Progi

What Progi does

Progi.com Inc. is a privately held Canadian SaaS company founded in Trois-Rivières, Quebec, that builds and operates a portfolio of eight integrated software solutions serving the Canadian auto insurance, collision repair, auto recycling, and auto parts industries. Its products are grouped into two suites: Communication & Planning (ProgiSync for service-provider assignment and appointment scheduling; ProgiPlanning for collision-shop capacity management; ProgiLog for client repair follow-up with photos and video; ProgiFeedback for satisfaction surveys) and Parts & Vehicles (ProgiParts for multi-supplier parts procurement; ProgiPix for online auctions of total-loss and stolen-recovered vehicles to accredited recyclers; ProgiPac for yard management, inventory and accounting; ProgiCom for cross-recycler used-parts locating). The platform is web-based with data hosted in Canada, combines in-house proprietary code with integrations to third-party recyclers' management systems (Hollander, Pinnacle), and holds SOC 1 Type II and SOC 2 Type II certifications.

The company monetizes through subscription-based SaaS licenses (quote-based, annual cadence) for most products, transaction-driven economics on ProgiPix where roughly 35,000 vehicles per year are auctioned to certified recyclers, and supplemental training services delivered at its headquarters, remotely, or on customer sites. Go-to-market combines a direct enterprise sales motion (four regional Key Account Managers covering Canada and the USA) with a self-service subscription registration at app.progi.com for smaller collision shops, plus distribution through major collision banners (CARSTAR, Boyd, CarrXpert, Fix Auto, AutoCanada) and the Guidewire Marketplace. Customers include large Canadian insurers (Intact, La Capitale, Promutuel, SGI Canada, SSQ), OEM partners (Infiniti, Nissan), and thousands of collision shops and auto recyclers affiliated with industry associations ARPAC and OARA. President and owner Diane Chaîné has led the company since acquiring it in November 2010; headcount is 101-250 and operations remain Canadian-centric despite Guidewire listing opening a global channel.

Name

Progi

Legal name

Progi.com Inc.

Website

https://progi.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Progi builds an integrated SaaS suite of eight solutions for the Canadian auto insurance, collision repair, auto recycling, and auto parts industries, serving major insurers (Intact, SGI, Promutuel), collision banners (CARSTAR, Fix Auto), and thousands of recyclers through appointments, parts procurement, salvage auctions, and yard management.

Ownership category

akta.pro rank

Product category

Insurance Technology (Auto Claims & Collision Repair Software)

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Collision repair software
• Auto parts marketplace
• Insurance claims management
• Vehicle auction platform
• Collision shop scheduling

Headquarters

HQ city

Trois-rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS Licenses: Progi's solutions are offered as Software-as-a-Service with subscription-based access. Customers register and pay for access to platforms like ProgiSync, ProgiPlanning, ProgiParts, ProgiPix, ProgiPac, ProgiCom, ProgiLog, and ProgiFeedback. Pricing appears quote-based with no public pricing listed.
2. Transaction Fees (ProgiPix): ProgiPix handles the sale of total loss vehicles from insurance companies through online auctions. The platform facilitates transactions between insurers and accredited auto recyclers, likely taking a commission on vehicle sales.
3. Training Services: Progi offers training services including sessions at their Trois-Rivières offices, remote training, and on-site training at customer locations. Training is customized to customer business and employees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Progi develops and sells a suite of eight SaaS solutions purpose-built for the Canadian auto and insurance industry. Products span communication and planning (appointment scheduling, capacity planning, repair follow-up, satisfaction surveys) and parts and vehicles (auto parts marketplace, total loss vehicle auction, yard management, and recycler parts-locating network). Solutions are offered via subscription to insurance companies, collision repair shops, auto recyclers, and auto parts suppliers.

Product overview

Progi offers a platform-plus-modules portfolio of eight integrated solutions purpose-built for the Canadian auto and insurance industry. The Communication & Planning suite includes ProgiSync (assignment and appointment scheduling), ProgiPlanning (workload/capacity management), ProgiLog (client experience/repair follow-up), and ProgiFeedback (satisfaction surveys). The Parts & Vehicles suite includes ProgiParts (auto parts marketplace for procurement), ProgiPix (online auction for total loss vehicles), ProgiPac (full yard management system with inventory, accounting, and invoicing), and ProgiCom (recycler network for locating used parts). These products serve four client segments — insurers, collision repair shops, auto recyclers, and auto repairers — and are available individually or combined. ProgiSync and ProgiPlanning are deeply integrated (appointments flow into capacity planning), and ProgiCom integrates with ProgiPac as well as third-party inventory systems Hollander and Pinnacle. The company operates as a software SaaS provider with web-based access, local server deployment option (ProgiPac), and bilingual English/French support.

Differentiator

Problem solved

Functional benefit

Brands

• ProgiSync: Service provider assignment and appointment scheduling solution for collision shops, insurers, and auto repairers.
• ProgiPlanning
• ProgiLog
• ProgiFeedback
• ProgiParts
• ProgiPix
• ProgiPac
• ProgiCom

Products and services

• ProgiSync Service provider assignment and appointment scheduling platform. Insurers, collision shops, and auto repairers use it to locate repairers, book appointments, send confirmations and reminders, and track follow-ups. Integrates with collision shop availability systems for instant booking.
• ProgiPlanning Workload management and capacity planning software for collision centres. Balances daily workload, provides visual planning calendars with color-coding, cycle time and productivity reports, and integrates with ProgiSync for seamless workflow.
• ProgiLog Client experience platform enabling online repair follow-up. Collision shops update vehicle owners and claim adjusters with comments, photos, and video during the repair process through email or SMS notifications.
• ProgiFeedback Satisfaction survey tool for collision shops, networks, and insurers. Surveys are distributed by email, text, or tablet with real-time alerts for dissatisfied clients to support service recovery.
• ProgiParts Auto parts digital marketplace for locating, comparing, and ordering parts from multiple suppliers in one platform. Targets collision shops, insurance appraisers, and insurers with a comparative tool for precision quotes.
• ProgiPix Online auction platform for the sale of total loss and stolen/recovered vehicles from insurance companies to accredited auto recyclers. Includes inventory preview and bidding management.
• ProgiPac Complete management software for auto parts sales businesses. Covers inventory management (used, reconditioned, new aftermarket), accounting, purchasing, sales, invoicing, part traceability, and transport management. Installed locally and operated via web browser.
• ProgiCom Used auto parts locating network connecting auto recyclers. Members' inventories are automatically accessible to other recyclers for searching and purchasing parts. Includes messaging and website search widget integration; can also connect to Hollander and Pinnacle inventories.
• Training Services Training services for Progi solutions, delivered at Progi's Trois-Rivières offices, remotely, or on-site at customer locations. Sessions are customized to the customer's business and employees.
• Technical Support Services Customer support delivered through a dedicated technical support phone line (1-855-310-6343) and remote assistance via TeamViewer, with technical specialists routing calls based on product area.

Quantifiable outcome

• 35,000 vehicles recycled annually in Canada through ProgiPix network
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered major and core.

• SGI SaskatchewanmajorStrategic or Co-development Partner · 1 February 2025ProgiSync partnership with Saskatchewan Government Insurance (SGI) for rollout of collision repair appointment scheduling platform. Platform launched to all SGI-accredited auto body shops in April 2025. Partnership celebrated 100+ collision shops milestone. Solution transforming how collision repair appointments are managed in Saskatchewan.
• Guidewire (PartnerConnect)coreTechnology or Integration · 1 February 2024Progi is listed as a PartnerConnect Solution Access partner on the Guidewire Marketplace. This integration allows Progi solutions to be accessible to Guidewire's insurance company customers, providing a pathway for insurers using Guidewire platforms to access Progi's scheduling and parts procurement solutions.
• ARPAC (Quebec Auto Parts Recycler Association)coreStrategic or Co-development PartnerARPAC is Quebec's auto parts recycler association. Progi's solutions, particularly ProgiPix, are aligned with ARPAC's eco-friendly practices. All recycling centre members of the ProgiPix network are members of ARPAC.
• OARA (Ontario Auto Recycler Association)coreStrategic or Co-development PartnerOARA is the Ontario Auto Recycler Association. ProgiPix network members are required to be members of OARA, demonstrating commitment to eco-friendly recycler practices.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Car-Part.com: Car-Part.com operates one of the largest used auto parts marketplaces connecting collision shops with recyclers. It is a direct competitor to ProgiParts and ProgiCom, addressing the same parts procurement workflow for collision shops and recyclers.
• CCC Intelligent Solutions: CCC Intelligent Solutions is the dominant US-based provider of SaaS for the auto insurance and collision repair ecosystem, offering estimating, parts, and claims workflow software. It directly competes with Progi's ProgiSync, ProgiParts, and ProgiPlanning for the same insurance and collision shop customers.
• Solera Holdings: Solera is a global provider of software and services to the auto insurance claims ecosystem, including Audatex estimating and Hollander parts. It overlaps with Progi across claims workflow, parts, and vehicle valuation, serving many of the same insurer customers.
• Mitchell International: Mitchell International provides auto claims, estimating, and pharmacy solutions to insurers and collision repairers in North America. It is a direct competitor to Progi's claims workflow and parts solutions, particularly for the Canadian insurers that Mitchell also serves.
• Hollander (a Solera business): Hollander provides recycled and reconditioned parts interchange software to the auto recycling industry. ProgiCom integrates with Hollander inventories, indicating direct competitive and complementary overlap with Progi's parts locating network.

Emerging players

• Tractable: Tractable provides AI-powered damage assessment and auto claims software used by major insurers globally. While Progi is more workflow-focused, Tractable represents an AI-native threat to Progi's collision/claims ecosystem positioning as insurers adopt AI-first tooling.
• PartsTrader: PartsTrader operates a digital parts procurement platform for collision repairers, focused on the US and Canadian markets. It directly competes with ProgiParts in the parts marketplace workflow for insurance-driven collision repairs.
• ServiceUp: ServiceUp is a repair management platform for collision and mechanical shops that handles towing, repair status, and customer communication. It overlaps with ProgiLog and parts of ProgiPlanning as a modern, mobile-first alternative for the same collision shop buyer.
• Snapsheet: Snapsheet is a claims management and appraisal platform for auto insurers that modernizes the First Notice of Loss and estimating workflow. It competes with Progi on the insurer-side claims workflow and offers a cloud-native alternative to legacy software like CCC and Mitchell.

Broad incumbents

• Guidewire Software: Guidewire is the leading enterprise insurance core platform (PolicyCenter, ClaimCenter) used by many of the same Canadian insurers Progi serves. While Progi is a PartnerConnect partner, Guidewire's bundling of claims workflow poses a competitive threat to Progi's appointment scheduling and parts products over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ProgiZone
• Facebookfacebook.com/ProgiZone
• LinkedInlinkedin.com/company/progi
• Instagraminstagram.com/progi.inc
• Xx.com/Progi_EN

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progi