What TwentyfourSevengroup does

TwentyfourSevengroup (247group, legal entity TwentyFourSevenGroup AB) is a privately held Swedish holding and investment company founded in 2011 by Christian Ask, the entrepreneur behind the Fitness24Seven gym chain. The group is structured as a diversified portfolio operator with wholly-owned subsidiaries covering fitness (Fitness24Seven, 270 gyms across Sweden, Norway, Finland, Poland, Colombia, and Thailand; THE I/O members-only health club), gym equipment supply (Apirosport), brand and asset management (Subsidiis, now operating from Malaga, Spain), a conference facility (Georgs hus AB), and the 247GroupInvest investment vehicle. Majority-owned adjacencies include low-alcohol beverage supplier Frutoso, educational publisher NA Förlag, and sustainability-focused Capernum, with the Esperanca NGO supported as a non-commercial affiliate.

The core revenue engine is recurring gym membership subscriptions at the value-priced Fitness24Seven chain, supplemented by managed/asset management fees through Subsidiis, equipment sales and service through Apirosport, event rentals at Georgs hus, and investment returns routed through 247GroupInvest. Pricing is not publicly disclosed, but the chain explicitly competes on availability, hospitality, and functionality at an "attractive price point." The company has 1,001-5,000 employees and is registered in Sweden with operational presence in Sweden and Spain. As of August 2024, Three Hills Capital Partners disclosed an investment in TwentyfourSevengroup, marking the first confirmed external institutional capital alongside Christian Ask's controlling ownership.

Name

TwentyfourSevengroup

Legal name

TwentyFourSevenGroup AB

Website

https://247group.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TwentyfourSevengroup is a Swedish private holding company founded by Christian Ask that owns and operates Fitness24Seven (270 gyms in 6 countries) alongside a diversified portfolio of lifestyle, equipment, beverage, and publishing businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Gym Memberships (Fitness24Seven): Recurring membership revenue from gym chain operations across 6 countries. Members pay regular subscriptions for gym access.
2. Asset Management (Subsidiis): Subsidiis conceptual group provides asset management services alongside brand ownership and management.
3. Investment Returns (247GroupInvest): Investment company generating returns through equity ownership in portfolio companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

TwentyfourSevengroup (247group) is a private investment and holding company that operates and develops a portfolio of fitness, health, and lifestyle businesses. Its core operating asset is Fitness24Seven, a Swedish-based gym chain with 270 locations across Sweden, Norway, Finland, Poland, Colombia, and Thailand, offering affordable 24/7 gym access. The group also owns Apirosport (gym equipment), THE I/O (members-only health club), and holds majority stakes in Frutoso (beverages), NA Förlag (publishing), Georgs hus (conference facility), and Capernum.

Product overview

TwentyfourSevengroup (247group) is an investment company founded and owned by Christian Ask, who also founded Fitness24Seven. The company operates a diversified portfolio of fitness, health, and wellness businesses. The portfolio includes wholly-owned subsidiaries (Fitness24Seven gym chain, Apirosport gym equipment, THE I/O health club, 247GroupInvest), major part-owned companies (Frutoso beverage supplier, Capernum, NA Förlag publishing, Georgs hus conference facility), and the Subsidiis brand-focused arm. The company also supports the Esperanca NGO.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness24Seven Swedish-based gym chain operating 270 gyms across Sweden, Norway, Finland, Poland, Colombia, and Thailand. The mission is to lead people to a healthier lifestyle through availability, hospitality, and functionality at an attractive price. Target customers are health-conscious consumers seeking affordable 24/7 gym access.
• THE I/O
• Apirosport
• Subsidiis
• Frutoso
• Georgs hus
• NA Förlag
• Capernum

Quantifiable outcome

• Fitness24Seven expanded from 1 gym to 270+ gyms in 6 countries

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Basic-Fit: Europe's largest low-cost fitness chain operating ~1,300 clubs across multiple countries. Directly comparable to Fitness24Seven in target customer (budget-conscious fitness consumer), subscription model, and multi-country European rollout strategy.
• PureGym: UK-headquartered low-cost gym operator with hundreds of locations across Europe. Closely comparable in subscription-based, no-frills value positioning and aggressive unit-economics-driven expansion.
• The Gym Group: UK-listed value gym chain with nationwide footprint. Comparable in low monthly price point, 24/7 access model, and broad demographic targeting similar to Fitness24Seven.
• SATS Group: Nordic-headquartered fitness chain with operations across Scandinavia. Most geographically overlapping peer, directly competing for the same Swedish/Norwegian/Finnish budget-to-mid-tier fitness consumer.
• Actic Group: Swedish-listed gym operator focused on the Nordics. Comparable in geography, mid-market positioning, and multi-site subscription model, though slightly more premium-skewed than Fitness24Seven.
• Clever Fit: German-headquartered discount gym franchise with European-wide footprint. Comparable budget-pricing, franchise-driven rollout, and asset-light expansion model that competes for the same price-sensitive segment.
• Fitness World: Danish-headquartered gym chain with significant Nordic presence. Comparable in subscription pricing, multi-club Nordic footprint, and value-to-mid-market positioning.

Broad incumbents

• Planet Fitness: Largest US-based budget gym franchise. Comparable in extreme-value positioning and broad demographic targeting, though primarily US-focused with a different franchise vs. corporate-owned operating model.
• Equinox: US-headquartered premium fitness brand. Broader incumbent in the fitness industry but adjacent rather than direct — comparable in multi-tier brand portfolio approach (premium tier contrasts with 247group's THE I/O).
• Life Time Fitness: US-headquartered large multi-format fitness operator. Broad incumbent with overlapping consumer base in wellness/lifestyle membership, though at premium price points rather than budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TwentyfourSevengroup