What Storent does

Storent (legal name SIA "STORENT") is a Latvian equipment rental company founded in 2008 and headquartered in Riga, Latvia. The company rents construction equipment, generators, scaffolding, modular containers, power tools, cleaning equipment, and climate control equipment to construction, infrastructure, and industrial customers, primarily across the Baltic region with Latvia as its core market. The company is owned by Storent Holding, which functions as the parent entity.

Storent operates through a multi-channel go-to-market that combines a self-service online rental platform ("Storent Online Nomas Platforma") with field sales support for larger projects. The platform supports role-based administration and direct ordering of rental equipment, with optional logistics and on-site services such as delivery and assembly. Beyond core equipment rental, the company offers adjacent professional services including scaffolding engineering and assembly (notably in partnership with Layher for advanced systems), end-to-end managed power-supply projects ("Power Supply Solutions Service"), and a subscription-like risk and safety program called SDP (Storent Drošības Programma), described as a recurring 5% rental add-on. The SDP introduction introduces a recurring-revenue layer onto what is otherwise a transactional equipment-rental business.

The business model is asset-heavy: revenue is generated through time-based rental fees (per-day, week, or project), service fees (delivery, assembly, engineering), and increasingly through recurring subscriptions via SDP. On 3 December 2025 the company announced a €16.5M public bond offering with a planned Nasdaq Riga listing, signaling an intent to access public capital markets to fund fleet expansion and product development. Headcount is reported in the 101-250 range.

Name

Storent

Legal name

STORENT SIA

Website

https://storent.lv

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Storent is a Latvian equipment rental company founded in 2008 that rents construction equipment, scaffolding, generators, and modular containers to Baltic-region construction, infrastructure, and industrial customers via a self-service online platform and field sales, owned by parent Storent Holding.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Facilities Support Services (5612)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Construction equipment rental
• Scaffolding rental services
• Generator rental services
• Modular container rental
• Power tool rental

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment rental (daily / weekly / monthly hire): Core revenue stream from renting out construction equipment, generators, scaffolding, containers, power tools, cleaning equipment, heaters, dehumidifiers, fans, lighting, etc. Pricing is quote-based, login-gated on the website (price shown per day / week / month, excluding VAT), with discounts of up to 100% applied by rental-day count. Transactional/usage-based rental model.
2. Managed power-supply service projects: Bundled temporary power projects that include delivery, installation, fuel refilling and 24/7 monitoring of generator installations for construction sites, industrial sites, concerts/shows, sports events, military bases and mobile power bank use. Service-style revenue wrapping the underlying rental.
3. Scaffolding engineering, assembly/dismantling and protective covering services: Value-added services on top of Layher scaffold rental: technical drawings/drawings, on-site assembly and dismantling, transport, and protective coverings using mesh or facade foil. Professional services revenue accompanying rental.
4. Modular/office container rental and configuration: Rental of modular container systems (site offices, storage, sanitary, wooden office, wheel-based mobile containers, bio-toilets) for construction, training and temporary accommodation, with expert configuration.
5. STORENT Drošības Programma (SDP) — equipment protection add-on: Optional insurance-style safety program sold with rentals, priced at 5% of base rental price, covering damage, total destruction and theft with a deductible structure. Recurring attach revenue per rental.
6. Public bond financing (capital markets): Storent Holding raised €16.5 million via a public bond offering on 3 December 2025 to refinance existing bonds and support growth plans, with bonds planned to be listed on Nasdaq Riga. Indicates debt-capital funding at the holding level supporting rental-fleet expansion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Storent rents construction, industrial and event equipment — including scaffolding (Layher systems), generators (2 kW to 500 kW), modular containers, power tools, cleaning equipment, heaters, dehumidifiers, lifting platforms, excavators and compressors — to Latvian businesses and sole proprietors through a login-gated "Storent Online Nomas Platforma" web platform and a network of physical branches. The offering is supported by a managed end-to-end power-supply service (delivery, installation, fuel, 24/7 monitoring) and an opt-in STORENT Drošības Programma (SDP) damage/theft protection add-on.

Product overview

Storent operates a single integrated online rental platform ("Storent Online Nomas Platforma") that fronts a broad equipment-rental catalog organized into multiple categories: Scaffolding (Layher Speedy Scaf / Allround modular systems), Generators and Electrical Equipment (portable gasoline, trailer-mounted diesel, stationary diesel, power banks, distribution, lighting), Modular Container Systems (office containers, sanitary, storage, bio-toilets, wheeled), Heaters and Dehumidifiers, Cleaning Equipment, Power Tools, and Construction Site Modules. The catalog is supported by dedicated service offerings, most notably the Power Supply (Elektroapgādes) end-to-end temporary-power service with 24-hour monitoring and the Storent Drošības Programma (SDP) rental-protection add-on. Together these categories, sub-products, and services form the company's platform-plus-modules architecture: the Online Rental Platform is the core transactional interface, while the equipment categories, solutions services, and insurance-style add-on extend it into specific use cases across construction, industry, events, and emergency response in the Baltic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Storent Online Nomas Platforma (Online Rental Platform) Self-service web platform through which registered business customers of STORENT SIA can request quotes, make reservations, manage contracts, and administer multi-user access for their employees to the rental equipment catalog. Login-gated pricing and availability checks, role-based user administration, and integration with external authentication apps. Customers must sign a cooperation agreement to access the platform.
• Scaffolding (Layher) Rental Rental of scaffolding systems from German manufacturer Wilhelm Layher GmbH & Co.KG, including Layher Speedy Scaf (frame façade) and Layher Allround (modular) systems, stair towers and temporary roofs, with full technical drawings, assembly/dismantling and transport services. Demonstrated by custom engineered suspended and movable scaffolding for the Līvānu pedestrian bridge renovation.
• Generators and Electrical Equipment Rental Rental catalog of portable gasoline generators (2 kW–10 kW), trailer-mounted diesel generators (16 kW–240 kW), stationary diesel generators (up to 400 kW), power banks, distribution boxes, extension cables, cable ducts and lighting equipment from brands including Atlas Copco, SDMO, Inmesol, Himoinsa, Honda and Pramac.
• Power Supply Solutions (Elektroapgādes risinājumi) — Managed Service End-to-end managed temporary power service covering delivery, installation, fuel refilling and 24/7 remote monitoring, backed by a generator fleet from 2 kW to 500 kW, serving construction, manufacturing, military, concert/show, sports event and off-grid mobile applications. Customers can size and right-size generator capacity with the help of a dedicated generator specialist.
• Modular Container Systems Rental (Ofisa konteineru serviss) Rental of mobile modular container systems providing safe, dry and warm space for construction projects, training rooms or temporary housing, with expert consultation and a broad range of configurations including site offices, sanitary modules, storage containers, wooden office containers, wheel-based mobile containers and bio-toilets.
• Construction Site Modules, Containers and Toilets Rental Rental of modular office containers, wooden office containers, sanitary module containers, storage containers, bio-toilets and wheeled containers for construction, training and temporary accommodation projects.
• Power Tools (Elektroinstrumenti) Rental Rental of professional demolition hammers, rotary hammers, drill/drivers, impact drivers, magnetic drills, angle grinders, sanders, multi-cutters, planers, heat guns and silicone guns, dominated by Bosch and Hilti brands.
• Heaters and Dehumidifiers (Sildītāji un mitruma savācēji) Rental Rental of electric heaters, infrared heaters, ground heating mats, gas heaters, indirect diesel air heaters, infrared diesel heaters, ground heaters, dehumidifiers, portable air conditioners and gas burners with reducers, dominated by Master and Remko brands.
• Cleaning Equipment (Tīrīšanas tehnika) Rental Rental of dry and wet vacuums, carpet/upholstery cleaners, electric and petrol high-pressure washers, conveyor belts, debris chutes, sandblasting equipment, floor scrubbers, sweepers, air purifiers and ventilation fans from brands including Husqvarna, El-Björn, Limpar and Hilti.
• STORENT Drošības Programma (SDP) — Equipment Rental Safety Program Opt-in rental protection add-on covering damage, total loss or theft of rented equipment for an additional 5% of the equipment's base rental price, with a deductible of 10% of the loss (minimum EUR 500 for equipment up to EUR 10,000 value and minimum EUR 1,500 for equipment above EUR 10,000 value).

Quantifiable outcome

• Generator fleet capacity from 2 kW up to 500 kW
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship (world-leading scaffolding supplier), core (sole approved generative ai vendor), minor (supplier for one rental sku), core (multiple skus across trailer, stationary and portable categories), minor (single sku), core (multiple skus across trailer and stationary categories), minor (single inverter sku), minor (supplier of portable gasoline skus), minor (single lighting sku), core (broad supplier across power-tools catalog), minor (single cleaning sku), core (dominant supplier of heater and dehumidifier skus), minor (single indirect-heater sku line), minor (single mobile-container sku), minor (single sanitary-container sku) and minor (named examples for receivables-management workflow).

• Wilhelm Layher GmbH & Co. KG (Germany)flagship (world-leading scaffolding supplier)Strategic or Co-development PartnerStorent offers scaffolding constructions from Wilhelm Layher GmbH & Co KG (described as the world's largest scaffolding manufacturer) — specifically the Layher Speedy Scaf frame system and Layher Allround modular system. Provides technical documentation and drawings, plus assembly/dismantling, transport and protective covering services. Demonstrated on the Līvānu pedestrian bridge renovation with custom suspended/movable scaffolding.
• OpenAI (ChatGPT Enterprise)core (sole approved generative ai vendor)Technology or IntegrationStorent's Acceptable Use Policy for AI names ChatGPT Enterprise as the only approved AI tool for handling personal data or confidential information, because only the Enterprise version contractually guarantees that Storent's data will not be used to train AI models. Free / consumer ChatGPT and any other unapproved public AI tools are strictly forbidden for work tasks. Access is via SSO.
• Atlas Copco (QAS 30 trailer diesel generator)minor (supplier for one rental sku)OEM/ Whitelabel/ Licensing PartnerAtlas Copco QAS 30 (24 kW trailer diesel generator) is listed as a rental product code in Storent's generator catalog and detailed on its product page (Power 24, 92 l tank, 5.4 l/h fuel consumption, 1030 kg weight, 400 V).
• Inmesol (IVRN-220 trailer diesel generator, IVRN-440 stationary diesel, AHR-700 portable gasoline, IVRN-220 DEIF, IVRN 545)core (multiple skus across trailer, stationary and portable categories)OEM/ Whitelabel/ Licensing PartnerMultiple Inmesol generator models are listed as Storent rental SKUs: Inmesol IVRN-220 (160 kW trailer diesel), Inmesol IVRN-220 DEIF, Inmesol IVRN 440 (320 kW stationary diesel), Inmesol IVRN 545 (400 kW stationary diesel), Inmesol IVRN 330 (240 kW stationary) and Inmesol AHR-700 (6 kW portable gasoline).
• Himoinsa (HRYW-35T5 trailer diesel generator)minor (single sku)OEM/ Whitelabel/ Licensing PartnerHimoinsa HRYW-35T5 (24 kW trailer diesel generator, Power 27 kW, 330 l tank, 5.7 l/h consumption, 1660 kg) is offered by Storent as part of its 24 kW trailer diesel category.
• SDMO (R33C3 trailer diesel, T33K trailer diesel, R220S3 160 kW, R330C3 240 kW, R550C3 400 kW stationary)core (multiple skus across trailer and stationary categories)OEM/ Whitelabel/ Licensing PartnerSDMO generators are represented across Storent's rental catalog: SDMO R33C3 (24 kW trailer diesel, 220 l tank, 1445 kg), SDMO T33K (24 kW trailer diesel), SDMO R220S3 (160 kW trailer diesel, 868 l tank, 34 l/h consumption, 3700 kg), SDMO R330C3 (240 kW trailer diesel) and SDMO R550C3 (400 kW stationary diesel, 1481 l tank, 79.8 l/h consumption, 7200 kg).
• Honda (EU70iS inverter gasoline generator)minor (single inverter sku)OEM/ Whitelabel/ Licensing PartnerHonda EU70iS is offered as Storent's 6 kW inverter-type portable gasoline generator (Dimensions 0.85 x 0.7 x 0.72 m, weight 118.1 kg).
• Pramac (HX-series portable gasoline generators)minor (supplier of portable gasoline skus)OEM/ Whitelabel/ Licensing PartnerPramac-supplied HX series portable gasoline generators appear in Storent's catalog: HX 6000 (6 kW, 230 V), HX 7500T (6 kW, 230/400 V), HX3000 (3 kW, 230 V), and Pramac X12000 (10 kW, 230 V).
• Atlas Copco (HiLight E3+ 4x160W lighting tower)minor (single lighting sku)OEM/ Whitelabel/ Licensing PartnerAtlas Copco HiLight E3+ (7 m light tower with 4x160 W lamps) is offered by Storent in its lighting equipment category.
• Bosch (professional power tools) and Hilti (professional power tools)core (broad supplier across power-tools catalog)OEM/ Whitelabel/ Licensing PartnerStorent's power-tools catalog is dominated by Bosch and Hilti products: Bosch GBM 32-4, Bosch GWB 10 RE, Bosch GDA 280E, Bosch GEH 125-1AE, Bosch GHO 26-82, Bosch GDS 18 E Professional, Bosch GOP 18V-EC; Hilti TE-500 demolition hammer, Hilti VC-300-17 vacuum, Hilti ST 1800, Hilti HDM 500 and Hilti HDE 500-A22.
• Husqvarna (W250P wet/dry vacuum) and other cleaning-equipment OEMsminor (single cleaning sku)OEM/ Whitelabel/ Licensing PartnerHusqvarna W250P is offered in Storent's cleaning-equipment catalog alongside other branded cleaning, sweeping and pressure-washing equipment (e.g., El-Björn LR500 air purifier, Limpar 104 Pro sweeper, Hilti VC-300-17 vacuum).
• Master (heaters and accessories)core (dominant supplier of heater and dehumidifier skus)OEM/ Whitelabel/ Licensing PartnerStorent rents multiple Master-branded heaters and accessories: Master HALL1500 (electric infrared), Master B 230 (diesel heater), Master XL 6 (infrared diesel heater), Master BL8800 (extraction fan <10,000 m³/h), and Master TH-2 thermostat for diesel/gas heaters, plus Master flexible ducts, fuel tanks and exhaust pipes for indirect diesel heaters.
• Remko (indirect diesel air heaters)minor (single indirect-heater sku line)OEM/ Whitelabel/ Licensing PartnerRemko CLK 30/50/70 indirect-heating diesel air heaters are offered in Storent's heater category.
• Respo (wheel-based mobile office trailer)minor (single mobile-container sku)OEM/ Whitelabel/ Licensing PartnerRespo 420 (3.5 m wheel-based mobile office container) is offered as Storent product code 183035.
• Containex (sanitary modular container)minor (single sanitary-container sku)OEM/ Whitelabel/ Licensing PartnerContainex SA20 sanitary modular container is offered in Storent's site-modules category alongside other modular, wood-office and storage containers.
• BaltRisk and Kredītu Informācijas Birojs (debt-recovery and credit-information firms)minor (named examples for receivables-management workflow)Implementation/ SI/ Consulting PartnerStorent's privacy policy names BaltRisk as an example debt-recovery firm and Kredītu Informācijas Birojs as an example debtor registry to which it may transfer customer personal data in case of unpaid invoices, on the basis of Storent's legitimate interest in receiving payment for services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ramirent: Nordic/Baltic-focused equipment rental specialist (now under Boels) with overlapping categories (scaffolding, power, modular space, tools) and a strong Baltic branch footprint — the closest historical regional analogue to Storent's Latvia-centric model.
• Cramo: Historically a direct Baltic and Nordic competitor (now part of Boels) with an almost identical product mix — construction equipment, scaffolding, modular space and tools — and a similar mix of project-based and self-serve customers. Highly comparable in business model and customer base.

Regional players

• HKL Baumaschinen: German construction equipment rental chain with a comparable fleet mix (earthworks, lifts, power tools, containers) and a similar B2B customer base of contractors and trades. Regional rather than Baltic, but a strong operational analogue.
• Mateco: European specialist in aerial work platforms and telehandler rental with presence across multiple EU countries. Overlaps with Storent's powered-access categories and shares project-based/event-rental customers in construction and industry.
• Riwal: European aerial work platform and powered access specialist with operations across Northern/Western Europe including the Baltics. Overlaps with Storent's lift, telehandler and powered-access categories and shares the project-based/managed-service rental motion.

Broad incumbents

• Zeppelin Rental: German equipment rental division of the CAT/Zeppelin dealer group offering construction equipment, tools and modular space with strong service bundling. Directly comparable in product breadth and managed-services depth, though focused on the German/Austrian market.
• Boels Rental: Largest European equipment rental group; absorbed Cramo and Ramirent (both with strong Baltic footprints). Directly comparable in fleet breadth (scaffolding, generators, tools, modular) and managed-services offering, but at much larger pan-European scale than Storent.
• United Rentals: Largest global equipment rental company; comparable only as a broad incumbent reference point for fleet breadth, online rental platform maturity, and capital-markets access — Storent is much smaller and geographically narrower.
• Loxam: Top-tier European equipment rental group with broad construction, industrial and event-rental capabilities across multiple countries. Comparable product categories and B2B self-serve motion, but materially larger and more geographically diversified than Storent.

Others

• Containex (WALTER GROUP): European manufacturer and supplier of modular containers and mobile space systems — a supplier-side peer given Storent's modular/sanitary container rental line (e.g., Containex SA20) and shared construction/temporary-accommodation customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storent