What Platinium Group does

Platinium Group S.A.M. is a privately-held Monaco-headquartered company (founded 1985) that builds and operates an enterprise ticketing platform for major international sports and entertainment events, alongside consumer ticketing and luxury hospitality services. Its core product is an event-management technology stack comprising a box-office software module, a multi-currency/multi-language ticketing system, stadium CRM, and marketing/analytics tooling used by rights-holders and organisers globally; differentiated product features include a 3D Formula 1 e-shop and a 3D e-shop first deployed for the Mutua Madrid Open tennis tournament.

The group's commercial model is multi-stream and hybrid. At the B2B layer it licenses ticketing technology and provides on-site event logistics to event organisers and sports leagues; at the B2B2C layer it acts as official ticketing reseller embedded in rights-holder sites such as F1.com, motogp.com, and the Juventus website; and at the B2C layer it sells tickets, VIP hospitality and luxury travel packages directly to consumers through three wholly-owned sub-brands — Gootickets.com (consumer ticketing across 40+ events), GPexperiences (Formula 1 VIP and hospitality), and Monte Carlo Travel (luxury travel agency since 1985). Customer segments span international event organisers, sports clubs and leagues, large trade fairs, music festivals, sports fans, and high-net-worth luxury travellers.

The company operates from five offices (Monaco HQ, Paris, Milan, Barcelona, Shanghai) with a multinational team drawn from 40+ nationalities. Anchor rights holders include Formula One Management (exclusive ticketing operator), Dorna/MotoGP (premium ticketing), Juventus (official ticketing and stadium operations), and Real Sociedad, alongside large exhibition clients such as EICMA and the Paris-Le Bourget air show and venues supporting events with 300,000+ visitors. Pricing is not publicly disclosed; enterprise contracts are presumed to be bespoke based on event scale, with consumer and hospitality revenue generated on a transactional basis.

Name

Platinium Group

Legal name

Platinium Group S.A.M.

Website

https://pg-mc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Platinium Group is a Monaco-based enterprise ticketing and event-technology vendor serving international sports rights-holders (Formula 1, MotoGP/Dorna, Juventus), large trade shows, and festivals, complemented by B2C consumer ticketing (Gootickets.com) and luxury F1 hospitality and travel (GPexperiences, Monte Carlo Travel).

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Ticketing (MPAGAMAH)

akta.pro secondary industries

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Sports Ticketing (HSACALAB), Group Sales & Corporate Ticketing (HSACALAM)

Keywords

• Event ticketing software
• Box office technology
• Sports ticketing platform
• VIP hospitality services
• Luxury travel agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. B2B Ticketing Technology Licensing: Providing ticketing software solutions to event organizers and sports leagues worldwide. Revenue generated through technology licensing and service agreements with organizations like Formula One Management, Juventus, MotoGP/Dorna, and other major events.
2. B2C Ticket Sales (Gootickets.com): Consumer-facing ticket sales portal selling sports and entertainment tickets directly to end consumers worldwide. Includes Formula 1, MotoGP, Motocross, Tennis, Golf tickets with packages from general admission to VIP passes.
3. Travel and Hospitality Services: Monte Carlo Travel Agency provides luxury travel services including hotel reservations, cruises, yachts, private jets, transfers, and tailor-made experiences. GPexperiences offers Formula 1 VIP hospitality packages including Paddock Club, Amber Lounge, and premium experiences.
4. Event Logistics Services: Seamless on-site event logistics services combined with ticketing technology for major international events

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Platinium Group provides enterprise ticketing software and web marketing solutions to international sports and entertainment event organizers, including advanced box office software, 3D ticketing technology, CRM modules, and marketing/analytics tools. The company sells sports and entertainment tickets directly to consumers through its Gootickets.com portal and operates VIP hospitality and luxury travel services through its GPexperiences and Monte Carlo Travel subsidiaries.

Product overview

Platinium Group operates as a multi-product e-commerce company in the digital ticketing, marketing, and logistics space. The core offering is the Platinium Group Ticketing Technology platform—a powerful, comprehensive ticketing system serving major international sports and entertainment organizers worldwide. This core platform is complemented by Gootickets.com, a B2C consumer ticketing portal offering direct-to-consumer sales of sports tickets globally. The portfolio includes GPexperiences for VIP Formula 1 hospitality services and Monte Carlo Travel for luxury travel and hospitality booking services. The company serves clients including Formula One Management (FOM), Juventus Turin, Dorna (MotoGP), and major international events.

Differentiator

Problem solved

Functional benefit

Brands

• Gootickets.com: Consumer-facing ticketing portal offering sports tickets worldwide for Formula 1, MotoGP, Motocross, Tennis, Golf, and Classic Races.
• GPexperiences
• Monte Carlo Travel

Products and services

• Platinium Group Ticketing Technology Enterprise-grade ticketing platform providing advanced box office software, comprehensive ticketing system, 3D ticketing technology, CRM modules, and marketing and analytics tools for international sports and entertainment event organizers worldwide.
• Gootickets.com Consumer-facing B2C ticketing portal directly serving sports and entertainment fans worldwide with tickets across more than 40 events including Formula 1, MotoGP, Motocross, Tennis, Golf, and Classic Races. Supports multi-language content and multiple currencies.
• GPexperiences VIP and hospitality solution for Formula 1 and Grand Prix events, offering luxury experiences including Paddock Club access, Amber Lounge parties, team hospitality, luxury hotel bookings, and premium transfers worldwide.
• Monte Carlo Travel Luxury travel agency offering tailor-made travel experiences including airline tickets, hotel reservations, cruises, yacht charters, private villas, limousine transfers, private jet hiring, and exclusive experiences such as supercar driving, zero-gravity flights, and VIP helicopter excursions.

Quantifiable outcome

• Supporting events with 300,000+ annual visitors (Le Bourget, EICMA)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Mutua Madrid OpenmajorStrategic or Co-development Partner · 25 June 2015Launched pioneering 3D ticketing e-shop for the ATP World Tour tennis tournament in Madrid.
• Formula One Management (FOM)coreStrategic or Co-development PartnerExclusive ticketing operator for Formula One Management, enabling ticket reservations for all Formula 1 Grand Prix events worldwide through www.F1.com.
• Dorna Sports (MotoGP)coreStrategic or Co-development PartnerTicketing provider for MotoGP World Championship, providing premium ticketing expertise enabling customers to book tickets for all Grand Prix events through www.motogp.com.
• Juventus Football ClubcoreStrategic or Co-development PartnerOfficial ticketing provider operating the club's official website ticket sales, on-site stadium operations for all teams, and museum ticket sales.
• Real SociedadmajorStrategic or Co-development PartnerOfficial ticketing solution provider for the Spanish football club at Real Arena stadium, with ticketing modules and CRM stadium management.
• EICMA (Milan Motorcycle Show)majorStrategic or Co-development PartnerTicketing technology provider for Europe's most important motorcycle exhibition with 300,000+ annual visitors.
• Salon International de l'Aéronautique et de l'Espace de Paris-Le BourgetmajorStrategic or Co-development PartnerTicketing and marketing solutions provider for the world's leading aerospace exhibition held biennially near Paris.
• Salon du Chocolat de ParisminorStrategic or Co-development PartnerTicketing and marketing solutions for the world's largest chocolate event in Paris.
• Kappa Futur FestivalmajorStrategic or Co-development PartnerTicketing technology provider for one of Europe's largest electronic music festivals with 60,000+ spectators.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Global leader in ticketing technology serving sports, concerts, and theater. Operates the dominant primary ticketing platform worldwide with comparable B2B enterprise licensing and consumer resale (TM+) models - the most significant competitive benchmark for Platinium Group.
• Live Nation Entertainment: Global live entertainment conglomerate (parent of Ticketmaster) operating concerts, venues, sponsorship, and ticketing. Overlaps with PG through venue promotion, hospitality, and large-scale event ticketing.

Direct peers

• CTS Eventim: Germany-headquartered ticketing and live entertainment company operating across Europe with proprietary software platform, B2B licensing, and direct-to-consumer ticketing portals. Closest European-headquartered comparable to Platinium Group in scale and market.
• AXS: AEG-owned digital ticketing platform focused on sports and live entertainment with primary ticketing, resale, and venue management tools. Directly comparable technology stack and sports-organization client profile.
• SeatGeek: Mobile-first primary and secondary ticketing platform with strong sports vertical presence and enterprise tools for teams/leagues. Comparable sports-organization client focus and SaaS-style B2B offering.
• Eventbrite: Self-service event ticketing and experience platform serving organizers globally with consumer marketplace. Comparable B2C ticketing portal model and software-as-a-service ticketing backbone.
• See Tickets: European-headquartered international ticketing platform serving festivals, sports, and live entertainment across multiple countries. Directly comparable European geographic footprint and multi-vertical organizer client base.

Emerging players

• Tixr: Modern primary ticketing platform focused on sports, music festivals, and live entertainment with branded commerce and analytics features. Comparable niche positioning in sports/entertainment verticals with newer technology stack.
• Lyte: Ticket exchange and reservation platform serving live event organizers with secondary-market and consumer-facing technology. Comparable technology-led approach to sports and entertainment ticketing infrastructure.

Others

• Cvent: Event management and meeting technology platform serving corporate events, trade shows, and conferences. Adjacent in serving international fairs and large exhibitions - one of PG's expansion verticals (Le Bourget, EICMA, Salon du Chocolat).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/platiniumgroup1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinium Group