Reflexions
Reflexions is a New York-based digital product studio, founded in 1999, that designs and engineers websites, mobile apps, fare payment systems, and CMS platforms for enterprise clients across transportation, government, professional services, and non-profit sectors.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reflexions does
Reflexions is a New York-based digital product studio founded in 1999 that designs and engineers digital experiences for enterprise clients. The firm builds websites, mobile applications, fare payment systems, content management platforms, and e-commerce solutions spanning verticals including transportation, government, professional services, advocacy and non-profit, ecommerce, media, and healthcare. Its technology stack centers on ReactJS front-end development, headless CMS implementations (Sanity, Craft CMS), Salesforce CRM integration, Algolia search, and for transit clients, GTFS-RT real-time data integration with the Open Trip Planner platform. Notable deployments include the OMNY contactless fare payment system for the MTA (covering all 472 NYC subway stations and serving 8.6 million daily riders), the TAPP payment system for the Port Authority of New York & New Jersey, the MARTA mobile app and rider tools (2025), and enterprise websites and intranets for clients including MTA, MARTA, WMATA, MBTA, Foley & Lardner, Goulston & Storrs, Morrison Cohen, McKinsey & Company, Housing Works, and The Shade Store.
The company's business model is professional services: multi-year, negotiated, quote-based engagements sold through direct enterprise field sales, often via competitive RFP processes for government and large institutional clients. Reflexions differentiates through deep transit-domain expertise, accessibility-first design (WCAG 2.2 AA, ADA, Section 508), SOC 2 Type II audited operations, HIPAA and PCI DSS compliance capabilities, and a 21-year longest active client relationship. Strategic technology partnerships with Cubic Transportation Systems, Pentagram, Salesforce, Sanity, Algolia, and Open Trip Planner extend delivery capacity. The firm is privately held, founder-led (Dan Leslie and Alex, who met at Vassar College), and bootstrapped with no disclosed funding rounds or external institutional investment. In 2018 it acquired Familiar Studio to expand design capacity. Scale metrics include 219 projects launched since founding and transit platforms supporting 2.5–3.3+ billion customer journeys annually.
Reflexions firmographics
Firmographics- Name
- Reflexions
- Legal name
- Reflexions Data, LLC
- Website
- https://reflexions.co
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reflexions is a New York-based digital product studio, founded in 1999, that designs and engineers websites, mobile apps, fare payment systems, and CMS platforms for enterprise clients across transportation, government, professional services, and non-profit sectors.
- Ownership category
- akta.pro rank
Reflexions industry classification
Industry- Product category
- Digital Product Design and Development Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where Reflexions is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reflexions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Digital Product Design and Development Services: Reflexions generates revenue through professional services engagements designing and developing digital products, websites, mobile applications, and customer experiences for enterprise clients. Projects are typically multi-year, multi-million dollar engagements with transit authorities, government agencies, professional services firms, and Fortune 500 companies. Services include digital strategy, UX/UI design, frontend and backend development, systems integration, and ongoing maintenance and support.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Reflexions product offering
Product offeringCore offering
Reflexions is a digital product studio that designs and engineers next-generation digital experiences for enterprise and government clients. The firm delivers end-to-end services spanning digital strategy, UX/UI design, frontend and backend development, systems integration, and ongoing maintenance. Its work centers on building web platforms, mobile applications, fare payment systems, e-commerce solutions, and accessible content-driven websites for transit agencies, government institutions, law firms, and cultural organizations.
Product overview
Reflexions is a digital product studio offering design and development services across multiple industries including transportation, government, professional services, ecommerce, media, and healthcare. The company's portfolio includes specialized digital platforms such as the OMNY fare payment system for MTA (with website, vending machine UI, and mobile inspection app), MARTA's mobile app and rider tools, TAPP contactless payment system for PATH, and enterprise websites for law firms (Goulston & Storrs, Foley & Lardner, Morrison Cohen). Core offerings span mobile applications, web platforms, payment/fare systems, e-commerce solutions, and content management systems. Services include digital strategy, UX/UI design, frontend and backend development, systems integration, accessibility compliance, and DevOps with SOC 2 Type II certified operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategy Services
Quantifiable outcome
- 3.3+ billion customer journeys annually supported on transit platforms
- +5 more outcomes
Companies that use Reflexions
Customer profileNamed customers23 records
Segments9 records
Ideal customer profiles2 records
Reflexions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Reflexions partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- The PenserycoreBranding partner collaborating with Reflexions on brand strategy and design projects for law firms including Foley & Lardner and Morrison Cohen. The Pensery handles editorial branding while Reflexions delivers digital implementation.
- Clarity GroupcoreStrategy consulting partner engaged for business strategy engagements, particularly for professional services clients. Worked with Reflexions on Foley & Lardner, Morrison Cohen, and Goulston & Storrs rebrand projects.
- Cubic Transportation SystemscoreLong-standing technology partner for transit fare payment systems. Reflexions has collaborated with Cubic on OMNY for MTA, TAPP for PATH, and other transit payment platform projects, designing user-facing digital components.
- PentagramcoreDesign partner for brand identity and visual design. Created the OMNY name and branding in partnership with Reflexions, and Poster House identity.
- InClimeminorPartnered with InClime for NJ Clean Energy website redesign project serving New Jersey BPU's Clean Energy Program.
- SalesforcecoreSalesforce CRM used as foundation for grant management system for The Langeloth Foundation. Reflexions configured Salesforce to enable full data ownership and automated grant application workflows.
- SanitycoreHeadless CMS platform used for Goulston & Storrs and NJ Clean Energy websites, enabling lean editorial workflows and content reuse.
- Public Works OfficeminorPartner on MARTA mobile app and rider tools project for design collaboration and stakeholder engagement.
- Open Trip PlannercoreOpen-source trip planning platform used as foundation for MARTA mobile app and rider tools, enabling accurate real-time service information through GTFS data integration.
- The James Beard FoundationminorCollaborated with The James Beard Foundation on USA Pavilion at EXPO Milano 2015, implementing digital strategy and visitor experience.
- Haystack NeedleminorPartner for McKinsey & Company OCAT survey platform project.
- DDB New YorkminorAgency partner for NY Lottery retailer website project, handling data visualization and data integration components.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Reflexions competitors and assessment
Company assessmentDirect peers
- ustwo: Independent product studio known for design-led digital products for enterprise and public sector clients; comparable boutique positioning and end-to-end delivery model.
- Code and Theory: NYC-based design and engineering network serving enterprise and government clients with similar end-to-end digital product focus and public-sector accessibility expertise.
- Huge Inc. Large NYC-headquartered digital agency competing for similar enterprise transformation work across transportation, financial services, and consumer brands, with overlapping end-to-end digital product capabilities.
- Ueno: Boutique NYC digital agency with comparable size, design-first culture, and client roster spanning consumer and enterprise end markets.
- Work & Co: Brooklyn-based design-led digital product studio of similar size, serving enterprise clients across commerce, media, and transportation — directly comparable boutique model and end-to-end strategy/design/engineering delivery.
- Instrument: Independent digital product studio of similar size competing for the same enterprise and brand-driven experience design engagements with comparable design-first positioning.
Broad incumbents
- Publicis Sapient: Global digital transformation consultancy that frequently competes with Reflexions for the same transit, government, and enterprise modernization RFPs at significantly larger scale.
- R/GA: Major global digital agency with significant transit, government, and enterprise client work; competes for large RFPs but operates as a broader portfolio incumbent with vastly greater headcount and reach.
- Critical Mass: Larger digital experience agency serving enterprise clients across multiple verticals, with comparable transport, government, and brand engagements at greater scale.
- Fjord (Accenture Interactive): Design and innovation arm of Accenture serving government and transportation clients; competes for high-end public-sector experience design work with global delivery capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Reflexions social profiles
Digital presenceReflexions compliance and trust
Trust signalCompliance5 records
Reflexions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflexions leadership team
Management profileNumber of profiles
Profiles3 records
Reflexions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflexions M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflexions
What does Reflexions do?
Reflexions is a digital product studio that designs and engineers next-generation digital experiences for enterprise and government clients. The firm delivers end-to-end services spanning digital strategy, UX/UI design, frontend and backend development, systems integration, and ongoing maintenance. Its work centers on building web platforms, mobile applications, fare payment systems, e-commerce solutions, and accessible content-driven websites for transit agencies, government institutions, law firms, and cultural organizations.
Is Reflexions a public or private company?
Reflexions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reflexions founded?
Reflexions was founded in 1999. It employs 11 to 50 people.
Where is Reflexions based?
Reflexions is headquartered in New York, United States, in the North America region.
How does Reflexions make money?
One revenue line is on record: digital Product Design and Development Services.
Who are Reflexions's main competitors?
Direct peers on record are ustwo, Code and Theory, Huge Inc., Ueno, Work & Co and Instrument. Broad incumbents are Publicis Sapient, R/GA, Critical Mass and Fjord (Accenture Interactive).
Does Reflexions have an API?
No public API is recorded for Reflexions.
What industry is Reflexions in?
Reflexions's product category is Digital Product Design and Development Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 541810 and its SIC code is 7311.