IVEO AB
IVEO AB is a Stockholm-based digital agency founded in 2009 that builds e-commerce platforms, websites, and member-organization solutions for Nordic enterprise clients, anchored by its IVEO Storefront B2B accelerator and Norce/Optimizely partnerships.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IVEO AB does
IVEO AB is a Stockholm-based digital agency founded in 2009 that builds e-commerce platforms, websites, and digital products primarily for Nordic enterprise and mid-market clients. Its core product is IVEO Storefront, a B2B e-commerce accelerator built on Norce Commerce that delivers pre-configured functionality (customer-specific pricing, quick-order mode, campaign management) for manufacturers, distributors, and wholesalers. The firm also runs a dedicated Member Organizations Solutions practice serving Swedish trade associations and employer organizations within the Svenskt Näringsliv ecosystem, where its differentiation comes from deep Tellus/Dynamics CRM integration and permission-based content architectures.
The technology stack spans headless commerce (Nuxt.js, Vue.js, React) on .NET/C#, Node.js, and Azure, integrating platform partners including Norce, Optimizely, Storyblok, Centra, Contentful, and WordPress, plus a proprietary Optimizely & Norce Adapter. IVEO's documented enterprise clients include Swedish Match, Kährs, Autoexperten, Akademikerförsäkring, Vårdväskan, ByWe, Holmgrens Bil, and Svensk Handel, with several relationships spanning 10+ years.
The business operates primarily on professional-services revenue (custom development, strategy, branding) supplemented by IVEO Access managed-service contracts (SLA, monthly updates, security patches, time bank). Go-to-market is direct enterprise sales led by a named business-development contact (Per Almhorn), with demo requests for IVEO Storefront and warm referrals from the Svenskt Näringsliv member network. The firm is privately held, founder/owner-operated by co-founder and CEO Markus Sackemark, has no external institutional investment, no subsidiaries, and no disclosed plans for fundraising or M&A.
IVEO AB firmographics
Firmographics- Name
- IVEO AB
- Legal name
- IVEO AB
- Website
- https://iveo.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IVEO AB is a Stockholm-based digital agency founded in 2009 that builds e-commerce platforms, websites, and member-organization solutions for Nordic enterprise clients, anchored by its IVEO Storefront B2B accelerator and Norce/Optimizely partnerships.
- Ownership category
- akta.pro rank
IVEO AB industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), B2B/EDI & Partner Integration (BPAMAOAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where IVEO AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
IVEO AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- E-commerce Development: Custom e-commerce development services including headless commerce, business-driven unified commerce solutions integrated into new or existing systems.
- Website and Digital Product Development: Custom made solutions for multiple platforms, serving businesses ranging from startup to enterprise level.
- Strategy and Advisory Services: Digital strategy consulting, transformation advisory, pre-studies and system architecture services.
- Branding and Design Services: UX & UI design, visual identities, design systems, brand guidelines, key visuals, and tonality development.
- IVEO Access - Ongoing Services: Long-term responsibility with continuous improvements including user advisory, tech support, monthly updates, security patches, time bank allocations, and SLA guarantees.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
IVEO AB product offering
Product offeringCore offering
IVEO AB is a Stockholm-based digital agency that designs, develops, and operates custom e-commerce platforms, websites, and digital products for Nordic brands. Their flagship product is IVEO Storefront, a B2B e-commerce accelerator built on Norce Commerce, complemented by Member Organization Solutions integrating Tellus/Dynamics CRM. Services span e-commerce development, technology engineering, branding/design, and digital strategy with an IVEO Access managed-services tier for ongoing support.
Product overview
IVEO AB is a Stockholm-based digital agency founded in 2000 that develops e-commerce and web solutions for Nordic brands. The company's primary product is IVEO Storefront, a B2B e-commerce accelerator built on Norce Commerce that provides pre-configured B2B functionality including customer-specific pricing, quick-order mode, and campaign management. Complementing this, IVEO offers Member Organizations Solutions featuring Tellus/Dynamics CRM integration, permission-based content, and multi-site capabilities for organizations within Svenskt Näringsliv. The company delivers services across e-commerce (working with Norce, Centra, Optimizely, WooCommerce platforms), technology development (Nuxt, Vue, React, .NET), and branding/design. IVEO positions itself as an 'agency of the year' award-winning firm with long-term partnerships with leading Nordic brands including Swedish Match, ByWe, Vårdväskan, Kährs, Autoexperten, and Svensk Handel.
Differentiator
Problem solved
Functional benefit
Brands
- IVEO Storefront: An accelerator for Norce Commerce - a pre-composed B2B e-commerce frontend built specifically for manufacturers, distributors and wholesalers.
Products and services
- IVEO Storefront A B2B e-commerce accelerator built on Norce Commerce that provides pre-configured B2B functionality including customer-specific pricing, quick-order mode, campaign management, and sales rep tools. Targets manufacturers, distributors, and wholesalers in the Nordic market.
- Member Organizations Solutions Digital platforms for member-based organizations within Svenskt Näringsliv, featuring Tellus (Dynamics CRM) integration, permission-based content, Arbetsgivarguide solutions, member portals, multi-site setups, AI-powered search, and Single Sign-On. Serves organizations like Svensk Handel, Teknikföretagen, IKEM, and Arbio.
- E-commerce Services Custom e-commerce development and consulting covering multiple platforms (Norce Commerce, Centra Commerce, Optimizely Commerce, WooCommerce), system architecture, due diligence, and e-commerce audits for B2B, B2C, and D2C brands.
- Technology Services Frontend and backend development services using modern technologies (Nuxt, Next, Vue, React, C#, .NET, Node, Azure) along with tech due diligence and tech strategy consulting.
- Branding & Design Services UX/UI design, visual identity, user research, product design, key visuals, design systems, A/B testing, conversion optimization, and photography services for new and existing brands.
- Digital Strategy Services Strategic advisory covering solution architecture, tech audits, e-commerce audits, digital assessments, second opinions, project/product management, enterprise architecture, and digital transformation consulting.
- IVEO Access Long-term support and maintenance package including user advisory, tech support, monthly updates, security patches, flexible time bank, and high SLA for continuous improvement of deployed solutions.
Quantifiable outcome
- 171% increase in self-service orders for B2B clients
- +3 more outcomes
Companies that use IVEO AB
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
IVEO AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature3 records
IVEO AB partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and secondary.
- OptimizelycoreIVEO is a certified Optimizely partner, specializing in Optimizely CMS and Optimizely Commerce implementations. They have delivered multiple projects using Optimizely DXP, including Optimizely CMS 12 upgrades and complex integrations.
- NorcecoreIVEO is a certified Norce partner and has developed IVEO Storefront, a B2B e-commerce accelerator built on Norce Commerce. They leverage Norce Commerce, Norce PIM, and Norce Marketing for comprehensive e-commerce solutions.
- StoryblokcoreIVEO integrates Storyblok as headless CMS in their e-commerce and website solutions, providing flexible content management for multiple client implementations.
- CentramajorIVEO implements Centra Commerce for D2C e-commerce solutions, particularly for clients requiring multi-market support like Ullmax and Great Earth.
- Tellus (Microsoft Dynamics CRM)coreIVEO has specialized expertise in Tellus/Dynamics CRM integrations for Swedish employer organizations within Svenskt Näringsliv. This includes Tellus Marketing automation and custom integrations for member organization member portals.
- AlgoliamajorIVEO integrates Algolia search solutions for enhanced search functionality in e-commerce platforms.
- ContentfulmajorIVEO offers Contentful CMS as an option for headless content management alongside their other platform partnerships.
- WordPress/WooCommercesecondaryIVEO provides WordPress and WooCommerce solutions as options for clients with different scale requirements.
- Microsoft Dynamics 365 F&OmajorIVEO integrates Microsoft Dynamics 365 Finance & Operations ERP with e-commerce platforms, such as the Kährs implementation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
IVEO AB competitors and assessment
Company assessmentDirect peers
- Vaimo: Stockheadquartered digital commerce agency delivering e-commerce, PIM, and customer experience solutions across the Nordics and globally on Adobe Commerce, Optimizely, and other platforms — a direct competing digital agency in IVEO's category.
- Curamando: Nordic digital growth consultancy combining e-commerce, digital marketing, and data analytics for enterprise B2B and B2C clients — competing directly for the same enterprise Nordic commerce mandates.
- Avensia: Stockholm-based digital commerce specialist delivering e-commerce, PIM, and search solutions on platforms like Optimizely and Norce — directly overlapping with IVEO's core e-commerce implementation services in the Nordics.
- Netlight: Nordic consultancy and digital agency with e-commerce, design, and technology delivery capabilities — competing for similar enterprise and mid-market engagements across Sweden.
Broad incumbents
- Valtech: Global digital agency with deep Nordic presence and strong commerce and content platform expertise — a large-scale incumbent overlapping with IVEO's enterprise commerce, CMS, and digital transformation work.
- Knowit: Large Nordic digital and IT consultancy with a substantial e-commerce, design, and digital transformation practice — a broader incumbent competing for the same enterprise deals but at significantly greater scale.
- Sigma Technology: Swedish IT and digital services firm with e-commerce, web development, and digital transformation offerings — larger incumbent with overlapping enterprise delivery capabilities.
Regional players
- Bouvet: Norwegian-headquartered Nordic IT and digital consultancy offering e-commerce, web, and design services across the Nordics — a comparable agency with similar scope but a different home market.
Others
- Optimizely: IVEO's core CMS/commerce platform partner; an enabling technology vendor whose own partner network and in-house services influence IVEO's pipeline and delivery economics.
Emerging players
- Debut Commerce: Smaller specialist e-commerce agency working on headless and composable commerce stacks — an emerging competitor targeting the same mid-market and enterprise commerce modernization opportunities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
IVEO AB social profiles
Digital presenceIVEO AB compliance and trust
Trust signalCompliance1 record
IVEO AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
IVEO AB leadership team
Management profileNumber of profiles
Profiles1 record
IVEO AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IVEO AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IVEO AB
What does IVEO AB do?
IVEO AB is a Stockholm-based digital agency that designs, develops, and operates custom e-commerce platforms, websites, and digital products for Nordic brands. Their flagship product is IVEO Storefront, a B2B e-commerce accelerator built on Norce Commerce, complemented by Member Organization Solutions integrating Tellus/Dynamics CRM. Services span e-commerce development, technology engineering, branding/design, and digital strategy with an IVEO Access managed-services tier for ongoing support.
Is IVEO AB a public or private company?
IVEO AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IVEO AB founded?
IVEO AB was founded in 2009. It employs 11 to 50 people.
Where is IVEO AB based?
IVEO AB is headquartered in Stockholm, Sweden, in the Europe region.
How does IVEO AB make money?
Five revenue lines are on record. E-commerce Development is the primary driver. The others are website and Digital Product Development, strategy and Advisory Services, branding and Design Services and IVEO Access - Ongoing Services.
Who are IVEO AB's main competitors?
Direct peers on record are Vaimo, Curamando, Avensia and Netlight. Broad incumbents are Valtech, Knowit and Sigma Technology. Bouvet is listed as a regional player. Optimizely is listed as an others. Debut Commerce is listed as an emerging player.
Does IVEO AB have an API?
No public API is recorded for IVEO AB.
What industry is IVEO AB in?
IVEO AB's product category is Digital Agency Services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 541511 and its SIC code is 7371.