Telum Media
Telum Media operates a subscription-based, regionally curated media intelligence platform providing verified journalist profiles and editorial contacts across Asia Pacific and the Middle East for PR professionals, agencies, and corporate communications teams.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Telum Media does
Telum Media Group PTE. Ltd. is a Singapore-incorporated, privately held company founded in 2013 by Marjorie Poon that operates a subscription-based media intelligence platform for public relations and media professionals across Asia Pacific (Southeast Asia, East Asia, Australia & New Zealand) and the Middle East. The platform's core asset is a regionally curated database of verified journalist profiles, media outlets, and editorial contacts, continuously updated by in-region research teams. Supporting features include Power Search (multi-filter journalist discovery), List Management (targeted media list building), Media Requests (real-time matching of journalists seeking expert sources with PR users), a centralized Dashboard, email-based Media Alerts for contact and job-move updates, a free PR News publication, and an industry-specific Jobs Board across 18 markets.
The product architecture is a SaaS platform accessed via web login, with no public API, no mobile app, and no disclosed AI/ML components. The underlying technology is human curation at regional scale rather than automated scraping, which positions accuracy and freshness of contact data as the primary differentiator against global competitors. Two distinct user personas are served: paying PR professionals (solo practitioners, in-house comms teams, and PR agencies) who subscribe for access to the database and tools, and free-tier journalists and media professionals who maintain profiles and submit media requests, creating a two-sided marketplace dynamic.
Monetization is primarily annual subscription revenue, with pricing customized by region, seat count, and feature access. The go-to-market combines a product-led self-serve motion (web login, free journalist accounts) with a sales-assisted enterprise motion (Book a Demo CTAs) for larger PR teams and corporate communications departments. Named customers include global PR agencies (Edelman, Weber Shandwick, GOLIN, Mutant, Maverick, Vero, Hoffman, Praxis, Redhill, Ellerton, Occam, Media Buffet, Alpas), corporates (UOB, Permata Bank, Emirates, Red Bull, Arnott's, TBS Energi Utama, Samudera), government bodies (Tourism Selangor), an education institution (Macquarie University), and a stock exchange (Bursa Malaysia). The company has not disclosed external funding, revenue, or headcount growth, and appears to be founder-led and independently owned.
Telum Media firmographics
Firmographics- Name
- Telum Media
- Legal name
- Telum Media Group PTE. Ltd.
- Website
- https://telummedia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Telum Media operates a subscription-based, regionally curated media intelligence platform providing verified journalist profiles and editorial contacts across Asia Pacific and the Middle East for PR professionals, agencies, and corporate communications teams.
- Ownership category
- akta.pro rank
Telum Media industry classification
Industry- Product category
- Media Intelligence Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industry
- Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)
Keywords
Where Telum Media is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Telum Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Telum Media System: Core subscription service providing access to the searchable media intelligence platform including journalist profiles, media database, Power Search, Dashboard, and List Management features. Pricing depends on number of regions, users, and tools accessed. Serves solo PR leads to large enterprise comms teams with tiered subscriptions.
- Telum Media Alerts: Email-based media alerts providing notifications about changes to journalist profiles, job moves, and contact information updates.
- Jobs Board - Free Posting: Free job posting platform for recruiters to list PR, journalism and media-related positions. The platform generates value through user engagement and brand reach rather than direct revenue from postings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom subscription tiers based on regions, users, and feature access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Telum Media product offering
Product offeringCore offering
Telum Media operates a subscription-based, searchable regional media intelligence platform that provides PR and media professionals with verified journalist profiles, media outlet contacts, and editorial details across Asia Pacific and the Middle East. The platform combines a locally curated database, advanced search, list management, journalist alerts, and a media requests module to enable targeted pitching. It also offers a free industry Jobs Board and PR News content portal serving the regional media ecosystem.
Product overview
Telum Media operates as a searchable regional media intelligence platform primarily serving Public Relations professionals and journalists across Asia Pacific and the Middle East. The core product is the Telum Media Database, a subscription-based platform providing verified journalist profiles, media outlets, and editorial contacts. Key features include Power Search for targeted journalist discovery, List Management for building tailored media lists, Media Requests for connecting with journalists seeking expert sources, and PR News for industry updates. The platform also includes a dedicated Jobs Board for PR, journalism, and media-related positions. Telum Media Alerts provides email notifications about database changes including journalist moves and contact updates.
Differentiator
Problem solved
Functional benefit
Brands
- Telum Media Database: Searchable database of verified journalist profiles, media outlets, and editorial contacts.
- Telum Media Alerts
- Telum Media System Subscription
- PR News
- Telum Media Jobs Board
Products and services
- Telum Media Database Searchable, subscription-based regional media intelligence database of verified journalist profiles, media outlets, and editorial contacts across Southeast Asia, East Asia, Australia & New Zealand, and the Middle East. Used by PR professionals to identify journalists and pitch with precision.
- Telum Media Alerts Email-based subscription alerting service notifying subscribers of changes to journalist profiles, job title changes, journalist moves, and contact information updates within the Telum Media database.
- Telum Media Jobs Board Free-to-post industry-specific jobs board for PR, journalism, and media-related roles across 18 locations in Asia Pacific and Middle East. Used by recruiters seeking industry candidates and by jobseekers in the regional media industry.
- PR News Free-to-read PR industry news publication providing updates on media moves, editorial changes, agency news, launches, and industry updates, with an email subscription option for direct delivery.
Companies that use Telum Media
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles3 records
Telum Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Telum Media partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Telum Media competitors and assessment
Company assessmentBroad incumbents
- Meltwater: Global media intelligence and earned media analytics platform serving enterprise PR and communications teams. Comparable in providing journalist discovery and outreach tooling, but with significantly broader geographic coverage and AI-driven monitoring.
- Notified (formerly PR Newswire): PR and communications platform offering press release distribution, media monitoring, and journalist outreach. Overlaps with Telum in serving PR professionals and providing media contact tools, with stronger distribution capabilities.
- Cision (Onclusive): Global media intelligence and communications platform offering journalist databases, monitoring, and analytics. Direct category overlap with Telum, but operates at global scale with broader product portfolio.
Regional players
- Propeller PR: Asia-Pacific-focused PR software and media intelligence provider. Most directly comparable regional peer, also serving APAC PR professionals with media contact and outreach tooling — making it a relevant regional competitor.
Emerging players
- CoverageBook: PR reporting and analytics platform that helps PR professionals demonstrate campaign ROI through coverage tracking. Adjacent to Telum — both serve PR pros, but CoverageBook focuses on reporting rather than contact discovery.
Direct peers
- Muck Rack: PR software platform providing a journalist database, media monitoring, and pitching tools primarily focused on North America. Closest direct peer in product functionality (journalist database + outreach), with Telum serving as its APAC/Middle East equivalent.
- Prowly: SaaS PR platform offering media database access, press release distribution, and online newsrooms. Comparable in serving PR professionals with database and outreach tools, though with different geographic focus (Europe/US).
- Critical Mention: Media monitoring and PR intelligence platform offering broadcast and online media tracking. Overlaps with Telum in serving PR/communications teams with media intelligence, though with stronger monitoring emphasis.
- Agility PR Solutions: Media intelligence platform providing journalist databases and media monitoring for PR professionals. Direct competitor in the media contact database category with similar subscription-based delivery model.
- BurrellesLuce: Media monitoring and intelligence service providing curated media contacts and clipping services to PR professionals. Comparable in offering verified journalist data and coverage monitoring, though primarily US-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Telum Media social profiles
Digital presenceTelum Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Telum Media leadership team
Management profileNumber of profiles
Profiles3 records
Telum Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Telum Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Telum Media
What does Telum Media do?
Telum Media operates a subscription-based, searchable regional media intelligence platform that provides PR and media professionals with verified journalist profiles, media outlet contacts, and editorial details across Asia Pacific and the Middle East. The platform combines a locally curated database, advanced search, list management, journalist alerts, and a media requests module to enable targeted pitching. It also offers a free industry Jobs Board and PR News content portal serving the regional media ecosystem.
Is Telum Media a public or private company?
Telum Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Telum Media founded?
Telum Media was founded in 2013. It employs 11 to 50 people.
Where is Telum Media based?
Telum Media is headquartered in Singapore, Singapore, in the Asia region.
How does Telum Media make money?
Three revenue lines are on record. Subscription - Telum Media System is the primary driver. The others are telum Media Alerts and jobs Board - Free Posting.
Who are Telum Media's main competitors?
Broad incumbents on record are Meltwater, Notified (formerly PR Newswire) and Cision (Onclusive). Propeller PR is listed as a regional player. CoverageBook is listed as an emerging player. Direct peers are Muck Rack, Prowly, Critical Mention, Agility PR Solutions and BurrellesLuce.
Does Telum Media have an API?
No public API is recorded for Telum Media.
What industry is Telum Media in?
Telum Media's product category is Media Intelligence Software. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of MPAJAMAC, Online News & Magazine Publishing Platforms (CMS & Hosting). Its NAICS code is 5418.