Genus IntelliGen
Genus IntelliGen Technologies develops and licenses proprietary laser-ablation semen sexing technology for bovine genetics, the only such technology globally. It commercializes through channel partners ABS Global (Sexcel) and Geno (Norwegian Red), serving dairy and beef producers worldwide.
- Company typePrivate
- Founded2017
- HeadquartersWisconsin Rapids, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Genus IntelliGen does
Genus IntelliGen Technologies is a biotechnology company that develops and licenses proprietary laser-ablation semen sexing technology for bovine genetics. Founded in 2017 and operating through ABS Global, Inc. (a subsidiary of UK-listed Genus plc), the company is the sole provider of laser-ablation-based sperm sexing technology globally, using advances in lasers and fluidics to separate X and Y chromosome-bearing sperm cells. The technology enables dairy and beef producers to generate replacement heifers from top genetic females, with cited research indicating cows delivering female calves at both first and second calvings produce approximately 981 pounds (445 kg) more milk over their first two lactations.
IntelliGen operates as a B2B technology licensing platform rather than a direct-to-producer supplier. Its technology is commercialized through channel partners — primarily ABS Global under the Sexcel brand and Geno under the Norwegian Red brand — who distribute sexed bovine genetics globally. Revenue is generated through licensing royalties and sex semen processing services, with B2B enterprise pricing that is not publicly disclosed and governed by Wisconsin law terms and conditions. Office operations span Windsor, Wisconsin (US headquarters) and Delta, Brazil, with trademarks registered across 15+ jurisdictions covering North America, South America, Europe, and Asia Pacific.
The company employs 101–250 people organized across four continents, embedding biology, engineering, and bio-manufacturing expertise. Its product portfolio is anchored by the IntelliGen core platform plus channel-partner-branded outputs (Sexcel, Sexed Norwegian Red Semen) and the GIGT quality mark stamped on every straw produced with its technology. Channel partners are contractually required to display the 'Powered by IntelliGen Technologies' logo on packaging, creating a co-branded ecosystem tied to IntelliGen's IP.
Genus IntelliGen firmographics
Firmographics- Name
- Genus IntelliGen
- Legal name
- ABS Global, Inc.
- Website
- https://genusintelligen.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Genus IntelliGen Technologies develops and licenses proprietary laser-ablation semen sexing technology for bovine genetics, the only such technology globally. It commercializes through channel partners ABS Global (Sexcel) and Geno (Norwegian Red), serving dairy and beef producers worldwide.
- Ownership category
- akta.pro rank
Genus IntelliGen industry classification
Industry- Product category
- Animal Genetics Biotechnology
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Sexed Semen & Sex Selection Services (AFAEAJAI)
- akta.pro secondary industries
- Artificial Insemination (AI) & Semen Collection/Distribution Services (AFAEAJAA), Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD), Artificial Insemination (AI) & Semen Services (Collection, Processing, Storage) (AFACAEAA), Reproductive & Breeding Devices & Supplies (AI Equipment, Pregnancy Detection Aids) (HLAMAFAM)
Keywords
Where Genus IntelliGen is headquartered
LocationHeadquarters
- HQ city
- Wisconsin Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Genus IntelliGen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Sexed Semen Products: Licenses technology to partners (ABS, Geno) who commercialize sexed semen products under their own brands. Operates through ABS Global, Inc. subsidiary.
- Sex Semen Processing Services: Provides sex semen processing services to customers. All sales are final, cannot be canceled, and are non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing for sexed semen processing services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Genus IntelliGen product offering
Product offeringCore offering
Genus IntelliGen Technologies develops and licenses proprietary laser-ablation semen sexing technology for bovine genetics, the only such technology available in any market in the world. The platform uses advances in lasers and fluidics to separate X and Y chromosome-bearing sperm cells and deliver sexed bovine genetics with high fertility and efficiency. IntelliGen licenses the technology to channel partners ABS Global (Sexcel brand) and Geno (Norwegian Red) and provides sex semen processing services directly, operating through subsidiary ABS Global, Inc.
Product overview
IntelliGen Technologies operates as a technology platform for laser-ablation semen sexing in bovine genetics. The core technology enables customers to produce sexed bovine genetics. The platform is commercialized through sub-brands including Sexcel Sexed Genetics (via ABS Global) and Sexed Norwegian Red Semen (via Geno), while GIGT serves as a quality trademark marking for products processed with IntelliGen technology. The technology operates through ABS Global, Inc., a subsidiary of Genus plc.
Differentiator
Problem solved
Functional benefit
Products and services
- IntelliGen Technologies laser-ablation semen sexing platform Proprietary laser-ablation semen sexing technology platform for bovine genetics, described as the only laser-ablation semen sexing technology available in any market in the world. Uses advances in lasers and fluidics to separate X and Y chromosome-bearing sperm cells and deliver sexed bovine genetics with high fertility and efficiency. Licensed to channel partners (ABS Global via Sexcel brand and Geno via Norwegian Red).
- Sex semen processing services B2B sex semen processing services provided directly by IntelliGen Technologies (operating through ABS Global, Inc.). Customers are charged for processed semen per the Terms and Conditions, with all sales final, non-cancelable, and non-refundable unless otherwise noted, payment terms per statement/invoice, and customers required to notify IntelliGen of nonconforming products within 7 days of delivery.
Quantifiable outcome
- Cows delivering female calf at both first and second calvings produce approximately 981 pounds (445 kg) more milk over first two lactations
- +1 more outcomes
Companies that use Genus IntelliGen
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Genus IntelliGen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Genus IntelliGen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Geno / Norwegian RedcoreGeno uses IntelliGen technology for Sexed Norwegian Red Semen. The collaboration spans many years, serving both genetics in Norway and customers globally. Kate Stai serves as Geno COO International. Geno provides IntelliGen-powered sexed genetics to Norwegian Red cattle producers worldwide.
- ABS Global / ABS DairycoreABS Global, Inc. is a subsidiary of Genus Plc and the operational entity through which IntelliGen Technologies operates. ABS Global commercializes IntelliGen technology under the Sexcel brand for sexed bovine genetics. Nate Zwald serves as COO ABS Dairy. The partnership represents the primary commercial channel for IntelliGen-powered sexed genetics products globally.
- Genus plccoreGenus plc is the parent company that created the IntelliGen technology platform. IntelliGen Technologies is a unit of Genus plc. The company embraces Genus vision 'Pioneering Animal Genetic Improvement to Help Nourish the World'. IntelliGen team works in tandem with Genus R&D to share knowledge and develop products needed by global customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Genus IntelliGen competitors and assessment
Company assessmentDirect peers
- Sexing Technologies (STgen): Sexing Technologies is the leading global competitor in sexed bovine semen, using flow-cytometry-based sperm sorting. It is the most direct rival to IntelliGen's laser-ablation platform, competing head-to-head for the same dairy and beef producer customers via AI distributor networks.
- Inguran LLC: Inguran is the parent of Sexing Technologies/STgen and historically developed the original flow-cytometry sexed-semen technology. As the IP-holding competitor to IntelliGen's laser-ablation method, Inguran represents the most analogous privately-held technology platform business model.
Broad incumbents
- Alta Genetics: Alta is one of the largest global bovine genetics and AI companies, distributing sexed and conventional semen. It is a natural partner or competitor for IntelliGen's technology licensing and competes in the same dairy and beef producer end-markets.
- CRV: CRV is a major Dutch-based cattle genetics cooperative offering AI, sexed semen, and herd management services. It is a comparable bovine genetics platform operating in Europe and globally, often sourcing or co-developing sexed semen technology.
- Select Sires Inc. Select Sires is a large US farmer-owned cooperative providing bovine AI and genetics, including sexed semen. It operates the same dairy and beef producer channels and is a potential IntelliGen channel partner or competing technology customer.
- Semex Alliance: Semex is a Canadian bovine genetics cooperative with global distribution of dairy and beef genetics, including sexed semen offerings. Comparable to IntelliGen's channel-partner customers in serving the same end markets.
- VikingGenetics: VikingGenetics is a Nordic cooperative offering AI and sexed semen in dairy and beef, similar to Geno (an IntelliGen customer). It is a comparable regional genetics platform and a potential IntelliGen partner or competitor.
- URUS Group: URUS is a holding group for major bovine genetics businesses (including Alta Genetics and Jetstream Genetics). It is a broad incumbent comparable in scale and business model to Genus plc's bovine genetics operations that house IntelliGen.
- Zoetis (Animal Genetics): Zoetis is the largest global animal health company and operates a substantial animal genetics and diagnostics franchise. It is a broad incumbent in the same end-markets and has the resources to develop or acquire competing sexing technology.
Others
- ABS Global (sister subsidiary): ABS Global is the operating subsidiary of Genus plc through which IntelliGen is commercialized (Sexcel brand). It is included as an ecosystem participant—not a true peer—because it is a sister entity, but it operates the same dairy/beef AI and genetics business model that competitors replicate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Genus IntelliGen social profiles
Digital presenceGenus IntelliGen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genus IntelliGen leadership team
Management profileNumber of profiles
Profiles4 records
Genus IntelliGen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genus IntelliGen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genus IntelliGen
What does Genus IntelliGen do?
Genus IntelliGen Technologies develops and licenses proprietary laser-ablation semen sexing technology for bovine genetics, the only such technology available in any market in the world. The platform uses advances in lasers and fluidics to separate X and Y chromosome-bearing sperm cells and deliver sexed bovine genetics with high fertility and efficiency. IntelliGen licenses the technology to channel partners ABS Global (Sexcel brand) and Geno (Norwegian Red) and provides sex semen processing services directly, operating through subsidiary ABS Global, Inc.
Is Genus IntelliGen a public or private company?
Genus IntelliGen is a private company. It is classified as corporate owned and is currently operating.
When was Genus IntelliGen founded?
Genus IntelliGen was founded in 2017. It employs 101 to 250 people.
Where is Genus IntelliGen based?
Genus IntelliGen is headquartered in Wisconsin Rapids, United States, in the North America region.
How does Genus IntelliGen make money?
Two revenue lines are on record. Sexed Semen Products are the primary driver. The others are sex Semen Processing Services.
Who are Genus IntelliGen's main competitors?
Direct peers on record are Sexing Technologies (STgen) and Inguran LLC. Broad incumbents are Alta Genetics, CRV, Select Sires Inc., Semex Alliance, VikingGenetics, URUS Group and Zoetis (Animal Genetics). ABS Global (sister subsidiary) is listed as an others.
Does Genus IntelliGen have an API?
No public API is recorded for Genus IntelliGen.
What industry is Genus IntelliGen in?
Genus IntelliGen's product category is Animal Genetics Biotechnology. Its primary akta.pro industry code is AFAEAJAI, Sexed Semen & Sex Selection Services, with a secondary code of AFAEAJAA, Artificial Insemination (AI) & Semen Collection/Distribution Services. Its SIC code is 200.