IMPACT
IMPACT is a privately-held coaching and training firm that sells the Endless Customers System, a subscription-based sales and marketing methodology, to mid-market companies ($3M–$100M revenue) primarily in home improvement, B2B services, and manufacturing, supplemented by website, HubSpot, and self-service tool implementation services.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What IMPACT does
IMPACT is a privately-held sales and marketing coaching company founded in 2009 and headquartered in Cheshire, Connecticut, operating with 51–100 employees. The company sells the Endless Customers System, a proprietary methodology built around radical transparency, trust-building content, and structured sales enablement, originated by thought leader Marcus Sheridan and codified in a USA TODAY bestselling book. Its flagship offering is a monthly subscription coaching program priced at $5,500–$10,500 per client per month over approximately 18–24 months, supplemented by project-based services including website redesign on HubSpot CMS or WordPress ($30,000–$155,000+), self-service tool builds such as pricing calculators and assessments ($3,000–$155,000), HubSpot training and implementation services (Diamond Certified partner), paid advertising management, and the proprietary TRUST Theme for HubSpot CMS.
The underlying technology stack centers on HubSpot CMS and WordPress, augmented by integrations with Vidyard (video), PriceGuide AI, Involve.me, ScoreApp, and Outgrow (interactive self-service tools), and AI assets including custom Endless Customers GPTs and a proprietary AI Marketing Assessment. IMPACT's go-to-market is sales-led and consultative, beginning with discovery calls and an Alignment Day workshop, followed by quarterly planning and recurring coaching engagements delivered primarily via Zoom with occasional in-person training. The primary customer segment is mid-market companies with $3M–$100M in revenue, with deep penetration in home improvement and construction (roofing, windows, remodeling) and growing presence in B2B services, manufacturing, insurance, and healthcare. Supporting the paid motion is a substantial content engine: a weekly podcast with 154+ episodes, a learning center with 100+ articles, on-demand webinars, twice-yearly in-person conferences (Hartford October 2026, Chicago April 2027), and self-serve free resources that drive top-of-funnel demand into the coaching sales pipeline. The company has completed 300+ implementations, has no disclosed institutional funding, and operates as an independently-held, founder-led business under CEO and founder Lisa Gaeta.
IMPACT firmographics
Firmographics- Name
- IMPACT
- Legal name
- IMPACT
- Website
- https://impactplus.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IMPACT is a privately-held coaching and training firm that sells the Endless Customers System, a subscription-based sales and marketing methodology, to mid-market companies ($3M–$100M revenue) primarily in home improvement, B2B services, and manufacturing, supplemented by website, HubSpot, and self-service tool implementation services.
- Ownership category
- akta.pro rank
IMPACT industry classification
Industry- Product category
- Sales and Marketing Coaching
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Convention and Trade Show Organizers (56192)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
- akta.pro secondary industries
- B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where IMPACT is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMPACT business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Endless Customers Coaching & Training Program: Monthly coaching subscriptions ranging from $5,500 to $10,500 per month depending on support intensity. The program includes coaches, trainers, website strategists, alignment sessions, quarterly planning, and ongoing guidance over approximately 24 months.
- Website Redesign Services: Website design and development services on HubSpot and WordPress platforms. Pricing ranges from $30,000-$60,000 for Website Enhanced (proven theme), and starting at $63,000 for Website Elite (full customization). Includes strategy, design, development, training, and post-launch optimization.
- Self-Service Tool Builds: Building interactive tools including pricing calculators, configurators, assessments, and self-scheduling tools. Strategy session at $3,000, out-of-the-box tools $5K-$12K, custom tools $15K-$70K, with full range up to $155,000 for complex builds.
- HubSpot Training & Services: CRM setup, training, and ongoing support for HubSpot implementation including marketing automation and analytics.
- Paid Advertising Management: Management and optimization of paid ads across Google, Meta, and other platforms, guided by core Endless Customers strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Three coaching plans available |
| One time/ perpetual license | Multi-year contract | Website Enhanced - Proven theme with design system |
| One time/ perpetual license | Multi-year contract | Website Elite - Full Customization |
| One time/ perpetual license | Pay-as-you-go | Strategy Session |
| One time/ perpetual license | Pay-as-you-go | Out-of-the-Box Self-Service Tools |
| One time/ perpetual license | Multi-year contract | Custom Self-Service Tools |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
IMPACT product offering
Product offeringCore offering
IMPACT sells sales and marketing coaching and training services to mid-market B2B companies through its flagship Endless Customers Coaching & Training Program. The company delivers methodology, training, and done-for-you services covering content strategy, website redesign, HubSpot onboarding, and paid advertising management to help businesses become trusted advisors in their industries.
Product overview
IMPACT is a coaching and training company offering the Endless Customers System, a unified sales and marketing methodology for the AI era. The core offering is the Endless Customers Coaching & Training Program, which provides structured implementation support including coaches, trainers, and website strategists. This core program integrates with multiple supporting products: the Endless Customers Book (the foundational methodology), Alignment Day workshops, Website Redesign Services, Self-Service Tools (pricing calculators, configurators, assessments), Website Optimization Training, HubSpot Training & Services (IMPACT is a Diamond Certified Partner), TRUST Theme for HubSpot CMS, and the Endless Customers Live Conference. The ecosystem is supported by educational resources including the Endless Customers Podcast, Learning Center, Toolkit, custom GPTs, 90-Day Starter Guide, Free AI Marketing Assessment, and Webinars. The system emphasizes in-house content production, video marketing, trust-building transparency, and AI visibility optimization, all designed to help companies become the most known, trusted, and recommended brand in their market.
Differentiator
Problem solved
Functional benefit
Products and services
- Endless Customers Coaching & Training Program A structured coaching and training engagement for mid-market B2B companies that teaches the Endless Customers methodology for content, sales enablement, and website optimization. Designed for leadership teams and marketing/sales leaders seeking a systematic approach to inbound growth.
- Website Redesign Services A professional service that redesigns client websites to align with the Endless Customers content strategy, including topic clusters, pillar pages, and trust-building assets. Targeted at mid-market B2B firms.
- HubSpot Training & Services Implementation and training services for HubSpot marketing, sales, and CRM tools, supporting clients in operationalizing the Endless Customers methodology within HubSpot.
- TRUST Theme for HubSpot CMS A website theme product built for HubSpot CMS, used to deliver Endless Customers-aligned websites for clients.
- Paid Advertising Management Managed paid advertising services for clients, executed alongside organic content strategy to amplify Endless Customers content.
- Endless Customers Book Published book authored by Marcus Sheridan that documents the Endless Customers methodology and serves as the conceptual foundation for IMPACT's coaching program.
- Endless Customers Live Conference An annual in-person conference hosted by IMPACT featuring training sessions, guest speakers, and community networking for clients and prospects.
- Endless Customers Podcast An ongoing audio podcast covering the Endless Customers approach, customer interviews, and topical discussions relevant to mid-market B2B marketing leaders.
- Free AI Marketing Assessment A complimentary diagnostic tool that evaluates a prospect's website and content against the Endless Customers framework and produces recommendations.
Quantifiable outcome
- 3-5x increase in qualified sales opportunities from marketing
- +4 more outcomes
Companies that use IMPACT
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles1 record
IMPACT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature6 records
IMPACT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreDiamond Certified HubSpot partner providing CRM setup, training, and implementation services. IMPACT's website services include HubSpot CMS development, and the company integrates HubSpot throughout its coaching methodology. IMPACT has been delivering HubSpot services for over a decade with experienced specialists.
- Marcus SheridancoreFounder and author of the Endless Customers methodology. Creator of the They Ask, You Answer philosophy that evolved into Endless Customers. Co-developer of the Endless Customers GPTs and primary thought leader behind the coaching methodology.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
IMPACT competitors and assessment
Company assessmentDirect peers
- SmartBug Media: HubSpot Diamond partner and large B2B inbound marketing agency that overlaps with IMPACT across HubSpot CRM services, content marketing, website design, and sales/marketing enablement for mid-market clients. Comparable in both ecosystem positioning (HubSpot Elite tier) and ICP (B2B mid-market).
- Weidert Group: HubSpot Diamond partner focused on B2B industrial/manufacturing inbound marketing with a strong content-and-SEO playbook that overlaps IMPACT's content methodology and mid-market ICP, including manufacturing and industrial services.
- Salted Stone: HubSpot Solutions Partner specializing in HubSpot CRM implementation, RevOps, and inbound marketing services — directly comparable to IMPACT's HubSpot Training & Services and Website Redesign offerings.
- New Breed Marketing: HubSpot Elite Solutions Partner providing inbound marketing, sales enablement, and revenue operations for B2B mid-market companies; directly comparable to IMPACT across the integrated sales/marketing coaching and HubSpot implementation stack.
- Rock Content: Content marketing agency and platform (Fractl, Stage) that sells content strategy, production, and distribution services to B2B marketers — overlapping with IMPACT's content methodology and self-service tools for mid-market and enterprise B2B.
- Lean Labs: HubSpot Solutions Partner and B2B inbound marketing agency with a comparable mid-market ICP and integrated content + website + coaching delivery model; competes for overlapping inbound-maturity clients.
Broad incumbents
- MarketingProfs: Long-running B2B marketing training, training programs (MarketingProfs PRO Membership, certifications), and conferences — broadly comparable to IMPACT's training, learning center, and Endless Customers Live conference assets, though broader in topic scope.
- Content Marketing Institute: Content marketing training, research, and the Content Marketing World conference — comparable in the content-education and event pillar to IMPACT's Learning Center and Endless Customers Live.
- Demandbase: ABM platform and services vendor targeting the same B2B mid-market and enterprise ICP; an emerging buyer-journey technology that increasingly overlaps with IMPACT's ABM/assignment-selling themes, especially as AI-driven B2B discovery scales.
Emerging players
- Chief Outsiders: Fractional CMO and growth-strategy consulting firm serving mid-market companies — adjacent to IMPACT's coaching/strategy positioning because it sells executive-level marketing leadership on a fractional/engagement basis to a similar mid-market buyer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IMPACT social profiles
Digital presenceIMPACT financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMPACT leadership team
Management profileNumber of profiles
IMPACT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMPACT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMPACT
What does IMPACT do?
IMPACT sells sales and marketing coaching and training services to mid-market B2B companies through its flagship Endless Customers Coaching & Training Program. The company delivers methodology, training, and done-for-you services covering content strategy, website redesign, HubSpot onboarding, and paid advertising management to help businesses become trusted advisors in their industries.
Is IMPACT a public or private company?
IMPACT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMPACT founded?
IMPACT was founded in 2009. It employs 51 to 100 people.
Where is IMPACT based?
IMPACT is headquartered in New York, United States, in the North America region.
How does IMPACT make money?
Five revenue lines are on record. Endless Customers Coaching & Training Program is the primary driver. The others are website Redesign Services, self-Service Tool Builds, hubSpot Training & Services and paid Advertising Management.
Who are IMPACT's main competitors?
Direct peers on record are SmartBug Media, Weidert Group, Salted Stone, New Breed Marketing, Rock Content and Lean Labs. Broad incumbents are MarketingProfs, Content Marketing Institute and Demandbase. Chief Outsiders is listed as an emerging player.
Does IMPACT have an API?
No public API is recorded for IMPACT.
What industry is IMPACT in?
IMPACT's product category is Sales and Marketing Coaching. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541613 and its SIC code is 8742.