Pawsapp

What Pawsapp does

Pawsapp (legal entity PAWSAPP PET LTD) is a London-based pet care marketplace platform that connects dog owners with vetted, insured independent dog walkers through its iOS and Android mobile applications. The platform supports three booking modes — Instant Walk (£19.99, within one hour), Scheduled Walk (£16.99, pre-booked), and Regular Walk plans (from £14.50 per walk, monthly or weekly recurring) — and has expanded its surface area to include dog daycare and boarding services as add-on offerings. Underlying technology consists of an AI-powered matching algorithm that pairs dogs with walkers based on breed, size, temperament, and owner preferences, complemented by live GPS route tracking, post-walk report cards, and Stripe-integrated payment processing; Facebook Login and Google Maps integrations support onboarding and location features. The business monetizes through a 20-30% transaction commission on each booking combined with recurring subscription walk plans, operating exclusively in the Central London market (postcodes spanning SW, W, NW, N, EC, E, SE) with a small team of 1-10 employees and no disclosed external funding to date.

The company differentiates on trust signals rather than technology: a four-step walker vetting process (assessment, interview, ID verification, Pawsapp Academy training), a £5M public liability insurance backed Pawsapp Guarantee providing £2,000 per-incident reimbursement, and a 4.8 Trustpilot rating backed by 50,000+ lifetime completed walks. Customer acquisition runs through a direct-to-consumer mobile app, SEO-optimized blog content, organic social media (Instagram, Facebook, Twitter, LinkedIn), WhatsApp-based booking support, and earned media from UK outlets (ITV, The London, London Live, Dogvine). Community engagement includes the Poke Pups Club partnership with Poke House at Battersea Power Station. The company is privately held, UK-incorporated, GDPR-compliant, and operates with no parent company or disclosed institutional investors.

Name

Pawsapp

Legal name

PAWSAPP PET LTD

Website

https://pawsapp.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Pawsapp is a London-based mobile marketplace connecting dog owners with vetted, insured independent dog walkers via iOS and Android apps, offering on-demand, scheduled, and recurring walk plans plus daycare and boarding services, monetized through transaction commissions and subscription pricing.

Ownership category

akta.pro rank

Product category

Pet Care Marketplace

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industries

Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD), Pet Errands & Pet Care Coordination (HSACAIAJ)

Keywords

• Dog walking services
• Pet care marketplace
• On-demand dog walkers
• Pet sitting platform
• Dog daycare boarding

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Service Transaction Fees: Pawsapp charges pet owners transaction fees for dog walking and pet care services booked through the platform. Payment processing is facilitated by Stripe. The company takes a commission of 20% or 30% from service providers based on service type. The platform serves as a marketplace connecting pet owners with independent dog walkers, with Pawsapp retaining a portion of each booking as commission.
2. Regular/Monthly Subscription Bookings: Pawsapp offers monthly walk plans and weekly recurring walks at discounted rates (starting from £14.50 per walk) compared to on-demand pricing. This generates predictable recurring revenue from committed customers through scheduled, regular bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pawsapp operates a London-based mobile marketplace that connects dog owners with vetted, insured independent dog walkers. The core service is on-demand and scheduled dog walking (Instant Walk, Scheduled Walk, Regular Walk plans), supplemented by Dog Daycare and Dog Boarding. All bookings are processed through the iOS/Android apps, with live GPS tracking, walk report cards, AI-based walker-dog matching, and the Pawsapp Guarantee providing reimbursement cover up to £2,000 per incident backed by £5M public liability insurance.

Product overview

PawsApp is a London-based pet care marketplace platform that connects dog owners with vetted, insured independent dog walkers and pet care providers. The core product is dog walking services offered in multiple formats (Instant, Scheduled, and Regular/Monthly plans), supplemented by Dog Daycare and Dog Boarding services. The platform features a mobile app with AI-powered matching, live GPS tracking, and walk report functionality. Walkers are matched to dogs based on breed, size, temperament, and preferences. The Pawsapp Guarantee provides protection with £5M public liability insurance and reimbursement up to £2,000 per incident. All walker candidates undergo vetting including application review, interview, ID verification, and training through Pawsapp Academy.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Walking Service On-demand, scheduled, and recurring dog walking services delivered by vetted, insured independent walkers via the Pawsapp mobile app, including live GPS tracking and walk report cards. Available across multiple Central London postcodes for individual dog owners.
• Instant Walk On-demand 60-minute dog walk where a vetted walker arrives within one hour of booking; priced at £19.99 per walk on pay-as-you-go terms. Targeted at London dog owners who need same-day or urgent walks.
• Scheduled Walk Pre-booked 60-minute dog walk for a specific date and time, reserved at least 5 hours in advance; priced at £16.99 per walk on pay-as-you-go terms. Targeted at London dog owners with planned scheduling needs.
• Regular Walk Subscription Recurring monthly or weekly walk plans available with the same trusted walker (Picky Pooch) or different walkers (Friendly Furball); starting from £14.50 per walk. Targeted at London dog owners who want a committed, predictable exercise routine for their dogs at a discounted rate.
• Dog Daycare Non-overnight daytime pet care services booked for part or full days so dogs are cared for while their owners are away. Bookable through the Pawsapp platform in Central London.
• Dog Boarding Overnight pet care stay services provided at the service provider's or pet owner's premises, supporting extended pet care during owner travel. Bookable through the Pawsapp platform in Central London.
• Pawsapp Guarantee Booking protection program bundled with every Pawsapp booking, providing reimbursement of up to £2,000 per incident for veterinary expenses, property damage, and third-party injury claims, backed by £5M public liability insurance and subject to the program's terms and conditions.
• Meet and Greet Free 30-minute introductory walk that lets prospective dog owners and their dogs meet and assess compatibility with a potential Pawsapp walker before committing to regular bookings. Offered at no charge to lower trial risk for first-time customers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Poke HouseminorStrategic or Co-development Partner · 4 June 2023Pawsapp partnered with Poke House Battersea Power Station to launch 'The Poke Pups Club' - a dog-friendly brunch and walking community event. The partnership provides Pawsapp customers with exclusive perks including 10% off dining at Poke House, complimentary coffee on Sundays, and free first Poke Pup brunch. The collaboration includes group walks with PawsApp trainer Scarlet and tips/tricks sessions. Events run weekly on Sundays throughout the summer season, with complimentary dog-friendly poke bowls for canine attendees crafted by dog nutritionist Cam Wimble.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Holidog: European pet-sitting and dog-walking platform with similar marketplace mechanics and trust features (insured bookings, walker profiles), comparable to Pawsapp's London proposition.
• Barkly (now part of Rover): Dog-walking service platform known for 'pack walks' with multiple dogs per walker, an alternative model within the same dog-walking marketplace category as Pawsapp.

Direct peers

• Tailster: UK-focused dog walking and pet-sitting marketplace comparable to Pawsapp in geography and core service offering, with similar on-demand booking and walker matching mechanics.
• Rover: Global marketplace connecting pet owners with dog walkers, sitters, and boarders; the most direct global competitor to Pawsapp's core dog-walking marketplace model, operating across many cities including London.
• BorrowMyDoggy: UK-based platform that connects dog owners with local borrowers for walks, sitting, and companionship — directly overlapping Pawsapp's London dog-walking customer base and walker-supply model.
• Wag!: On-demand dog walking and pet-care marketplace offering GPS-tracked walks, report cards, and vetted walkers — mirroring Pawsapp's product feature set on a larger US-scale platform.
• DogBuddy: European dog-sitting and walking marketplace (acquired by Rover) offering vetted walkers, boarding, and daycare — directly comparable in service mix and customer profile to Pawsapp.

Broad incumbents

• BarkBox: Subscription-based pet-products and services brand with a broader pet-owner customer base; adjacent rather than direct, but operates in the same premium urban pet-parent segment Pawsapp targets.
• TrustedHousesitters: Larger established pet-sitting and house-sitting membership platform with overlapping sitting/boarding use cases for pet owners, though broader in scope than Pawsapp's walking focus.

Regional players

• Gudog: European dog-walking marketplace operating across Spain and other EU markets with a comparable service-led platform model, relevant as a regional peer showing the European pet-tech landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/paws_app
• Facebookfacebook.com/pawsappdogs
• LinkedInlinkedin.com/company/pawsapp
• Instagraminstagram.com/paws.app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawsapp