ServiceUp
ServiceUp is an AI-powered, two-sided vehicle repair management platform that connects commercial fleets and insurance carriers with a national network of repair shops, automating shop matching, estimate review, approvals, and payments for fleets of 25 to 5,000+ vehicles.
- Company typePrivate
- Founded2021
- HeadquartersLos Gatos, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ServiceUp does
ServiceUp is an AI-powered vehicle repair management platform that connects commercial fleets and insurance carriers with a national network of independent repair shops, automating shop matching, routing, estimate review, approvals, and payment workflows that fleet and claims teams previously handled through spreadsheets, email, and phone. The company operates a two-sided marketplace serving three primary customer segments — commercial fleets (ranging from 25 to 5,000+ vehicles across Class 1-8 light- through heavy-duty, including rental, last-mile/delivery, commercial, public utility, transportation, construction, service provider, and RV verticals), insurance carriers managing fleet vehicle claims, and repair shops receiving fleet and insurance repair orders — delivered through segment-specific offerings (ServiceUp for Fleets, ServiceUp for Insurance, ServiceUp for Shops), a SaaS platform (ServiceUp Connect) for fleets and insurers to manage their own multi-thousand-shop partner networks, and a managed service (ServiceUp 360) available in select markets. The platform ingests structured vehicle and repair data, text communications, and damage images into proprietary AI/ML models that power shop matching, policy-driven estimate review with anomaly detection, predictive recommendations, and cycle-time analytics, with human-in-the-loop controls on final binding decisions.
ServiceUp is a privately held, venture-backed company founded in 2021 and headquartered in Campbell, California, with approximately 51-100 employees and roughly $70 million in cumulative funding across all rounds, including a $55 million Series B closed in July 2025 led by PeakSpan Capital with participation from Hearst Ventures, Trestle Partners, Capital Midwest Fund, and Litquidity Ventures; Tiger Global is also listed as a backer. Revenue is generated through multiple streams: a marketplace transaction fee on repair shops ranging from 1.99% to 10% (baseline 3.99%) of gross repair amount, an optional 3.50% QuickPay fee for next-business-day payment to shops, subscription/usage-based SaaS revenue from ServiceUp Connect for fleets and insurers (pricing not publicly disclosed, sold via a sales-led "Schedule a Demo" motion), ServiceUp 360 managed-service fees in select markets, and direct charges to fleet/insurance customers for repair services processed through the platform's payment flow. The platform holds SOC 2 Type 2 certification and operates under CCPA and GDPR-aligned privacy practices, and is recognized on the 2025 Inc. 5000 (#77) and as the 2025 AutoTech Breakthrough Fleet Management Platform of the Year.
ServiceUp firmographics
Firmographics- Name
- ServiceUp
- Legal name
- ServiceUp, Inc.
- Website
- https://serviceup.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ServiceUp is an AI-powered, two-sided vehicle repair management platform that connects commercial fleets and insurance carriers with a national network of repair shops, automating shop matching, estimate review, approvals, and payments for fleets of 25 to 5,000+ vehicles.
- Ownership category
- akta.pro rank
ServiceUp industry classification
Industry- Product category
- Fleet Repair Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Business Service Centers (56143)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
Keywords
Where ServiceUp is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ServiceUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Marketplace transaction fee from repair shops: ServiceUp charges participating repair shops a marketplace transaction fee ranging from 1.99% to 10% of the gross amount of each repair, with a baseline of 3.99%; fleet-specific addenda can override the baseline within that range. Optional QuickPay fee of 3.50% (applied automatically for credit-card payments) for next-business-day remittance.
- QuickPay optional fee (early payment to shops): An additional 3.50% of the gross repair amount if a repair shop elects QuickPay to receive payment within 24–48 hours; automatically applied when customers pay by credit card.
- ServiceUp for Fleets (SaaS / Connect platform subscription): Subscription/usage-based SaaS for fleets and insurance carriers using ServiceUp Connect to onboard and manage their own repair networks across thousands of shop partners; pricing not publicly disclosed, sales-led "Schedule a Demo" motion.
- ServiceUp 360 (Managed Services): Managed service offering (ServiceUp 360) where ServiceUp handles logistics, shop selection, estimate review, communication, and payments on behalf of fleet managers; currently only available in select markets.
- Direct charges to fleet/insurance customers for Repair Services: Fleet customers pay all fees, repair costs, taxes, transaction amounts, storage, towing/transport, diagnostics, supplements, and other charges via ServiceUp's payment flow (Payment Method on file; authorization holds and final charges processed by ServiceUp).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| — | — | Repair Shop Marketplace Fee (baseline) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
ServiceUp product offering
Product offeringCore offering
ServiceUp is an AI-powered vehicle repair management platform that connects commercial fleets, insurance carriers, and independent repair shops into a single workflow. It automates shop matching and routing, policy-driven estimate review and approvals, communications, invoicing, and payments across a national network of repair providers. It also operates the ServiceUp Shop Marketplace where independent repair shops join to receive fleet repair orders, and offers ServiceUp 360, a managed service that handles logistics, shop selection, estimate review, and payments on behalf of fleet customers.
Product overview
ServiceUp is a single, integrated AI-powered repair platform built around a core product (the ServiceUp AI Repair Platform) that is delivered through three customer-segment offerings — ServiceUp for Fleets, ServiceUp for Insurance, and ServiceUp for Shops — plus complementary products: ServiceUp Connect (a SaaS module for fleets/insurers to onboard and manage their own repair network of 5 to 5,000 shop partners), ServiceUp 360 (a managed service that offloads logistics, shop selection, estimate review, communication, and payments in select markets), the DRX / Digital Repair Xperience tool suite (the platform's communication, analytics, status, and invoicing tools), and the ServiceUp Shop Marketplace (where independent auto repair shops join to receive fleet repair work). Together these products form one connected workflow that automates shop matching, AI-driven approvals, payments, and end-to-end repair management for fleets, insurers, and shops.
Differentiator
Problem solved
Functional benefit
Brands
- ServiceUp Connect: SaaS platform that allows fleets and insurance carriers to onboard and manage their entire repair network in a single platform, supporting repair order management, communication, single-vendor invoicing, and payments.
- ServiceUp 360
- DRX (Digital Repair Xperience)
Products and services
- ServiceUp for Fleets
- ServiceUp for Insurance
- ServiceUp for Shops
- ServiceUp Connect
- ServiceUp 360
- ServiceUp Shop Marketplace
Quantifiable outcome
- Reduces repair cycle times by 30%+ for clients
- +4 more outcomes
Companies that use ServiceUp
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
ServiceUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature8 records
ServiceUp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Merchants FleetflagshipServiceUp partnered with fleet management company Merchants Fleet to integrate its all-in-one repair management platform with Merchants Fleet's services. The collaboration centralizes repair management—including vehicle pickup and delivery, expedited approvals, and real-time updates—in a single platform to minimize downtime and simplify operations. ServiceUp also served as a premium sponsor of Merchants Fleet's Fleet Summit (September 23-24) at Merchants Fleet's headquarters in Hooksett, N.H.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
ServiceUp competitors and assessment
Company assessmentDirect peers
- Fleetio: Fleetio is a fleet maintenance and management SaaS platform that helps fleets manage inspections, maintenance, fuel, and parts across their vehicle base. It directly competes with ServiceUp's fleet repair and maintenance workflow, targeting similar mid-market and enterprise fleet customers with a software-led motion.
- Whip Around: Whip Around provides fleet inspection, maintenance, and compliance software, including DVIR and defect management for commercial fleets. It overlaps with ServiceUp on the fleet maintenance/repair workflow, particularly for small and mid-market fleets, although it is less focused on the shop-marketplace and insurance side.
- AutoLeap: AutoLeap is a cloud-based auto repair shop management platform serving independent repair shops with workflow, estimates, and customer communication. It is directly comparable to ServiceUp's shop-side offering (shops.serviceup.com) and competes for the same independent repair shop customer base.
- Shop-Ware: Shop-Ware is a cloud-based shop management platform for collision and mechanical repair shops, with digital estimating and insurer workflow tools. It competes for the same repair-shop and insurance-carrier workflows as ServiceUp's shops and insurance solutions.
Broad incumbents
- Samsara: Samsara is a large, publicly-traded IoT/fleet management platform offering telematics, video-based safety, and operations software for physical operations. It is a broad incumbent that could bundle repair-management capabilities into its fleet platform, posing a competitive threat to ServiceUp's fleet customers.
- Geotab: Geotab is one of the largest commercial telematics and fleet management platforms globally, used by enterprises and government fleets. As an incumbent fleet management vendor, it competes for the same buyer and could expand into repair workflow orchestration.
- Verizon Connect: Verizon Connect offers fleet telematics, GPS tracking, and fleet management software as part of Verizon's broader enterprise portfolio. It is a broad incumbent with overlapping fleet-management capabilities and a large installed base that ServiceUp must displace or integrate with.
- CCC Intelligent Solutions: CCC Intelligent Solutions is a leading SaaS provider for the auto insurance and collision repair ecosystem, including estimating, claims, and shop network management. It is highly comparable to ServiceUp's insurance and repair-shop solutions and represents the dominant incumbent in P&C auto claims workflows.
- Mitchell International: Mitchell International provides auto physical damage claims, estimating, and shop management solutions for insurers and repairers. It overlaps with ServiceUp's ServiceUp for Insurance and shop-side products as a long-standing industry incumbent.
Emerging players
- Lytx: Lytx is a fleet telematics and video telematics provider focused on driver safety and fleet risk. While its primary focus is video/safety rather than repair management, it is increasingly adjacent to repair workflows through fleet maintenance insights and is a relevant comparable in fleet technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ServiceUp social profiles
Digital presenceServiceUp compliance and trust
Trust signalCompliance3 records
ServiceUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceUp leadership team
Management profileNumber of profiles
Profiles13 records
ServiceUp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceUp
What does ServiceUp do?
ServiceUp is an AI-powered vehicle repair management platform that connects commercial fleets, insurance carriers, and independent repair shops into a single workflow. It automates shop matching and routing, policy-driven estimate review and approvals, communications, invoicing, and payments across a national network of repair providers. It also operates the ServiceUp Shop Marketplace where independent repair shops join to receive fleet repair orders, and offers ServiceUp 360, a managed service that handles logistics, shop selection, estimate review, and payments on behalf of fleet customers.
Is ServiceUp a public or private company?
ServiceUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was ServiceUp founded?
ServiceUp was founded in 2021. It employs 51 to 100 people.
Where is ServiceUp based?
ServiceUp is headquartered in Los Gatos, United States, in the North America region.
How does ServiceUp make money?
Five revenue lines are on record. Marketplace transaction fee from repair shops are the primary driver. The others are quickPay optional fee (early payment to shops), serviceUp for Fleets (SaaS / Connect platform subscription), serviceUp 360 (Managed Services) and direct charges to fleet/insurance customers for Repair Services.
Who are ServiceUp's main competitors?
Direct peers on record are Fleetio, Whip Around, AutoLeap and Shop-Ware. Broad incumbents are Samsara, Geotab, Verizon Connect, CCC Intelligent Solutions and Mitchell International. Lytx is listed as an emerging player.
Does ServiceUp have an API?
No public API is recorded for ServiceUp.
What industry is ServiceUp in?
ServiceUp's product category is Fleet Repair Management Software. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize). Its NAICS code is 518 and its SIC code is 7370.