Retail Technologies

What Retail Technologies does

Retail Technologies, Inc. (RTI) is a privately held, family-owned software and hardware vendor founded in May 1987 by Gregory Hall in Mobile, Alabama. The company builds, sells, and supports retail sign and shelf-label printing solutions, with its flagship product being DESIGN-R-LABELS — a Windows/browser-based application that lets retailers design, price, and print in-store signage and product labels using a proprietary relation-based template editor. The technology integrates with 40+ point-of-sale systems and is bundled with certified label printers from vendors including NCR, OKI, and Lexmark; RTI also designs and manufactures its own dedicated printing hardware (the PowerCart appliance and the smaller MiniCart) at its Mobile, Alabama facility, and supplies the associated consumables and label media.

RTI monetizes across the full stack: software licensing and subscriptions for DESIGN-R-LABELS, hardware sales of PowerCart and MiniCart units, and recurring consumables/media revenue from labels and ribbons. Go-to-market is multi-channel — direct sales, inside sales, a POS dealer partner network, and an e-commerce storefront at rtiSigns.com — which lets the company reach both independent grocers buying through resellers and retailers purchasing direct online. The customer base spans 2,000+ retailers across all 50 US states and 12+ foreign countries, with named accounts concentrated in the independent and regional grocery segment (e.g., Harp's Food Stores, Casey's, Reny's, Hitchcock's Markets). Leadership remains with the founding family, with Gregory Hall as President and Glen Hall as Vice President.

The company is positioned as a vertical specialist in grocery and supermarket retail signage, where workflow integration with the POS, certified printer compatibility, and a long-running template library function as the primary competitive surface. There are no disclosed funding rounds, no public M&A activity, and no AI/ML features described in available sources. Recent strategic activity has centered on hardware vertical integration (the 2014 manufacturing buildout and 2016 PowerCart launch) and continued channel activation through industry events such as the NGA Show.

Name

Retail Technologies

Legal name

Retail Technologies, Inc.

Website

https://retail-tech.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Retail Technologies builds DESIGN-R-LABELS software plus PowerCart and MiniCart printing hardware for grocery and retail sign and label printing, serving 2,000+ retailers across the US and 12+ countries via direct, dealer, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Retail Sign and Label Software

akta.pro primary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

akta.pro secondary industry

Packaging Design & Labeling (MPAAAEAD)

Keywords

• Retail sign printing software
• Shelf-edge labeling solutions
• In-aisle label printing
• POS integration software
• Grocery signage systems

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software Licensing and Subscriptions: DESIGN-R-LABELS software sold in multiple editions including distributed (thick client), customer-hosted, and SaaS (RTI hosted) models. Available in versions: Essential, Preferred, Creative, and Home Office. Not all features are available in every version.
2. Hardware Sales: Sale of RTI PowerCart and RTI MiniCart mobile workstations for in-aisle printing. Carts available in multiple styles and configurations with custom tailoring options.
3. Printers and Consumables: Sale of laser class printers, thermal desktop printers, mobile thermal printers, plotters, and associated consumables including toner cartridges and media supplies through rtiSigns.com e-commerce site.
4. Sign and Label Media: Sale of custom and stock signage, labels, shelf talkers, and adhesive materials. Includes Direct Thermal and Thermal Transfer labels, card stock, and eco-friendly composite materials. Manufactured on-site in Mobile, AL facility.
5. Professional Services: Implementation, training, template design, consulting, project management, custom development, database recovery, and technical support services. Offered on-site or online with daily or hourly rates.
6. Support and Maintenance Agreements: Annual support and maintenance agreements required for software updates, bug fixes, and email-based technical support. Technical support available Monday-Friday 8AM-5PM CST.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Retail Technologies sells DESIGN-R-LABELS, a Windows browser-based sign and label printing software built specifically for retail environments, available as distributed, customer-hosted, or SaaS deployments. The company complements its software with battery-powered mobile printing hardware (RTI PowerCart and RTI MiniCart), custom-manufactured sign and label media, and integration to 40+ point-of-sale systems for in-aisle and shelf-edge printing.

Product overview

Retail Technologies (RTI) offers a modular software platform centered on DESIGN-R-LABELS, a Windows browser-based intelligent sign and label printing system available as distributed, customer-hosted, or SaaS deployment. The core DESIGN-R-LABELS platform is extended through add-on modules including N-Aisle Printing (for point-of-need in-store printing), Large Format Printing (for banners and posters via plotters), and DESIGN-R-LABELS Home Office (for chain store centralized control). The product family also includes PrintLab (print engine), PrintLab Suite, and FlashPrint as sub-products. RTI complements its software with hardware solutions including the RTI PowerCart (battery-powered cart for laser and thermal printing in aisle) and RTI MiniCart (compact mobile workstation). The company also produces custom in-store media (signs, labels, shelf talkers) and sells printers and consumables as part of a complete in-store marketing solution.

Differentiator

Problem solved

Functional benefit

Brands

• DESIGN-R-LABELS: Core sign and label printing software platform for retail stores, available in multiple editions including Home Office, Store Edition, and versions for independent retailers.
• PrintLab
• FlashPrint
• RTI PowerCart
• RTI MiniCart
• N-Aisle Printing
• rtiSigns.com

Products and services

• DESIGN-R-LABELS Intelligent sign and label printing software platform designed specifically for retail environments. Supports unlimited fields, drag-and-drop template design, rule-based Relations (if/then logic), multi-format POS/ERP/Excel data import, and printing to laser, thermal, and large-format printers for grocery, hardware, and specialty retailers.
• RTI PowerCart Battery-powered mobile cart for in-aisle printing of signs and labels. Base footprint 23" x 23", battery run time 6-40 hours, supports laptop, laser printer, thermal barcode printers, and scan gun for full-size signage and shelf labels at the point of need.
• RTI MiniCart Compact battery-powered mobile workstation for shelf-edge label printing. Dimensions 21.75" x 20" x 43", 8+ hour run time, holds up to 60 lbs, powers laptop/tablet, barcode printer, and scanner for mobile in-store label printing.
• Custom In-Store Media Custom manufactured signage, labels, and shelf talkers produced with company logos, branding colors, and slogans. Includes eco-friendly composite adhesive labels and shelf talkers as alternatives to vinyl, manufactured on-site at the Mobile, AL facility.
• Printers and Consumables Complete printer portfolio including OKI Data laser class printers, thermal desktop printers, thermal mobile printers, and plotters for large format printing, accompanied by consumables including OKI Data and Lexmark toners, compatible cartridges, and sign/label media sold via rtiSigns.com.

Quantifiable outcome

• Up to 90% reduction in labeling errors with mobile printing adoption
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature14 records

Partnerships

19 partnerships are on record, tiered core and minor.

• NCRcoreTechnology or IntegrationNCR is listed as a dealer partner selling and recommending DESIGN-R-LABELS to their retail customers. NCR is a major POS hardware and software provider serving the retail industry.
• Laurel GroceryminorChannel Partner/ Reseller/ DistributorPOS dealer partner recommending RTI solutions to grocery retailers.
• Bashas'minorChannel Partner/ Reseller/ DistributorPOS dealer partner for RTI solutions.
• SpartanNashminorChannel Partner/ Reseller/ DistributorWholesale distributor partner for RTI solutions.
• BozzutosminorChannel Partner/ Reseller/ DistributorPOS dealer partner for RTI solutions.
• Piggly WigglyminorChannel Partner/ Reseller/ DistributorPOS dealer partner for RTI solutions.
• CSWGminorChannel Partner/ Reseller/ DistributorCooperative retailer partner for RTI solutions.
• SouthwestPOSminorChannel Partner/ Reseller/ DistributorPOS dealer partner for RTI solutions.
• TrunominorChannel Partner/ Reseller/ DistributorPOS dealer partner for RTI solutions.
• American Point of SaleminorChannel Partner/ Reseller/ DistributorPOS dealer partner for RTI solutions.
• DumacminorChannel Partner/ Reseller/ DistributorPOS dealer partner for RTI solutions.
• Grocers SupplyminorChannel Partner/ Reseller/ DistributorWholesale grocers supply partner for RTI solutions.
• PueblominorChannel Partner/ Reseller/ DistributorPOS dealer partner for RTI solutions.
• Lucky's MarketminorChannel Partner/ Reseller/ DistributorIndependent grocery retailer partner for RTI solutions.
• Westlake HardwareminorChannel Partner/ Reseller/ DistributorHardware retail partner for RTI solutions.
• Brookshire BrothersminorChannel Partner/ Reseller/ DistributorIndependent grocery retailer partner for RTI solutions.
• Jumbo FoodsminorChannel Partner/ Reseller/ DistributorIndependent grocery retailer partner for RTI solutions.
• OKI DatacoreTechnology or IntegrationOKI Data is a major supplier of laser printers compatible with RTI's sign and label printing solutions. RTI sells OKI Data laser printers as part of their complete in-store marketing solution.
• LexmarkcoreTechnology or IntegrationLexmark is a supplier of laser printers and OEM consumables (toner) for RTI's printing solutions. RTI offers Lexmark Compatible Toners that are new, never recycled or refilled, and 100% legal and Lexmark IP compliant.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brady Corporation: Manufacturer of labels, signs, and printing systems for workplace safety and product identification. Comparable to RTI in label/sign printing hardware and media, with overlap in retail and supply-chain label applications.
• NiceLabel (Loftware): Label design software now part of Loftware. Comparable to RTI in label design and printing software, with POS integration and retailer customers overlapping.
• Loftware: Enterprise label design and management software (Loftware NiceLabel). Comparable to RTI's DESIGN-R-LABELS platform as a label design/printing software solution, though targeting larger enterprise customers across multiple verticals.
• Teklynx: Developer of label design software (LABELVIEW, CODESOFT) for industrial and commercial labeling. Comparable to RTI's label design/printing platform, though more focused on manufacturing and supply chain rather than retail-specific pricing signage.
• Seagull Scientific (BarTender): Developer of BarTender label design and printing software. Comparable to RTI's DESIGN-R-LABELS as a label design software, with broader vertical applicability beyond retail.

Emerging players

• TSC Auto ID: Manufacturer of thermal label printers with growing retail and logistics customer base. Comparable to RTI's thermal printer hardware offerings, though RTI bundles software and consumables around the hardware.

Broad incumbents

• Honeywell (Voice & Scanning): Major provider of barcode scanners, mobile computers, and POS hardware. Comparable to RTI's hardware ecosystem (printers, scanners, mobile workstations) and overlaps with retail technology customers.
• Avery Dennison: Global leader in label materials, signage, and retail branding solutions. Directly comparable to RTI's media/consumables business and adjacent in retail label/sign printing, with overlap in shelf-edge and pricing label categories.
• Epson (Label & Receipt Printers): Manufacturer of label and receipt printers widely used in retail. Comparable to RTI as a hardware supplier for retail printing, with overlap in the thermal and mobile printer categories.
• Zebra Technologies: Provider of barcode printers, mobile computing, and RFID solutions. Comparable to RTI on hardware (thermal printers, mobile printing stations) and overlaps with retail label printing customers, though Zebra is broader and more enterprise-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RTI_RetailTech
• Facebookfacebook.com/RetailTechnologiesInc
• LinkedInlinkedin.com/company/retail-technologies-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Technologies