused on fix-and-flip and rental portfolio financing for real estate investors. Directly comparable to The Hard Money Co. in hard money product, speed-to-close value proposition, and asset-backed CRE lending to investors.
- Lima One Capital: Lima One Capital is a national private lender to real estate investors, offering fix-and-flip, rental, and ground-up construction loans. Directly comparable to F Street's The Hard Money Co. and Private Debt Fund in CRE lending products, target customer (real estate investors), and asset-backed underwriting model.
Emerging players
- Fundrise: Fundrise is a private real estate investment platform offering eREITs and interval funds to individual investors. Comparable to F Street's accredited-investor-focused offerings in democratizing access to private real estate, though Fundrise operates at much larger scale with a different investor threshold.
- RealtyMogul: RealtyMogul is a real estate crowdfunding platform offering equity and debt investments in commercial properties to accredited investors. Comparable to F Street's PDF and direct equity offerings in investor type (accredited), asset class (CRE), and online distribution model.
- CrowdStreet: CrowdStreet is an online marketplace for institutional-quality commercial real estate investments open to accredited investors. Comparable to F Street's investor portal (AgoraReal) and direct equity offerings in distributing individual CRE deals to accredited investors with similar minimums and SEC compliance posture.
Broad incumbents
- Walker & Dunlop: Walker & Dunlop is a large commercial real estate finance company providing capital across multifamily, industrial, and CRE debt. Comparable to F Street's lending and investment platform in target asset classes (industrial, multifamily), CRE lending products, and institutional capital relationships, but operates at far greater scale.
- JLL Capital Markets: JLL Capital Markets is the investment sales and financing arm of Jones Lang LaSalle, one of the largest global CRE services firms. Comparable to F Street's development, acquisition, and capital markets activities in industrial/multifamily CRE focus, debt placement, and institutional investor access, though operating globally at significantly larger scale.
- Marcus & Millichap: Marcus & Millichap is a leading commercial real estate investment services firm offering brokerage, financing, and investment advisory. Comparable to F Street's real estate development, acquisition, and investor capital raise activities in industrial/multifamily focus and investor intermediation, though it operates as a much larger diversified platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
F Street Ventures social profiles
Digital presenceF Street Ventures compliance and trust
Trust signalCompliance3 records
F Street Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
F Street Ventures leadership team
Management profileNumber of profiles
Profiles8 records
F Street Ventures subsidiaries and ownership
Company hierarchySubsidiaries10 records
F Street Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F Street Ventures M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F Street Ventures
What does F Street Ventures do?
F Street Ventures is a private investment and development firm operating four verticals: F Street Development (ground-up and value-add industrial, multifamily, and mixed-use real estate across 13 states), F Street Investments (the Private Debt Fund paying 10% APY via monthly distributions plus The Hard Money Co. national hard money lending), Draftline (asset-backed liquidity for professional athletes), and Smart Building Products (consumer products starting with the Avado 2-in-1 Filtered Faucet System). The firm manages $761M in assets across 59+ properties and lends through first-lien commercial real estate loans, serving accredited investors, real estate developers, athletes, and consumers.
Is F Street Ventures a public or private company?
F Street Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was F Street Ventures founded?
F Street Ventures was founded in 2009. It employs 11 to 50 people.
Where is F Street Ventures based?
F Street Ventures is headquartered in Milwaukee, United States, in the North America region.
How does F Street Ventures make money?
Five revenue lines are on record. Real Estate Development & Acquisition is the primary driver. The others are private Debt Fund, hard Money Lending (The Hard Money Co.), draftline (Athlete Capital) and smart Building Products.
Who are F Street Ventures's main competitors?
Direct peers on record are New Silver Lending, Corevest Finance, Anchor Loans and Lima One Capital. Emerging players are Fundrise, RealtyMogul and CrowdStreet. Broad incumbents are Walker & Dunlop, JLL Capital Markets and Marcus & Millichap.
Does F Street Ventures have an API?
No public API is recorded for F Street Ventures.