Hocmai Education

What Hocmai Education does

Hocmai Education (legal entity: Công ty Cổ phần Đầu tư và Dịch vụ Giáo dục) is a privately held Vietnamese online education company founded in 2007 and headquartered in Hanoi, with a regional office in Ho Chi Minh City. It provides supplemental K-12 learning and university entrance exam preparation to Vietnamese students, serving an audience of over 8.16 million registered members across primary, secondary, and high school grades (1–12), as well as specialized-school entrance candidates and university-level learners. The company self-positions as Vietnam's leading online education platform, with a particularly strong foothold in the high school (THPT) segment and multiple flagship student outcome testimonials in national and university-aptitude examinations.

The platform combines on-demand video lectures (iLearn), live interactive classes (iLive), and practice test rooms (Phòng luyện / iTest) under the Topclass umbrella for foundational learning and TopUni for university entrance preparation. Course content is aligned with all three major Vietnamese textbook sets (Cánh Diều, Chân trời sáng tạo, Kết nối tri thức với cuộc sống) and covers national exams including TN THPT, HSA (National University of Hanoi), TSA/ĐGTD (Bach Khoa Hanoi), and V-ACT (Ho Chi Minh City National University). An AI-powered Q&A assistant called iChat provides on-demand text-based student support, while subsidiary platforms ICANTECH (programming) and ICAN CONNECT (English) extend the product surface into coding and English-language verticals. Distribution is multi-channel: proprietary website, native iOS/Android apps, dedicated content subdomains, social media presence, and a network of physical HOCMAI Learning Centers.

Monetization rests on a mix of recurring course subscriptions (Topclass, TopUni) and one-time package purchases (PEN, PAT HSA/TSA/V-ACT, HM10, practice rooms), supplemented by HOCMAIBOOK physical and digital book sales via the Shopee marketplace and managed-service fees from offline centers. The company holds online social network service license 597/GP-BTTTT from Vietnam's Ministry of Information and Communications (issued 2016). Hocmai is led by CEO Linh Pham Giang and Co-Founder & Deputy General Director Đặng Quang Hùng. No revenue, funding round, or M&A data is publicly disclosed in the source material.

Name

Hocmai Education

Legal name

Công ty Cổ phần Đầu tư và Dịch vụ Giáo dục

Website

https://hocmai.edu.vn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Hocmai Education is a privately held Vietnamese online education platform founded in 2007, serving over 8.16 million K-12 students and university-entrance candidates across Vietnam with on-demand video, live classes, practice testing, and AI-powered Q&A support.

Ownership category

akta.pro rank

Product category

Online K-12 Education

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Online Exam Delivery & Test Administration Platforms (EDAFADAA)

Keywords

• K-12 online education
• University entrance exam prep
• Live online tutoring
• Adaptive practice testing
• Educational technology platform

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course Subscriptions and Packages: Subscription and one-time purchase model for structured course packages across grades 1-12. Products include Topclass (K-12 foundation), TopUni (university entrance), PEN (high school graduation exam), HM10 (grade 10 entrance), HM6 (grade 6 entrance). Pricing varies by course type, grade level, and learning mode (live vs. on-demand).
2. Test Prep Practice Rooms (Phòng luyện): Separate purchase or add-on access to exam simulation rooms containing thousands of practice questions per subject for various national and university entrance exams.
3. Physical and Digital Books: Sale of textbooks and study guides (HOCMAIBOOK, sách bứt phá 9+, sách chinh phục đề thi) through third-party marketplaces such as Shopee, complementing the online course offerings.
4. HOCMAI Center (Offline Learning Centers): Physical learning center franchise/operator model providing in-person tutoring and exam preparation, extending the brand offline.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

HOCMAI operates Vietnam's leading online education platform, delivering structured K-12 course packages (grades 1-12) covering all major subjects aligned with multiple Vietnamese textbook sets, plus specialized preparation for the national high school graduation exam (THPT) and major university aptitude assessments (HSA, TSA, V-ACT). The core offer combines on-demand video lectures, live interactive classes, adaptive practice testing rooms with thousands of questions per subject, and an AI-powered Q&A assistant (iChat), with physical HOCMAI Learning Centers complementing the online platform.

Product overview

HOCMAI is Vietnam's leading online education platform offering a comprehensive ecosystem of learning solutions across all education levels. The platform operates on a multi-product architecture comprising Topclass (foundational courses for grades 6-12), TopUni (university entrance exam preparation), and specialized sub-products including PEN (high school graduation), PAT series (various aptitude tests - HSA, TSA, V-ACT), HM10 (grade 10 entrance), HOCMAIBOOK (textbooks), ICANTECH (programming), and ICANCONNECT (English). Within Topclass, courses are delivered through three learning modalities: iLearn (self-paced video courses), iLive (live interactive classes), and iTest (practice rooms). The platform also features iChat, an AI-powered Q&A assistant, and supports students from pre-school through university preparation.

Differentiator

Problem solved

Functional benefit

Brands

• Topclass: Nền tảng trang bị nền tảng kiến thức toàn diện cho học sinh từ lớp 1 đến lớp 12, bao gồm các khóa học theo chương trình GDPT 2018 với hình thức iLearn (học chủ động), iLive (lớp tương tác), và iTest (phòng luyện).
• TopUni
• PAT HSA
• PAT TSA
• PAT V-ACT
• PEN
• HM10
• HOCMAIBOOK
• ICANTECH
• ICAN CONNECT

Products and services

• Topclass Comprehensive K-12 foundational course suite for grades 6-12 covering all major subjects (Mathematics, Vietnamese, English, Physics, Chemistry, Biology, History, Geography, Natural Science, Informatics), aligned with Vietnamese curriculum textbook sets (Cánh Diều, Chân trời sáng tạo, Kết nối tri thức với cuộc sống). Delivered through self-paced video, live interactive classes, and practice testing rooms for primary through high school students.
• TopUni Comprehensive university entrance exam preparation package with admission commitment, covering the THPT national graduation exam and the major university aptitude assessments (HSA, TSA, V-ACT) for high school seniors and graduates across Vietnam.
• PEN Comprehensive preparation course for the Vietnamese national high school graduation exam (TN THPT), including intensive practice tests and review courses across all required subjects for grade-12 students.
• PAT HSA Preparation solution for the National University of Hanoi General Assessment Test (HSA/ĐGNL ĐHQG Hà Nội) covering quantitative, qualitative/verbal, English, and science components for prospective Hanoi university applicants.
• PAT TSA Preparation solution for the Bach Khoa Hanoi Thinking Assessment Test (TSA/ĐGTD ĐH Bách khoa Hà Nội) covering Mathematical Thinking, Reading Comprehension, Scientific Thinking, and combined subject components for prospective Bach Khoa applicants.
• PAT V-ACT Preparation solution for the Ho Chi Minh City National University Aptitude Test (V-ACT/ĐGNL ĐHQG TP.HCM) covering Mathematics, Language Use, Scientific Thinking, and combined subject components for prospective HCM City university applicants.
• HM10 Grade-10 entrance exam preparation solution covering major subjects for entrance to Vietnamese specialized (chuyên) and non-specialized high schools, targeted at grade-9 students and their parents.
• HOCMAIBOOK Educational and reference textbook line for grades 1-12, including exam preparation books such as 'Sách bứt phá 9+' and 'Sách chinh phục đề thi', sold through the Shopee online marketplace to students and parents across Vietnam.
• ICANTECH Online programming and coding education platform for K-12 students, offering structured digital-skills and coding courses (Lập trình) integrated within the HOCMAI platform and operated as a wholly-owned subsidiary.
• ICAN CONNECT Online English language learning platform offering structured English courses for students, including the 10-year curriculum-aligned system (Hệ 10 năm) and supplemental English programs, operated as a wholly-owned subsidiary of HOCMAI.
• HOCMAI Learning Centers Network of physical offline HOCMAI learning centers (Hệ thống trung tâm HOCMAI) across Vietnam providing in-person tutoring, exam preparation classes, and blended online-offline learning services to complement the digital platform for K-12 students and exam candidates.

Quantifiable outcome

• Over 8.1 million registered members on the platform
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• EdTech Asia Summit 2024minorGTM or Marketing Partner · 1 January 2024Mr. Pham Giang Linh represented Vietnam's EdTech sector at EdTech Asia Summit 2024, positioning HOCMAI as a leading voice in Vietnam's online education industry.
• Shopee (hocmai_gdvn)minorChannel Partner/ Reseller/ DistributorHOCMAIBOOK physical and digital textbooks and study guides are distributed through the Shopee e-commerce marketplace, expanding reach to customers who prefer online marketplace shopping for educational materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moon.vn: Vietnamese online learning and test-preparation platform widely used by high school students for university entrance exam practice. Directly comparable to HOCMAI's PEN and PAT series, with overlapping target customers and curriculum-aligned content.
• Vuihoc.vn: Vietnamese K-12 online education platform offering live classes, recorded lessons, and practice exercises across grade levels. Directly competes with HOCMAI's Topclass and iLive products for the same student and parent buyer.
• HOC247 (hoc247.net): Vietnamese free and freemium online learning portal covering K-12 subjects and university entrance exam preparation. Competes directly with HOCMAI's free-support tier and low-end paid courses on content and price.
• Tuyensinh247.com: Vietnamese online portal focused on university entrance preparation, practice tests, and admissions lookup. Directly comparable to HOCMAI's TopUni and PEN offerings with overlapping exam-prep user base.
• Kyna.vn: Vietnamese online tutoring and skills-learning marketplace connecting students with instructors. Overlaps with HOCMAI's iLive live-class format and supplemental learning category, serving the same student demographic with live instruction.
• Topica EdTech Group: One of Vietnam's earliest and largest online education groups offering K-12, English, and university-level courses. Direct competitor to HOCMAI across multiple product lines and a comparable pioneer-era brand.
• VnEdu: Vietnamese K-12 digital learning and school-management platform used widely by public schools. Comparable to HOCMAI's curriculum-aligned content delivery, with stronger institutional/school sales motion and weaker consumer brand.

Emerging players

• VUS (Anh Văn Hội Việt Mỹ): Vietnam's largest English-language training center chain with growing digital offerings. Adjacent competitor to HOCMAI's ICANCONNECT English sub-brand, sharing the same K-12 student target market.

Broad incumbents

• Byju's: India-headquartered global K-12 and test-prep EdTech incumbent. Operates a broader portfolio at much larger scale; useful as a benchmark for the trajectory (and risks) of a K-12-focused online education platform.
• Yuanfudao: Major Chinese K-12 online education platform offering live classes, AI tutoring, and practice tools across all grade levels. Comparable in product breadth and AI-tutor strategy, though operating in a different regulatory environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HOCMAITHPT
• Facebookfacebook.com/Hocmai.vnTHPT
• TikToktiktok.com/@hocmai.official
• LinkedInlinkedin.com/company/hocmai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hocmai Education